Chris Atkie

Most affiliates are making a critical mistake in Pay-Per-Call. They're chasing volume instead of quality. But here's what top performers know... Quality inbound calls are the foundation of sustainable PPC revenue. We're seeing the best results in: → Debt services → Medicare enrollment → Home improvement Why these verticals work: • High intent callers • Better conversion rates • Longer customer lifetime value • Increased payout potential The affiliates' crushing it focus on: 1. Clean traffic sources 2. Inbound-only campaigns 3. Zero transfers 4. Compliance-first approach This isn't about quick wins. It's about building legitimate, scalable systems that last. Our network is actively seeking partners who understand this philosophy. Real businesses. Real callers. Real results. That's what sustainable Pay-Per-Call is built on. #PayPerCall #LeadGeneration #AffiliateMarketing #DirectResponse

16

3 Comments

Attached vs. Detached Sellers Prospect: “I need more time to think about it.” Attached: “Do you need more time or more information? Because I’ve got 60 seconds and all the info you need to decide.” Detached: “Sounds like you’re weighing a few things and want to be sure it’s the right fit.” Prospect: “I think it’s a little too expensive. Attached: “The price is what you pay. The cost is what you pay for not solving the problem.” Detached: “Seems like it’s higher than what you’re using now or what else you’ve seen.” Prospect: “I tried something like this in the past and it didn’t work.” Attached: “Are you married? So you dated before, right? Same idea.” Detached: “Didn’t work?“ Detached sellers don’t try to push people forward. They sit with them where they are. They don’t defend. They explore. Because when you stop trying to convince, and start trying to understand, people tell you the truth. No truth, no trust. No trust, no transaction.

133

16 Comments

Bad lead lists are killing your pipeline. But fixing them manually is a massive waste of time. Being a lead-gen agency, a huge part of our service is creating lead lists. Most companies spend hours on building lead lists like this: - Manually filtering for ICP fit - Cleaning and verifying leads - Scraping data from multiple sources - Guessing based on big-name competitors And yet—most lists still end up with junk data. I’m not saying that these methods are wrong. I use them too. Sometimes it is difficult to reach hyper-targeted lists using Apollo or the Linkedin Sales Navigator. Finding the right data is particularly challenging in some niche industries. But there's a smarter way. Here’s what I did in Allbound OS: - Used Ocean.io for lookalike search Instead of starting from scratch, we found similar companies based on existing brands. -Added smart filters Narrowed down by company size, web tech, revenue, industry, etc. -Automated list building Minutes instead of hours. No more manual cleanup. Once I have the lead list, the rest will be easier: Data enrichment → use Persana AI Cold email outreach → use Instantly.ai or Woodpecker.co Linkedin outreach → use HeyReach Multi-channel outreach → use La Growth Machine Custom AI-generated video → use Sendspark The result? - Less time wasted on bad data - More time spent on actual selling - No need to guess who your next customer is. I use Ocean.io because it allows me to: ☑ Deliver high-quality accounts ☑ Find and create laser-targeted lists ☑ Save time in building targeted account lists It’s reliable, accurate and easy to use. I think more companies should use lookalikes to drive outbound. Smart companies are already using AI to scale. Which industry do you find most difficult in building a lead list? PS: If you send me a DM today, I will give you your next client for free.

106

88 Comments

 Are You Vetting Your Google Advertisers for ACA Compliance? With Affordable Care Act (ACA) enrollments in full swing, digital advertising is a crucial driver for reaching consumers. But here’s the catch—not all advertisers are playing by the rules. Google now requires G2 Certification for any advertiser running ACA-related ads, ensuring legitimacy and consumer protection. As a decision-maker in this space, it’s essential to vet your advertisers carefully. Ask yourself: ✅ Are they G2-certified and compliant with Google’s healthcare advertising policies? ✅ Do they have a track record of running ACA campaigns without policy violations? ✅ Are they using transparent and ethical marketing practices that align with regulatory requirements? Failing to meet these standards doesn’t just hurt Google Ads performance—it damages consumer trust and ultimately puts your brand at risk. If you're partnering with agencies or lead generators, make sure they carry the right certifications before your campaigns go live. The stakes are high, and compliance isn’t optional. Let’s keep ACA advertising ethical, effective, and compliant. #ACA #GoogleAds #HealthcareMarketing #G2Certification

23

3 Comments

Most top sellers didn’t start with SEO, branding, or PPC expertise. They didn’t know what “A+ content” was. Their copy wasn’t polished. They weren’t supply chain pros. But they had clarity. They knew how to break a big goal into steps and treat tools, ads, SEO, creative as just that: tools, not strategy. That’s what Zonguru’s 9-step framework is for: a strategic roadmap to help you focus on execution with confidence. Here’s the breakdown with actionable guides: Step 1 – Validate demand. → How to find a product niche: https://lnkd.in/gyTQyF_x Step 2 – Source smart. → How to source products from China: https://lnkd.in/gQm9r8yX Step 3 – Know your numbers. COGS, fees, shipping, profit, etc → Pricing strategy: https://lnkd.in/gXb2JFYW Step 4 – Stand out. Lead with a clear USP and visuals that convert. → Do’s and don’ts of product imagery: https://lnkd.in/g9kE3QJJ Step 5 – Build for SEO. → SEO listing resources: https://lnkd.in/gFyR6MjR Step 6 – Plan to win. Map out PPC, promos, and review strategy in advance. Step 7 – Stock smart. → Inventory management strategies: https://lnkd.in/gGzyTA2Z Step 8 – Fuel awareness. Build buzz before launch day. Think TikTok, influencers, email, not just PPC. Step 9 – Track what matters. https://lnkd.in/gAKm-sDq Anyone can list a product. Very few build a real business. Anyone can launch a product. Few build a real brand. Need help? DM me.

60

6 Comments

Most DTC websites hide the most powerful sales tool: customer anxiety → “Will this fit?” → “Will it fall apart?” → “Will I look stupid if it doesn’t work?” Try this: Under your product title, insert a line called: “Most asked before buying:” Then list 3 real questions you’ve seen in DMs or support tickets. • “Is this good for oily skin?” • “Does this work for tall people?” • “What if I don’t like the taste?” Click each → drop down with a friendly, clear answer. You preempt objections. You build trust. You increase conversion.

57

11 Comments

Are Google Ads still profitable in competitive verticals like Personal Injury Law? Most businesses can't get their Google Ads profitable. It's not a Google Add problem, it's your strategy. This law firm prospect was spending $50k/month on PPC and only signing 7–9 cases. That's $5,555 per signed case, more than 3x what they should be paying. I've audited hundreds of law firm Google Ad accounts, these are 3 issues I see over and over: 1️⃣ Traffic is going to the homepage → low intent, low conversion 2️⃣ No signed-case data sent back into Google → Google can’t learn who to target 3️⃣ All budget on one platform → you miss the 80% of injured people who aren’t searching Google isn’t bad… but most businesses are using it wrong. Fix the structure → cut CPA by thousands → get more signed cases. Are your Google Ads still working?

50

9 Comments

🚨 Double Qualification = Double Conversion. Most appointment setters rush to book the first call. Smart ones qualify prospects twice before even thinking of a final call. Here’s why 👇 1️⃣ Filter Time-Wasters — Your calendar should be for buyers, not browsers. A second qualification step ensures only those with real intent make it to the final call. 2️⃣ Build Micro-Commitments — When a prospect engages twice before the main call, they’re psychologically more invested in saying yes later. 3️⃣ Get Pre-Call Insights — The second qualification gives you more data — goals, pain points, buying power — so you walk into the call already positioned to close. 💡 In short: Qualify once to identify interest. Qualify twice to confirm intent. Then close with confidence. #AppointmentSetting #SalesStrategy #B2BLeads #SalesOptimization #ClientAcquisition

9

5 Comments

🎙️ New Podcast: Episode 8 - How to Boost Call Center Conversions with Lead Qualification ​ Not all leads are equal. So, how do you know which ones are worth pursuing? How can call centers turn more conversations into conversions?​ ​ In this episode, we’re breaking down the best practices for lead qualification, helping you identify high-quality prospects, optimize resources, and close more deals efficiently.​ ​ 🎧 Listen now or read here 👉🏻 https://lnkd.in/dvSXYTJ5 Ready to boost Call Center Conversions with Lead Qualification? Speak to Zain Mir at connect@creoglobal.co. #LeadQualification #CallCenterSuccess #BoostConversions #SalesStrategy #CallCenterEfficiency #LeadGeneration #CustomerEngagement #SalesGrowth #BusinessPodcast #CreoGlobal

12

1 Comment

More leads, less sales? Here's the paradox. Ever felt overwhelmed by the chase for more leads? 🤔 Dealers often think more leads mean more sales. But here's the twist: More leads don't always equal more sales. Why? Because not all leads are created equal. We often build websites, thinking of ourselves, not the customers. Picture this: You visit a showroom, and before you even settle in, you're bombarded with questions and forms. Annoying, right? Yet, this happens on websites every day. Customers need time, space, and less friction. They need a process that works for THEM. Remember those forms back in 2016 that autofilled? They increased leads but decreased sales because they missed the mark on customer commitment. Instead of chasing more leads, focus on QUALITY. Understand your customer's journey. Build a seamless experience, not a cluttered one. Less friction means more meaningful interactions. Success lies in focusing on the right leads, not just more leads. Have you already tried changing your lead strategy? How did it go?

28

14 Comments

💥 SEO alone won’t grow your ABA firm. Do this instead... Inbound leads only catch people who already know they need you. And it only represents 10-20% of the market, the most challenging part of the market! Searchers are now fragmenting across Google, GPT, the list goes on. Showing up high in SEO is one tool. Your toolbox needs content, reviews, social media, email, video, podcasts, ads, and community outreach to create demand and nurture it into action. Do you only have one kidney or one eye? Ideally, you have more than one... This game's about attention, converting it into profit. Parents hang out on Facebook, Instagram, YouTube, email and at local events. A true marketing system moves them from curiosity to commitment by meeting them wherever they are and guiding them every step of the way. This isn't 2015. You’re slowing your growth if you just rely on SEO, Google Ads. Or any single channel, relaly. Step up and build a marketing engine that does more than catch what’s already out there. There's a system you need. It's not some 'oh, buy my course' garbage. It's stacking a series of channels in a 'holistic' way, aligning with your profit goals, aligned with where your ideal customers frequent! DM me if you’re ready to go beyond inbound and light specific channels to profitably help more kiddos #seo #metaads #holisticmarketing #abamarketing

7

2 Comments

Your CPL is low Your leads look great on paper But your pipeline is still weak Here’s why: You're optimizing for cost per lead instead of pipeline per dollar In SaaS, it's easy to fall into the trap: 👉 “Our CPL dropped from $80 to $40!” 👉 “We doubled MQL volume this month!” But if those leads don’t move down the funnel? It’s just expensive noise in your CRM Here’s the metric we focus on instead: 📊 Pipe-to-Spend Ratio = Pipeline ÷ Ad Spend This one shift changed how we run paid campaigns—and got Sales back on our side Two things we did to raise the pipe-to-spend ✅ Tightened targeting to high-fit ICPs only We stopped chasing clicks and started targeting buyers - Right tech stack - Right headcount - Right intent signals No more spray-and-pray lead gen ✅ Killed “efficient” campaigns that didn’t drive revenue Looked great in the ad account Terrible in Salesforce If it didn’t convert down-funnel, it got cut fast The result? - 📉 Fewer leads - 📈 More pipeline - 💥 Higher demo-to-close rates CPL is a marketing metric Pipe-to-spend is a business metric That’s the shift

29

4 Comments

𝐖𝐚𝐥𝐦𝐚𝐫𝐭 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐬 "𝐏𝐚𝐫𝐭𝐢𝐚𝐥 𝐊𝐞𝐞𝐩 𝐈𝐭" 𝐭𝐨 𝐑𝐞𝐝𝐮𝐜𝐞 𝐑𝐞𝐟𝐮𝐧𝐝 𝐂𝐨𝐬𝐭𝐬 Walmart.com has rolled out a 𝐏𝐚𝐫𝐭𝐢𝐚𝐥 𝐊𝐞𝐞𝐩 𝐈𝐭 rule, allowing sellers to offer partial refunds instead of full returns. This new feature helps sellers cut down on return costs while still providing customer-friendly solutions. How It Works: ▪ Customers requesting a return can opt for a 𝐩𝐚𝐫𝐭𝐢𝐚𝐥 𝐫𝐞𝐟𝐮𝐧𝐝 instead of sending the item back. ▪ Sellers set 𝐫𝐞𝐟𝐮𝐧𝐝 𝐩𝐞𝐫𝐜𝐞𝐧𝐭𝐚𝐠𝐞 𝐚𝐧𝐝 𝐦𝐚𝐱𝐢𝐦𝐮𝐦 𝐫𝐞𝐟𝐮𝐧𝐝 𝐚𝐦𝐨𝐮𝐧𝐭𝐬 to control costs. ▪ Rules can be 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐛𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐚𝐧𝐝 𝐫𝐞𝐭𝐮𝐫𝐧 𝐫𝐞𝐚𝐬𝐨𝐧 𝐜𝐨𝐝𝐞𝐬 to prevent abuse. Why It Matters for Sellers: ▪ 𝐑𝐞𝐝𝐮𝐜𝐞𝐬 𝐫𝐞𝐭𝐮𝐫𝐧 𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐜𝐨��𝐭𝐬 𝐚𝐧𝐝 𝐫𝐞𝐬𝐭𝐨𝐜𝐤𝐢𝐧𝐠 𝐡𝐚𝐬𝐬𝐥𝐞 for lower-value items. ▪ 𝐌𝐢𝐧𝐢𝐦𝐢𝐳𝐞𝐬 𝐟𝐮𝐥𝐥 𝐫𝐞𝐟𝐮𝐧𝐝𝐬, preserving margins. ▪ 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐬 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 by offering a hassle-free resolution. This tool is especially useful for low-cost or high-return-rate items where return logistics outweigh the product's value. Sellers should test Partial Keep It with select SKUs to find the right balance between cost savings and customer experience.

9

2 Comments

These are the three scaling paths working for us: 1. Horizontal Scaling  Duplicate winners into new broad ad sets  New cluster → new pocket → stable spend 2. Vertical Scaling  Increase CBO budgets 20–30% every 48 hours  ONLY when CPC, CTR, and CPM are stable  Not because ROAS “looks good” 3. Post-ID Scaling Take the same ad (same post ID) Run it across multiple ad sets and campaigns Pixel loves consistency This is how ads hit $1M+ total spend The worst mistake? Trying to scale multiple unproven creatives at once. Meta doesn’t reward chaos. It rewards cluster clarity.

69

19 Comments

Most sellers think their problem is traffic. But truth is — traffic doesn’t help if your listing doesn’t convert. Here are 7 silent killers of your conversion rate (and what to do instead): Weak title You’re stuffing keywords but forgetting to sell. ✅ Solution: Start with benefits and primary keywords. Unclear images Low-quality visuals = low trust. ✅ Solution: Use high-res, zoomable images + lifestyle photos. Missing A+ Content You're leaving money on the table. ✅ Solution: Tell a story with visuals, icons, and comparison charts. No review strategy Customers trust other customers more than your listing. ✅ Solution: Use inserts, post-purchase emails, and follow-ups (within TOS). Generic bullet points You're listing features, not fixing pain points. ✅ Solution: Reframe features as solutions. Slow mobile experience Images load slow. Videos glitch. You lose the sale. ✅ Solution: Compress media, test mobile flow often. Poor keyword placement You’re speaking your language, not the customer’s. ✅ Solution: Use tools to uncover real search terms + competitor gaps.

49

23 Comments