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You already know storytelling is essential for your business and brand.
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Nano Tips for Using AI for Brand Storytelling with Ash Rathod11m
Nano Tips for Using AI for Brand Storytelling with Ash Rathod
By: Ash Rathod
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Nano Tips on How to Use Storytelling for Problem Solving with Ash Rathod10m
Nano Tips on How to Use Storytelling for Problem Solving with Ash Rathod
By: Ash Rathod
Articles by Ash
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Do your personal core values as a business owner really matter?
Do your personal core values as a business owner really matter?
I usually hate this type of question. “Ash, what are your core values?” OK, hate is probably a strong word.
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Ash Rathod shared thisTo my network in the creative ad brand space! Consider and vote please! Thank you AshAsh Rathod shared thisWe’ve always believed AI shouldn’t feel like technology you have to “learn”, it should feel natural, intuitive, even a little bit magical. That belief just got recognised. Our work on Drive Stories has been nominated in the 30th Annual The Webby Awards in not one, but four categories: 𝗔𝗜 — 𝗧𝗿𝗮𝘃𝗲𝗹, 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 https://wbby.co/58845N 𝗔𝗜 — 𝗕𝗲𝘀𝘁 𝗔𝗜 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 https://wbby.co/58849N 𝗔𝗽𝗽𝘀, 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 & 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 — 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝗹 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 https://wbby.co/58869N 𝗔𝗽𝗽𝘀, 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 & 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 — 𝗧𝗿𝗮𝘃𝗲𝗹, 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 https://wbby.co/58884N This project was about pushing beyond 'AI features' and instead creating an experience people actually want to use. If you believe software should feel this way too, we’d love your support with a vote. Voting is open til April 16th! Every single one counts. #DesignForImpact #TheWebbyAwards #Automotive #UXUI
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Ash Rathod shared thisGuessing how to describe a pose in words? That alone can eat up your time. You write something… It’s close, but not quite right. So you tweak it. Run it again. Still off. So instead of trying to describe the pose… Just use a reference image. Show it what you mean. No overthinking. No guesswork. You can: - drop in a pose and lock it instantly - less back-and-forth prompt tweaking - keep your character grounded and consistent More control where it matters. Less effort where it doesn’t.
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Ash Rathod shared thisDoes Your Brand Need A Podcast… Or Are You Just Following the Noise Most brands don’t need a podcast. But you’d never know it from LinkedIn right now. Every week: New shows launch. New mics get bought. New “thought leadership” series appear. And yet… Very few of them: • Build a real audience • Create meaningful reach • Or drive anything close to business impact So what’s actually going on? This week on Watercooler Brand Talks, we’re unpacking: – Why brands think they need a podcast – What most get wrong (before they even hit record) – The difference between content and actual strategy – And how to tell if it’s worth your time… or a distraction As always, we’ve got a secret guest (actually… guests 👀) joining us live. If you’ve been thinking about launching a podcast or questioning the one you already have this is one to catch live.
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Ash Rathod shared thisI wanted to build something which didn't require: - spending hours structuring prompts - generating multiple images because my character wasn't consistent - starting all over again to create a different angle, pose or scene These were my frustrations. So I built Render Prompt. In my app you can use any reference image and it will build the prompt for you. You can edit that it as much as you like. Or just leave Render Prompt to work it's magic. You can: - add poses from other reference images. - change wardrobe, add objects and environments from a saved library - change camera angles. - change the look with preset film grades (or adjustment manually) - you can then edit them further by using just simple language Control where it matters. Less effort where it doesn’t.
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Ash Rathod shared thisEvery Brand Has Energy: But How Do You Activate It? Some brands just feel alive. You see their ideas everywhere. People talk about them. Their momentum seems to grow on its own. Others? They slowly fade into the background. What makes a brand interesting, engaging, innovative and worth talking about? And when that energy disappears, brands lose visibility, and relevance. So the real question is: How do you get that energy in the first place? And when it becomes 'blocked' how do yo reactivate it? We're going to dig into: - Why some brands feel electric while others feel flat - How collaboration unlocks new momentum - Why the best ideas often start with informal conversations - How to unblock creative energy when brands get stuck And yes… we’ll also have a secret guest sneaking in through the Cooler’s back door. See you next Friday at 4pm UK time
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Ash Rathod shared thisI've become a little obsessed. For good reason. I vibe coded RenderPrompt for one simple job. Helping me create better AI images for client work. Then the more I used it, the more gaps in my own workflow appeared. So I kept adding what I needed. Now it has cinema grading sliders and presets. Plan storyboard design characters design, wardrobe, environments. A whiteboard space where people can remix, edit and collaborate on images. There is even a beta feature that turns still images into video. It began as a small fix for one problem. But tools have a funny way of revealing the process behind your work. Which present opportunities to improve your workflow even more. And when you build for your own workflow first, you usually end up building something others were quietly waiting for. So far, I've used the web app for a video series of NHS videos, a national b2c retail brand, a creative agency for client mock ups, a global recruitment brand video and several personal projects. The video below is a overview but more detailed tutorials on their way. Happy Friday all! #GenAI #Vibecoding #Storytelling
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Ash Rathod shared thisNaming at Scale: How to Turn Creativity into Systems that Work at Speed with Nina Beckhardt The sheer speed of business today is staggering. Companies are launching new products and services at a pace that was unthinkable a decade ago.....and naming has had to evolve to keep up. In our next Watercooler Brand Talks, we're going to discuss how the most forward-thinking teams are turning naming from a one-off creative task into a repeatable system that works at scale. We’ll look at how to balance creativity with consistency, how naming fits within brand architecture, and why process and pace are now just as important as inspiration. How much of the naming process is creativity and how much of it is strategy? And what else is involved? Think you know the answer? Watch this
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Ash Rathod shared thisThe Shifts in Branding in the Age of AI with Special Guest Scott. A Martin. The best brand have guardrails. Some set internally. Some set by externally. Over time, those boundaries create trust. Consistency. A recognisable point of view. But what happens when the founder posts something out of sync before breakfast using ChatGPT or Claude? When the team experiments with GenAI prompts that technically look and sound “on brand”… but feel slightly off? When content is produced faster than it can be thought through? Has AI broken branding? Or has it simply exposed where there were never real guardrails to begin with? This week on Watercooler Brand Talks, we’re diving into all of this: – Content overwhelm – Distributed channels – Employees and executives as brand touchpoints – Why the traditional brand guide might not be enough anymore – And how strategy needs to evolve from static rules to living principles Register free and see you at 4pm UK time this Friday.
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Congrats. Voted! And good luck!
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Muhammad. You can but this saves the character reference library and this works a little bit differently in that you uploaded a reference image first. Analyze it and then you can use character references so you have everything all in one place. You're right you can do it in any AI; it's about having saved workflows in one place and having the consistency ease.
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Ash Rathod reacted on thisWe're thrilled to be recognised in four categories for the 30th Annual The Webby Awards. Across AI, Travel, App design, and Innovation categories, Drive Stories needs your support. Check out our nominations below, and drop us a vote! Let's do this! #AIDesign #UXUI #AutomotiveAsh Rathod reacted on thisWe’ve always believed AI shouldn’t feel like technology you have to “learn”, it should feel natural, intuitive, even a little bit magical. That belief just got recognised. Our work on Drive Stories has been nominated in the 30th Annual The Webby Awards in not one, but four categories: 𝗔𝗜 — 𝗧𝗿𝗮𝘃𝗲𝗹, 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 https://wbby.co/58845N 𝗔𝗜 — 𝗕𝗲𝘀𝘁 𝗔𝗜 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 https://wbby.co/58849N 𝗔𝗽𝗽𝘀, 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 & 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 — 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝗹 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 https://wbby.co/58869N 𝗔𝗽𝗽𝘀, 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 & 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 — 𝗧𝗿𝗮𝘃𝗲𝗹, 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 https://wbby.co/58884N This project was about pushing beyond 'AI features' and instead creating an experience people actually want to use. If you believe software should feel this way too, we’d love your support with a vote. Voting is open til April 16th! Every single one counts. #DesignForImpact #TheWebbyAwards #Automotive #UXUI
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Ash Rathod reacted on thisAsh Rathod reacted on thisWe’ve always believed AI shouldn’t feel like technology you have to “learn”, it should feel natural, intuitive, even a little bit magical. That belief just got recognised. Our work on Drive Stories has been nominated in the 30th Annual The Webby Awards in not one, but four categories: 𝗔𝗜 — 𝗧𝗿𝗮𝘃𝗲𝗹, 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 https://wbby.co/58845N 𝗔𝗜 — 𝗕𝗲𝘀𝘁 𝗔𝗜 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 https://wbby.co/58849N 𝗔𝗽𝗽𝘀, 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 & 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 — 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝗹 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 https://wbby.co/58869N 𝗔𝗽𝗽𝘀, 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 & 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 — 𝗧𝗿𝗮𝘃𝗲𝗹, 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 https://wbby.co/58884N This project was about pushing beyond 'AI features' and instead creating an experience people actually want to use. If you believe software should feel this way too, we’d love your support with a vote. Voting is open til April 16th! Every single one counts. #DesignForImpact #TheWebbyAwards #Automotive #UXUI
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Ash Rathod reacted on thisPodcast. A must have? Right now every brand wants a show. A mic. A studio shot. A “we’ve got a point of view” trailer. But most podcasts don’t fail because the content’s bad. They fail because nobody decided what the show is actually for. No clear audience. No clear reason to exist. No clear link to the business. This week on The Watercooler, we’re calling it straight. When a podcast builds brand, trust, and demand. And when it’s just content busywork dressed up as strategy. We’ll get into: - The real reasons brands start podcasts, and why most are the wrong ones - The mistakes that happen before episode one even drops - The difference between “we’re posting” and “we’re building” - How to know if a podcast is worth your time, or quietly draining it And yes, we’ve got secret guests joining us live. More than one. If you’re thinking of launching a podcast, or you’ve launched one and you’re questioning the point, you godda catch this live! This Friday 3rd April, 4pm UK time Live on LinkedIn Guest gets revealed when we hit that Go Live button. Register here – https://lnkd.in/evitPsie Grab a beer, tell a peer... See you at the Watercooler! WAM // Wes Henstock X Ash Rathod X Martin Zarian #WaterCooler #LinkedinLive #BrandStrategy #Podcasting #ContentStrategy #WAM
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