How to transform your marketing with Mark Schaefer

🚀 “It’s not good enough to be good enough.” In this The Modern Selling Podcast short, Zach Jones (CRO at TechnologyAdvice) explains why experimentation is the secret to success in modern sales. He challenges sales and marketing leaders to break old habits, embrace AI, and explore new strategies that can level the playing field for everyone. 🎯 Whether you’re fine-tuning your top-of-funnel strategy or looking to innovate, now is the time to test, learn, and adapt. #innovation #marketing #entrepreneurship

The brand you build and the one that lives in the mind of your buyers are rarely the same. That gap (between what you say and what they feel) is where most go-to-market strategies break down. In my work, I spend a lot of time helping founders and marketing leaders see that difference clearly. Because every campaign, every product message, every “big idea” has to compete with how your buyer’s brain actually works, not how your brand deck says it should. But here’s the part most people miss: Closing that gap isn’t JUST a marketing challenge but rather a very influential, leadership one. In the age of AI, we’re being asked to unlearn how we’ve done things for the past decade, so we can learn how to do them for the next. That means rethinking how we lead, how we decide, and how we express who we are as a company, from the inside out. 🎧 In this short from my convo with The Marketing Share Podcast, we unpack how brands can tune their internal narrative to what the market already believes — and why that mindset shift starts at the top. Hit the On air button my profile to listen to the full EP. How do you make sure your leadership team sees the same brand your buyers do?

Your workflow could be your next offer. In this episode of AI for Business Owners Podcast, host Jeff Torello welcomes Antisha Gaitan to discuss how automation tools like Make, Zapier, Mind Studio, and n8n aren’t just for saving time, they can become scalable services for clients. Most owners build automations to reduce their own workload. The same workflows you design for yourself, content scheduling, posting, and lead prospecting, can be packaged and offered directly to clients. That means less manual work for them, more retained revenue for you, and stronger partnerships built on efficiency. Instead of manually building every campaign, you set it once, duplicate it, and let it run for multiple clients. Automation isn’t just a back-office fix. It’s a business model shift. 🎧 Watch the full episode here: https://lnkd.in/g_N5yjra  #automation #businessgrowth #workflowautomation #digitalstrategy #entrepreneurship #marketingconsulting #scale #businesstools

In this insightful highlight, Chris Giannos, the visionary founder and CEO of Humanize and RecruitandRetainAgents.com, dives into the unique challenges and opportunities within the real estate industry — a space unlike typical B2B SaaS. He shares how real estate is made up of true small-to-medium businesses, where many don’t have traditional business backgrounds. Instead of replacing human connection with tech, Chris reveals how his company is using AI to enhance human-to-human interactions, driving authentic engagement and sustainable growth. 💡 Tune in and listen to how AI and human connection can work together to transform industries and empower real business success. 🎙️ Watch and listen to the full episode now on the AI Bridges Podcast: 📺 YouTube: https://lnkd.in/g4N7v656 🎵 Spotify: https://lnkd.in/gankGkC5 👍 Don’t forget to subscribe, like, and share this episode to spread the insights! #AIBridgesPodcast #StrativaAI #AIIntegration #AIinRealEstate #AIinRecruiting #AIConsulting #BusinessGrowth #Leadership #Entrepreneurship #HumanConnection #Innovation #Scaling

In this insightful highlight, Chris Giannos, the visionary founder and CEO of Humanize and RecruitandRetainAgents.com, dives into the unique challenges and opportunities within the real estate industry — a space unlike typical B2B SaaS. He shares how real estate is made up of true small-to-medium businesses, where many don’t have traditional business backgrounds. Instead of replacing human connection with tech, Chris reveals how his company is using AI to enhance human-to-human interactions, driving authentic engagement and sustainable growth. 💡 Tune in and listen to how AI and human connection can work together to transform industries and empower real business success. 🎙️ Watch and listen to the full episode now on the AI Bridges Podcast: 📺 YouTube: https://lnkd.in/gPrgbwpa 🎵 Spotify: https://lnkd.in/gwprxJpk 👍 Don’t forget to subscribe, like, and share this episode to spread the insights! #AIBridgesPodcast #StrativaAI #AIIntegration #AIinRealEstate #AIinRecruiting #AIConsulting #BusinessGrowth #Leadership #Entrepreneurship #HumanConnection #Innovation #Scaling

Most founders are told to “𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿.” But what if that’s not where success actually begins? In this week’s Minisode of The BIG Strategy Podcast, Colin Matthews flips the script: “𝘌𝘷𝘦𝘳𝘺 𝘵𝘪𝘮𝘦 𝘐’𝘷𝘦 𝘴𝘶𝘤𝘤𝘦𝘦𝘥𝘦𝘥, 𝘪𝘵’𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯, 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳.” If people can’t find you, it doesn’t matter how great your solution is. Start where attention already exists, then build for the people who are already there. It’s a practical, grounded take on building smarter, faster, and with less guesswork. 🎧 Listen to the full conversation https://apple.co/3Gz8o7v #TheBerkeleyInnovationGroup #TheBIGStrategyPodcast #Strategy #Entrepreneurship #AI #Innovation #BusinessGrowth 

Most founders are told to “𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿.” But what if that’s not where success actually begins? In this week’s Minisode of The BIG Strategy Podcast, Colin Matthews flips the script: “𝘌𝘷𝘦𝘳𝘺 𝘵𝘪𝘮𝘦 𝘐’𝘷𝘦 𝘴𝘶𝘤𝘤𝘦𝘦𝘥𝘦𝘥, 𝘪𝘵’𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯, 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳.” If people can’t find you, it doesn’t matter how great your solution is. Start where attention already exists, then build for the people who are already there. It’s a practical, grounded take on building smarter, faster, and with less guesswork. 🎧 Listen to the full conversation https://apple.co/3Gz8o7v #JeffEyet #TheBIGStrategyPodcast #Strategy #Entrepreneurship #AI #Innovation #BusinessGrowth 

Listen in as Ted Larson speaks with TECH B2B Marketing’s Aaron Hand and Dan McCarthy on the Manufacturing Matters Podcast! The Full episode is out now - linked below! https://lnkd.in/gaX7Z5GS About the episode: If you’re a first-time climber trying to tackle Mount Everest, the only way you’ll make it to the top and come back alive is if you’ve got a great set of Sherpas to carry your stuff and show you the way. That’s how Ted Larson, CEO and co-founder of OLogic, views his company’s role as it helps startup companies navigate their way from lab to volume production. Building a good working prototype in an academic setting can be a far cry from building tens of thousands of production-grade products. But it’s not just startups that need help and guidance along the way. In this episode of Manufacturing Matters, Larson sits down with TECH B2B Marketing’s Aaron Hand and Dan McCarthy to share stories of opportunity and challenge from two decades in the trenches helping electronics and robotics manufacturers develop successful products. #TECHB2B #ManufacturingMattersPodcast #TechPodcast

Most founders learn this lesson the hard way: It’s not about who messed up. It’s about what you do next. When something breaks in your business, you have two choices: 👉 Find someone to blame. 👉 Or own it, fix it, and make sure it never happens again. As Denis Rhomays Co-Founder of Nedzo AI put it on the Pipeline & People podcast: “Own it. Speed is king. Never settle.” That mindset shifts everything: Instead of apologies, you get action. Instead of finger-pointing, you get systems. Instead of fear, you get momentum. It’s a simple rule, but if you live by it, you can’t help but grow. 🎙 Full episode live on: Dennis’s journey from call center to building an AI company How NEDZO is changing lead handling and client conversations The importance of “less is more” in building products Common mistakes founders make with AI and how to avoid them Why culture and consistency matter when scaling a team Dennis’s top lessons: own it, speed is king, never settle Versorix #Leadership #Entrepreneurship #StartupLessons #PipelineAndPeople

𝐏𝐚𝐫𝐭 3 – 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐰𝐚𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐛𝐮𝐭 𝐚𝐛𝐨𝐮𝐭 𝐫𝐞𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥? In Part 3 of our feature with Dr. Ajjaree Limpamont, we explore how modern SMEs are combining brick-and-mortar operations with tech-enabled models like subscriptions, partnerships, and platforms. She reminds us: “𝐎𝐧𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐧 𝐡𝐚𝐯𝐞 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐨𝐧𝐞 𝐦𝐨𝐝𝐞𝐥. 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐛𝐞 𝐁2𝐁 𝐚𝐧𝐝 𝐁2𝐂. 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐠𝐨𝐨𝐝𝐬 𝐚𝐧𝐝 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐀𝐈. 𝐓𝐡𝐚𝐭’𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐨.” 🟢 Subscription models for healthy food 🟢 Partnerships that scale impact 🟢 Tech to support—not replace—human connection This isn’t just pivoting. It’s a smart design for a resilient business.  Share this with someone rethinking their model. Talent Leadership Crucible (TLC) Asia Impact Velocity Thriving in the Age of Disruption | The Mastery Effect Podcast #ThrivingInTheAgeOfDisruption #Podcast #BusinessModelInnovation #ModernSMEs #ThailandBusiness #SystemsThinking #DigitalTransformation #AjjareeLimpamont #UTCC #RameshRamachandra