Visual Marketing Ideas

1–2 seconds to stop the scroll on platforms like Instagram or TikTok. Users form an opinion about a visual in ~50 milliseconds. Want to instantly grab attention? Great visual composition isn’t just about aesthetics, it’s about direction. Content with compelling visuals gets 94% more views than text-only content. It leads the viewer’s eye, shapes how your message is understood, and makes your content impossible to ignore. 8 essential principles to level up your visual game: 1. Rule of Thirds Break your frame into a 3x3 grid. Positioning key elements along these lines or at their intersections creates a naturally balanced and pleasing layout. 2. Leading Lines Incorporate lines, whether architectural, natural, or implied, to pull the viewer’s gaze toward your focal point or guide them through the composition. 3. Balance Create stability by distributing elements thoughtfully. This can be perfectly symmetrical or more dynamic and asymmetrical, depending on the visual weight. 4. Focal Point Every design needs a clear star. This is the element that immediately captures attention and anchors the composition. Clear visual hierarchy can improve conversion rates by up to 30% by reducing cognitive load and guiding decisions. 5. Negative Space What you leave out matters. Space around elements enhances clarity, improves readability, and gives your design room to breathe. 6. Hierarchy & Scale Use size, placement, and proportion to signal importance. This helps viewers navigate your design in a clear, intentional flow. Applying hierarchy, contrast, and spacing can increase content comprehension by up to 70% 7. Contrast Play with differences, color, size, shape, or texture, to create emphasis and depth. Contrast is what makes elements pop. High-contrast CTAs (buttons, key elements) can increase CTR by 20–40% in digital campaigns. 8. Repetition Consistent use of shapes, colors, or patterns builds rhythm and cohesion, making your design feel unified and intentional. Consistent visual systems can increase brand recognition by up to 80% Final Thought Visual structure isn’t optional, it’s how we make sense of what we see. As creators, it’s our job to shape that experience. Master these principles, and your designs won’t just look good, they’ll communicate with clarity and impact. Explore references, study great work, and keep refining your eye. #beautybusiness #beautyvisuals #keyvisuals #communication

Most brands focus on specs, angles, and shiny reflections. I’d focus on what the phone does for your life, not what it looks like. 1️⃣ Sell Moments, Not Hardware → → Short clips of people capturing sunsets, laughter, or street performances. → The phone is the enabler, not the star. 2️⃣ Highlight Experiences, Not Features → → Show a musician recording, a student collaborating, a traveler documenting. → Every frame communicates utility, emotion, and aspiration. 3️⃣ Gamify User Interaction → → Launch a “Capture Your Day” challenge: users submit creative clips. → Community spreads the vibe, not the product shots. 4️⃣ Narrative Before Product → → Tease mini-stories: a day in the life powered by the phone. → Viewers associate convenience, creativity, and emotion before ever seeing the device. 5️⃣ Micro Influencers Without Showing the Phone → → Everyday people become storytellers: their hands, expressions, environments. → Phone remains invisible, curiosity builds organically. Case in Point: Apple’s early iPod campaigns didn’t focus on the device. They showed movement, music, lifestyle. People bought identity, not hardware. Similarly, a phone can sell moments, not specs. The market doesn’t need to see the phone. → They need to feel what it unlocks. → Make them imagine it in their hands, changing their day, before it even exists. #LinkedInInsider #LinkedInNewsIndia #Marketing #Business #SocialMedia

Organic reach is down 63% on LinkedIn. And the feed gets more crowded every day. But here's the thing: Some creators are still crushing it. How? They're not just writing better posts. They're designing content that stops the scroll. I tested hundreds of designs to get >320 million views. And found what actually converts scrollers into followers. Here are the design principles I live by: ❌ Use thin or square images. ✅ Use portrait images (1200 × 1500 px) for all images. ❌ Use thin titles and small headlines. ✅ Write bold, scroll-stopping titles and highlight them (when relevant). ❌ Make all text look the same. ✅ Highlight titles and organize text by size. ❌ Use light text on light backgrounds. ✅ Make the texts pop against a contrasting background. ❌ Use dull icons. ✅ Use high-quality icons from Flaticon. ❌ Design for desktop. ✅ Design for mobile first - it's where max views happen. ❌ Use random colors. ✅ Stick to 2–3 brand colors and consistent fonts. ❌ Confuse aesthetics with clarity - no weird fonts. ✅ Use readable fonts that match your style. ❌ Leave no white space. ✅ Use margins & padding so elements breathe. ❌ Overuse drop-shadows & effects. ✅ Keep shadows soft and subtle for depth only. ❌ Text blocks edge-to-edge. ✅ Keep 45–75 characters per line. These design principles have helped me grow: 3k → >400k followers in 18 months 320M+ views on my content Built a brand people remember If your content's great but not growing, Redesign it. Reframe it. Test it. Your visuals shape your brand's identity. Make sure they stand out. 📌 Want access to 100 of my viral designs? Get them for free here: https://lnkd.in/gcNUXfqr ♻️ Repost to help your network make better content. ➕ Follow me (Will McTighe) for more like this.

💡Responsive grid system (+ tutorial & tools) Practical recommendations for UI designers & front-end developers for creating effective responsive grid systems: ✔ Define breakpoints Breakpoint is a specific screen size at which a UI layout adapts to provide an optimal viewing experience. Set breakpoints for common screen sizes (e.g., mobile, tablet, desktop). You can use breakpoints from Bootstrap as a reference (576px for mobile, 768px for tablet, 992px for desktop, and 1200px for large display) and adapt this system based on your specific audience & device usage analytics. Try to set breakpoints based on your content rather than specific device sizes. ✔ Set up a column grid Column grid organizes content vertically into columns. It’s primarily used to manage the layout of blocks of content and align elements horizontally. Decide on the type of grid based on the device and content. For example, a 12-column grid is standard for web design, 4-column grid works well for tablet, and 2 or single-column grid for mobile. ✔ Define margins and gutters. Margins are the space around the grid, and gutters are the space between columns. They help maintain whitespace and prevent clutter. Use consistent gutters for all mediums. ✔ Design for the smallest screen first, then scale up Designing for the smallest screen first, also known as the mobile-first approach, will maximize the chances that your UI will be both functional and aesthetically pleasing on all devices. By following a mobile-first approach, you will prioritize the content and functional elements of your solution. ✔ Scale consistently Use a consistent scale for spacing, such as 8pt grid system, to maintain uniformity across different viewports. ✔ Use fluid layouts with percentages When developing your UI, try to avoid using fixed widths. Instead, use relative units like %, vw (viewport width), or vh (viewport height). Using percentages for widths will ensure elements resize with the viewport. ✔ Use responsive units for fonts Use REM for font sizes to ensure scalability and EM for padding and margins to maintain proportionality. ✔ Use flexible images and media Consider using the srcset attribute for images to serve different sizes based on the device. Set images and videos to be responsive using max-width: 100%; and height auto. ✔ Content hierarchy Ensure the most important content is prominently displayed and easy to access on all screen sizes. Use size and scale—larger elements tend to draw more attention (i.e., use larger fonts for headings and smaller fonts for body text). Also, use the grid to strategically position important content. Elements placed higher on the page or in the center tend to be noticed first. 📺 How to design grid system in Figma: https://lnkd.in/dTPEpvRK ⚒️ Tools ✔ Interactive CSS Grid Generator https://grid.layoutit.com/ ✔ Mobile Screen Sizes: Repository of screen sizes and technical details for Apple devices https://screensizes.app/ #UI #design

12 Tips to Lower CPI for Mobile Game Creatives Together with AppsFlyer we prepared a list of useful tips to lower your game CPI: 𝟭. 𝗡𝗮𝗶𝗹 𝘁𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝟯 𝗦𝗲𝗰𝗼𝗻𝗱𝘀 ⏱️ • Open with motion, conflict, or a hook. • Cut fast: 1–2 second scenes. • Avoid slow builds or fades. • End the first beat with a micro-payoff. 𝟮. 𝗦𝗵𝗼𝘄 𝗚𝗮𝗺𝗲𝗽𝗹𝗮𝘆 𝗜𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 🎮 • Reveal the core loop instantly. • Zoom UI to create large hitboxes. • Show one mechanic per shot. • Explain by showing, not via buzzwords. 𝟯. 𝗨𝘀𝗲 𝗙𝗮𝗶𝗹 𝗦𝘁𝗮𝘁𝗲𝘀 & 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗙𝗿𝗮𝗺𝗶𝗻𝗴 ❌ • Show a near-win, then a satisfying fix. • Use "Only 5% can solve" style prompts. • Make the stakes clear (Win/Lose). • Build tension to trigger action. 𝟰. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝗦𝗼𝘂𝗻𝗱-𝗢𝗳𝗳 𝗩𝗶𝗲𝘄𝗶𝗻𝗴 🔇 • Add captions or on-screen guidance. • Keep copy short and high-contrast. • Visuals must carry the message alone. • Match subtitles to speech rhythm. 𝟱. 𝗚𝗼 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝗡𝗮𝘁𝗶𝘃𝗲 📱 • Prefer 9:16 vertical formats. • Use UGC tone and handheld feel. • Match TikTok/Reels pacing and memes. • Edit per channel; avoid one-size assets. 𝟲. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗳𝗼𝗿 𝗜𝗻𝘁𝗲𝗻𝘁 🕹️ • Let users try the mechanic fast. • Teach by doing with minimal text. • Ensure smooth store handoff after wins. • Track drop points to iterate flows. 𝟳. 𝗧𝗲𝘀𝘁 𝗔𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲𝗹𝘆; 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝗢𝗳𝘁𝗲𝗻 🔄 • Ship many variants changing one variable. • Rotate hooks weekly to beat fatigue. • Use DCO to scale winners programmatically. • Kill losers fast. 𝟴. 𝗟𝗼𝗰𝗮𝗹𝗶𝘇𝗲 𝗖𝗼𝗽𝘆, 𝗩𝗶𝘀𝘂𝗮𝗹𝘀, 𝗮𝗻𝗱 𝗛𝗼𝗼𝗸𝘀 🌍 • Translate captions and on-screen text. • Swap cultural cues per market region. • Test market-specific value props. • Build multilingual ad sets for scale. 𝟵. 𝗔𝗹𝗶𝗴𝗻 𝗔𝗱 𝗣𝗿𝗼𝗺𝗶𝘀𝗲 𝘄𝗶𝘁𝗵 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 🤝 • Match ad mechanic to early gameplay. • Sync store video and screenshots to ad. • Optimize for ROAS, not just CPI. • Misleading hooks crush LTV. 𝟭𝟬. 𝗣𝗼𝗹𝗶𝘀𝗵 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 ✨ • Use big fonts and bold contrast. • Have one clear CTA (Install / Play Now). • Keep videos 10–30 seconds long. • Avoid tiny UI and noisy backgrounds. 𝟭𝟭. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗮 𝗥𝗲𝗹𝗮𝘁𝗮𝗯𝗹𝗲 𝗣𝗿𝗼𝘁𝗮𝗴𝗼𝗻𝗶𝘀𝘁 🧑 • Anchor attention with a character. • Show emotion arcs (frustration → triumph). • Add quick eye contact or reactions. • Keep the avatar large and centered. 𝟭𝟮. 𝗧𝗿𝘆 𝗦𝗽𝗹𝗶𝘁-𝗦𝗰𝗿𝗲𝗲𝗻 & 𝗕𝗲𝗳𝗼𝗿𝗲/𝗔𝗳𝘁𝗲𝗿 🆚 • Compare bad vs. good choices side-by-side. • Show upgrade impact in one glance. • Use arrows or progress meters. • End with the "after" result plus a CTA. --- Maximize LTV, scale user acquisition, and optimize ROAS with AppsFlyer.

We at Dream Launch Studios have worked with 5+ Landing Revamps and built High-Converting Hero Sections helping clients Here are 10 TIPS I have realised along the journey 1. Clarity Over Creativity Your hero section should communicate ONE clear message. Avoid clutter or overly complex designs. Users should know exactly what you do within 3 seconds. 2. Prioritize Visual Hierarchy Guide the user’s eye with a clear visual hierarchy. The most important element (usually the headline or CTA) should stand out. Use size, color, and spacing to create focus. 3. Use High-Quality Visuals Blurry or generic stock images scream “unprofessional.” Invest in high-quality visuals that align with your brand. Use custom illustrations, photos, or videos that evoke emotion. 4. Mobile-First Design Over 50% of web traffic comes from mobile devices. Your hero section MUST look amazing on smaller screens. Test for readability, button sizes, and image scaling. 5. Strong Call-to-Action (CTA) Your CTA is the gateway to conversions. Make it bold, actionable, and benefit-driven. Use contrasting colors to make it pop. 6. Keep It Above the Fold The hero section should be fully visible without scrolling. Include your key message, CTA, and visuals in this space to grab attention immediately. 7. Leverage Color Psychology Colors evoke emotions and influence decisions. Choose a color palette that aligns with your brand and the mood you want to create. 8. Add Social Proof or Trust Signals Build credibility by including trust signals like client logos, testimonials, or awards in your hero section. This can instantly boost confidence in your brand. 9. Optimize for Speed A slow-loading hero section can kill user engagement. Compress images, use lazy loading, and minimize code to ensure your hero section loads in under 3 seconds. 10. Test, Iterate, Repeat Design is never “done.” A/B test different headlines, CTAs, visuals, and layouts to see what resonates best with your audience. BONUS: Stay On-Brand Your hero section should reflect your brand’s personality, tone, and values. Consistency builds trust and recognition. PS: Book a free call here: cal.com/hartdraws/30

Avoid making horizontal assets for LinkedIn. On LinkedIn, 75-80% of impressions will be served on mobile devices, with desktop taking 20-25% of impressions. Why it matters? Design your creative assets and landing pages for mobile first. I know it’s 2025, not 2005. I should not be talking about building anything mobile first, but I still see too many horizontal assets. Especially from enterprise level businesses. The horizontal asset (image/video) will still be served on mobile feed, but it will look small and squashed. Like horizontal images on Instagram. There is no way to share video or image ads for desktop audiences only. You can run Spotlight or text ads for desktop only, but these formats are a lot less impactful. My standard recommendation is to produce everything in square. Square works best both across desktop and mobile feeds. Vertical (9:16 or 4:5) assets work well, too, as it will take up maximum real estate on mobile. But depending on the format, it will not be severed on desktop at all. So you will miss out on some impressions. To recap. Square - safe bet. Vertical - depends. Horizontal - avoid.

Your LinkedIn visual has one job. Stop the scroll. Here is what makes a visual work: 91% of LinkedIn browsing happens on mobile. Design for the phone screen first, everything else second. One idea per section. The moment a visual tries to say two things, it loses people. High contrast so the text stands out in the feed. Two fonts maximum. Same colors every time, so your content is recognisable before anyone reads it. Before you open Canva or Nano Banana, write down the one thing this visual needs to communicate. Everything else follows from that. Beyond that: - Infographic when the idea fits in one image. Carousel when it needs multiple steps. - Reddit, Pinterest, Grok - your next visual idea is already in your feed. You just have to look. - Run it through a scroll test before you publish. If you cannot read it on your phone without zooming, redesign it. The visuals that get saved are the ones built with a system behind them.

Most advertisers completely miss the power of directional cues in their ads. They're leaving money on the table. Directional cues are visual elements that tell your brain where to look. Your brain follows these visual directions automatically. You literally can't help it. I’ve been reading a lot of fascinating neuromarketing research lately that’s shown just how powerful certain visual cues can be (using some fancy eye tracking tech). Here's some strategies you can use in your ad creative today to nudge your prospect 1 step closer to buying: 1. Gaze Following Gaze following means our eyes automatically look where other people in images are looking. It's hardwired into our brains. ✅ Show a person in your ad looking directly at your "Buy Now" button instead of at the camera. ✅ Use a photo of someone staring at your product with interest instead of smiling blankly at viewers. ✅ For video ads, have your spokesperson shift their gaze to where your CTA will appear right before it shows up. 2. Implied Motion Implied motion uses shapes that create a sense of movement, pulling the eye exactly where you want it to go. ✅ Add a simple arrow pointing from your headline to your offer. Don't be subtle…be obvious. ✅ Use ribbons or curved lines in your ad design that lead right to your CTA button or other critically important elements. ✅ Test diagonal lines that point toward your price or main selling point. The brain can't resist following them. 3. Strategic Negative Space Strategic negative space uses empty areas to create a clear path for the eye. Most ads are way too cluttered. ✅ Remove every element that doesn't directly support conversion. Be ruthless. ✅ Create a clean white space "runway" leading right to your CTA. ✅ Make your button the only clickable-looking element. Don't give the eye multiple options. 4. F-Pattern Design F-Pattern design works with how people actually scan content (across the top, down, across the middle). Fighting this pattern is dumb. ✅ Place your strongest hook at the top left corner of your ad where eyes always start. ✅ Put your hero image at the top right where eyes naturally move next. ✅ Position your offer or CTA along the middle left where the eyes will definitely scan. 5. Gestalt Continuity Gestalt continuity means our brains automatically connect things in a sequence. It's how our visual processing works. ✅ Use a series of dots getting bigger as they lead to your "Shop Now" button. ✅ Create a 1-2-3 sequence that ends directly at your call to action. ✅ Use a color gradient that intensifies toward your offer. The eye will follow the progression. The power is in how subtle these cues can be while still controlling attention. These aren't just design tricks. They're hardwired visual processing patterns your prospects can't ignore. TLDR: Your ad's visual cues silently control where people look and most advertisers completely botch this opportunity to guide attention to conversion elements.

80% of your customers see your A+ content on a phone. Most A+ designs are built for desktop. This is why they're losing conversions. A design that looks great on your monitor looks like a wall of text on a phone. Tiny icons become invisible. Multi-line text becomes unreadable. Color contrast that works on a big screen disappears. On mobile, a single image should communicate one clear idea. Not three. Not two. One. Old approach: • Icon size: Medium (30x30px) • Font size for body: 12pt • Line spacing: Default (tight) • Elements per image: 3-4 separate ideas New approach: • Icon size: Large (minimum 60x60px) • Font size for body: 16pt minimum • Line spacing: 1.5X (breathing room) • One message per image If you have five selling points, you need five images. Why? On a 5-inch screen, anything competing for attention creates cognitive load. The customer has to choose what to focus on. If they have to choose, they scroll. Visual consistency matters even more on mobile: • Use the same headline font/style across all images (consistency = brand trust) • Keep icon style uniform (all line-style icons, or all filled—not mixed) • Single color palette (when a phone screen is smaller, color complexity becomes visual noise) Remember, before publishing A+ content: 1. Test on mobile first. Open on your phone. Can you read the headline from 6 inches away? 2. One message per image. If you're tempted to include two ideas, make it two images. 3. Font sizes: Minimum 14pt for any readable text (8-12pt becomes illegible on mobile) 4. Icon sizes: 60x60px minimum. Anything smaller gets lost. 5. Line spacing: Never auto. Set to 1.5X minimum. A+ content designed for mobile automatically works on desktop. The reverse isn't true. #Amazon #ecommerce #digitalmarketing #PPC #digitaladvertising