Amanda Milligan

You know you need to exceed expectations, but do you know why it's the ultimate client retention strategy? Ken Roman's latest article uncovers the surprising truth about what keeps clients loyal. Don't just meet expectations, understand the power of the "hug." https://okt.to/wCVeuy

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Most SEO/AEO challenges aren’t about title tags or meta descriptions, they’re about alignment. When your content, technical, and SEO teams operate in silos, performance suffers. Our new eBook breaks down how to transform AEO/SEO into a company-wide practice powered by education, process, and yes, even AI. Here’s what you’ll learn: - Why AEO/SEO must evolve into a company-wide practice, not just a specialist function - The four types of Centers of Excellence (Centralized, Hub & Spoke, Embedded, Virtual) and when to use each - A 7-step framework to build your own CoE - from leadership buy-in to ongoing education - How to align content, technical, and leadership teams using the right mix of process + technology - How to measure success with Agility Metrics and standardized reporting to prove ROI Read the full guide here 👉 https://lnkd.in/eRRX5R6E

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Make Your Internal Newsletters Actually Read Ragan highlights proven tactics to boost internal email and newsletter engagement, including: • Targeted, concise content with fewer links and clearer subject lines improves open rates and reader action • Decluttering content to fit busy employees’ attention spans—in under 4 minutes to read • Balanced mix of business and human interest content, like spotlight features, wellness resources, and culture updates Ready to refresh your newsletter strategy and engage employees more effectively? 🔗 Learn more: https://lnkd.in/gkf_Rq5N #InternalComms #EmployeeEngagement #NewsletterStrategy #CommsBestPractices

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Even though we're well into the year, or perhaps your fiscal year is just beginning, it's always the right time to ensure your paid search budgets are strategically aligned with your overarching marketing goals.💰 Our Director of Paid Media Andrea Duffy-Cabana shares her top 6 tips to help you unlock growth with strategic paid search. How to align your paid search budget with your marketing goals. ✔️ 🔗 https://hubs.ly/Q038Kw8r0

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If you think GEO makes SEO obsolete, think again. As our SVP of marketing operations, John Fairley, told PYMNTS: “GEO doesn’t replace SEO — rather, it builds on it.” Search rankings don’t directly dictate AI citations, but SEO best practices heavily influence whether your content is pulled, read and referenced by GenAI tools. The playbook may have evolved, but the fundamentals still matter. Get the full insights at the link in our comments.

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🚀 "Disconnected marketing is wasted marketing." In Authority Magazine, Lisa Cole, CMO of 2X, shares why alignment isn’t just a nice-to-have—it’s the key to turning marketing into a true growth engine. Why it matters: 🎯 Marketing, sales, and finance must operate as one. Silos drain impact. 🎯 Every marketing initiative should tie back to revenue. No more guesswork. 🎯 Alignment fuels efficiency. Less waste, more results. 📈 Read more here: https://lnkd.in/gNKtZxrd

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Tanner Stolte, one of LinkedIn’s #CertifiedMarketingExperts, shares key best practices for brand awareness campaigns. Hint: It’s critical to craft creative that pops in the LinkedIn feed.💡 Learn more about the LinkedIn Certified Marketers network: https://lnkd.in/dkk4zw7r

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“Don’t let AI write your content, let it elevate your voice.” From building thought leadership to saving hours in your marketing workflow, this episode breaks down how accounting firms can leverage AI without falling into the trap of sameness. Debra Andrews joined our Adam Wolf to share actionable tips like:  • Using SME insights with AI tools  • Avoiding ‘copy-paste’ content  • Creating personalized marketing at scale Whether you're a firm partner or in the marketing seat, this is a must-watch. Watch the full conversation - https://lnkd.in/gyHsX4yJ #MYCPEONE #WTFPodcast #AccountingMarketing

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It's LIVE! 🚨 Don't miss out on this game-changing episode of the DesignRush Podcast! Mark Schaefer, marketing visionary and author, dives into why traditional B2B strategies are holding you back and how to embrace a strategy-first approach for 2025. 🔥 Ready to transform your marketing game? Mark shares insights from working with top brands like Dell Technologies, Pfizer, adidas, Microsoft, and more! 🎧 Listen now: https://lnkd.in/e-xj7s5N #MarketingStrategy #B2BSuccess #BusinessGrowth #DesignRushPodcast #Branding #AI #DigitalTransformation #MarketingTips #BusinessLeaders #FutureOfMarketing #AudaciousMarketing #StrategyFirst #MarketingInsights #B2BMarketing #Innovation #BrandBuilding #Entrepreneurship

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Most SEO teams treat audits as a one-time fix. But the truth? The top-performing sites audit consistently and strategically. Why?... Because SEO is never “done.” Algorithms evolve. Sites break. User behavior shifts. And what ranked last quarter might be invisible today. This checklist was built to go beyond surface-level checks. - It helps you identify technical issues that silently kill rankings - Spot UX problems that tank conversions - Uncover content and keyword gaps your competitors are already capitalizing on Whether you're in-house, agency-side, or running your own sites, a smart audit can be the difference between steady growth and flatlined traffic. Use this as your go-to framework. Customize it. Scale it. Reuse it. Because in SEO, the edge goes to the most proactive, not the most reactive.

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The average person makes 35,000 decisions a day. That’s a lot of noise to cut through. In Episode 2 of On the Record, Jamie Ninneman, CPP APMP Fellow, shares why message framing isn’t just a marketing trick, it’s a strategic imperative. If your proposal or pitch isn’t clear, concise, or relevant, it risks being ignored. Or worse... it could damage your organization’s credibility. Catch the full conversation on YouTube on Thursday, July 31st! https://lnkd.in/ee9cxhyZ On the Record is APMP’s original interview series that spotlights the minds shaping the future of bids and proposals. Hosted by APMP's own Erin Jane Smith, CF APMP, each episode explores real-world insights, fresh strategies, and the stories behind the professionals leading the way. Episodes will be released regularly on YouTube!

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Strong relationships are the core of successful account planning. In this eBook, Altify's Nigel Cullington reveals why collaboration beats the lone wolf approach and how to earn trusted advisor status with your clients. Get a refresher on how to get started with building an effective account planning practice via one of our most popular guides. Download the full thing via the link below👇 https://hubs.ly/Q03zlbDl0 #AccountPlanning #SalesSuccess #Altify

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Most marketing teams are built around tactics. Kelly Hopping builds hers like a business. In this episode of The Exit Five CMO Podcast, Dave sits down with Kelly, CMO of Demandbase, a seasoned exec who’s led marketing at companies like Dell, Rackspace, Gartner, and now Demandbase. She breaks down how she runs a full-funnel org that spans brand, product marketing, demand gen, SDRs, and events, all tied back to outcomes. They cover: 🧠 Her approach to balancing short-term pipeline with long-term brand and positioning 📊 How she thinks about annual planning, budgeting, and leading cross-functional strategy 🤖 How she’s using AI both personally and across her team (plus how she’s staying sharp in the chaos) 💬 Real talk on growing from “marketer” to CMO and what it really takes to lead at the exec table If you’re leading a marketing team, or want to, this one’s worth the listen. New episode is out now, link is below 👇

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Is your content strategy not scaling? Is AI missing from your workflow? If you’re nodding along, it might be time to change things up (and maybe practice some deep breathing exercises to avoid a tech-induced meltdown). We’ve outlined the top 10 signs that it’s time for an upgrade. Learn how a new CMS can help you drive customer engagement, efficiency, and growth.   It’s time to fuel your marketing ambition. Read our article now and take your website further, faster. https://siteco.re/10signs #PowerToBuild #DigitalExperience #CMS

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🔓 Unlock the power of email marketing for your #nonprofit events! 📧 Learn how to segment your audience for targeted campaigns that drive engagement and boost attendance. Don't miss these essential strategies from Candace Cody ➡️ https://bit.ly/3RYpzlA

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Ads, SEO, and nonstop networking — your calendar’s booked, but where are the clients?? Spoiler: It’s not you — it’s your intake flow. On this episode of Make Money Mediating, Maddy Martin, Smith.ai SVP of Growth, joins host Susan Guthrie to expose the “leaky bucket” in your intake process, sharing powerful insights on how to plug the holes. Key takeaways: ✅ How to “secret shop” your practice and uncover what’s really happening when someone calls ✅ Using tools like ChatGPT to turn intake chaos into a streamlined system ✅ Why the first to respond gets the client (and how to be that first responder) ✅ How to delegate your intake without sacrificing quality or control ▶️ Listen now and learn how to convert more leads: https://lnkd.in/e4HMJWEV #SmithAI #LawPractice #ClientIntake #IntakeTips #BusinessGrowth

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