Podcast. A must have? Right now every brand wants a show. A mic. A studio shot. A “we’ve got a point of view” trailer. But most podcasts don’t fail because the content’s bad. They fail because nobody decided what the show is actually for. No clear audience. No clear reason to exist. No clear link to the business. This week on The Watercooler, we’re calling it straight. When a podcast builds brand, trust, and demand. And when it’s just content busywork dressed up as strategy. We’ll get into: - The real reasons brands start podcasts, and why most are the wrong ones - The mistakes that happen before episode one even drops - The difference between “we’re posting” and “we’re building” - How to know if a podcast is worth your time, or quietly draining it And yes, we’ve got secret guests joining us live. More than one. If you’re thinking of launching a podcast, or you’ve launched one and you’re questioning the point, you godda catch this live! This Friday 3rd April, 4pm UK time Live on LinkedIn Guest gets revealed when we hit that Go Live button. Register here – https://lnkd.in/evitPsie Grab a beer, tell a peer... See you at the Watercooler! WAM // Wes Henstock X Ash Rathod X Martin Zarian #WaterCooler #LinkedinLive #BrandStrategy #Podcasting #ContentStrategy #WAM
Does Your Brand Need A Podcast… Or Are You Just Following the Noise Most brands don’t need a podcast. But you’d never know it from LinkedIn right now. Every week: New shows launch. New mics get bought. New “thought leadership” series appear. And yet… Very few of them: • Build a real audience • Create meaningful reach • Or drive anything close to business impact So what’s actually going on? This week on Watercooler Brand Talks, we’re unpacking: – Why brands think they need a podcast – What most get wrong (before they even hit record) – The difference between content and actual strategy – And how to tell if it’s worth your time… or a distraction As always, we’ve got a secret guest (actually… guests 👀) joining us live. If you’ve been thinking about launching a podcast or questioning the one you already have this is one to catch live.
