IF a DTC founder acted like an affiliate, they'd have 3x more cash. IF a service-based founder acted like a DTC operator, they'd have more leads then they could handle. IF a high-ticket program founder acted like a service based biz, they'd have referrals & never get sued. I've done all 3. The answers to your problems already exist. You just need to do the right actions.
Truth. I’d even flip it: If an affiliate thought like a DTC founder, they’d build actual equity. It’s nice how much we can learn just by stepping outside our own lane You know, every time I borrow a mindset from another business model, it exposes a blindspot I didn’t even know I had
Such a powerful reframe. The cross-pollination of models is where the breakthroughs happen
People chase secrets, but this is it. The answer’s usually been proven - just in a different business model
This is the kind of truth most founders learn the hard (read: expensive) way. I’ve worn all three hats too — and every time I thought I had a “business problem,” it turned out to be a perspective problem. The playbook is out there. The key is actually doing the unsexy stuff that works. 🔥