Brochures still matter! You might think they're something destined with a short journey from hand to trash bin, but a great brochure can do some wonderful work for your school marketing. But there's one thing that schools usually get wrong with their brochures: they pack them waaaaay to tight, like someone trying to get twenty outfits in a five-outfit suitcase. Your brochure is a touchpoint. It's an appetizer, so don't cram the plate full of food. Give somebody just enough to get an idea of who you are and then entice them to want to learn more. Big headlines are your friend. People scan brochures to quickly get the snapshot. Keep it structured. Understand how people read through a brochure and guide them along gently. Keep the photos at a minimum. A few well-placed photos paint a great picture, but make sure their photos that will speak to the parent well. This is not a scrapbook for your school! Give them a clear next step. Easy instructions with straightforward information. A well-designed brochure will be a huge asset to your marketing efforts, so give it the attention it needs to work for you!
Effective Brochure Design for School Marketing
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Is your marketing material helping your brand stand out or blending in? Last year, we had the opportunity to design a flyer and printed handout for Mitsubishi Motors New Zealand for their 2025 sales training session through our long-term client LearningPlanet. It was a great reminder that strong branded materials still play a powerful role in business communication. When brochures, flyers, or training resources are well designed, easy to read, and include interactive elements like QR codes, they make it much easier for teams to engage with the content and actually use it. Clear messaging, consistent branding, and simple design aren’t just about looking good — they build credibility, help organisations communicate more effectively, and elevate how your brand is perceived. So here’s a question for your business: → Are your brochures, flyers, and marketing materials truly representing your brand today? → Is your logo aligned with the market you’re in? → Are your materials clear, modern, and easy for customers or teams to engage with? The right design can make your business stand out, strengthen trust, and ensure your message lands the way it should. If you’re thinking about refreshing your brand, updating your marketing materials, or creating a new website, let’s talk. #MarketingDesign #Branding #BusinessGrowth #MarketingStrategy #MTLMarketing #BrandIdentity #DigitalMarketing
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The photos are good and the branding feels polished. But people visit… and nothing happens. That’s when you have to ask the real questions: How clear is your CTA? Where are your CTAs positioned? Is it obvious what someone should do next or do they have to think about it? Is your messaging structured or are you explaining everything at once? Does your homepage clearly say who you help and what problem you solve within the first few seconds? Is your website actually user-friendly? Is it mobile optimized? A website is a conversion tool and not just your online brochure. So if it “looks good” but isn’t producing results, start digging deeper!
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Most school marketing materials look professional. But looking professional and actually moving parents toward a decision are two very different things. After 10 years working with international school marketing teams, I've noticed the same pattern repeatedly. The materials aren't bad. They're just not doing the job they were designed to do. So I put together 5 checks I run on every school's marketing design before touching anything else. Not design theory. Not branding principles. Just 5 practical things that separate materials that inform from materials that actually convert.
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Most websites are brochures pretending to be strategy. They look fine. They perform poorly. A website should clarify positioning, qualify prospects, and support sales velocity. Instead, many: • Lead with features • Hide differentiation • Ignore search intent Your homepage is not decoration. It is a filter. If your site attracts traffic but not conviction, the issue is structure and story, not design. Where is your website losing clarity? #WebsiteStrategy #SEOstrategy #BrandClarity #DigitalStrategy #MarketingLeadership #BusinessGrowth #BrandPositioning
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With so much marketing focused purely on digital, I wanted to share something a little different. We’ve published a new article on the Enigma Creative page about the ongoing value of printed brochures and catalogues in 2026 — and why physical media still matters. Take a look at the post below.
Do printed brochures still have a place in 2026? In a world of endless scrolling and screen fatigue, print can be a powerful differentiator. A well-designed brochure offers: • Tangibility and credibility • A focused, distraction-free experience • Longer lifespan than digital content • Stronger brand perception Digital matters — but print still persuades. If you're reviewing your marketing strategy this year, it might be time to consider something your customers can actually hold. Read more here: https://lnkd.in/egfmCsgM #GraphicDesign #PrintDesign #Marketing #Branding #BrochureDesign
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🏡 Estate agents… what’s the one piece of marketing you couldn’t do without? In a digital world, print still plays a huge role in property marketing. From eye-catching For Sale boards to beautifully produced property brochures, the right materials help build trust, attract buyers and win new instructions. But are you using the full toolkit available to you? In our latest blog we break down The Ultimate Print Marketing Toolkit for UK Estate Agents - covering the key print materials that help agencies stand out and stay memorable in their local market. 📖 Read it here: https://lnkd.in/gA7wZJ7m 👇 We’d love to hear from estate agents in our network… Which printed marketing piece delivers the best results for you? . . . #EstateAgents #PropertyMarketing #PrintMarketing #EstateAgency #Branding #IndigoRoss
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If your website is getting traffic but not enquiries, it is usually not a “more marketing” problem. It is a clarity problem. Here are 3 things we check first in a quick website audit: 1) Your homepage headline: does it say who you help + what you help them do? 2) Your call to action: is it obvious what to do next (and easy on mobile)? 3) Trust signals: do you have proof you are the right choice (reviews, results, photos, logos)? If you want, drop your website link in the comments or DM me the word AUDIT and we will send you 3 quick wins you can action straight away.
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You know those bullet point lists that go on forever? Like: We offer: • This service • Related service • Third thing • Sub-service of service 1 • Another point we haven’t yet mentioned • Service you might be interested in • Service we barely ever offer but maybe you’re looking for • Sub-service of above service • Service we don’t actually do ourselves but we partner with another company for… And on and on. When I was writing branding ads for my client, I asked him to send me a list of his services. He sent his old ads. That each had about 15 services listed. I took the lists and consolidated them into 3 overall service offerings. “But then they won’t know what we offer!” First of all, if it falls under one of these categories, it’s included. Second of all, if you are trying to come across as premium and minimal (and he was), having 15 items on your list is not going to achieve that aim. The result? A beautifully minimal, classy ad. (Which I cannot share here, because white-label) What’s your opinion on lists in print ads? Better short or more comprehensive?
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How Branding Strengthens Your Website and Online Marketing A website can be technically sound and still underperform. It loads quickly. The layout is clean. The navigation is simple. Yet visitors arrive and leave without engaging. https://lnkd.in/eJj_Jyfu
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The Brochure Mindset Is Expensive Many businesses still treat their website like a digital flyer. Nice design. Some photos. A few paragraphs. Done. But brochures inform. Websites should convert. If your site does not guide visitors, answer objections, or make the next step obvious, it is not working for you. It is just sitting there. People do not visit websites to admire them. They visit to decide. When your site does not help them decide, they leave. That is how leads are lost quietly. #WebsiteStrategy #MarketingMyths #FridayTruth #LeadGeneration
Hurricane Printing•314 followers
1moThanks, Madison. A carefully designed brochure can do wonders to tell your story or promote your message. Designers like you are the answer.