How to make AEO/SEO a company-wide practice with our new eBook

🚨 𝐀𝐈 𝐢𝐬 𝐫𝐞𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞𝐬 𝐨𝐟 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧. If you’re leading Product or Growth, you need to hear what Elena Verna has to say about the shift from SEO to 𝐀𝐄𝐎 (𝐀𝐧𝐬𝐰𝐞𝐫 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧) — and how it changes the way we: 1️⃣ Acquire customers 2️⃣ Activate them 3️⃣ Monetize them 4️⃣ Retain them In this talk, she breaks down: 💡 Why traditional SEO moats are collapsing ⚙️ How AI-driven discovery actually works 🧭 Frameworks to build defensible AEO strategies 🤝 How to structure data and partner with model providers Elena Verna has led growth at SurveyMonkey, Miro, Amplitude, and Dropbox — and now heads growth at Lovable. This one’s worth every minute. 🎥 https://lnkd.in/eDxBf-dM #ProductManagement #Growth #ProductStrategy #Distribution #AEO #AI #SEO #ElenaVerna

🚀 Part 2 is live! In our 2-part blog series, we’ve been giving sneak peeks at Overit's upcoming eBook on AI Optimization for Websites—and Part 2 dives into the bigger picture. While Part 1 focused on page-level writing tips for content teams, Part 2 zooms out to explore how to structure your entire content ecosystem to speak fluently to LLMs and AI-driven search. ✅ Learn how to: Create content AI wants to cite by delivering unique, valuable, and well-structured insights. Shift from keyword chasing to user intent optimization—because LLMs care less about exact phrases and more about solving real user needs. Build AI-friendly content architectures using frameworks like hub-and-spoke and pillar pages. Use structured formats—like case studies, FAQs, and explainers—that LLMs can easily parse and reference. Expand your presence beyond your site, thinking in terms of Search Everywhere Optimization. Want to build smarter, AI-optimized content strategies that go beyond rankings—and toward real relevance? 📖 Read Part 2 here: https://brnw.ch/21wWGba 👀 Missed Part 1? Catch up here: https://brnw.ch/21wWGbb #AISEO #ContentStrategy #SearchEverywhereOptimization #GetOverit

As waitlist registrations grow for our new ai agent platform, I'm focused on Go-To-Market strategy. This talk by @elanaverna on competitive moats in the AI era is well worth a watch. Elena's thesis: traditional growth playbooks are breaking. SEO is collapsing as people use ChatGPT for(re)search. And Product differentiation is evaporating as AI helps anyone build competing features. Build product loops. Scoring our strategy against the six moats Elena said actually matter now: Velocity - Our proprietary infrastructure mesh means we ship features fast that others can't replicate. This is a seriously strong moat for us. Data – Great features, agents with huge context memory and learning ability should create stickiness. But signs of defensive tactics by prominent SaaS companies to restrict access to their api's has me thinking. Brand as product – This one's timely. We've been obsessing over creating an amazing UX for business users - but does our chosen brand name reflect that? it's something we're testing more this week - watch this space. Ecosystem – Our marketplace is built for partner distribution. The foundation's solid, we're going to start with lots of pre-built integrations, and build a partner framework quickly as we get traction. Founder socials – Not a coincidence I'm more active on LinkedIN. Been using our own ai agents to help me do more with less—eating our own dog food. Creator economy – YouTube matters. We're planning some spend whilst trying to maximise organic reach through third-party creators. --- We're doing many things right, still figuring out plenty. But Elena's core point resonated: traditional funnels are dead - focus on product loops and defensible moats. Launching soon. We'll find out what actually holds up. ---- What moats are you building that AI can't easily commoditize? https://lnkd.in/eVEDKGRc

The success of your website in 2026 will hinge on its ability to engage AI-driven discovery methods. Shifting from SEO to GEO, structuring conversational content, and blending human creativity with AI-powered insight are no longer optional — they are essential survival strategies. Our digital partner Jeremy M. digs into how brands can make the shift in chapter 5 of our 🆓 eBook, The New Age of Influence, a collection of insights from The Nova Method™ and our strategic partners on how marketing and communications leaders can thrive in 2026 and beyond by combining AI with the human qualities that make influence genuine. Get your free copy to learn more at the link in comments.

🚀 AI isn’t the future of marketing, it’s the now. For small businesses, it’s not about replacing people. It’s about reclaiming time, simplifying your workflow, and making marketing smarter. That’s what we’re diving into in our newest Martech Consulting article: 👉 AI in MarTech and What it Means for Small Business Marketing From automating repetitive tasks to predicting campaign performance, AI helps small and midsize businesses compete at a whole new level without losing the human touch. “AI isn’t here to replace your marketing. It’s here to make it smarter.” Whether you’re a chef who wants to spend more time crafting recipes or a business owner who just wants to make it to their kid’s game on time this one’s for you. 🔗 Read the full article here: https://lnkd.in/dv6gVshz #MartechConsulting #SmallBusinessMarketing #AIinMarketing #ReclaimYourLife #Automation #MarketingTips

Want to spot AI use cases in your business fast? Here’s where I’d start: Marketing - Look for repetitive content Sales - Common follow-ups Ops - Constant data handoffs HR - Repeatable onboarding steps Document, automate, and free your team from busywork so they can focus on what actually drives growth. Follow @katsu.learning for more CEO-level AI playbooks #aitips #learningai #buildingabusiness #upleveling #businesstips

Claude now automatically selects the right custom skills for each task 👀 Claude skills are pretty wild! Here's how it works: You create specialized skill files that encode your exact marketing processes—campaign development, lead nurturing sequences, the works. Upload them once. Claude automatically detects which skill fits your specific request. No more dropdown hunting. No more "which prompt template worked last time?" Your brand guidelines, tone of voice, and proven frameworks become part of Claude's decision-making DNA. - When your growth marketer needs ad copy, Claude auto-applies your conversion-focused writing skills. - When your CMO wants strategic analysis, Claude pulls from your market research methodology skills. The real win here is consistency, at scale. To achieve this, you need to build a repository of training material for AI. Now your entire team gets identical high-quality output.

🤖 Still spending 8+ hours on tasks AI can do in minutes? Here are 9 tools that will change your workflow forever! ⚡ ⏰ Time is your most valuable asset, and AI is here to give you MORE of it. These aren't just productivity hacks—they're game-changers that automate hours of manual work. 🔥 Here's your AI toolkit to reclaim your time: 1️⃣ Syllaby - Create 30 days of content instantly (syllaby.io) 2️⃣ Opus - Turn 1 video into 10 shorts automatically (opus.pro) 3️⃣ Instantly - Find qualified business leads fast (instantly.ai) 4️⃣ Manus - Automate complex AI workflows (manus.ai) 5️⃣ FastRead - Generate eBooks & audiobooks effortlessly (fastread.io) 6️⃣ Ranked AI - Get full-service SEO optimization (ranked.ai) 7️⃣ Writesonic - Write factual articles in seconds (writesonic.com) 8️⃣ SaasAI - Launch your SaaS tool quickly (saasai.io) 9️⃣ Beesly - Summarize voicemails instantly (beesly.ai) 🎯 💡 The professionals winning in 2025 aren't working harder—they're working smarter by leveraging AI to handle repetitive tasks while they focus on strategy and creativity. 🚀 ✨ Stop trading time for tasks. Start using these tools and watch your productivity skyrocket while your stress plummets! 📈 💬 Which tool are you most excited to try? Or have you used any of these already? Share your experience below! 👇 #AITools #ProductivityHacks #ArtificialIntelligence #EyLinxAI #WorkSmarter #Automation #DigitalTransformation #TimeManagement #AIForBusiness #TechTools #EyLinx #EyLinxMotivation

Happy National Pasta Day. Three ingredients applied consistently beat 47 ingredients used randomly. Pasta perfected over centuries uses flour, water, and technique. Marketing operations work the same way. I used to do this too. When budgets are tight and the workload feels crushing, you grab every free tool that promises to lighten the load. New AI writing assistant that says it'll save you 10 hours a week? Sign up immediately. Another project management platform everyone swears will simplify everything? Add it to the pile. Before I knew it, I had seventeen browser tabs permanently open. Twelve free AI tools I'd tried once. Eight platforms I never learned properly because I was already chasing the next promise. The problem wasn't the tools. The problem was I wasn't spending time reading reviews, watching demos, or honestly assessing whether each tool actually fit my needs, abilities, and available time to learn it. McKinsey (January 28, 2025) reports most organizations investing in AI aren't getting expected returns—not because the tools don't work, but because they lack clear strategy and implementation systems. Here's what my experience has taught me. Teams producing consistent results don't have more tools. They have better systems for three core categories: content creation, scheduling, and basic analytics. I wrote the complete framework including the exact audit process to identify which tools you're actually using versus which ones are quietly draining your budget. Read "The 3-Tool Marketing Stack: How to Build Consistency Without Complexity" at [BLOG URL] How many marketing tools are billing your card versus actively improving your marketing? #SummitAI #MarketingOperations #ToolStackAudit #NationalPastaDay #SystemsThinking

You don’t need every skill— You just need the right skills: You don’t need a full team to start online. You just need the right skill stack: 💠 Write to sell Quick offers, good headlines,  and short emails that get clicks. 💠 Find what people want Use tools and chats to learn  what problems to solve. 💠 Use AI well One smart prompt can save hours. 💠 Make one product A guide, mini course,  or planner can be enough. 💠 Set up repeat systems Content → Freebie → Email → Sale.  Repeat. 💠 Build your brand People buy from people they trust. 💠 Know the money side Use Stripe, Sheets,  or tools to track sales and costs. 💠 Turn DMs into sales Help, ask questions, send the link. 💠 Use content to build trust Be clear, honest, and useful.  That’s it. 💠 Learn what didn’t work Check replies, clicks, and sales.  Fix one thing at a time. 💠 Start your list A freebie, welcome email,  and offer is all you need. 💠 Build simple pages One page. One clear action.  That’s enough. 📍Use these at @Earn With creatyl  Pick one skill.  Build your product.  Share the link. Use my sheet as your roadmap  and get moving. Mastering one skill that gets results  beats chasing 100 you never use. Stack a few that work together— And you’ll start growing fast. 🔥I’m teaching a free live workshop to build a digital product WITH you live on the call. ➡️ Save your seat: https://lnkd.in/gk5KrjrX ______________________ 👇 Want a PDF of my top infographics? 👇 Go Here: https://lnkd.in/g2xbnwhp  Please repost to help others out there! ♻️