How to know when to upgrade your CMS for better engagement

When your brand voice is inconsistent, deadlines start to feel like ticking time bombs. Here's how automation keeps your messaging on track: • Automate content scheduling so your voice stays consistent across all platforms • Use AI to maintain tone and style guidelines without manual reviews • Set up workflows that trigger reminders when brand messaging needs updates • Create templates that preserve your unique voice while saving creation time What's one brand voice challenge that's been whooshing past your deadlines lately? Drop it below 👇 #BrandVoice,#TimeManagement,#BusinessAutomation,#EntrepreneurLife,#ProductivityHacks,#AIAssistants,#SmallBusinessTips,#WorkflowAutomation

Transforming Small Business Marketing with AI and SaaS Solutions From this episode of the Business of Tech, we dive into the evolving landscape of small business marketing with insights from Tammy Cannizzaro, CMO of Thrive. Here are three key takeaways: The Shift from Legacy to SaaS: Thrive has transitioned from traditional Yellow Pages advertising to a comprehensive SaaS platform, empowering small businesses to enhance their online presence. This shift highlights the importance of adapting marketing strategies to meet the demands of a digital-first world. AI's Role in Marketing: Small business owners are increasingly leveraging AI to improve their marketing efforts. With 40% more small businesses utilizing AI compared to last year, tools like automated review responses and AI-driven content generation are becoming essential for staying competitive and engaging customers effectively. Personalization in Automation: Maintaining an authentic voice while using AI is crucial. Tammy emphasizes the importance of personalizing AI-generated content to ensure it resonates with customers, thereby enhancing the overall customer experience and fostering loyalty. For a deeper dive into these insights and more, check out the full conversation! 🔊 Listen on Business of Tech: https://lnkd.in/eHX8hJP9 📺 Watch on YouTube: https://lnkd.in/egUgPtJa 🇪🇸 ¿Habla español?: https://lnkd.in/e5ur76Wp #SmallBusiness #Marketing #AI #SaaS #DigitalTransformation #CustomerExperience #BusinessGrowth

✍️ Big news: #PortersProductMarketingPosts just got an upgrade. Say hello to The Genius Guide to AI Product Marketing — my rebranded newsletter and content series, now proudly powered by my consulting work at Bit of Genius. Same voice, sharper edge, even more obsessed with helping AI scale-ups win. This week’s edition tackles a weapon hiding in plain sight: customer evidence. It’s time we stop treating customer stories like box-checking exercises and start weaponizing them like the revenue-generating GTM assets they are. Here’s how: 🪦 Stop Burying the Case Study If your best logo is stuck in a 3-page PDF collecting digital dust… it’s not a case study, it’s a missed opportunity. Break it up. Surface it everywhere. ⚙️ Build a Proof Point Engine Customer validation doesn’t scale by accident. You need the right workflows, a steady pipeline of stories, and cross-functional muscle to keep the content flowing. 🦸♀️ Make the Customer the Hero Spoiler: You’re not the protagonist. Your buyer is. Make them the center of the story and you’ll earn more trust than any slide deck ever could. 🔗 Full post is live on Medium (link in comments) and Substack (see ‘View my newsletter’ at the top of this post). What’s one underused customer proof point in your current GTM mix — and what’s stopping it from getting the spotlight it deserves? #GeniusGuideToAIPMM

🚀 The Future of Websites: From Online Brochures to Business Growth Engines A few years ago, most businesses treated their website like an online brochure — just text, images, and a contact page. Today, things have changed. A modern website is: 🔹 A sales tool (capturing leads automatically) 🔹 A trust builder (through reviews, blogs, case studies) 🔹 A customer hub (bookings, support, live chat) The businesses that win are the ones who view their website not as an expense… but as an investment in growth. 💭 I’m curious: Do you think websites will soon be replaced by AI chatbots and social media, or will they remain the digital “home base” for every brand? . . . . . . . . . . #WebDesign #BusinessGrowth #DigitalTransformation #WebsiteDesign #MarketingStrategy #SmallBusinessTips #FutureOfBusiness

We're excited to partner with Braze to transform customer engagement workflows with AI-powered content! 🤝 Today's marketing workflows are clunky and inefficient, making it impossible to deliver the quality, speed, and scale required. This new integration brings Jasper’s AI-powered content engine into Braze’s real-time engagement platform, creating a seamless workflow for faster campaign execution and richer personalization, all with brand consistency built in. Now, enterprise marketing teams can: ⭐ Accelerate campaign creation by eliminating manual rework and reducing timelines from weeks to minutes. ⭐ Protect brand equity with Jasper IQ's deep marketing context, guardrails, and intelligence applied automatically to every message. ⭐ Scale with confidence by personalizing at scale, localizing across regions and languages, and embedding compliance directly into Braze workflows. With Jasper and Braze together, it’s easier than ever to deliver high-performing content that drives meaningful engagement. https://prn.to/4gJnCEY

If you work in one of the following industries, "You're cooked" (Gen Z speak, I believe) - Content creation & Editing - Education & Training - Customer service & VAs - Marketing & Advertising - Data & Analytics - Gaming & interactive media - Productivity & Project Management Research and projections from a study by HubSpot believe these 7 industries will be impacted the most by AI right now. So what can you do? I've been putting together several resources on how to take advantage of the gold rush and start your own AI-driven business. Specifically in these areas that will see the most disruption in the short term. Each idea details: - How to get up and running - What tools to use to your advantage - Who the ideal customer is - How to get your first 10 customers - How to get your next 100 customers - How to brand your business and scale it If you are interested, comment with the word "biz". I reach out to you and send the list of ideas that are most relevant to your industry.

🚀 New UI Drop — Pricing Modal I recently designed this upgrade modal for an AI-powered marketing tool that helps businesses generate leads, automate ad campaigns, and analyze performance. *Key Highlights* - Clear visual hierarchy — plan comparison made simple at a glance. - Action-oriented CTAs to drive conversions. - Smooth gradient and depth effects for premium feel without clutter. - Toggle for yearly/monthly pricing with savings indicator improves transparency. The goal was to balance clarity, motivation, and conversion — making users feel confident in upgrading. #UIDesign #UXDesign #SaaSDesign #ProductDesign #Figma #DesignSystem #PricingPage #AI #LeadGeneration

The traditional contact form is no longer enough. In 2025, the winners are businesses replacing forms with interactive tools that deliver instant value: 1. Cost Calculators → personalized estimates in seconds 2. Chatbots → real-time logic-based answers 3. AI Recommendations → relevant product/service suggestions 4. Self-Service Booking → instant appointments without delays 📊 Real-world proof: Groww uses 200+ calculators, driving 3.5M visits/month and $128k in traffic value. IKEA’s Kitchen Planner speeds up purchase decisions dramatically. A small renovation firm boosted conversion rates from 2% → 7% with an online estimator. Why they outperform static forms: ✔️ Instant clarity builds trust ✔️ Pre-qualified leads save sales teams hours ✔️ Engaging, gamified experiences drive completion ✔️ Conversion rates rise by up to 160% 💡 Final takeaway: Treat “contact” as the last step, not the first hurdle. Deliver value upfront, and your conversions (and sales) will follow. #BusinessGrowth #DigitalTransformation #LeadGeneration #MarketingStrategy #UXDesign https://lnkd.in/g6CiHnV4

Last week StackAdapt launched a new AI-powered suite bringing campaign management, analytics and creative workflow under one roof. From talking to multiple brands recently, one thing is clear: there’s a tech solution for everything and the market is overwhelmed. Brands on our Discovery programme aren’t asking for more tools… they want fewer, smarter systems that actually work together. After the explosion of new platforms through 2024 and 2025, my take is that 2026 will be a year of consolidation – following StackAdapt’s lead as the market matures. There you go, Dan Calladine – your first 2026 Trend. 😉 Less tabs. Less friction. More clarity. The smartest brands are simplifying – choosing integrated stacks that make better use of the data they already have. In a world obsessed with new features, sometimes the smartest move is subtraction.

Game-Changer Alert! Breakout launches Blocks, turning static websites into dynamic AI-driven SDRs that personalize buyer journeys in real time. By crafting 360° profiles, tapping into your content library, and triggering atomic actions from video nudges to live rep hand-offs Blocks boost conversions and pipeline generation. “Websites are the one place where you have a buyer’s undivided attention, yet we offer a one-size-fits-none experience to all our buyers,” said Sachin Gupta, Breakout’s Co-founder and CEO. Marketers can now own intelligent web experiences without code. Want to see Blocks in action? Read more:- https://lnkd.in/dmeuvreR #MarTech #AI #Personalization #ConversionRate #InboundMarketing #GrowthHacking #CustomerExperience #SmartAutomation #DigitalEngagement #PipelineGeneration #MarketingInnovation #DataDriven #bestplacetowork #martechpulse