François Tchiakpè’s Post

Stop Wasting Money on the “Boost Post” Button — Here’s Why It’s tempting to hit that blue button for a quick spike in views, but here’s the cold, hard truth: Boosting is a distribution tool, not a profit tool. It’s built to get your content in front of generic users—those who’ll likely watch, like, or comment… not the ones who’ll actually buy. In short: you’re optimizing for vanity metrics, not results. 💡 Real growth happens in Ads Manager. That’s where you: •Build custom and lookalike audiences •Set objectives like Conversions or Lead Generation •Measure ROAS and scale based on real data Views don’t pay the bills—strategy does. So, stop boosting. Start advertising smart. If you want to start running smarter Meta campaigns that actually convert, let’s connect or message me — I can help you set up a proper strategy. What’s the biggest mistake you’ve seen businesses make with their Meta or Instagram ads? Drop your thoughts in the comments! #MetaAds #DigitalMarketing #FacebookAds #SocialMediaMarketing #AdvertisingStrategy

You are losing half of your revenue if you are not following the Meta ADS Funnel. Without a proper strategy, running ads is like trying to reach a destination without any direction. You will overspend, fail to generate sales, and eventually give up on Meta ADS. The Meta Funnel strategy comes in three steps - ✅ Top of the Funnel or TOFU builds awareness. ✅ Middle of the Funnel or MOFU nurtures interest. ✅ Bottom of the Funnel or BOFU drives action. Each campaign should run with specific objectives. First, you have to let your audience know about your product or service, entering the funnel. To reach a wider audience in your genre, you need to be more creative with your content ideas. Second, while being in the middle of the funnel, you should be able to start interacting with your consumers. Do surveys and start generating leads. Finally, the goal is conversion. Those who might have gone through your services, or are ready to purchase should be approached directly. You can offer lucrative discounts to get your conversion rate higher. Yet confused? Contact Nebs-IT, and watch your business grow. (Repost it if you found it useful ♻️) #metaadsfunnel #metaAds #digitalmarketing #marketingsolution

Ads for Leads vs Ads for Clients – Part 2/5: The Targeting Game Your targeting doesn’t start in Ads Manager. It starts in your copy, creative, and funnel logic. Here’s how we do it in €30K–€220K/month funnels: — 1️⃣ Nail the headline Call out your ICP + link to their dream outcome. ✅ “Are you a window installer looking for 15+ unit jobs?” ❌ “Marketing services for companies looking to scale” Clear > clever. Specific > generic. — 2️⃣ Stop micro-targeting. Go broad. That job title interest with 32 layers? Wasting your budget. Let your message + Meta’s €1.5 trillion algorithm do their thing. You don’t need 50 interests. You need 1 strong hook. — 3️⃣ Qualify at scale through your form Your form = your filter. And that filter = targeting data for Meta. ✅ “How many units do you need?” ✅ “When does your project start?” This trains Meta to find more qualified people — And removes the ones wasting your time. — Thinking to drop a follow? Here’s my promise: 1️⃣ Not here to sell you a course 2️⃣ Most creators talk theory — I post what we run inside live €30K–€220K/month campaigns 3️⃣ I’m constantly learning and testing, so I’ll keep you up to date with the latest funnel & growth strategies that actually work

Meta Ads have changed a lot. Clicks are easy to get. But turning them into measurable growth? That’s the real challenge. Many businesses are still stuck at the “click” stage, but not the growth stage. My strategy for those serious about growth? Master the fundamentals. 1. Define clear goals for your campaigns (leads, sales, awareness, traffic). 2. Create compelling, audience-targeted ads that actually solve problems. 3. Test and optimize consistently (don’t wait until the campaign ends). I’ve seen these tactics work with clients who were stuck. They’ve seen growth where clicks alone weren’t getting them anywhere. It’s not magic. It’s about crafting a strategy, using the right tools, and putting in the work. Focus on long-term results, not vanity metrics. Optimize, refine, and scale as you go. Invest in learning, understanding your audience, and adapting your strategy. Stop chasing quick wins and build the habit of constant testing and improvement. Do this for the next 3 months → win 2025 with real growth. Repost ♻️ if you're ready to turn your clicks into measurable results!

Your best ads could be slowing down your growth. I know it sounds weird, but give me 2 minutes and I’ll explain why: The key to growing a brand is to attract new customers. Those “cold” audiences who still don’t know you. This is a basic principle that is not going to change. The real problem: Many entrepreneurs become obsessed with their “winning announcements.” They analyze them, replicate them and end up creating more of the same. Always talking to the same audience. This is perfect, but it has a fundamental problem: If you don’t create different ads, you won’t reach new people. It is no coincidence that so many brands feel stuck. As marketing professionals, we have to wake up. We must be aware of the bias of familiarity (our tendency to prefer the known, even if the unknown could be a better option). We must dare to build ads that break the mold. We need to find out what resonates with those audiences that don’t know us yet. Because the platform doesn’t care about your long-term growth. Its only objective is to give you the cheapest and fastest conversions. And for this, he will always go to the path of less resistance: People who are already in your orbit. Meta

Why Most Businesses Waste Money on Ads (and How to Fix It) Most businesses think running ads = instant sales. But here’s the truth: ads don’t create demand, they amplify it. I’ve seen businesses burn thousands on Meta & Google ads without seeing results. Not because ads “don’t work”… but because they skipped the foundation. 👉 They had no clear message. 👉 Their content wasn’t building trust. 👉 Their audience wasn’t nurtured before the pitch. Here’s the Easy, and Safe Opportunity 👇 Instead of treating ads as the only marketing strategy, treat them as the accelerator of a system. Here’s how it works: Content builds awareness → attracts the right people. Social growth builds authority → positions you as the obvious choice. Ads amplify the message → put you in front of your ideal clients at scale. Retargeting closes the loop → turns followers into paying clients. When you combine content + growth + ads into one system, ads stop being an expense… and start becoming the fastest way to scale. This is how we’ve helped brands grow their social presence and generate predictable leads not by “buying clicks” but by building a funnel that turns attention into revenue. If you’re a business owner wasting money on ads, don’t cut them. Fix the system around them.

Hello Content Creators and Influencers 🫶 I built a Patreon Income Prediction Model for You! It’s designed to help you understand, estimate, and optimize your income based on: - Your follower base across platforms like Instagram, TikTok, Reddit, etc. - Your subscription prices and tier distribution (Bronze, Silver, Gold). - Your tips, donations, platform fees, and taxes. 🔎 What’s inside the model This Excel-based model includes three intuitive pages: 1️⃣ Input Page Define your personal parameters --> financial goal, audience size, click-through rate, subscription prices, tips, and platform fees. This page sets the foundation for your forecast, and you can easily adjust it using your own data and assumptions. 2️⃣ Model Page Calculates how your inputs convert into monthly revenue. Pay special attention to the Reverse Price Calculator - a smart tool that helps you find the right price to reach your financial target. 👉 For example: if you want to earn €2,000 per month and already have 150 active subscribers, the calculator shows what your subscription price should be after accounting for all fees and taxes. 3️⃣ Dashboard Page A clean summary showing your net income from: - Subscriptions - Tips / Donations - Merch or Custom Orders ➕ Gap to Target Income Perfect for tracking progress or presenting your results visually.  Why I built it: As a marketer, I’ve seen how much pricing decisions influence not just revenue, but brand perception and long-term growth. That’s why I created this model - to help you optimize your pricing in line with your goals, resources, and brand identity. Using this model you can: ✅ Understand your real net income ✅ Test “what-if” scenarios ✅ Adjust your pricing strategy If you’re a creator using Patreon (or planning to), this model can help you plan your income smarter and make data-driven pricing decisions  - a crucial part of a successful marketing strategy! 💾 Download the Excel Model and plan your pricing strategy: https://lnkd.in/deqmEsQb Thank you 🤗

“𝗠𝗲𝗱𝗶𝗮 𝗯𝘂𝘆𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱.” Okay — maybe not dead. But it’s not the growth engine it once was. Here’s why 👇 𝗜𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁, 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁-𝗽𝗮𝗶𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘄𝗲𝗿𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼 𝗺𝗮𝘀𝘁𝗲𝗿𝗲𝗱 𝘁𝗵𝗲 𝗮𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸, 𝗚𝗼𝗼𝗴𝗹𝗲, 𝗧𝗶𝗸𝗧𝗼𝗸... They knew which buttons to push and how to beat the algorithm. Today? The algorithm is smarter than you. It optimizes faster. It learns in real-time. It’s not your edge anymore. ☑ 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗵𝗮𝘀 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀. ☑ 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗿𝘂𝗻𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀. ☑ 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗵𝗮𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸. So what actually drives performance now? → 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲. Not “creative” as in pretty pictures and catchy headlines. But strategic content engineered to win attention, earn trust, and spark action. 𝗧𝗵𝗲 𝗻𝗲𝘄 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗶𝘀: ➤ The best ads don’t look like ads. They look like content your audience wants to consume. Think native formats. 𝗧𝗵𝗶𝗻𝗸 𝗰𝗿𝗲𝗮𝘁𝗼𝗿-𝗹𝗲𝗱 𝗨𝗚𝗖. 𝗧𝗵𝗶𝗻𝗸 𝗵𝗼𝗼𝗸𝘀 𝘁𝗵𝗮𝘁 𝗶𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁 𝘀𝗰𝗿𝗼𝗹𝗹𝘀 — 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗰𝗿𝗲𝗮𝗺𝗶𝗻𝗴. ✗ No more polished brand speak. ✗ No more generic carousels. ✗ No more “Our product is great because…” narratives. Instead: ☑ Show real stories from real people. ☑ Speak like a human, not a marketer. ☑ Build creative that adapts faster than your media budget. Here’s the real shift: Media buying used to be the lever. Now, it’s the engine room. The lever — is creative. And those who invest in creative innovation will dominate the next wave of growth.

The one-page story I use when a founder is stuck. Most founders I meet are chasing breakthrough marketing. New campaign. Bigger budget. Better targeting. But that's rarely the problem. The real stall happens when their message takes too long to explain. If a buyer can't repeat your story in under a minute, it won't move in the market. When someone's spinning in tactics, I don't add more. We reduce everything to one page. Here's what we build: → The Problem - what's broken in their world → Why Now - why it matters today → Your Solution and How It Works - combined, no jargon → The Outcome - what actually changes for them Four sections. One page. Then we stress-test it. Can your buyer explain this to their boss after one call? If they stumble, we cut more. Most teams have five versions of their story across the site, deck, and ads. That's what stalls momentum... not bad products or weak tactics. Alignment beats attention. I wrote the full framework for building and stress-testing your one-page story. Read it here: https://lnkd.in/gEJm8-D4 Like and share if you've ever spent months trying to explain what you do.