Melodie Tao

Most founders skip this foundational step. Not SEO, not podcasts, not newsletters. LinkedIn. It’s the first layer of your marketing pyramid. Until you’ve earned attention here, consistently, visibly, and with strategic intent, nothing else will scale with the same leverage. 📲 Post. 👨‍🏫 Learn. 📈 Improve. ✍ Iterate. This is how you start your feedback loop. Clip from my recent chat with LinkedIn’s CMSO, Jessica Jensen.

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Helium 10’s new Listing Builder tool (Diamond) lets you create/optimize listings fast using exclusive Brand Analytics, Cerebro, and historical keyword data. It features a new SEO scoring system and AI workflow that analyzes images, answers Rufus questions, and generates fully optimized listings in minutes.

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IF a DTC founder acted like an affiliate, they'd have 3x more cash. IF a service-based founder acted like a DTC operator, they'd have more leads then they could handle. IF a high-ticket program founder acted like a service based biz, they'd have referrals & never get sued. I've done all 3. The answers to your problems already exist. You just need to do the right actions.

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21 Local Marketing Tactics for Home Service Businesses That Actually Work - Optimize your Google Business Profile. - Run hyper-local Facebook & Google Ads. - Leverage referral programs & partnerships. - Use direct mail with QR codes. So many tactics, but limited resources. You need to allocate time and budget wisely based on: - Service area → How far can you realistically serve? - Marketing budget → How much can you invest each month? - Team bandwidth → Can you handle an increase in leads? But choosing the right approach isn’t always easy. - Which strategy brings in high-intent leads? - Should you prioritize quick wins or long-term growth? - What actually works in your market? Here’s how to decide: 1️⃣ Start with your audience: What triggers a homeowner to call for your service? Where do they search first—Google, Facebook, referrals? Understand their behavior → Align your strategy 2️⃣ Be practical about resources: Budget: Can you afford paid ads, or focus on organic? Speed to ROI: How long can you wait before seeing results? I've mapped out a quadrant graph to help guide your decisions. You should mix tactics for two types of results: → Fast leads (quadrant 1 & 2) → Sustainable growth (quadrant 3 & 4) About the graph: It's a relative ranking, not absolute. Some quick-win tactics also fuel long-term success. Each method is positioned based on data & field experience. Investment includes time, budget, and effort. Follow Josh Crouch 🐂🎯 for more helpful content on local SEO, marketing and automation.

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Booking yourself on podcasts before you even have one is like running ads to a website that doesn’t exist yet. Here’s what to do first: 1️⃣ Owned/Semi-owned Media (Podcast, Email, YT) 2️⃣ Lead Magnet or Lead Quiz for Your Target Market 3️⃣ Webinar / Call Funnel Do this before you start doing PR. Because getting people hyped without a place for them to go? That’s a big ole' waste of everybody's time.

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In 2025, marketers can’t rely on old metrics or cookie-based tracking to tell the full story. Real ROI means measuring what drives growth and that requires a different approach. In the latest article in my Hero Conf San Diego preview series for the PPC Hero blog, I share key trends shaping performance measurement right now, with insights from: Ben Vigneron on life after cookies and why MMM is replacing outdated attribution Liam Wade 🎸 on making incrementality a core paid media strategy Paolo Vidali on true ROAS that reflects profit and lifetime value Joshua Slodki on using AI and Looker Studio for better reporting Aashna Makin on focusing on traffic quality over volume If you want to rethink how you measure success in paid media, this one’s for you. 📖 Read the full post here: https://lnkd.in/g_JbH_Qa

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I wanted to yell "BULLSHIT" during a marketing event in San Diego last year. This agency owner was literally complaining how "you don't make profit as an agency owner." If you're not profitable, you're running your business wrong. Our accounts run at 70-75% profit margins. If we drop below that, I know something needs fixing. If we go above, I can provide more value without charging more. 90% of people consuming "how I scaled to $10M" content will never hit $100K. They're addicted to the fantasy like lottery ticket buyers. Successful operators don't follow scaling gurus: They study fundamentals. They test systematically. They build boring, YET profitable systems. Why are we creating a generation of marketing dreamers instead of operators? Seriously... Real marketing is boring as hell. I spent last week setting up employee health insurance. Not flashy. Not fun. But that's the reality of building something sustainable. There's no magic bullet. You provide value, get better at it, make more money, and focus on profitability. While everyone's chasing 8-figure fantasies, we're obsessing over margin optimization and customer economics. That's the difference between operators and dreamers. Stop consuming content about scaling and start building systems that actually work. Your 70% profit margins will thank you later.

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Growing Your Media Buying Agency: Lead Gen Secrets We discuss how to start and grow a media buying marketing agency, including strategies for building clientele when changing locations. Discover our techniques using Facebook lead generators and targeted ads, even working overnight. Learn how we qualify leads and the importance of a marketing budget to succeed. #MediaBuying #MarketingAgency #LeadGeneration #FacebookAds #BusinessGrowth #DigitalMarketing #ClientAcquisition #MarketingStrategy #BusinessTips #Advertising

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Leverage Your Advantage: Positioning in Your Niche Discover how to effectively position yourself in your niche by gaining unique insights and leveraging customer reviews. Learn to create competing products that resonate with your audience and stand out in your market. Take advantage of the perspective that newcomers uniquely possess! #NicheMarketing #ProductDevelopment #CustomerInsights #MarketPositioning #BusinessStrategy #EntrepreneurTips #CompetitiveAnalysis #Innovation #Startups #SuccessMindset

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Create once. Sell forever. A digital product is one of the smartest ways to build an extra income stream. This year I made $3144.91 in digital product sales. In a single month. From a Facebook page with just 474 subscribers. I ran Meta Ads with $1336.20 in profit. But every sale you make without ads is 100% profit. You invest time instead of money. Two main paths to find a winning idea: 👉 You’re experienced and know your people. Start by targeting a real and specific problem your tribe faces. Go deep. Use your insights. Build something highly valuable. 👉 You’re a beginner but have skills. Study the market. - Go to the Facebook Ads Library. - Look at what’s been running for months. - Check out what top creators are selling. - Read reviews. - Buy the product. Reverse-engineer it. - Then improve it. Start talking about it soon. Even with a small audience. Warm up your tribe. Show them what’s coming. Don’t wait for people to come to you. If your audience is small: - Reach out manually. - Send highly personalized messages to people who really need your solution. OR You can run ads to go faster. Small Input ⏩ Big Output

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