Booking yourself on podcasts before you even have one is like running ads to a website that doesn’t exist yet. Here’s what to do first: 1️⃣ Owned/Semi-owned Media (Podcast, Email, YT) 2️⃣ Lead Magnet or Lead Quiz for Your Target Market 3️⃣ Webinar / Call Funnel Do this before you start doing PR. Because getting people hyped without a place for them to go? That’s a big ole' waste of everybody's time.
Colton Cobb
8mo
Learned this the hard way. Getting visibility too early—before the backend is built—just creates churn. Love this clear priority order. You need somewhere to send the traffic before you start attracting it.
Getting your foundation set before diving into PR is such a game changer. I'd add doing some audience research early on, so you know exactly what they care about when you show up.