Most founders skip this foundational step. Not SEO, not podcasts, not newsletters. LinkedIn. It’s the first layer of your marketing pyramid. Until you’ve earned attention here, consistently, visibly, and with strategic intent, nothing else will scale with the same leverage. 📲 Post. 👨🏫 Learn. 📈 Improve. ✍ Iterate. This is how you start your feedback loop. Clip from my recent chat with LinkedIn’s CMSO, Jessica Jensen.
Most founders build funnels before building presence. LinkedIn isn’t a channel; it’s the proving ground. Earn trust here, and everything else compounds faster.
man linkedin has become such a powerful tool for entrepreneurs. cant even imagine starting a biz without it tbh. u finding ways to actually use it beyond just having a profile?
I'd argue, founders are not failing because they didn’t start their feedback loop here. You’re failing because your product sucks, your offer is weak, and your sales motion is broken. LinkedIn is not the foundation of your marketing pyramid. It's the billboard you hang after you’ve built something people actually want. So no, founders shouldn’t make LinkedIn their first move. They should: Build. Sell. Learn. Repeat. The platform is a spotlight, not a strategy. Founders don’t need more posts. They need more proof :)
For B2B founders, getting traction on LinkedIn can make a huge difference to overall business performance. But it takes time and commitment. Showing up daily to engage with your network and looking to offer value.
I spoke to a VC recently about a raise - the questions included: what is your LinkedIn network size? How engaged is it? How many impressions per post? What is the rate of growth? Distribution and lead generation capability is critical
It is ONE of the ways, but certainly not the only. I understand we're on LinkedIn, talking about LinkedIn, promoting an interview with someone who works for LinkedIn, but that doesn't mean we need to overstate or gaslight people. We have ALL seen MANY people build businesses on Twitter, Facebook, Instagram, and SaaS and app developers refuse to let go of X for some reason, but they're still able to leverage that platform ( as toxic as it is) to launch and grow. Don't even get me started on YouTube and TikTok. I feel like when we say things like this, it sounds a little "culty", and it's certainly not sound advice to new business owners who get told that this is where they need to focus all their time and energy when it may not be for their business and target market. LinkedIn is great. Business would still happen without it, just as it happened before it.
Thanks Steven Bartlett I love your show and part of me is skeptical of this clip because it’s promoted and in partnership with LinkedIn. Having said that, I do agree with you that LinkedIn has so many opportunities. I enjoy using videos, carousels, and images. I also enjoy that LinkedIn is a business platform and feels like it has a greater international reach than FB, X, or Instagram. It has definitely become my platform of choice, though I’m not yet convinced of the ROI of ad spend. I feel that LinkedIn continues to grow and improve and people are increasingly seeing its value. Thanks again for your show The Diary of a CEO. I’ve found it to be incredibly helpful and practical.
Post, learn, Improve, Iterate. Adding these to my daily morning mantras. Another one? Here's mine: Every day is another day for a step forward. 🎯 💫
Are you sure? I think we need people to go outside and meet each other. Walk in the fresh air and hear birds singing whilst exchanging ideas. I love LinkedIn as a tool to learn and connect but I think most of my work with be though people I have met in person.