CMOs: "We want our people to post and interact on LinkedIn, but no one sticks with it. It doesn't work." Me: "How are you supporting them to do this?" When I ask this question, I usually find out that they asked employees to post. Maybe sent some guidelines. But they never built the system that will make it truly work. The companies getting this right invest in enablement, training, and ongoing support. They make participation part of the job description without mandating it. Rosanna Campbell and I are breaking down what separates successful LinkedIn programs from failed ones in a free 30-minute Maven workshop on March 3 at 9 am MST. Register: https://lnkd.in/geE6SXh7
I registered for this talk and can't wait to hear what you and Rosanna have to say on this!
Also: the company page becomes a trust hub, but people build trust. If the team isn’t enabled to show up, the page can’t carry the weight alone. Do you recommend starting with a small “pilot group” first, or rolling it out company-wide?