Using Video In Sales Pitches

Stop selling slides. Start showing reality. Would you install this door in your house? Too many pitches are still built on specs, benchmarks, and endless bullet points. But customers don’t buy slides. They buy what they can see working. Data backs this up: • People retain ~65% of information when it’s visual vs ~10% from text alone • Demonstrations can increase conversion rates by 2–3x compared to static presentations • The human brain processes visuals ~60,000x faster than text The moment you demonstrate your product in action, everything changes: • Doubt turns into clarity • Interest turns into imagination • Questions turn into decisions A live demo (or a real use case) does what 20 slides can’t: It makes value real. Specs still matter—but only later. They justify the decision. They don’t create it. The best pitches follow a simple rule: Show the problem Prove it works (live or real-world) Then back it up with data If your audience has to “figure out” why your product matters, you’ve already lost them. Don’t explain the future. Let people experience it. #Sales via @custom.doors #Leadership #Innovation #GoToMarket #CustomerExperience

1–2 seconds to stop the scroll on platforms like Instagram or TikTok. Users form an opinion about a visual in ~50 milliseconds. Want to instantly grab attention? Great visual composition isn’t just about aesthetics, it’s about direction. Content with compelling visuals gets 94% more views than text-only content. It leads the viewer’s eye, shapes how your message is understood, and makes your content impossible to ignore. 8 essential principles to level up your visual game: 1. Rule of Thirds Break your frame into a 3x3 grid. Positioning key elements along these lines or at their intersections creates a naturally balanced and pleasing layout. 2. Leading Lines Incorporate lines, whether architectural, natural, or implied, to pull the viewer’s gaze toward your focal point or guide them through the composition. 3. Balance Create stability by distributing elements thoughtfully. This can be perfectly symmetrical or more dynamic and asymmetrical, depending on the visual weight. 4. Focal Point Every design needs a clear star. This is the element that immediately captures attention and anchors the composition. Clear visual hierarchy can improve conversion rates by up to 30% by reducing cognitive load and guiding decisions. 5. Negative Space What you leave out matters. Space around elements enhances clarity, improves readability, and gives your design room to breathe. 6. Hierarchy & Scale Use size, placement, and proportion to signal importance. This helps viewers navigate your design in a clear, intentional flow. Applying hierarchy, contrast, and spacing can increase content comprehension by up to 70% 7. Contrast Play with differences, color, size, shape, or texture, to create emphasis and depth. Contrast is what makes elements pop. High-contrast CTAs (buttons, key elements) can increase CTR by 20–40% in digital campaigns. 8. Repetition Consistent use of shapes, colors, or patterns builds rhythm and cohesion, making your design feel unified and intentional. Consistent visual systems can increase brand recognition by up to 80% Final Thought Visual structure isn’t optional, it’s how we make sense of what we see. As creators, it’s our job to shape that experience. Master these principles, and your designs won’t just look good, they’ll communicate with clarity and impact. Explore references, study great work, and keep refining your eye. #beautybusiness #beautyvisuals #keyvisuals #communication

Everyone told this pet brand to double down on Sponsored Products. We cut their SP budget and 2x'd their revenue instead. When this pet treat company came to us, their TACOS were sitting at 14%. 97% of their budget going to Sponsored Products while completely ignoring the one thing that actually moves the needle in competitive categories: Video. Their previous agency told them video was "too expensive" and "hard to track." If you're a small brand trying to steal share from Greenies and Pedigree, you can't out-spend them on keywords. You need to out-story them. We took 20% of their Sponsored Products budget and moved it to Sponsored Brand Video. Within weeks, we saw something crazy: Every dollar we shifted to SBV directly correlated with topline revenue growth. The data was so clear it was almost stupid not to lean into it. We also layered in: → DSP retargeting (which crushed it in March/April) → Phrase match keywords (same conversions, lower CPCs) → Sponsored Display for cart abandoners Pet owners needed to SEE the sustainable ingredients, not just read about them. So we built different creative for each funnel stage. New audiences got pure product visuals. Warm audiences got the mission story. 6 months later: Revenue: $247K → $573K monthly TACOS: 14% → 9% Conversions up 76% You have to think differently in competitive categories. Everyone knows Sponsored Products are getting more expensive and less effective every year. But video lets brands punch above their weight class. That's the real insight here.

Most people send a plain text email after a great sales call. I send a video. The screenshot below is a real follow-up I sent after a prospect meeting. Instead of just recapping in writing, I recorded a 2-minute Loom video sharing what I learned, what I’m envisioning for their event, and why I’m genuinely excited to work together. In today’s world of noise and automation, a video like this is a humanizer. It gives them something to feel, not just something to read, and it gives them a powerful tool to forward to their internal decision-makers. The psychology behind this is fascinating. When someone sees your face and hears your voice, it activates the mirror neuron system in their brain, essentially helping them feel emotionally connected to you, as if they’re in the same room. That’s empathy. That’s trust. And trust is what drives decisions. Research shows that only 7% of communication is verbal; the rest is tone, facial expression, and body language. In a sales process full of text and data, the human brain craves the richness of video. It’s also about cognitive ease. According to research from Princeton and the University of Michigan, people are more likely to trust and act on information that feels easy to process. A clear, engaging video makes your message stickier. Add a little story, a little emotion, a little spark, and suddenly you’re not just another vendor in the inbox. You’re a trusted voice. Taking the time to send a video builds social capital. It says, “I care.” It says, “This mattered to me.” That emotional generosity has ripple effects in a referral-driven business. So if you’re trying to stand out, build relationships, and grow your business, try adding a short, heartfelt Loom video to your follow-ups. Whether it’s a cold prospect, a warm lead, or a longtime client, your energy is your edge. Presence beats polish every time. Link to how to use Loom is in the comments. Happy Monday ya'll, let's go scale our impact.

You don’t need more features. You need a pitch that makes people care. Benjamin Braun from Samsung delivered one of the clearest product demos I’ve seen this year. And it’s worth studying. He opens with a simple hook: “How can you improve a phone in 2025?” Then calmly rehooks: “Here at Samsung, we want to show you our latest foldable device.” I’m mostly in the Apple ecosystem. But this pitch had me paying close attention. What follows is 55 seconds of focused, confident storytelling. No feature dump. No over-explaining. Just a clear, visual walkthrough of what the product enables you to do. He doesn’t just say it’s 4.2mm thin. He hides it behind a pencil. Then slides the pencil away to reveal the device. A simple, confident move that says more than numbers ever could. He talks through real use cases: Netflix, Disney+, YouTube. Even reviewing a spreadsheet on the go. He addresses concerns before they even surface: → It folds down to fit in your pocket → It’s lighter than any previous model → The battery can stream 24 hours of video on a single charge The tech is impressive. But what really stands out is the delivery. Paced. Assured. Clear. It’s a reminder that great product marketing doesn’t try to impress. It helps people see why it matters. What’s one pitch that’s stayed with you lately? ♻ Repost to help more teams tell their story clearly. ➕ Follow Liam Darmody for more posts like this.

8 Ways to Use Video in Your Outbound Strategy Most cold emails go unread. Most LinkedIn DMs get ignored. But video? It gets attention. 👇 Here are 8 ways to use video in your strategy: 1️⃣ Cold Emails – Stand Out in the Inbox ⇢ Replace long text with a 30-60 second video ⇢ Mention their name & company in the first 5 seconds ⇢ End with a clear call to action (ex: "I can send a quick demo recording—interested? or "Let me know if a quick walkthrough would help.") 💡 Example: Instead of: "I help companies like yours improve XYZ..." Say: "Hey John, saw your team is hiring. Curious how you're handling [challenge]. Here’s a quick idea..." 📹 Pro Tip: Use Sendspark to effortlessly personalize videos at scale—record once, send to many, and still make it feel 1:1. 2️⃣ LinkedIn DMs – Get More Replies ⇢ Most people send text-heavy DMs—you won’t ⇢ Send a short intro video instead of another sales pitch ⇢ Keep it casual, just like talking face-to-face 💡 Example: "Hey Sarah, saw your post on [topic]. Quick video with a thought—would love to hear your take!" 3️⃣ Follow-Ups – Remind Them Who You Are ⇢ Instead of “just checking in,” add value ⇢ Summarize a previous conversation or highlight an idea ⇢ Show you’re engaged, not just chasing a sale 💡 Example: "Hey Mike, quick update from my end. Here’s a quick 30-second breakdown of how we can help with [challenge]..." 4️⃣ Breaking Through to Cold Prospects ⇢ Hard-to-reach prospects? Try video instead of another email ⇢ Show you’ve done your research (mention something specific about them) ⇢ Use screen recording to personalize your outreach 💡 Example: Send a quick LinkedIn video instead of a generic InMail. "Hey Alex, noticed [something specific about their business]. Curious if this resonates?" 5️⃣ Proposal Reviews – Close Deals Faster ⇢ Walk them through the key points of your proposal in a quick video ⇢ Highlight the ROI and next steps ⇢ Reduces the back-and-forth emails and gets deals moving 💡 Example: "Hey Lisa, here’s a 2-minute breakdown of the proposal—let me know your thoughts!" 6️⃣ Handling Objections – Add a Personal Touch ⇢ If a prospect says "not the right time", send a video response ⇢ Address concerns in a conversational way ⇢ Builds trust faster than another email 💡 Example: "Hey Tom, totally get that timing is a factor. Here’s why teams in your space are looking at this now…" 7️⃣ Re-Engaging Cold Leads ⇢ If a deal goes silent, send a quick video to revive interest ⇢ Remind them of the value without being pushy ⇢ Works better than a generic “just checking in” email 💡 Example: "Hey Sarah, bringing this back into focus. My thought on [value prop]—worth revisiting?" 8️⃣ Thank You & Relationship Building ⇢ After a meeting? Send a quick thank-you video ⇢ Personal touch = stronger relationships ⇢ No pitch, just a way to stay top of mind 💡 Example: "Hey Dave, really enjoyed our chat today. Appreciate your time—looking forward to what’s next!"

In the competitive landscape of Amazon, standing out is crucial for success. One powerful tool that can enhance your product listings is video content. Research indicates that listings featuring videos can boost conversion rates significantly. This is due to several factors, from improved engagement to a clearer demonstration of product benefits. Video content allows potential buyers to see products in action, providing a perspective that static images cannot. It helps to convey complex features simply and effectively, addressing common questions and concerns before they even arise. We live in an age where consumers prefer visual content, and incorporating videos into your listings not only meets this demand but also builds trust and credibility. However, creating effective video content requires more than just showcasing your product. Here are some tips to make your videos engaging: 1. Start Strong: Grab attention within the first few seconds. A captivating opening can draw viewers in and keep them watching. 2. Demonstrate Benefits: Focus on how your product solves problems or enhances the lives of consumers. Ensure the video highlights key features seamlessly. 3. Keep it Concise: Attention spans are short. Aim for a duration of 30 to 90 seconds to maintain viewer interest while providing essential information. 4. Quality is Key: Invest in good production, including clear audio and visuals. A professional look can significantly impact consumer perception. 5. Call to Action: Encourage viewers to engage further, whether it is visiting the product page, reading reviews, or making a purchase. Incorporating video content into your Amazon listings can provide a competitive edge. By engaging your audience through compelling storytelling and high-quality visuals, you are not just showcasing a product; you are creating an experience that can lead to increased sales and customer loyalty.

I discovered something that tripled conversions: The 2-track system. Here's the problem with traditional funnels: Most video funnels force everyone down the same path. Like herding cats through a single door. You're treating someone who's never heard of you the same as someone who's been researching solutions for months. That's like giving the same sales pitch to someone crying about their problem vs someone comparing vendor features. One needs empathy. The other needs differentiation. The 2-track video funnel structure: Track A: Problem-aware visitors They know they're bleeding but don't know how to stop it. Track B: Solution-aware visitors  They know what bandage they need, just deciding which brand. How to identify them in 5 seconds: I use a simple above-the-fold question: "What brings you here today?" - "I need help with [specific problem]" → Track A - "I'm comparing [solution types]" → Track B No complex quiz. No 20 questions. Just one click. Track A journey (problem-aware): 1. Raw testimonial video (30 seconds) Someone still struggling but making progress. Creates instant connection. 2. Problem deep-dive video (90 seconds) "Here's why this problem is eating your profits..." Agitates the pain they already feel. 3. Education video (2 minutes) "The three ways to solve this..." Positions you as the guide. 4. Soft CTA "See how we help people like you" Track B journey (solution-aware): 1. Differentiation video (45 seconds) "Why we do it differently than everyone else" No fluff, straight to unique approach. 2. Case study compilation (90 seconds) Results, results, results. Numbers they can take to their boss. 3. Feature comparison (60 seconds) Not feature-dumping. Showing why our features solve their specific use case. 4. Strong CTA "Book a demo to see if we're the right fit" The results speak for themselves: Old single-track funnel: 3.2% conversion New 2-track system: 11.7% conversion Same traffic. Same budget. Different journey. Why this works: Problem-aware people need to trust you understand their pain. Solution-aware people need to trust you're the best option. Feed them the wrong content at the wrong time, and they bounce. The visual structure: Imagine a Y-shaped funnel. Single entry point that immediately splits based on that one question. Two parallel tracks running side by side, each optimized for that visitor's awareness level. Both tracks eventually merge at the sales conversation, but they arrive prepared differently. The mistake everyone makes: Trying to create one video that speaks to both audiences. That's like writing a love letter that works for both first dates and marriage proposals. Your video funnel doesn't need more videos. It needs the right videos for the right people.

We sell in 30 countries, and my best salesman is a 2-minute video of me talking. We sell 18,000 supplement orders a day across 30+ countries, but the first thing any new distributor, pharmacist, or customer sees is not a sales pitch. It's a simple video of me explaining the product. In every video, I cover the basics: → Who this product is for  → What ingredients are inside and why they matter  → How it helps and what to realistically expect  → The right way to take it We've done this for 300+ products now, and the same video goes everywhere: → Product pages on Amazon, Flipkart, and our website  → Pharmacists and distributors across India  → International partners in 30+ countries, translated in their local language One honest 2-minute video replaces a 20-page brochure. A pharmacist in a tier-3 town watches it and confidently recommends the product. In 50 years of family business and 8 years of selling online, I've realized something simple - 👉people don't trust logos, they trust people. When a founder explains his own product in plain language, it does something no ad budget ever can. Peyush Bansal did this brilliantly with Lenskart.com, where he personally explained lens technology and frame quality in simple videos that anyone could understand. We have been doing the same with supplements. If you're building a product brand, try this before your next launch - sit down, hit record, and explain it like you're talking to a friend.