StackAdapt

StackAdapt has been recognized as a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026. The report evaluates strengths in areas that we believe matter most to marketers, including: - Platform usability - Customer onboarding and support - Cost-effectiveness Recognized for what matters. Built for what’s next. We’re proud to see StackAdapt recognized for the capabilities we’ve built, and for the above average customer feedback, helping marketers deliver sophisticated campaigns without unnecessary complexity. 📥 Access the complimentary report to learn more about the evolving omnichannel advertising landscape: https://lnkd.in/gfkJhXFn

80% of marketers prioritize performance over brand. But what happens when the funnel dries up? In the latest episode of The AI Advertising Podcast, Becky Tasker, VP of Growth at StackAdapt, breaks down the real cost of over-indexing on performance, and why brand building is no longer optional. Tune in to hear: ➡️ Why funnel shrinkage is a performance marketing side effect ➡️ How AI can (and can't) solve the measurement problem ➡️ The case for shifting 20%+ of your budget into brand If you're still playing the short game only 👀 this one's for you. 🎧 Listen link in the comments. #BrandMarketing #PerformanceMarketing #AIAdvertising #FullFunnel #StackAdapt

Forget the keynotes. Here's what retailers told us in the hallways at Shoptalk 2026 🛍️ ➡️ 1. AI is the present, not the future. Retailers have moved past experimentation. The focus now is how AI drives real business outcomes. 2. Agentic AI is reshaping the customer journey. Systems acting on behalf of consumers from discovery through purchase are changing how brands need to show up. 3. End-to-end accountability is non-negotiable. From targeting to fulfillment to returns, every step has a direct line to ROI. 4. Human connection still differentiates. Brands that pair automation with trust and genuine experience will stand out. 5. Relationships drive everything. And that's exactly what we came for. The common thread across every conversation: Commerce is evolving fast, and the brands winning are the ones connecting media, data, and outcomes across the full customer journey. Proud of the StackAdapt team that represented this week: Dana Karlin, Dan Schreiber, Geoff Marks, and Amber Giannone. Excited to keep building. #ProgrammaticAdvertising #AdTech #DigitalMarketing #Commerce #StackAdapt

San Diego this week for Digital Travel Connect 🌊 StackAdapt's Betsy Vankula joined senior leaders from Allegiant, Seabourn Cruise Line, Great Wolf Lodge, and HUMAN on the keynote panel, "Winning the Battle for Traveler Discovery: Converting Reach into Revenue", exploring how travel brands are rethinking discovery, demand creation, and the full traveler journey in the age of AI. Always great to connect with the people shaping what's next in travel 🧳 Betsy Vankula | Noa Schechter Katzen | #DigitalTravelConnect #TravelMarketing #StackAdapt

Excited to be heading down to Miami Beach with the team for #Possible2026 We'll be hosting a StackAdapt Wellness Week around the event - Yoga, Spa Sessions, a few wellness-focused activities, and some time to recharge in the middle of a busy conference week. If you’ll be at Possible, let’s get something on the calendar. You can also check out what else we have going on during the week — link in the comments 👇 #Possible2026 #StackAdapt #AdTech #Programmatic

Driving performance across channels isn’t easy, and our customers are raising the bar. Thanks to your reviews, StackAdapt continues to rank #1 on G2 across key categories, including DSP, CTV, Digital Audio, and now, Cross-Channel Advertising. This recognition reflects the outcomes marketers are achieving every day, and we’re grateful to be part of it. #1 again? For spring? Groundbreaking 😉

We surveyed nearly 500 brands and agencies to understand what actually separates teams who perform advanced personalization from the rest. One thing became clear: Most marketers are “doing personalization.” Few are doing it well. What advanced marketers do differently: - 2X more dynamic creative optimization adoption - Connected customer data - Expansion into more personalized channels like CTV The leaders treat personalization as an operating model, not a tactic. Download the full findings in The State of Personalization in Digital Marketing: https://lnkd.in/gVGD-qrV

What happens when you treat your own brand like your most important customer? You hold your own brand to the same performance standard as your clients. Our “Every Impression Builds Momentum” series was built as a true customer zero campaign. We planned, activated, and optimized using StackAdapt's own platform, applying the same strategy and precision we bring to marketers every day. The impact: 📈 30% lift in brand awareness And now, icing on the cake from Viddy Awards: 🏆 2025 Gold Winner – Video Series (Short Form Web Videos Under 3 Minutes) 🏆 2025 Platinum Winner – Marketing (Product) An award-winning brand series, and proof that when storytelling and technology align, every impression builds real momentum. Watch one of the winning videos below 🤩 #BrandLift #StackAdapt #CustomerZero #ViddyAwards #B2BMarketing

Culture isn’t perks. It’s the operating system behind how you hire, listen, grow, and support your people. That’s the philosophy our VP of People Experience, Natalia Vassilieva, has championed at StackAdapt and why we’re so proud to see her named one of ADWEEK's 2026 Architects of Culture. This recognition reflects what our teams experience every day: clear feedback loops, real investment in development, and autonomy paired with accountability — all while scaling globally. Congratulations to all those recognized 💙 See the full list of honorees here: https://lnkd.in/giypDtFa

If your B2B growth strategy is still measured primarily by MQL volume, it may be time to rethink the model. Buyers don’t follow funnels. They follow influence. And influence happens across channels, formats and stages...often long before a form fill. We’re partnering with Marketing Dive to explore how leading B2B teams are shifting from campaign optimization to system-driven growth that aligns brand, performance and revenue. 📅 Tomorrow, March 3 🕑 2PM EST Register here: https://lnkd.in/eQfsaUKQ