Users trust apps more when they only ask for the data they really need. 🔒 In 2025, we prevented 255K+ apps from gaining unnecessary access to sensitive user data. And we continue to empower you with tools to build with privacy in mind: Play Policy Insights in Android Studio provides real-time feedback to help you minimize unnecessary permission requests. Your app's Data Safety section lets you give users a clear understanding of how you handle their information before they install your app. Read more: https://goo.gle/46OD8M5
Google Play business community
IT Services and IT Consulting
Mountain View, CA 67,531 followers
Best practices, insights and news to grow your app or game. This is an official Google Play channel.
About us
Test Sidekick and prepare for game for upcoming Level Up program milestones → https://goo.gle/play-level-up-milestones Follow us on Twitter (@GooglePlayBiz). Subscribe to our newsletter: https://goo.gle/news-signup
- Website
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https://play.google.com/console/about/
External link for Google Play business community
- Industry
- IT Services and IT Consulting
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, CA
- Specialties
- App Discovery, App Monetization, Apps & Games, App Engagement, Games Discovery, Games Monetization, Games Engagement, Mobile Apps, App Business, Game Business, Mobile Innovation, Mobile Business Success, Developer Success, App Launches, Game Launches, Android Apps, Android App Development, Android Developers, Android Games, Android, and Play Console
Updates
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Lower the barrier to entry without increasing your workload. 📉 To help you convert high-intent buyers, we’re launching Game Trials directly in the Android App Bundle. No separate codebase: Offer a high-quality trial without maintaining a demo version. Asset Protection: Play protects your game while the trial is active. Seamless Conversion: When the trial ends, users can purchase and keep their progress instantly. Discover our latest updates and future plans: goo.gle/ready-to-play #ReadytoPlay
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Google Play business community reposted this
We are delighted to announce Google Play as the headline sponsor of the 2026 BAFTA Games Awards, marking an exciting new chapter in celebrating creative excellence within the global games community. As part of this partnership, Google Play will also champion our programme of games‑focused masterclasses and support a series of networking events aimed at fostering deeper connections across the games ecosystem, bringing together developers, storytellers and creative professionals from across the industry. Jane Millichip, BAFTA CEO, said: “At the heart of our mission as an arts charity is the belief that the screen arts have the power to inspire audiences everywhere. We are proud to partner with Google Play, whose support will be instrumental in helping us champion leading industry talent and nurture the next generation of games creators through the BAFTA Games Awards and our year-round charitable initiatives.” The 2026 BAFTA Games Awards with Google Play will be one of the major highlights of the international games awards calendar, taking place at the Queen Elizabeth Hall on Friday 17 April and streaming at @BAFTA on YouTube and Twitch from 7:15 PM BST.
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Google Play business community reposted this
Starting today, we’re rolling out the Android Developer verification process to all developers → https://goo.gle/3NO3I1M Based on your feedback, we’ve refined the experience with new features built directly into Android Studio to support your workflow.
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We're constantly evolving the Google Play ecosystem to help you build a bigger stage for your games and maximize your revenue. 📈 We've recently announced a suite of new tools designed to support players at every stage of their purchase journey. From lowering the purchase barrier with frictionless, low-maintenance Game Trials to capturing player intent with integrated Wishlists and Discounts, there are more ways than ever to scale. We are also making it easier to sell your games across different devices with 'buy once play anywhere' pricing. With so many new opportunities to drive long-term growth we want to know: What new feature are you most excited to try? #ReadytoPlay Comment below! 👇 Features: 🎮 Game Trials ⭐ Wishlists & Discounts 💻 'Buy once play anywhere' 🚀 Play Pass PC opt-in
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Your PC title deserves to be seen by our most active players—even when they are on their phones. 📱➡️🖥️ We are introducing a new PC section on the mobile storefront. This gives your cross-platform games high-visibility placement, ensuring your investment in PC is recognized. Whether a player is looking for their next desktop experience or a multiplatform game, the PC badge helps them find it instantly. Discover our latest updates and future plans: goo.gle/ready-to-play #ReadytoPlay
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Google Play business community reposted this
Top FAQs about Android developer verification after last week’s preview: ❓Does the 24-hour waiting period break your ADB workflow? No, ADB isn’t changing at all. ❓Can other apps detect if advanced flow has been enabled? No. ❓Do I need to keep Developer options on to keep verification turned off? No. Matthew Forsythe sat down to answer your most pressing questions about sideloading to clarify how the advanced flow will work. Watch the video for answers and learn more in our recent blog → https://lnkd.in/gYv79Ykd
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Launching a massive title globally? See how Ironhide Game Studio leveled up their strategy. 🌍⚔️ For Kingdom Rush 5: Alliance, Google Play Pass was instrumental in driving a successful global launch. Paula Bentancur, Head of Marketing at Ironhide Game Studio, noted that the program boosted user growth well beyond their organic reach. She added that the long-term visibility and promotional opportunities provided by the program are irreplaceable for scaling a title of this magnitude. Google Play Pass serves as a strong launchpad to help you diversify revenue and grow your player audience. Explore our current capabilities and future innovations: https://goo.gle/3Ui7Gz9 #ReadytoPlay
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Leading game developers share their vision for how generative AI is poised to reshape the future of the gaming industry. They discuss AI's potential to accelerate content development pipelines, empower artists with new tools, and enhance player experience through more immersive dialogue and live translation capabilities.
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Classic mechanics. Modern infrastructure. 🎮 Sea of Stars is a love letter to classic RPGs, but its mobile user experience is cutting-edge. By integrating Play Games Sidekick, Playdigious solved a common friction point: accessing achievements and Game Tips - the most essential player resources, without exiting the game. See what's possible now—and what's next: https://goo.gle/3Ui7Gz9 #ReadytoPlay