Vinh Giang

Age verification… for Google? It sounds like a punchline. But it is real policy here in Australia! Australia is considering mandatory age verification just to access search engines and AI tools, with the aim of shielding minors from inappropriate content. On the surface, that sounds responsible. But here is the deeper issue... 1. How do you technically verify someone's age online without overstepping personal privacy? 2. What burden does this place on platforms, publishers, developers, and users? 3. And what happens when access to information becomes gated, segmented, or throttled in the name of "protection"? This is no longer just about adult content. It is about who gets to search, what they can see, and who controls the filters. From a tech, design, and ethical standpoint, this has massive implications!! Here is the question I am asking: Is this the start of a safer digital future… Or a slippery slope toward a censored one? What do you think?

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🚀 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗼𝘂𝘁𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗔𝗜𝗖𝗖 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸𝘀! 👏 From a buzzing 🇮🇱 Israel Innovation Showcase over lunch to a packed afternoon of big ideas, this year’s agenda delivered substance, inspiration, and momentum for Australian 🇦🇺 business. 💡 𝗞𝗲𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲: 1️⃣ 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗔𝗜 𝗶𝘀 𝗵𝗲𝗿𝗲 — 𝗮𝗻𝗱 𝗶𝘁’𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁. The leap isn’t just smarter “classification”; it’s reasoning at the edge. 🧠 The moat in Physical AI won’t be model architecture — it’ll be real-world data (friction, heat, variability) + high-fidelity simulation to safely cover edge cases. Add in compressed models + new edge compute ⚙️ for real-time action — that’s the path from pilots to production. 2️⃣ 𝗦𝗲𝗰𝘂𝗿𝗲 𝘁𝗵𝗲 𝗮𝗴𝗲𝗻𝘁𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗰𝘁. Agentic AI 🤖 moves from analysis ➡️ autonomous execution — with new power and new risk. We need trust built-in: identity, permissions, guardrails, observability, and red-teaming for AI agents. Cyber 🛡️ is no longer a back-office problem — it’s a strategy problem. 3️⃣ 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 = 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Real-time rails 💳 (NPP/PayTo), biometrics, tokenisation, and AI are transforming payments from “plumbing” to platforms for growth. Treat payments as a strategic product with exec ownership and measurable ROI. 4️⃣ 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗿𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲𝗱 — 𝗮𝗻𝗱 𝗶𝘁’𝘀 𝗮𝘄𝗲𝘀𝗼𝗺𝗲. 🏛️ ACU + Hebrew University showed how mixed reality can “resurrect” ancient Israel in the classroom — a glimpse into immersive, equitable learning at scale. 5️⃣ 𝗕𝗼𝗮𝗿𝗱 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆: 𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝗽𝗶𝗹𝗼𝘁𝘀 𝘁𝗼 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀. Across every session the winning pattern was clear — strong data foundations, simulation for edge cases, clear governance, workforce readiness, and edge-first architectures unlock ROI beyond the proof-of-concept theatre. 💼 A huge 🙌 to Michelle Blum and the Australia-Israel Chamber of Commerce team and all the speakers for curating such a sharp, forward-looking program — spanning Physical AI, cyber, fintech, and edtech — and to the partners who make this summit a genuine catalyst for the innovation ecosystem ANZ + KPMG Australia + CyberArk + Gilbert + Tobin + Skylight Cyber Security + Teva Pharmaceuticals + WalkMe + BruntWork. #AICC #InnovationSummit #AI #PhysicalAI #AgenticAI #CyberSecurity #Fintech #EdTech #Israel #Australia #BoardroomAgenda Jo-Anne Bloch - Jacqueline Chow - Alex Abulafia OAM - Caryn Sandler - Lee Kelly - Cara Katz - Liora Engler - Ohad Blumberg

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If you grew up in 70s–80s Australia, you might remember this: “Budget drives your dollar further”. I remember Bob Ansett’s TV advertising for Budget Rent a Car – starring himself – so clearly. Even back then, the brand promise and the catchy tagline struck a chord with me. For entrepreneurs, the story of Bob Ansett’s transformation of the Australian (and later the world’s) car rental industry is inspirational. Starting out in 1965 with just two vehicles, Bob spent a lot of time behind the desk, understanding his customers’ needs. If he didn’t have the vehicle they wanted, he’d dash across town to his competitors, Avis, rent a vehicle from them and sub-let it to his customers. He began to redefine business practices in his industry – introducing the first 24-hour service, free pick-up and delivery, and simplified pricing when competitors relied on complex fee structures. His customer-centric philosophy became a blueprint for service excellence that transcended his industry. The complex rivalry with his father, Sir Reginald Ansett, who founded Ansett Airlines and went on to buy Avis, pushed Bob to do things his own way. I was thrilled to be able to talk to Bob Ansett for our latest Savvy Dentist podcast episode. His remarkable journey offers valuable insights for any practice owner looking to disrupt markets and build customer loyalty in competitive environments. He was one of Australia's most sought-after motivational speakers, sharing practical wisdom on entrepreneurship, resilience and innovation. But my latest podcast is a rare opportunity. Understandably, at the age of 91, Bob’s doing less motivational speaking than he used to – but he’s no less inspirational. Tune in now>> https://lnkd.in/gQKfHpJ9

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3 Ways to Increase Leads Without Spending Money No ad budget? No problem. Here’s how I helped a local Brisbane computer tech lab generate leads without spending a cent on ads. We spent time identifying who his customers were and the customer journey map, discovering that his online presence was falling short of a few basics. We needed a lean strategy to boost visibility, drive phone calls, and stay relevant…all without a paid ad budget.. At Ground Game Marketing, I specialise in helping businesses grow sustainably, and this challenge was quite simple. 1.     Show up where your customers are looking. Make sure your Google Business Profile is up to date. Ensure your trading hours, services, and onsite photos (internal/ external if a shopfront exists) are posted. Posting updates now and then or even a quick tip or a recent win helps. Ask satisfied customers to leave a review. Google rewards ‘active profiles’ and when activity increases you quietly build trust without the hard sell and cost. You’ll start receiving phone calls and website clicks because local customers find you faster, you stand out in the crowd, and you are building credibility. 2.     Team up with locals. Partner with local businesses that serve similar customers but don’t compete with you…like a local law firm, accountant, or marketing agency. Share content or run a free workshop or webinar together. It’s a win-win and helps gets you in front of potential customers. 3.     Share content that makes life easier Post ‘snackable’ content on Facebook or LinkedIn that solves real, everyday problems…keep it simple, on brand and avoid clever wording that’s confusing. It’s one thing to be an expert but if readers don’t relate you’ve simply missed the boat. Write blogs that suit your local area, like “What happens in a full PC service in West End, Brisbane”. Start trialling with various content and once you know what works, try turning it into differing formats (short video or a checklist). Keep it practical and digestible. This was a great exercise for my customer who readily shared a list of referrals for me – a win-win for both of us. If you’re a local business trying to grow sustainably, I’d love to hear what’s working for you, or help you build a strategy that does.

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AI in marketing isn’t the future, it’s the now. Loved representing the Australian Centre for AI in Marketing and being part of The Marketing Club AU/NZ x Grazitti Interactive’s "AI in Marketing" event tonight! Biggest takeaway? Marketers who learn to partner with AI - not fear it - will win. Key points that hit home: * Start small, scale fast. Experiment, don't overthink. * AI amplifies human creativity. It doesn’t replace it. * Trust and adaptability will be the real currency. Ethical AI use matters. * Think about what new skills you need to adopt in this next era Thanks to my fellow panelists for a smart, no-hype conversation about what’s really next. Loved the energy and excitement in the room! Thanks Chanel Clark for the invitation! #AIinMarketing #FutureOfMarketing #AIReady #marketingleadership

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If your brand isn’t on the ChatGPT shortlist, it doesn’t exist. That’s the brutal truth I shared on stage this week at the eCommerce Growth Summit Australia. (POV through my Meta Ray-Ban glasses.) We’ve entered the Shortlist Economy. Consumers don’t search, they ask... AI assistants, lead by ChatGPT, now control the shelf. 🤷‍♀️ Most brands? Still dabbling. 🚀 The top 1%? Already moving. Here’s what I showed the room: 1. Creative at Scale Marketing teams are drowning in demand. AI unlocks creative abundance. ⚡ Raw photos → campaign-ready creative. ⚡ Sharpie sketches → video clips in minutes. 2. Discoverability & Trust If AI doesn’t recommend you, you’re invisible. Are you even on the AI shelf? ⚡ Live “Shelf Test” woke a few people up fast. ⚡ The answer? A Product Story Pack. 3. Brand Safety at Speed When speed goes up, quality usually drops. Unless you build guardrails. ⚡ Build a custom Brand Guardian GPT. ⚡ Flag off-brand creative before it ships. This isn’t hype. It’s the new frontier, like the dawn of Google Ads or the first days of social media. And just like then, the winners will be the ones who move decisively and early. If you’re not on the list, you can’t get picked. 🚨 DO THIS NOW: Run a ChatGPT "Shelf Test" Put in a query that your customer might. Do you show up? Try it on someone's phone who's disconnected to your brand. 👉 Want your team to become Shortlist Architects? DM me, or tag the person in your business who needs to see this. MASSIVE congrats to the incredible Jess Vassallo. This event is ⚡️EPIC⚡️ every time! 👏👏👏 And the team at Evocative Media do it all whilst running the best performance marketing agency in the country! Awesome to be one of Jess's groupies and catchup with Aaron Luxmoore, Adam Saunders, Carla Penn-Kahn, Kate Massey, Rad Mitic, Isabella Lovric, Kain Vassallo. _____________________ I'm Justin Kabbani 💪🧠, and I coach the top 1% of AI-powered business leaders to accelerate their companies into the AI future... with clarity, confidence, and speed.

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Google AI Mode is here in Australia 👏 We've been waiting for you... Google's AI Mode is live, and it’s a big deal for search. TL;DR: Google can now handle complex, multi-part questions and cite real websites in its answers. I call them “conversational keywords", big long nuanced questions based around specific pain points. Think: 🦮 “Best dog-friendly wineries near Mornington Peninsula” 🛒 “Shopify vs WooCommerce for SEO, who wins?” So do you still need SEO? Yes. AI Mode still runs on Google Search. How do you get into AI Mode? We’ve been preparing for this for months and even dropped a full YouTube breakdown on how to optimise for it. Here’s the short version 👇 1. Content structured that AI can actually read 2. Build pages around real questions 3. Unique shareable assets, think calculators and templates 4. Track where your brand shows up in AI results 5. Treat AI Mode like your newest sales rep Video link’s in the comments for you!

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How did Lotso the bear propel Chinese retailer Miniso to a AUD $10.4B valuation? In this video I breakdown 3 strategies behind Miniso’s magical success. #strategy #LinkedInNewsAustralia #miniso

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SMBs can now shoot Hollywood-level ads in hours, not months Most Aussie small businesses still rely on static posts because video costs a fortune. Text-to-video giants like Google Veo 3 and OpenAI Sora flip the equation: type a prompt, spin up a 4K clip with your brand colours and an Aussie voice-over, no studio, no crew. The tech isn’t flawless (think odd hand movements or rogue logos), yet for brand-awareness or product teasers it delivers 80 % of the punch at 10 % of the cost. LinkedIn video gets shared 20 × more than other formats, and local uploads surged 44 % last year. One Veo-powered spot hit 18 million impressions for just $2 K—about a 90 % spend drop vs. traditional shoots. How would instant, low-cost video reshape your 2025 marketing plan? #AIProspecting #VideoAI #SalesLeadership #AUSmallBiz #MarTech

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“Start experimenting. Play with the tools, safely. Build your awareness. Then step back and ask: Where are the real problems? That’s where AI can help.” Director of AI Lou Compagnone sat down with NZBusiness Magazine to share practical advice about using AI to build momentum from the inside out – and why she suggests starting with "backstage AI". 🔗 Link in comments. #AI #GenAI #ShadowIT #ThriveTogether #NZBusiness #BusinessGrowth

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