Sales Training Programs

Sales isn’t magic. It’s math. But if your revenue isn’t growing, chance are... It’s not your product. It’s your system. Let me explain. The fastest-growing companies don’t have “better closers.” They have better processes. Here’s what top 1% sales teams do differently: 1. They multiply, not guess. Revenue = Leads × Conversion Rate × Deal Size × Retention Change one variable → growth. Change all four → rocket fuel. That’s not a hack. That’s math. 2. They stop pitching and start listening. The best reps talk 30% of the time. The rest? They listen for gold. People don’t buy when they understand. They buy when they feel understood. 3. They don’t chase. They qualify fast. 🚫 Endless demos 🚫 Chasing low-fit leads ✅ Score prospects early ✅ Cut the dead weight ✅ Focus on buyers who are ready now Time is your most expensive resource. Guard it. 4. They don’t sell the product. They sell the cost of inaction. A great pitch isn’t about what you do. It’s about what your buyer loses by doing nothing. Paint the pain. Then make your offer the obvious solution. 5. They follow up with purpose. 80% of deals close after follow-up #5. But most reps quit after #2. Win the deal by staying in the game. And bring value every time you follow up. If you want sales that scale without burning out your team: • Stop relying on heroics. • Start building systems. • Track the right KPIs. • Make it easy for buyers to say yes. Revenue isn’t a mystery. It’s a repeatable machine. If you build it right. Want your team to sell smarter, faster, and at scale? Let’s make that happen. I'm hosting a free training for founders & CEOs. "How to Accelerate Sales Growth For Your Business" Thu June 26th, 12 noon Eastern / 5pm UK time Join me: https://lnkd.in/dnjfFDuF ♻️ Repost to help a founder in your network. Follow Eric Partaker for more sales growth strategies. P.S. Want a PDF of my Sales Growth Cheat Sheet? Get it free: https://lnkd.in/dcgvWeMv 📌 Our next cohort of The CEO Accelerator starts July 23rd. 20+ Founders & CEOs have already enrolled. Learn more and apply: https://lnkd.in/dRwv7nJF

We sabotaged Customer Success by treating it like a support hotline—then acted surprised when ARR bled dry (2022-2024). The truth? CS is a revenue engine, just like sales. It deserves better. Fortunately, leaders like Harriet Shakked🎗 get it. Here are 7 ways she’s building Aligned’s CS like a top-class sales org: 1. Training Is About Value Extraction, NOT How To’s Similar to a great sales demo, you MUST focus on value, not features. You can’t expect people to care about How X works, before getting Why use X. We’ve just wrapped up a big update to our Aligned Onboarding Room and training. Instead of “click here”, it’s “Here’s how you access more stakeholders and save deals”. 2. GAP Selling Discovery (Yes, in CS) We’re training CSMs on GAP Selling. Harriet’s team runs discovery calls for every new customer. They question our sales team’s assumptions, confirm the ‘why’ behind the purchase, and go deeper so they can craft success plans that align with the business priorities and be true partners. 3. Keep a Real Forecast Pipeline Never assume a renewal. Harriet’s team tracks renewals and expansions like a sales pipeline. They use actual data (usage, milestones, multithreading levels, ROI) to forecast outcomes. No guesswork. No ‘set and forget’. They have a timeline, clear gates, and next moves—just like top AEs. 4. “Health” = Trackable Outcomes, Not Product Usage Your buyer's CFO doesn't care how many times someone logged in; they care about results. Harriet killed the weighted product ‘health score’ that nobody trusted. Her team measures actual business outcomes: deals accelerated, time saved. Show the CFO that metric. The renewal practically closes itself. 5. Commercial Skills > 'Happiness Management' Renewals are commercial events, not a ‘likability contest’. Harriet invests in sales training so her CSMs can handle pricing objections, negotiate renewals, and recognize red flags early. If you’re just making customers ‘happy’, you’re ignoring the real question: “Did we help them grow revenue?”. 6. Access to Power, Multithreading, and Exec Sponsorship One champion isn’t enough. The CFO or CEO can veto your renewal in a heartbeat. Harriet’s team builds multi-level relationships to ensure there’s exec buy-in. They target operational authorities, economic buyers, and build end-user champions. Value must be visible across the ENTIRE org. 7. Project-Manage Onboarding Like an Enterprise Deal Why would you wing onboarding if you’d never wing a 6-fig POC? Harriet’s team runs onboarding inside Aligned's Client Portal—1 shared URL with all resources, files, success plans, and more. Both sides track value, and no one's left out of the loop. The outcome? Less churn and expansions feel like a natural next step. —— If you want to stop the ARR bleed in 2025: Stop treating CS like a support hotline. Train them like a top-tier sales team. Watch churn turn into expansions. P.S. Aligned's Client Portal is free: https://lnkd.in/dwX_Zizk

When I removed targets from my team, the first question every sales leader asked was... “How did you stop everything turning into chaos?” The answer was simple but not easy. We replaced top down targets with something far more powerful… A personal success blueprint for every rep. If you’ve never used one, here’s exactly what it is and how it works. It's a structured, data informed plan the rep co creates with their manager. It defines the inputs, activity levels & funnel metrics they need to achieve THEIR definition of success. It becomes the foundation for coaching, accountability & weekly 1:1s. Here’s how we built it. Step 1️⃣: Start with what top performers actually do... We pulled the data from our best reps. Things like... Discovery calls per week Discovery to qualified Opps created per month Opps to close Average deal size Sales cycle Etc....you get my point. This became our baseline blueprint. Not a rule, more like a map of effective execution inside our reality. Step 2️⃣: Understand the rep's intrinsic motivators... Because a blueprint only works if the rep is building toward something they care about. But first we needed to model the openness we sought from them. I shared my personal manual for working with me; a meaty guide that included lots of personal info, including my drivers & motivations. Then we found out what drove them... Some wanted a promotion. Some had a clear earning goal. Some wanted to rebuild confidence. Some wanted to be at the top of the leaderboard. Once you uncover the driver, you can build a plan that actually means something. Step 3️⃣: Build their personalised blueprint grounded in data... This is the coaching conversation where real change happens. It sounds like… “If your goal is £X and your deal size is £Y you will need around Z deals…” “Your win rate is X%, top performers sit at Y% percent…where could you realistically get it to?” “With your discovery to qualified at X%, how many discovery calls per week do you need?” The manager questions. The rep thinks. Together they build something ambitious but believable. And everything is rooted in their personal motivator...e.g. a clear path to promotion. The rep signs off. The manager commits to coaching to it. Step 4️⃣: Contract for accountability... This is where most leaders fall. We asked every rep… “When you fall behind, how do you want me to respond?” Some wanted a Slack nudge. Some wanted a short problem solving session. Some wanted it raised in weekly 1:1s Different reps need different triggers. Agreeing this upfront turns accountability into partnership. Step 5️⃣: Use the blueprint every week... Every 1:1 followed the GROW model. Goal, Reality, Options, Will. What’s working, what's not, what options do you see and what will you commit to this week? It keeps the conversation grounded in reality and solution focussed. 5 simple steps but success is driven by the quality of the coaching. That'll be my next post...

90% of salespeople are sleeping on ChatGPT for sales call prep. It’s not just a toy. It’s a tactical advantage. Here are 10 sharp prompts that make your discovery calls, demos, and objection handling way stronger: 1.) Discovery Call Decoder “Based on this company description: {paste}, give me 5 discovery questions tailored to a {job title} at a {company type}. Focus on uncovering pain points and priorities.” 2.) Objection Anticipator “I’m selling {product} to {persona}. What are the 3 most likely objections I’ll hear—and how should I respond with confidence and value?” 3.) Call Opener Generator “Write a 60-second intro for a discovery call with a {job title}. Make it sound natural, curious, and low-pressure—not scripted.” 4.) Deal Killer Detector “I’m prepping for a call with this company: {paste LinkedIn or website text}. What signs suggest they’re a bad fit or time-waster?” 5.) Competitor Contrast “Our biggest competitor is {name}. Give me 3 clear, honest ways we’re different—no bashing, just value-focused contrast I can use live.” 6.) ROI Talking Points “List 3 business outcomes I can tie {product} to when speaking with a {seniority level} buyer. Keep it punchy and high-level.” 7.) Persona Cheat Sheet “Create a quick snapshot of {job title} at a {company type}. What are their goals, metrics, and daily frustrations?” 8.) Demo Setup Lines “I’m about to show {product} to a skeptical buyer. Write a 2-line intro that frames the demo around their goals—not our features.” 9.) Story-Based Social Proof “Give me a short customer story I can tell about how {company} solved {pain point} using {product}. Make it conversational, not salesy.” 10.) Confidence Reps “Act as a skeptical {job title} and role-play a discovery call with me. Ask tough questions, and let me respond.” These prompts = sharper calls, better deals, fewer stalls. — 📌 Save this. Share with your team. 🚀 Want the high-res PDF version and 21 bonus sales resources? Grab it here → https://buff.ly/8rE7ZPV ⚙️ Want to go deeper? Check out the AI Sales Mastery Program - designed to help reps close faster, prep smarter, and dominate the new era of selling: → https://buff.ly/HJ1cIhf

If you close $50k+ deals, I have news: Sales is not a numbers game. Sales is a skills game. 7 skills that grow your income without burning out on the volume game: 1. Finding 'the need behind the need.' Great salespeople dig under the surface. When buyers share their problems, they listen. But then they follow up with: "What's going on in your business that's driving that to be a priority?" THAT gets to the true priority. 2. Quantifying customer pain. No measurement, no money. Quantifying pain does three things: a) justifies the spend b) creates urgency c) helps your customer appreciate the magnitude of the problem. Try asking: "What metric is suffering as a result of these challenges?" 3. Creating champions. A great champion runs through brick walls to get the deal done. They sell your product internally when you're not in the room. Indeed: Salespeople don't close deals. Champions do. A league of champions is like a magnetic force for closing deals. 4. Business acumen. The best sellers in the world are actually businesspeople that happen to know how to sell. Don't just improve your SALES acumen. Improve your BUSINESS acumen. Senior execs will respect you 10x more than reps who only know the latest sales techniques. 5. Executive conversations You can close five-figure deals without this skill. But if you want to close six, seven, and eight figure deals? You better have gravitas when it comes to 'facing off' with senior execs. They're direct. They use plain language. They're efficient. 6. Negotiation. Negotiation is a 'threshold' skill. That means it makes almost all of your other skills more valuable. Becoming a great negotiator will pay dividends the rest of your life. Dig in and master it. 7. Writing. Clear writing indicates clear thinking. Sloppy writing indicates sloppy thinking. Your job as a seller is to persuade and communicate. Become a master of every medium that involves: - sales calls - written word - group presentations What skills would you add?

For my first 16 years in tech sales, I averaged 240K/year W2 income. In my last 4 years, I averaged 720K/year. In order to triple my income, I had to change my sales approach entirely. Here's what I changed: I started using a new approach that I now call Yo-yo selling: 🪀 Yo-yo selling emphasizes starting at the executive level, conducting thorough discovery within the organization, and then returning to the executive with a tailored business case. Like holding a yo-yo, you are constantly in communication with the Executive Sponsor and updating them as you collect information and conduct deep discovery lower down in their organization. You are literally going up and down the organization, but always taking everything back to the Executive Sponsor to surface your findings along the way. Here's a breakdown of the framework: 🎯 𝐈𝐚𝐧 𝐊𝐨𝐧𝐢𝐚𝐤’𝐬 “𝐘𝐨-𝐘𝐨 𝐒𝐞𝐥𝐥𝐢𝐧𝐠” 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 This strategy involves a three-step process: 1. Start at the Top (Executive Engagement) Initiate contact with a senior executive to understand their most pressing challenges, the reasons behind the need for change, and the consequences of inaction. If your solution aligns with their needs, secure their sponsorship for further discovery within their organization. To secure the Executive Meetings, it's essential to create a tailored POV (point of view) on where you think you may be able to help them based on your initial research of their highest level goals and priorities. Chat GPT has made this research a LOT faster now. 2. Conduct In-Depth Discovery (Middle Management) Engage with department heads and key stakeholders to uncover the day-to-day challenges they face. Focus on understanding their processes, pain points, and the implications of current inefficiencies. Gather direct quotes and insights to build a comprehensive view of the organization's needs. 3. Return to the Executive (Present Findings) Compile the insights gathered into an executive summary and business case. Present this to the executive sponsor, highlighting how your solution addresses the identified challenges. Tailor your demonstration to focus solely on relevant aspects that solve their specific problems. 🚀 Why It Works 1. Accelerates Sales Cycles: Engaging executives early ensures alignment and expedites decision-making. 2. Builds Credibility: Demonstrates a deep understanding of the organization's challenges and showcases a tailored solution. 3. Facilitates Internal Buy-In: By involving various stakeholders, you ensure that the solution meets the needs of all parties, increasing the likelihood of adoption. I'm pleased to share that that Yo-yo selling was recently awarded as a Top 15 Sales Tactic of All Time by 30 Minutes to President's Club, and I received a cool plaque for entering the 30MPC Hall of Fame. Since I have no chance of entering the Hall of Fame for my baseball or golf game, this is a nice consolation prize 😁

[Steal this] Recently, I ran a hands-on "Building with AI" workshop that walked our Duolingo Product Managers through spinning up brand-new language-learning challenges using the latest AI-powered prototyping tools. Here's the exact workshop guide that you can use with your team. ⬇️ Why we did it: Great PMs ship fast and learn fast. The session let the team: → Practice modern visual-to-code tools (we used Lovable and imported real Figma files with Builder.io) → Stress-test AI chat interfaces for real product work → Walk away with a functional prototype they could show (or lovingly roast) in front of their peers What we learned: → AI tools aren't replacing PMs, but they are giving them a new storytelling tool → The barrier isn't the technology. It's giving people permission (and carving out time!) to experiment → Our team is creative af - we saw games, creative lessons, roasts, you name it! Try it with your team:  We're open-sourcing the entire workshop guide. Why? Because when more PMs can prototype at the speed of thought, better products get built. Period. Your PMs are sitting on massively creative ideas! This workshop unlocks them in one afternoon. How are you experimenting with new AI tools? 👇

𝐓𝐡𝐞 𝐝𝐚𝐲 𝐚 𝐬𝐚𝐥𝐞𝐬 𝐭𝐞𝐚𝐦 𝐰𝐞𝐧𝐭 “𝐨𝐟𝐟 𝐰𝐨𝐫𝐤. It was a Friday evening The sales floor was quiet Systems shut down, chairs empty, reports closed But here’s the truth: 👉 A sales team never really goes off work. Because their performance echoes in numbers, in client relationships, in revenue lines & even after office hours. Then why is it that Learning & Development is often treated as an afterthought? Why is training considered an “expense” instead of the same “investment” lens applied to hiring? 🔹 Hiring looks expensive. 🔹 Training looks cheap. Yet without training, even the most expensive hires struggle — and companies keep wondering why the numbers don’t move. Case in point: We recently worked with a CRM team in real estate. Pain points were clear: Long talk-time with clients High escalations Poor feedback scores Through a structured 6-week learning journey, we helped the team: ✔ Reduce average talk-time by 17% ✔ Cut escalation cases by 23% ✔ Improve feedback ratings from 3.2 to 4.5 That’s not “soft skills.” That’s ROI in action. 3 takeaways for trainers & brands: 1. Quantify impact — Always tie your program to numbers leaders care about. 2. Diagnose before you deliver — Pain areas first, modules later. 3. Sell transformation, not training — No one buys sessions. They buy outcomes. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐞𝐞 𝐑𝐎𝐈 𝐟𝐫𝐨𝐦 𝐋&𝐃 , 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐭𝐢𝐜𝐤 𝐚 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐛𝐨𝐱 ... 𝐥𝐞𝐭’𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 We’ve done it across 1,100+ brands, and we’d love to do it for you.

How do you build long-term relationships with customers? It’s not about clever sales tactics. It’s about mindset. One of the biggest shifts I’ve learned is this: neediness is the enemy of trust. When a potential customer senses that your advice is driven by your own urgency or desire to close a deal, it sets off alarm bells—because it means your motives might not be aligned with their best interest. The alternative? Focus on being a trusted presence over time. ✔️ Show up consistently ✔️ Listen carefully ✔️ Offer value without strings attached When you’re guided by genuine curiosity and service, customers come to see you as a long-term partner—not a one-time vendor. That’s the foundation of loyalty and that’s how relationships endure.

Your sales managers are drowning in data—but starving for clarity. I was on a call last week with a VP of Sales who showed me his dashboard. 47 different metrics. I asked him : "Which number, if it moved 20% this month, would change everything?" Silence. Here's what I see happening: Leaders know *something* is off. Pipeline isn't converting. Reps are busy but not productive. Deals are slipping. But they can't pinpoint the actual behavior or skill gap that's causing it. Here's how to actually diagnose what's broken (and fix it fast): —— Step 1: Pick ONE North-Star Metric Not 10. Not 5. One. What's the single number that, if improved, would cascade into revenue growth this quarter? Could be: → Connect rate → Discovery-to-demo conversion → Demo-to-proposal rate → Close rate Pick the constraint. Ignore the rest for now. —— Step 2: Work Backward to the Behaviors Metrics don't move themselves. Behaviors move metrics. Ask: What are the 3–5 specific actions that directly influence this number? Example—if your North-Star is close rate: • Multi-threading (are reps building champion + EB relationships?) • Next-step clarity (is every call ending with a concrete commitment?) • Objection handling (are reps folding on pricing or timeline pushback?) Now you have a target. You know exactly what behaviors to inspect and improve. —— Step 3: Inspect the Work, Not Just the Outcome Most managers live in lagging indicators. They see the deal lost, the pipeline gap, the missed forecast—after it's too late. Top leaders inspect leading behaviors weekly: → Listen to 2–3 discovery calls per rep. Score them on your behavior checklist. → Review pipeline hygiene: Are next steps clear? Are close dates realistic? → Check activity quality: Are reps reaching the right people, or just burning through volume? You'll spot the gap in week one. You can course-correct in week two. —— Step 4: Use BIPSY to Diagnose the Root Cause When a behavior isn't happening, most managers assume it's a skill problem and throw training at it. But the issue might be: B – Behavior: They don't know they should be doing it. I – Issue Diagnosis: We don't know the CAUSE of the problem. P – Process: There's no clear standard or it's not reinforced. S – Skill: They know what to do but can't execute it well. Y – You (Impact): YOU as the leader aren't doing the right things. Diagnose correctly, and your fix is 10x faster. Don't guess. Diagnose. —— Step 5: Coach the Behavior Until It Sticks One conversation won't change anything. Great managers build a weekly rhythm: Monday: Inspect the work (calls, pipeline, activity). Tuesday–Thursday: Coach the gap in 1:1s with real examples. Friday: Measure early proof (did the behavior improve?). Rinse and repeat. This is system force, not brute force. The Bottom Line: Your team doesn't need more dashboards, more meetings, or more motivation. They need clarity and specific actions.