Singapore Tourism Board

This weekend saw the Grand Opening of The Singapore Pavilion at the Expo 2025 Osaka! The opening ceremony was graced by Singapore’s Ambassador to Japan and Commissioner General of the Singapore Pavilion, His Excellency Ong Eng Chuan, alongside distinguished guests from across government, business and cultural sectors from both Japan and Singapore. Guests were treated to a vibrant performance by The Island Voices, showcasing the spirit of Singaporean talent, and sampled local favourites such as chicken rice and satay. We are incredibly proud to present Singapore to the world. Since the opening of the Expo, we have received positive feedback from visitors, with many of whom have been captivated by the multi-sensorial exhibits in ‘The Dream Sphere’. Inspired by the overarching theme of dreams, the Singapore Pavilion tells the story of how the “Little Red Dot” dreams boldly beyond limits. The Dream Sphere is not only a symbol of who we are as a nation, but also an embodiment of how we carry and communicate Singapore’s story, spirit and aspirations to the world. Bringing this architectural vision and overarching narrative to life would not be possible without the collaborative efforts of our partners DP Architects, Finding Pictures, Kingsmen Creatives Ltd, Milla & Partner, and Presplay Pte Ltd. From the innovative superstructure design to the powerful stories within, we hope it continues welcoming visitors from far and wide to discover where and how dreams take flight in our city-state. Hope you have the chance to visit our Singapore Pavilion in Osaka before 13 October this year! #PassionMadePossible #SingaporePavilion #DreamSphere #WhereDreamsTakeShape #Expo2025Osaka

Singapore made waves at Seatrade Cruise Global 2025 🌊—the cruise industry’s premier annual exhibition and conference—where STB, together with our partners from Singapore Cruise Centre, Marina Bay Cruise Centre Singapore, Changi Airport Group and Singapore Airlines showcased our vibrant offerings through our Singapore Pavilion. The event provided a valuable platform to strengthen regional and global partnerships, while exploring new opportunities to grow cruise tourism in Singapore and the region. We also had the opportunity to visit some of the latest vessels shaping the future of cruising, including Icon of the Seas (Royal Caribbean International), MSC World America (MSC Cruises), and Valiant Lady (Virgin Voyages)—each boasting their own unique offerings. 🚢 Together with our partners, STB is committed to reinforcing Singapore’s position as the region’s leading cruise hub —offering world-class infrastructure, seamless connectivity, and unforgettable cruise experiences. #PassionMadePossible

All eyes on our moonwalkers! 👀 From ice block sliding in a park to rocking out on a floating platform, Singapore’s talents took on the gig of a lifetime—starring in Coldplay’s Man in the Moon music video. Multi-disciplinary artist Aeropalmics ~, gig promoter and musician Isaac Chiew, and dancer Faris brought their A-game to the set and made core memories. The best part of the journey? Building connections with fellow artistes across disciplines; experiences that will continue to nourish the creative community in unimaginable ways. Read on to follow their journey, on set and beyond. 💬 #PassionMadePossible #Coldplay #ManintheMoon

The next chapter of Singapore’s tourism story begins now. ✨ STB proudly presents T2040, an ambitious long-term roadmap envisioning Singapore as a world-class destination offering inspiring experiences, a vibrant home cherished by locals, and a global innovation hub where companies and talents co-create sustainable tourism growth. Realising this vision will take commitment and collaboration. STB remains focused on investing in the sector – by cultivating growth opportunities, building industry capabilities, and strengthening Singapore’s destination appeal to diverse visitor segments. We invite all tourism and tourism-adjacent businesses to shape this future with us. Let’s build Destination Singapore, together. 🇸🇬 Watch the video to get a glimpse of what Singapore’s tourism landscape could look like in 2040, or check out the T2040 factsheet for more information on what’s next in this journey: https://lnkd.in/gXz7C7FG #PassionMadePossible

As part of its S$6.8 billion rejuvenation, Resorts World Sentosa will soon be welcoming visitors at The Laurus, Singapore’s first The Luxury Collection branded property by Resorts World Sentosa and Marriott International. A part of the Marriott International brand, this new boutique style all-suite luxury hotel promises exceptional hospitality and cultural immersion in an environment filled with lush greenery and historical charm. It will also feature a spa, all-day dining, an outdoor swimming pool and a serene environment that’s perfect for both business and leisure travellers. Set to open in the third quarter of 2025, the resorts launch will boost Singapore’s competitive edge in the global tourism sector and reinforce its status as a preferred destination. STB’s long-term Tourism 2040 ambition is shared by all our industry partners. We are committed to working with partners through such development efforts, to ensure strong visitor appeal in destination Singapore. #PassionMadePossible

That floating platform in Coldplay’s ‘Man in the Moon’ video? A feat pulled off just 6 days before the shoot. 🤯 “The band envisioned something never before seen in Singapore. It was a challenge—but one we embraced to showcase Singapore in its best light.” - Alex Teh, co-executive producer of the MV and creative force behind many @VisitSingapore collaborations with artists like Charlie Puth and Jackson Wang. Read on to see how local talents like Alex shined under Singapore’s moonlight. 👀✨ #PassionMadePossible #Coldplay #ManintheMoon

The Dream Sphere is finally here 🎉 Singapore’s global profile will be getting a boost thanks to ‘The Dream Sphere’–the dome-shaped Singapore Pavilion at the World Expo 2025 in Osaka. Officially opening on 26th April, the pavilion is an encapsulation of Singapore’s bold and contemporary spirit. It will feature performances by talented Singaporean artists, delicious local cuisine and immersive multimedia installations, all curated to showcase the nation’s imagination, tenacity and innovation. The pavilion will also serve as a global platform to boost awareness of the country’s talents and businesses, as well as a collaborative space where Singaporean enterprises can engage with their Japanese counterparts. Visitors will emerge with a deeper understanding of Singapore, and a stronger interest in the city as potential destination for leisure and business. For a chance to win a trip to the Singaporean Pavilion in Osaka, locals can take part in a 4-week ‘Sunny-chan’ origami campaign from 13th April. Find out more at https://lnkd.in/gWwvBZNs #PassionMadePossible

⚽ Singapore scores again! We’re proud to announce the return of the Singapore Festival of Football (SFOF) – a five-year partnership between STB and TEG Sport that will see top-tier European football clubs grace our shores in 2025, 2027 and 2029. This year, fans can look forward to thrilling match-ups featuring AC Milan, Arsenal FC, and Newcastle United FC at the National Stadium, Singapore Sports Hub. From high-stakes fixtures to exclusive open training sessions, SFOF 2025 promises unforgettable moments for fans from Singapore and around the region. Beyond the excitement on the pitch, SFOF underscores Singapore’s growing reputation as a global hub for world-class sporting events – powered by our connectivity, infrastructure, and passionate fanbase. As we continue to strengthen Singapore’s position on the international sporting stage, we look forward to welcoming local and international fans to this spectacular sporting showcase and invite industry partners to elevate their corporate hospitality through world-class football entertainment at SFOF 2025. #PassionMadePossible #SFOF25

The Marina Bay Cruise Centre Singapore (MBCCS) will be embarking on its most significant upgrade to date 🔧 🚧 – an extensive nine-month transformation promising smoother experience and improved efficiency for its passengers and cruise operators. When completed, cruise passengers can look forward to a new check-in area, refreshed amenities, and a new, larger Ground Transport Area featuring increased bus parking bays and ride-hailing lots. These enhancements, spearheaded by the current terminal operator SATS-Creuers Cruise Services, will boost MBCCS’ capacity to handle more passengers and accommodate the growing trend of larger cruise ships and dual ship calls. With the cruise industry projected to grow steadily, we’re constantly enhancing Singapore’s cruise infrastructure so that it remains future-ready to attract major cruise lines and deliver exceptional passenger experiences, maintaining Singapore’s position as a leading cruise hub 🚢 #PassionMadePossible

Collaboration fuels growth — and it’s powering the next chapter of Singapore’s tourism sector. At the Tourism Industry Conference (TIC) 2025, STB inked seven Memoranda of Understanding (MOUs) and one collaboration agreement, with local and global partners to drive innovation, enhance marketing reach, and co-create distinctive experiences. A snapshot of what’s to come: 🏙️ CapitaLand Investment x STB: Renewed partnership to attract new international brands, grow homegrown concepts, and rejuvenate CapitaLand’s existing concepts into first-in-the-region experiences in key properties like CQ @ Clarke Quay and Raffles City. 🌿 Dempsey x HSBC Bank (Singapore) Limited x STB: The Dempsey Precinct Partnership aims to drive awareness of the precinct’s unique offerings and encourage greater exploration of the Dempsey area through joint marketing campaigns and exclusive deals for card members. 🎭 Fever Labs Inc. x STB: To strengthen Singapore’s position as Asia’s leading attractions and entertainment hub, we’re teaming up to secure world-first and first-in-Asia signature events, while deepening insights into international visitor preferences and strengthening our events ecosystem. 📱 Klook x STB: We’re broadening our collaboration to drive inbound growth, tap into future demand, and testbed new tech like AI to support STB’s Tourism 2040 ambitions such as futureproofing our tourism ecosystem, and developing innovative products and experiences. 🧸 POP MART International x STB: This first-of-its kind collaboration will bring exciting activations and events to Singapore. Singapore will be the exclusive host for the only POP TOY SHOW outside of China in 2025 and 2026 - the largest toy exhibition in Asia featuring pop culture-toys, collectibles and merchandise. 🐾 POP MART x Mandai Wildlife Group x STB: This collaboration brings beloved characters like LABUBU to our wildlife parks through immersive displays and a themed pop-up — blending pop culture with conservation in a uniquely Singaporean way. 🤝 Singapore Business Federation x STB: We’re strengthening the MICE ecosystem by enhancing capabilities of local trade associations to bid for and host world-class events, and facilitate networking between local and international members to drive business opportunities. 🎡 WIGGLE WIGGLE (BMSMILE) x Singapore Flyer (Straco Corporation Ltd.) x STB: This vibrant partnership will see the transformation of one of our most iconic landmarks – the Singapore Flyer – with specially-themed capsules, each with its own unique design blending WIGGLE WIGGLE’s signature designs and our very own Merli. Together, these partnerships spark fresh ideas, bold experiences, and new reasons to visit. With our industry partners by our side, we’re turning possibilities into progress — and reimagining what’s next for Singapore tourism 🚀🇸🇬 #PassionMadePossible