Check out what’s new in GA this month! Generated Insights, Aggregate Identifiers, and more tools to help you collect the highest-quality data. 📈 More on recent updates: https://goo.gle/3GjMyEW More on Aggregate Identifiers: https://goo.gle/433j5YK
Google Analytics
Technology, Information and Internet
Mountain View, California 541,776 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Know your way around GA! 🧠 What’s the difference between “(data not available)” and “(not set)”? (data not available): usually appears when data has yet to be processed for source and medium traffic-source dimensions. Two other possible reasons: https://goo.gle/4468P39 “(not set)” is a placeholder name that GA uses when it doesn’t have any information for a dimension. Usually caused by incorrect settings or tag misconfigurations (e.g. Google Ads account not linked to GA, or auto-tagging is not enabled). If you see (not set) as a dimension, here’s how to troubleshoot: https://goo.gle/4ivgAmD
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Want to take cues from a winning paid media strategy? Use GA predictive audiences to identify “seven-day likely purchasers,” and you can retarget your Google Ads campaigns for higher ROAS and revenue: https://goo.gle/3Eu6Afl
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Need to quickly zero in on a key area of performance? ✨ Reports snapshot gives you a high-level overview of your metrics. And now, reports snapshot supports templates. ✨ Choose from… 👤 User Behavior 💳 Sales and Revenue 📈 Marketing Performance Get the essential insights you need: https://goo.gle/4jOxfTq
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If you missed our livestream last week — you can’t miss these updates on how to strengthen your marketing strategy with high-quality attribution data ➡️ https://goo.gle/4cKCbWP In a dynamic regulatory environment, we’re committed to providing you… ✅ Enhanced data completeness, with Aggregate Identifiers and Smart Fallback Mechanisms 🖼️ Updated data presentation, with new alerts and labels 💡 Tools for deeper insights, like System-Generated Annotations and more
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Comparisons in GA reports let you create side-by-side evaluations of data subsets like… 🖥️ Data generated on desktop vs. mobile devices 📱 Data to your app from the United States vs. Canada 🛒 Recent purchasers vs. people who have added an item to cart, but not made a purchase? But that’s not all — you can also create GA comparisons based on complex sequences of user actions. Learn how: https://goo.gle/42H0O29
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Happening TODAY 🗓️ Join Matt Landers, Developer Relations Lead, and Brian Stark, GA Product Manager, for our Discord livestream Q&A at 12:00 PM ET / 9:00 AM PT. Learn how updated Google Analytics features can elevate your data quality and attribution ➡️ https://goo.gle/ga-discord
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#GML2025 is on May 21, 2025 🥳 We will share new ad product innovations you don’t want to miss! Reserve your digital seat today → https://goo.gle/42cr1qq
You’re invited to Google Marketing Live on May 21, 2025! Get a virtual front-row seat to groundbreaking ad innovations across Google and YouTube — where discovery starts and decisions are made. Register for #GML2025 today ➡️ https://goo.gle/4ieVGIf
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Spend less time decoding data fluctuations, more time making smart business decisions. ✨ Introducing: generated insights. ✨ This AI-powered tool proactively connects the dots of your data sets, then summarizes trends and key takeaways. See how it gives you clear direction on which marketing levers to pull for better results: https://goo.gle/3R9ZjEq
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📣 Join us for a Discord livestream and Q&A on April 17th at 12:00 PM ET / 9:00 AM PT! 🗓️ Developer Relations Lead Matt Landers and GA Product Manager Brian Stark will discuss updated GA features that make high-quality data collection and attribution the standard — even in a regulatory landscape where traditional identifiers are not always available. Join the Discord community now: https://goo.gle/ga-discord
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