Brandon Gutierrez

Chipotle Mexican Grill is capitalizing on the craze around collectible trading cards with a gamified Roblox promotion. The fast-casual restaurant chain continues to expand its work on Roblox, leveraging the youth-oriented #gaming platform as a channel to launch new menu items and even debut advertising creative. Ingredient Quest, which launched within the restaurant’s existing Burrito Builder experience earlier this month, sets players on the hunt for 53 virtual cards. The promotion is inspired by the renaissance for nostalgic #tradingcard collections, where consumers have started buying up brands like Pokémon and Magic: The Gathering in droves. Collectors are also filming #socialmedia reaction videos of their “pulls,” or when they rip open a fresh pack and uncover an especially desirable card. These Pull videos can rack up millions of views on TikTok as people chase the vicarious rush of these discoveries. More insights regarding the cultural evolution of #gaming in attached deep-dive article, including best practices for brands to leverage platforms like Roblox or Twitch to engage with gaming audiences.

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In this clip, Joshua Le Duff and I talk about the reality so many casinos ignore—and what it really takes to retain guests beyond points and promos. Loyalty isn’t just about tracking behavior. It’s about satisfying a need. We’re diving deeper into this at G2E during our session, The Loyalty Equation. Join us for a conversation that goes beyond the offers and into the experience. #CasinoMarketing #G2E2025 #Loyalty #GuestExperience #AttritionRate #TheLoyaltyEquation

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🚀 Podcast Alert: Ariel Tolome on The LFG Show 🎙https://lnkd.in/dWqdnKkn Ariel Tolome’s journey in the pay-per-call space is nothing short of legendary. He’s turned setbacks into comebacks, mastering the art of lead generation while overcoming massive challenges along the way. But that’s not all—Ariel is also an expert in AI and is diving deep into how you can leverage AI to scale your business, optimize campaigns, and stay ahead of the competition. In this episode, we break down his strategies, lessons learned, and how AI is reshaping the pay-per-call game. If you're serious about growth, you won’t want to miss this! 🔥 Tune in now! #TheLFGShow #PayPerCall #AI #NoMoneyNoHoney Sponsored By Ringba 🐐

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The licensing lesson hiding in AMC's comeback story 🍿 AMC's CEO Adam Aron just dropped some fascinating numbers on The Town podcast: → Profit per patron is up 48% vs pre-COVID → $100M annually in movie-themed merchandise (from $0 three years ago) Wait... movie theaters are now merchandise retailers? This is licensing in action, folks. AMC didn't just survive COVID by selling more popcorn. They transformed their entire business model by becoming a licensing playground. Every blockbuster that hits their screens is now a merchandise opportunity. Think about it: Spider-Man collectible cups Wicked-themed popcorn buckets Branded apparel and accessories Limited edition items that create urgency Entertainment venues aren't just places to consume content - they're premium retail environments with captive, emotionally-engaged audiences. When someone just watched Top Gun: Maverick, they're primed to buy that leather jacket. When kids leave seeing the latest Disney film, parents are already reaching for their wallets. The timing + emotional connection = magic.

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🔥 Unlocking Loyalty & Revenue with Jason Fuentes of Wildfire Systems, Inc Had an awesome conversation with Jason Fuentes — a veteran of the affiliate marketing world and a major player in Austin’s performance marketing scene — on the latest episode of the podcast! Jason’s journey is a masterclass in evolution: from manually scrubbing lead lists for University of Phoenix back in the day to now shaping how top financial institutions build loyalty through rewards with Wildfire. 💼 Wildfire Systems, Inc creates white-labeled loyalty platforms that embed directly into apps like Citi and Acorns, offering users cashback, coupons, and personalized rewards — all while respecting privacy and skipping the creepy ad tracking. 👀 💡 Key takeaways from our conversation: 🤝 Partner-First Philosophy: Wildfire succeeds by helping its partners succeed. Their business model is built around aligned incentives — if the partner earns, Wildfire earns. This creates a win-win ecosystem for merchants, financial institutions, publishers, and end users alike. 🤝 👨‍💻 Privacy-Respecting, Data-Smart Strategy: Rather than tracking and predicting behavior like traditional ad networks, Wildfire surfaces rewards based on what users are already doing. It's a fresh take on using data ethically — empowering users, not exploiting them. 🔒📊 💻 The Wildfire Commerce Network: Recently launched, this retail media network brings together financial and non-financial apps to create brand-safe environments where users can earn rewards while staying inside the apps they trust. It’s about driving more transactions and loyalty — all within familiar platforms. 📲🔥 💯 Going Beyond Cashback: Cashback gets people in the door, but Wildfire’s vision is deeper. They're crafting experiences that build long-term engagement, offering additional perks and dynamic interactions that go beyond the transaction to create real brand love. 💬❤️ Jason also dropped gems about his background in ad tech, building products through experimentation, and even being the second-best tuba player in Texas in 2000 🥁 — yep, we went there! 🎧 Don’t miss the full convo. 🟢 Spotify: https://lnkd.in/gPRYM7DZ 🟣 Apple Pod: https://lnkd.in/ginUNE2b 🔴 YouTube: https://lnkd.in/gwJVU36R

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Content is your best-performing sales rep—and most of you are leaving it on the bench? We treat content like marketing fluff. Like it's something "nice to have" rather than what it really is: a precision sales tool. Every video, post, or article you put out positions you. It signals expertise. It starts conversations. And it attracts exactly the people you're trying to sell to. Here’s the kicker: the right people are already watching you. Your prospects are scrolling LinkedIn, lurking on your YouTube, and reading your posts. If you're not giving them a reason to lean in, they won’t even remember your name when they are ready to buy. Content isn’t only for awareness—it’s for pipeline. You can track who’s engaging. You can see patterns. And then you can use that intel to reach out at exactly the right time—with context and relevance. Forget cold. This is intent-based selling. And it scales. Let your content do the heavy lifting—just like your best reps. A lot more detail in my next video - thanks for helping me out on this one Leadinfo and off course Chaomatic 🎥 for the great filming/edits and for helping me build my (sales) content machine

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