If you grew up in 70s–80s Australia, you might remember this: “Budget drives your dollar further”. I remember Bob Ansett’s TV advertising for Budget Rent a Car – starring himself – so clearly. Even back then, the brand promise and the catchy tagline struck a chord with me. For entrepreneurs, the story of Bob Ansett’s transformation of the Australian (and later the world’s) car rental industry is inspirational. Starting out in 1965 with just two vehicles, Bob spent a lot of time behind the desk, understanding his customers’ needs. If he didn’t have the vehicle they wanted, he’d dash across town to his competitors, Avis, rent a vehicle from them and sub-let it to his customers. He began to redefine business practices in his industry – introducing the first 24-hour service, free pick-up and delivery, and simplified pricing when competitors relied on complex fee structures. His customer-centric philosophy became a blueprint for service excellence that transcended his industry. The complex rivalry with his father, Sir Reginald Ansett, who founded Ansett Airlines and went on to buy Avis, pushed Bob to do things his own way. I was thrilled to be able to talk to Bob Ansett for our latest Savvy Dentist podcast episode. His remarkable journey offers valuable insights for any practice owner looking to disrupt markets and build customer loyalty in competitive environments. He was one of Australia's most sought-after motivational speakers, sharing practical wisdom on entrepreneurship, resilience and innovation. But my latest podcast is a rare opportunity. Understandably, at the age of 91, Bob’s doing less motivational speaking than he used to – but he’s no less inspirational. Tune in now>> https://lnkd.in/gQKfHpJ9

Love hearing stories like this! Thanks for sharing

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