Who in your business is at the strategy decision-making table? Finance? Marketing? Talent/people? Technology? If it's just about sales, you're missing out. In a big way! In the latest episode of the What's the Point podcast, Matt Gallivan shares how aligning marketing, product, and sales is key to building a unified strategy. Matt explains how their quarterly GTM workshops ensure that every team with a customer touchpoint has an equal voice in shaping the message and strategy. Some of Matt's highlights: - When marketing, product, and sales teams work together, the message is stronger and more aligned with what the market actually needs. - Having a shared understanding of what’s coming down the pipeline ensures that no one is caught off guard; teams know exactly what’s being built and why. - A joint target with marketing creates shared accountability, making everyone feel invested in the success of the product and messaging. By fostering this kind of collaboration, you ensure that everyone is working toward the same goal, with no surprises along the way. And you'll be stronger for it -- THAT is the point! To dive deeper into how this has transformed their approach, check out the full episode of What’s the Point?, link in the comments.

Most businesses can grow... but they fail because they can't align their internal teams. In my talk with Hunaid Hakam, CEO of Learntastic, he highlighted the critical factors that make or break business success. He pointed out that it's not just about having a good product or smart marketing. According to Ned, businesses need to nail these key areas: • Target market fit - making sure your audience is actually relevant • Platform and messaging alignment - your systems need to work together • Product quality - it has to actually be good • Sales execution - closing the deal matters But here's the kicker... Even if you get all these right, internal communication can still derail everything. If your marketing team is doing one thing, Your platform team is doing another, And sales is completely off doing their own thing... You're setting yourself up to fail. The stars need to align, and that starts with getting everyone on the same beat internally first. Listen to the full podcast episode by clicking the link in the comments.

Small Business Success Podcast - Create A Customer Journey For Your Lead Magnet - Molly Pittman 00:20:41 Good lead magnets are all about building a relationship, but how do you get people to see them? Director of content Carey Ballard and demand gen specialist Jared Kimball talk with DigitalMarketer’s VP of marketing Molly Pittman to talk about driving leads and eyeballs. The biggest piece of the puzzle? Retargeting. It helps you pick up a conversation where it left off. Click this link to listen to this amazing podcast: https://bit.ly/3Dvczhj #Sales #Marketing #BusinessGrowth

The marketing and commerce landscape is evolving fast. TAG Marketing Society's podcast looks at how modern innovators and leaders are transforming the ways that brands connect, engage, and grow. Check them out: https://lnkd.in/esqTYsHy In partnership with Clout Podcasting.

💎 The Power of Data-Conscious Leadership Spikes Excitement Talk #113 is live! In this episode, Gordon Euchler sits down with Patrick Krul, Former Global Head of Marketing Technology at Danone, to explore the intersection of marketing, technology, and capability-building. From his key roles at Unilever, DPG Media Nederland, and Danone, Patrick shares a career shaped by curiosity, a deep passion for consumer-centric marketing, and a strong belief in the power of data consciousness. He discusses what it really means to build scalable marketing capabilities, the challenges of leading transformation across 40 markets, and how connecting marketing and sales technology can elevate impact. Moreover why capability, not just technology, is the key to modern marketing success, a behind-the-scenes look at transforming Danone’s global martech stack and the importance of cross-functional collaboration—from IT to legal to HR. 🔗 Spikes Excitement Talk #113 with Patrick Krul. 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝗻𝗼𝘄! Spotify: https://lnkd.in/eqfYysK4 Apple Podcast: https://lnkd.in/eT8m9nZp 🤝𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗦𝗽𝗶𝗸𝗲𝘀 At Spikes, we connect brands with people by uncovering the moments that excite—the Excitement Points. With insights that drive action and a network of experts and advisors, we’re here to help businesses like yours thrive. 💬 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘂𝘀? Reach out to the Spikes team Maik Hofmann Moritz Wehr Nina Zimmer Feline Sliwa Dave Cobban Sandra Peat Gordon Euchler. #SpikesExcitementTalk #Spikes #Podcast #Marketing #ListenNow

🎙️ It all started with one simple belief: 𝗡𝗼 𝗺𝗮𝘁𝘁𝗲𝗿 𝗵𝗼𝘄 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝘆𝗼𝘂𝗿 𝘁𝗼𝗼𝗹𝘀 𝗮𝗿𝗲, 𝗴𝗿𝗼𝘄𝘁𝗵 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝗽𝗽𝗲𝗻 𝗶𝗻 𝘀𝗶𝗹𝗼𝘀. 𝗜𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘁𝗲𝗮𝗺𝘀 𝗮𝗹𝗶𝗴𝗻 𝗼𝗻 𝘀𝗵𝗮𝗿𝗲𝗱 𝗱𝗮𝘁𝗮, 𝘀𝗵𝗮𝗿𝗲𝗱 𝗞𝗣𝗜𝘀, 𝗮𝗻𝗱 𝗮 𝘀𝗵𝗮𝗿𝗲𝗱 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. I joined Gordon Euchler on the Excitement Talks podcast (Spikes) to talk about what fuels real growth when marketing, data, and technology move together. At Danone, that meant connecting fragmented systems across global markets and measuring success by what really matters: 𝘀𝗮𝗹𝗲𝘀, 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁. What excites me most about the future isn’t just AI or automation. It’s 𝗱𝗮𝘁𝗮 𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀𝗻𝗲𝘀𝘀 — understanding the unique value of your own data and using it responsibly to power differentiated, customer-centric growth. And yes, knowing your learning opportunities helps too. The first person who guesses how many times I said “right” during the episode, lunch is on me😉 🎧 Listen now Spotify: https://lnkd.in/eqfYysK4 Apple Podcast: https://lnkd.in/eT8m9nZp #MarketingTransformation #DigitalLeadership #DataDrivenGrowth #MarTech #eCommerce #Data #Digitaltransformation

🔥 Sharing this insightful perspective from Patrick — definitely worth a listen! 🎙️ “No matter how advanced your tools are, growth doesn’t happen in silos. It happens when teams align on shared data, shared KPIs, and a shared understanding of the customer.” In his conversation with Gordon Euchler on the Excitement Talks (Spikes) podcast, Patrick breaks down what real growth looks like when marketing, data, and technology truly move in sync. I liked his perspective on the future — it’s not just about AI or automation, but about data consciousness: understanding the unique value of your data and using it responsibly to drive meaningful, customer-centric growth. And for a bit of fun… 👀 there’s a challenge: guess how many times he says “right” during the episode — and lunch is on him! 😉

What does a healthy CMO / CFO dynamic look like? This was one of the key questions Mike and Rishabh asked Pranav on the Intelligent Marketer Podcast a few weeks ago. Here's our take: 👉️ CMOs: go from defense to offense. Instead of justifying their existence and proving their impact, CMOs will be better positioned if they show up with a roadmap of tests/bets they are executing on to find net new growth. If you have clear hypotheses, clear test/measurement plans, and clear next steps for each bet based on the result, it's hard for a CFO to stay a skeptic for long. 👉️ CFOs: apply the same risk/reward mentality to marketing. Instead of expecting perfect predictability and precision, CFOs will be better positioned if they understand the risk/reward nature of marketing. A diversified portfolio of bets is likely to result in better overall growth rather than trying to only pick winners. If you allow your marketing team to operate with this freedom, it's hard for a CMO to not deliver results over the course of time. P.S. Have you not heard of the Intelligent Marketer Podcast? Google it. The guests have been epic!

Is your brand actually driving demand or just looking polished?   Arti Sharma sat down with Maureen Plowman, Global Communications & Brand Executive, to unpack the real mechanics of modern B2B marketing, blending brand storytelling, demand alignment, and AI without losing the human spark.   💡 Key insights from their conversation on the Fuel Your Marketing podcast: →Why brand and demand can’t live in silos → The role of internal storytelling & employee advocacy → Smart ways to measure brand beyond MQLs → How AI can support creative, but not replace it   🎧 Episode now streaming on YouTube — don’t miss this one: https://lnkd.in/eWQX45Xx   #B2BMarketing #BrandAndDemand #MarketingLeadership #MarketingPodcast

I’ve been so fortunate to work with and learn from Lee Jarboe, FSMPS, CPSM at JE Dunn Construction! In this podcast, she shares valuable insights about what happens when marketing, business development, and strategy truly align. A few takeaways that stuck with me (because we put them into practice) were: ✦ Win the right work early, before the RFP ✦ Data tells the story, but relationships close the deal ✦ Saying no is a strategy   If you work in the AEC industry, give it a listen! So grateful for her leadership and the example she sets every day. #JEDunnATL #Smartegies #AECMarketing #AECBusinessDevelopment