Mark Burgess

Proud to be listed in the 2016 global listing of the '50 Marketing Thought Leaders Over 50’.

https://issuu.com/andrewvesey/docs/brand_quarterly_bq24/68?e=3732471/41170657

Featured presenter at the AMA's Signature Event on October 6, 2016. Topic: The Social Employee: The New Marketing Channel.

Featured guest on Wharton Marketing Matters Business Radio show 9.7.16 along with partner, Cheryl Burgess. Other guests include: Tom Peters (marketing guru), David Edelman (McKinsey), and Kevin Randall 2X New York Times front page contributor. Discussion focused on social employees, social leaders and the future of marketing.

Honored to have my peer reviewed article published in the inaugural issue of Rutgers Business Review, a premier business journal. Article title: "Shaping the Future: The New Social Ecosystem." Rutgers Business Review aims to be a premier business journal that provides thought leadership by combining academic research and managerial practice.

http://www.rbusinessreview.org/rbr010108

Speaker and panelist on "From Outputs to Outcomes: Shifting the Way We Measure Success."
Event also included speakers from IBM, Samsung, Monster, etc.

Second straight year, made presentations on "How to Break into Digital Marketing" at the annual Rutgers University Marketing Boot Camp, Newark Campus

The Power of Employee Experience. Companies the world over are focused on the pursuit of User
Design (UX) and the importance of the Customer Experience (CX). Many companies are still learning that traditional command and-control models may not be the best fit for today’s business. And, while user design and customer experience are critical to a firm’s success, leading companies are realizing powerful business results by focusing internally on creating the new social Employee Experience… Show more

The Power of Employee Experience. Companies the world over are focused on the pursuit of User
Design (UX) and the importance of the Customer Experience (CX). Many companies are still learning that traditional command and-control models may not be the best fit for today’s business. And, while user design and customer experience are critical to a firm’s success, leading companies are realizing powerful business results by focusing internally on creating the new social Employee Experience (EX). By creating social employees, companies can create successful social businesses.

Mark Burgess, President, Blue Focus Marketing
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Led and facilitated workshops on Creating a Social Culture of Empowered Employees, and Plotting a Course for Activating Social Employees, at the HR Communication & Social Media Workshops in New York, Brands represented: GE, Starbucks, Canon USA, PepsiCO, Mayo Clinic and more.

Guest host for IBM #Socbizchat Twitter Chat featuring our book, The Social Employee, that was named IBM's book of the month for February, 2015. Topic: The Social Employee: How can digital and social innovators reshape the way we work? Our participation in the chat led to generating four million impressions.

Speaker on social analytics panel: "Social ROI: Making Big Data Analytics Work for You."
Dell World: Austin, TX, Nov. 6, 2014 -- see panel video below.

Ranked #19 in the world on the Top 200 Content Marketing Influencer list. Honored to be on a list of such amazing people.

Delivered the keynote at the PR News Platinum Awards in NYC, Sept. 16, 2014.

On Tuesday, September 16 at The Grand Hyatt in New York City, more than 300 of the top PR and communications professionals gathered for PR News' Platinum & Top Places to Work in PR Awards Luncheon.

Contributor, HBR Italia, July, 2014: published article: "Piloting the Future of Social Business -- Branding from the Inside Out"

Keynote speaker at The Social Business Forum 2014 in Milan on topic: The Year of the Social Executive -- Branding from the Inside Out. Largest conference on social business in the world. Social business requires a new kind of employee called the "social employee" who becomes one of the most powerful competitive weapons a brand can leverage to impact brand value and reputation.

Contributor, HBR Italia, July, 2014: "Piloting the Future of Social Business -- Branding from the Inside… Show more

Keynote speaker at The Social Business Forum 2014 in Milan on topic: The Year of the Social Executive -- Branding from the Inside Out. Largest conference on social business in the world. Social business requires a new kind of employee called the "social employee" who becomes one of the most powerful competitive weapons a brand can leverage to impact brand value and reputation.

Contributor, HBR Italia, July, 2014: "Piloting the Future of Social Business -- Branding from the Inside Out" Show less

Speaker/Moderator for two segments: 1) Making the Best Use of Technology and Structuring Social and 2) Driving Internal Engagement at Every Level. The focus: Reimagine the future of business through social engagement.

Honored to deliver a TEDx Talk at TEDxNavesink, the top-rated TEDx Conference on the East Coast. My idea worth spreading: "The Rise of the Social Employee."​ My talk is about reimagining the future of business. The story arc is the win/win for companies as well as our personal brands. This is the @SocialEmployee revolution.
View my Profile on TED.com website at: https://www.ted.com/profiles/2796648

And, please watch my TEDx Talk delivered 2014:… Show more

Honored to deliver a TEDx Talk at TEDxNavesink, the top-rated TEDx Conference on the East Coast. My idea worth spreading: "The Rise of the Social Employee."​ My talk is about reimagining the future of business. The story arc is the win/win for companies as well as our personal brands. This is the @SocialEmployee revolution.
View my Profile on TED.com website at: https://www.ted.com/profiles/2796648

And, please watch my TEDx Talk delivered 2014: https://www.youtube.com/watch?v=FZUIp0ybaec Show less

Honored to be the 2014 Gates-Ferry Distinguished Visiting Lecturer at Centenary College. Will conduct a lecture at Centenary College, Hackettstown, NJ, February, 2014 on: “Branding from the Inside Out. Are you ready?”

Creator and instructor for the AMA's training intensive workshop series on: Content Marketing and Integrated Marketing Communications (Blue Focus Marketing's integrated marketing approach known as: Brand Choreography). Since 2012. Have delivered workshops across the US including Chicago, Los Angeles, San Francisco, Atlanta, New York, New Orleans, Philadelphia and Atlanta. If you are building your content marketing strategy, this workshop is for you. //www.ama.org/content. Check it out.

Honored to be named to Forbes.com list: "Top 100 Must-Follow Marketing Minds on Twitter 2014. Forbes article: "Take a look and be inspired to think bigger in 2014 about marketing challenges and opportunities with the words of these inspired souls who offer up their ideas and fresh perspectives in the days ahead." Link: http://www.forbes.com/sites/scottgoodson/2013/12/17/must-follow-marketing-minds-on-twitter-2014/

Speaking topic: Awake the Sleeping Giant: Empower Your Brand’s Employees to Become Advocates & Social Sellers! Quoted in U.S. News & World Report on Dec 23, 2013, on the power of building brand advocates. Give your employees guard rails and they'll be fearless.

The Pivot Conference, New York, October 15-16, 2013

Speaking topic: Inside Out: Innovation Internally to Innovate Externally. Speaker and conversation leader in executive session that included David Edelman, McKinsey, Dana Williams, Southwest and Cheryl Burgess, CEO, Blue Focus Marketing.

In its early phases, Social marketing looked outside, at customers and prospects. The conversation happened out there, not in here, at corporate hq. Now, that is changing. Out front… Show more

The Pivot Conference, New York, October 15-16, 2013

Speaking topic: Inside Out: Innovation Internally to Innovate Externally. Speaker and conversation leader in executive session that included David Edelman, McKinsey, Dana Williams, Southwest and Cheryl Burgess, CEO, Blue Focus Marketing.

In its early phases, Social marketing looked outside, at customers and prospects. The conversation happened out there, not in here, at corporate hq. Now, that is changing. Out front organizations, and a ton of market research, are finding that Social power’s source is inside corporate walls, not outside.

Pivot Event: The premier conference where 400+ leaders from major companies at the forefront of Social Business change gather, over two days, to focus on how to drive transformation during the upcoming twelve months. Show less

Invited to conduct a standing-room-only workshop at the AMA Annual Marketing Conference on 09.09.13, in New Orleans: "Branding from the Inside Out" featuring concepts from my new book, The Social Employee (McGraw-Hill, 2014). Included success stories from eight world-class brands: IBM, AT&T, Cisco, Dell, Southwest, Adobe, Domo and Acxiom. The workshop outlined the innovative methods several leading brands are using now to foster cultures of enthusiastic and engaged workers. Representing… Show more

Invited to conduct a standing-room-only workshop at the AMA Annual Marketing Conference on 09.09.13, in New Orleans: "Branding from the Inside Out" featuring concepts from my new book, The Social Employee (McGraw-Hill, 2014). Included success stories from eight world-class brands: IBM, AT&T, Cisco, Dell, Southwest, Adobe, Domo and Acxiom. The workshop outlined the innovative methods several leading brands are using now to foster cultures of enthusiastic and engaged workers. Representing Blue Focus Marketing® Show less

Speaker on the topic of Integrated Marketing Communications :: The New Brand Choreography. Invited by KPMG executive to speak at inaugural event managed by KPMG.

Ranked in the top 100 marketing professors worldwide on Twitter. Ranked #26 the last time I checked :)

Source: SMM Magazine

Blue Focus Marketing® -- http://www.bluefocusmarketing.com/blog. Trailblazing on the Web. Among a sea of marketing blogs, happy to see readers choose us as the "best social media marketing blog" for 2012.

The Dean’s meritorious award for outstanding adjunct teaching

Recipient of two Silver Effie Awards for Marketing Excellence and Innovation.

Wharton's Approach: Provide an intellectual hub to challenge prevailing mental models by inspiring, engaging, and bridging academic and practitioner visionaries and innovators from all corners of a broader world of “advertising.”

Blue Focus Marketing provided two contributions along with active participation / presentations at the Future of Advertising 2020 Roundtable and team initiatives. http://wfoa.wharton.upenn.edu/

Proud to have been a Panelist for the Wharton Future of… Show more

Wharton's Approach: Provide an intellectual hub to challenge prevailing mental models by inspiring, engaging, and bridging academic and practitioner visionaries and innovators from all corners of a broader world of “advertising.”

Blue Focus Marketing provided two contributions along with active participation / presentations at the Future of Advertising 2020 Roundtable and team initiatives. http://wfoa.wharton.upenn.edu/

Proud to have been a Panelist for the Wharton Future of Advertising Super Bowl Sunday Tweet Meet - for 2016 #WhartonFoA

Featured quotes in Beyond Advertising, Wiley 2016, as Wharton Advertising 2020 Conributor



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The Social Employee: How Great Companies Make Social Media Work. Publisher: Mc-Graw Hill - 2013. An Amazon Best Seller. Success stories including IBM, AT&T, Cisco, Dell, Southwest, Adobe, Domo and Acxiom. @BlueFocus -- Branding from the inside out. Innovation internally to innovate externally. It's about how social transformation can give your business a competitive advantage.

Awarded best B2B website in the technology category.