Sentosa Development Corporation

Building on the momentum of our brand refresh earlier this year with our tagline “Where discovery never ends”, we are proud to unveil another inspiration to draw deeper within yourself every time you step into Sentosa. Centred on ”Finding Ourselves in New Ways”, the new video goes beyond showcasing Sentosa’s diverse experiences to champion the important, but often ignored, journey of self-discovery. Intertwined with the island’s varied offerings, the video has been crafted to specially draw attention to how our guests can find a piece of themselves amid our island’s scenic beauty. Watch the new video here and be inspired to experience Sentosa in a new light. #Sentosa #WhereDiscoveryNeverEnds

Happy Labour Day from all of us at Sentosa Development Corporation! 🦚 To show our appreciation, our senior management team conducted island-wide walkabouts yesterday to personally thank our dedicated colleagues and share tokens of appreciation at their workplaces. These meaningful interactions gave us the opportunity to witness firsthand the exceptional commitment our teams bring to their roles each day. This May, a series of wellness programmes and a townhall have been organised to create more opportunities for meaningful engagement between the leadership teams and staff. To our incredible #Sentosians: Your unwavering dedication has been the cornerstone of Sentosa's success as a world-class leisure destination. From our frontline staff to rangers, to our office staff and backend supporting teams, everyone plays a crucial role in creating memorable experiences for our visitors. A special mention to our staff on duty today, ensuring our guests continue to enjoy the magic of Sentosa. Your dedication truly exemplifies the spirit of #OneSentosa. Here's to continuing our journey of creating never-ending discoveries together! ❤️ #Sentosa #SentosaIsland #LabourDay #WhereDiscoveryNeverEnds

Have you spotted these bins on Sentosa? Sentosa Development Corporation (SDC) is proud to be the first in Singapore to deploy the Muuse Smart Return Bin – an innovative solution supporting our circular economy efforts and reducing single-use disposables across the island. ♻️ The process is simple: Scan, Drop, and Done. 1. Scan the QR code to identify your container. 2. Drop your used container into the bin. 3. Done! You've just contributed to a cleaner, greener Sentosa! By making returns this easy, we hope to empower our guests to make conscious, sustainable choices – one container at a time. 100 percent powered by solar energy, these innovative smart bins use a QR code system to ensure only Muuse reusable food containers are deposited, encouraging responsible recycling amongst our guests on the island. In its first month alone, this initiative has contributed to saving 391 kgCO2e in carbon footprint! This pilot project is part of Sentosa's broader push to minimise single-use disposables, as outlined in our Disposables Policy and Playbook introduced in 2023. The Smart Return Bin initiative at Food Kiosk at Central Beach Bazaar is led by Mount Faber Leisure Group (MFLG), in partnership with Muuse, as a part of their ongoing sustainability journey.   Since its deployment, the container return rate has improved from 79 per cent to 91 per cent, while the contamination rate has drastically decreased from 90 per cent to just 5 per cent. This marks a significant improvement from the previous manual return system, where the containers were often mixed with other waste.    When you next visit the island, be sure to give the Smart Return Bin a try using the reusable Muuse container from participating stalls. Every small action count to pave the way for a more #SustainableSentosa and beyond.   #Sentosa #SentosaIsland #WhereDiscoveryNeverEnds #Sustainability #SmartReturnBin #SolarPower #CircularEconomy #ResponsibleRecycling #ReduceDisposables

🏌️♂️Meet Skye Neal, a former competitive golfer turned dedicated coach who plays a pivotal role at Sentosa Golf Club.   With a remarkable career playing against prominent professionals like Robert Rock, Skye has since channelled his passion into nurturing the next generation of golfers in Singapore.   After earning the distinction of UK's number one training professional from the Professional Golfers' Association (PGA) in 2000, Skye made the strategic decision to transition into full-time coaching in 2002, completing four summer seasons (March - October) in Austria before moving to Singapore in November 2005. This led him to Singapore, where he initially led the Leadbetter Golf Academy at Sentosa before joining Sentosa Golf Club's academy. As the Head Professional at Sentosa for over 18 years, he has mentored numerous talents, including professional player, Amanda Tan, and Asian Tour winner, Chris Rodgers.   But his dedication doesn’t stop at the top: Skye finds just as much joy in helping beginners master their fundamentals and experience the thrill of their very first birdie.   Whether you are a seasoned player, or picking up a club for the first time - come say hello to Skye at our world-class golf course, where his expertise and passion for golf continue to inspire players of all levels!   #Sentosa #SentosaIsland #WhereDiscoveryNeverEnds #SentosaFaces #SentosaGolfClub #Leadership Sentosa Development Corporation

Sentosa Development Corporation is proud to announce our double victory at the MARKETING-INTERACTIVE PR Awards 2025 clinching: 🏆 [Gold] Best PR Campaign: Government/Public Services – Sentosa Sensoryscape Launch Campaign 🏆 [Bronze] Best Use of Social Media for Crisis Communications – Sentosa First Dippers Campaign These awards underscore how strategic communications can transform challenges into opportunities, and reflect the collaborative spirit of our passionate team and trusted partners who continue to bring our shared vision to life. The Sentosa Sensoryscape launch campaign exemplifies this through its masterful storytelling, bringing to life a key milestone in our island’s transformation journey with Sensoryscape - a new multi-sensory landmark that integrates nature, design, and technology for our guests. On the other hand, the Sentosa First Dippers campaign demonstrated the power of authentic engagement as we navigate uncertain times following the Pasir Panjang Terminal oil spill last June 2024. Through nimble communication strategies, our team celebrated our first guests returning into our waters. A special congratulations to our friends at Mount Faber Leisure Group for their double victory in securing two Silver accolades for the Best Media Relations Strategy and Best PR-led Integrated Communications for the Singapore Cable Car’s 50th anniversary campaign! 🥇 We extend our heartfelt gratitude to all who have journeyed with us, and look forward to creating even more unforgettable stories for connection and discovery in the year ahead. #Sentosa #SentosaIsland #Sensoryscape #FirstDippers #OneSentosa #WhereDiscoveryNeverEnds #MarketingInteractiveAwards #PRAwards

Were you one of the 826 participants who joined us bright and early for Ridge to Reef: The Great Sentosa Plog? Thank you making history by setting a new Singapore Book of Records for the largest mass plogging activation together with us! 🌿👟 Organised by Sentosa Development Corporation (SDC), this event brought together SDC staff, island partners, Sentosa Cove residents, and members of the public. Through jogging and litter-picking across Sentosa's scenic routes, our community came together to champion both environmental stewardship and wellness. Supported by the Public Hygiene Council and Mount Faber Leisure Group, this event was flagged off by Minister for Sustainability and the Environment and Minister-in-charge of Trade Relations, Grace Fu, from Wings of Time Fireworks Symphony. This event was held in conjunction with the Keep Singapore Clean 2025 campaign launch, marking the beginning of a month-long SG60 national cleanup initiative celebrating Singapore's six decades of public hygiene excellence. As a PHC Corporate Action Network partner since 2014, SDC has led island-wide clean-up efforts, and we are taking it further by empowering our community and guests to play an active role in protecting Sentosa’s environment. After all, keeping Sentosa and our environment clean is a shared responsibility. In support of bi-monthly SG Clean Days under the Keep Singapore Clean campaign, SDC will be expanding our outreach by partnering with Singapore Polytechnic to conduct regular beach clean-ups, led by student leaders, and supported by our SELF 365 kiosks stationed across Sentosa. 💚 This initiative is also open to the public! Join us in maintaining this momentum and contribute to a cleaner, greener Sentosa. #Sentosa #SentosaIsland #WhereDiscoveryNeverEnds #SustainableSentosa #Plogging #TheGreatSentosaPlog #CommunityEngagement #KeepSingaporeClean #CleanSingapore #SingaporeBookOfRecords #Sustainability

🌟 Looking to be part of Singapore's premier leisure destination? At Sentosa Development Corporation, we are transforming how we discover and nurture extraordinary talent - like you! Since launching our Core Competency Framework (CCF) in 2023, we have revolutionised our talent acquisition approach. Earlier in March, we have equipped our hiring teams with evidence-based techniques to uncover what makes each candidate uniquely brilliant. What defines excellence at Sentosa? We are built on three powerful pillars: 🚀 POSSIBILITIES - Are you a visionary who dares to dream big and make those dreams reality? 💫 PURPOSEFUL - Do you bring your whole heart to everything you do? 🤝 PEOPLE - Can you inspire and unite teams to achieve extraordinary things? If this resonates with you, we should talk. We are looking for passionate individuals ready to shape the future of Singapore's favourite island destination. Your next career adventure awaits. Join us in creating extraordinary experiences that delight millions. Explore our opportunities here: https://lnkd.in/gEp7ry9 #SentosaIsland #WhereDiscoveryNeverEnds #OneSentosa #SentosaCareers #CareerGrowth #SingaporeCareers #JoinUs

Sentosa Development Corporation (SDC) has been recognised at the GovInsider Festival of Innovation Awards 2025 with three prestigious accolades! 🏆 Winner: Digital Economy Award (Whole-of-Government Category) Our Enhanced Digital Loyalty Program with AI-Powered OCR (Optical Character Recognition) Assistance has transformed how our Sentosa #Islander members earn loyalty points, making the process seamless while improving efficiency and guest engagement across Sentosa. By leveraging AI-powered OCR technology, we have: - Streamlined loyalty point collection with a simple receipt upload process - Reduced validation errors and improved operational efficiencies - Enhanced the One Sentosa Guest Experience, increasing voucher redemptions, points earned, and overall guest spend - Strengthened partnerships with our Island Partners through AI-driven automation ✨ Special Mention: Transformative Agency of the Year This recognition highlights SDC’s ongoing commitment to sustainability, digital transformation, and innovation in eco-conscious development through the Sustainable Sentosa Framework. This includes the implementation of Digital Business Cards, API Gateway, Staff ePass, and the introduction of initiatives such as the Carbon Footprint Calculator and CE Challenge. ✨ Special Mention: Digital Leader of the Year Congratulations to our Director of Digital Business Enablement, Li Li Teo, MSCS, who received a Special Mention in the Digital Leader of the Year Award category. Her leadership and dedication to digital innovation have played a key role in driving transformation at SDC. We are grateful to GovInsider for these honours, and to our dedicated teams, partners, and visitors who inspire us to keep pushing the boundaries of innovation. Stay tuned for more exciting digital advancements on the island! #SentosaIsland #WhereDiscoveryNeverEnds #OneSentosa #FestivalOfInnovation #FOI2025 #GovInsiderAwards #DigitalEconomy #Innovation #Sustainability #OCRTechnology #SmartTourism

Selamat Hari Raya Aidilfitri! Sentosa Development Corporation wishes you and your family a blessed Eid! #Sentosa #SentosaIsland #WhereDiscoveryNeverEnds

🏆 Sentosa Development Corporation is honoured to receive The Public Sector Award at the PRCA APAC Awards 2025, recognising the innovative, multi-sensory experiences we have crafted for Sentosa Sensoryscape’s soft launch. This achievement is even more meaningful as it comes just after Sentosa Sensoryscape’s first anniversary, where we celebrated a remarkable milestone of 5 million visitor footfall earlier this month. This recognition is a testament to the passion of our #Sentosians, the unwavering support of our partners, and the creative excellence of our agencies. A heartfelt congratulations also goes out to our friends at Mount Faber Leisure Group, who took home the Strategic Communications Award, Travel & Lifestyle Award, and Media Relations Award for their outstanding Singapore Cable Car 50th Anniversary campaign! 🚡 We are grateful to everyone who has been part of this journey - here’s to creating even more unforgettable moments in 2025 for our visitors to enjoy! #Sentosa #SentosaIsland #OneSentosa #WhereDiscoveryNeverEnds #PRCAAPAC2025 #Sensoryscape #MountFaberLeisureGroup #SingaporeCableCar #SGCableCar50 We. Communications