Social Media Marketing

2017: No revenue, no social presence. 2024: $440k+ in revenue, 875K+ social media followers. 💸 How did I achieve this transformation? 🤔 It wasn’t just about random sleepless nights and hard work. Here are the key strategies that made a difference: 1. Expanding My Skill Set 💻 What I Did: → Started as a content writer and then transitioned into marketing and copywriting. Why It Worked: → Diversifying my skills opened up new opportunities and helped me stand out in a competitive market. Tip: Continuously develop new skills and find the ones that align with your goals. 2. Building a Strong Social Presence 📸 What I Did: → Created a personal brand, studied social media algorithms, produced valuable content, and leveraged trends. Why It Worked: → A strong social presence attracted more followers and clients, ensuring steady business growth. Advice: Focus on growing one platform at a time. 3. Creating Value-Added Content What I Did: → Focused on producing content that provides real value to my audience, such as how-tos, tips, and insights relevant to their interests. Why It Worked: → Value-added content builds trust and positions you as an authority in your field. Strategy: Always aim to solve problems or provide insights that your audience can benefit from. 4. Effective Networking 👏🏼 What I Did: → Connected with like-minded professionals, attended industry events, and engaged in meaningful conversations. Why It Worked: → Networking opened doors to unexpected opportunities and provided valuable referrals. Pro Tip: Share book snippets or insightful articles to start meaningful conversations and build strong connections. 5. Mastering Sales 🛒 What I Did: → Improved my sales skills, including pitching, negotiation, and closing deals. Why It Worked: → Good sales skills are essential for converting prospects into clients, and helping people naturally leads to sales. Hope this helps 😁 Question - What are the top 3 skills you think one must have to grow their business?

Shorts pay me only 10% of my entire YouTube income. Yes, I earned 5 lakhs from videos, and just 70 thousand from shorts even though shorts have more views. So, the idea is to create more long format videos which more people are watching. But how do you maximize your audience? ➣Unique Topics: Stop blindly copying, whatever is trending on the internet. Think of topics that have not been done before, or if you are copying, tweak it in a way that shows more of your creativity and personality. Trending topics don’t always guarantee views. I cover social issues and the uniqueness of India's districts, but I stay relevant by timing my videos with trends, like covering Vrindavan during Holi or the coldest place Ladakh in January. ➣Thumbnail: The more attractive your thumbnail is the more clicks your video will get. I get multiple thumbnails made for a particular video and use YouTube's A/B testing feature. This test enables you to put 3-4 thumbnails simultaneously and shows you the best- performing one. ➣Introduction: Your thumbnail is crucial for sure. But what about the content? You need to retain your audience as soon as they click on your video. Deliver on the promise, made in your thumbnail in the first minute to keep your audience engaged. If you have claimed the coldest place show yourself in the coldest place in the start itself. ➣Retention: To make sure people watch your video till the end, create a curiosity loop. You must have noticed creators keeping the best point or a surprise element at the end to keep them watching. ➣Sponsorships: Most of the viewers leave your video as soon as they come across any promotion or advertisement. Connect with your audience on a deeper level, share personal stories or benefits to make promotions more relatable. I recently promoted a period panty where I shared my struggles with pads as a teenager, and it gained 25M+ views. Which of these tips resonated with you the most?

It's NOT rocket science. I've built multiple 6-figures ($) in my online business through organic content. Here's what I've learnt: 1. You Are the Niche You don’t need to fit into a niche. → You are the niche. Your unique mix of experiences, skills, and personality is your competitive advantage. When you show up as your true self and share your story, you’ll naturally attract the right audience. Don’t overthink this step. Just start. 2. Focus on Your Personal Brand Building trust is the foundation of any successful online business. And trust comes from showing up consistently. Use platforms like LinkedIn or Instagram to share valuable insights, lessons learned, or even mistakes you’ve made. Your audience will value your authenticity. In a world that will be run by AI agents, your personal brand and being human will be everything. Your personal brand drives your business. 3. Engage, Don’t Just Publish Content Think of social media as a two-way conversation. Engage with your audience. Respond to comments, ask questions, and listen to what people want. This helps you activate the platform’s algorithm and the feedback loop helps you refine your offerings. If you engage with your followers they will feel seen and heard and invest more time in you. → Together you will build your business. 4. Monetize Through Value Start small. Offer something that solves a specific problem; an e-book, a course, or a consultation call. Once you understand what your audience needs, you can expand into subscriptions, done-for-you services, courses, memberships, or collaborations. 5. Stay Lean and Profitable It’s tempting to chase rapid growth, but in the early stages 💰 cash flow is more important than scale. Focus on creating a lean operation that serves your clients well and keeps expenses low. Growth will come naturally once you’ve built a solid foundation. Remember: 🐫 Camels are the new unicorns 6. You Don’t Need Complex Strategies and Fancy Tools to Monetize Your Audience You have indirect access to 5.5 billion people through the internet. You don’t need fancy tools to start monetizing your audience. Start with the basics. Once you’ve established workflows and understand your processes, introduce AI tools to save time and scale. From generating content ideas to automating customer engagement, AI can help you work smarter, not harder. The key is to keep it simple at the beginning and scale as you grow. 7. Great Things Take Time Lastly, don’t rush the process. Building something sustainable takes time. Test different ideas, gather feedback, and refine your approach as you go. Focus on showing up authentically, delivering value, and staying consistent. Over time, you’ll build not just a business, but a community of people who trust and believe in what you offer. Hope you found this helpful. 👋 Want more actionable advice like this? Subscribe to my free newsletter: https://lnkd.in/dT6GVaZc

Everytime anyone asks "How did you grow to 250k followers on LinkedIn", these are the 11 tips I give them that will remain evergreen: 1) Quality = Revenue, Quantity = Growth When starting out, post 5-6 times a week. Once you build an audience, switch to 3-4 high-quality posts. 2) 2) Trust me on this: Stop overthinking Most posts that did well were written in 15 minutes. The ones I spent hours on? Got average traction. 3) Stop making these content excuses: "I have nothing unique to say" "Everything's been said before" "I'm not an expert yet" Just document your journey. That's enough. 4) Content batching saves your sanity I batch create content for my profiles both Instagram and LinkedIn. Takes 2-4 hours but saves me from daily stress. 5) Find your unique voice, not just your niche Your unique style is your strongest differentiator. 6) DMs > Comments > Likes Prioritize meaningful conversations over vanity metrics. 7) The 24-hour rule If a post idea excites you for more than 24 hours, it's worth writing about. 8) Be consistent or be invisible The algorithm rewards regular posters. Pick a schedule you can maintain. 9) Focus on one platform I see people trying to be everywhere. Master one platform first. 10) Lead with value, not promotion Give 90% value, sell 10% of the time. 11) The best growth hack? Show up every single day for 365 days. That's it. I went from 0 to 240k+ followers using these principles. Which one resonates with you the most?

Identifying your target audience is step one. Success in business requires much more: It's one thing to know who you're selling to. It's another thing to know: - Where they spend their time - What mindset they're in when they encounter your message - What triggers them to take action That's the message behind this Lamborghini quote: Don't spend money trying to reach buyers in the wrong places. Most brands ignore this principle. They launch campaigns and run ads without asking fundamental questions: ➡️ Where does our customer actually spend time online? ➡️ What moment are we trying to reach them in? ➡️ What problem are they trying to solve when they see our message? The platform matters as much as the message. But so does the context. If you're selling enterprise SaaS to tech leads... They're searching Google for solutions. That's intent-driven behavior. Instagram won't capture that moment. If you're targeting founders running DTC brands... They're listening to podcasts during commutes,  checking Slack between meetings, and reading emails at night. They're not passively scrolling TikTok looking for business tools. If you're marketing luxury wellness retreats... Your buyers are researching through referrals and testimonials. They want proof from people they trust,  Not direct response ads interrupting their feed. Understanding this changes how you allocate budget. Your customer isn't everyone. And being present on a platform doesn't mean they're in buying mode. Someone scrolling Instagram at 11 PM is in entertainment mode. Someone searching Google at 2 PM is in solution mode. It’s the same person, but with a different intent and conversion likelihood. That's why relevance is a critical component of any scalable advertising system. At Ad Pros, we map out three things before launching anything: ✅ Audience behavior:  Where they spend time and what they're doing there ✅ Platform mechanics:  Which platforms reward the type of content that fits your message ✅ Timing and intent:  When they're most likely to act and what triggers that action The right message is only half of the work that needs to be done. To convert, you need the right message, at the right time, on the right platform. Ready to add $1m/month to your eCommerce business? Join the waitlist: https://lnkd.in/e-Av-tdY Do you know where your audience spends most of their time?  Leave a comment below with your thoughts. ♻️ Repost to share this reminder with your network.  Follow Nehal Kazim for more advertising strategy.

You could have the best offer in the world, but if your message is not clear, it won’t matter. Clarity is king. Without it, even the most incredible offers go unnoticed. Many think that having a great product or service is enough. But the truth? If your audience doesn’t understand your message, they won’t take action—no matter how good your offer is. 👉🏻Simplify your messaging—focus on one clear, compelling idea. 👉🏻Speak your audience’s language—avoid jargon, make it relatable. 👉🏻Test your message—ask someone outside your industry if they "get it." 👉🏻Refine and repeat—clarity comes from iteration, not perfection on the first try. It’s a common belief that flashy designs and complex strategies sell. → a simple, clear message is what truly drives conversions. After years of helping businesses refine their messaging, I’ve seen countless incredible offers fall flat because the message wasn’t clear. Crafting clear, compelling messages that resonate with your audience is the real key to unlocking sales. Don’t just focus on how good your offer is. Make sure your audience understands it, too. Clarity turns potential into profit. Follow Harrsha Punjabi to learn more about the tools that can help clarify your message, connect with your audience, and convert with confidence. #socialmediastrategist #socialmediamarketer #digitalmarketer

How to align your social media strategy with business goals: 🧵 Most businesses have pretty much the same goals: • Increase product awareness to get customers • Get more new customers to make more money • Deepen engagement with customers to make more money Line them up with your social media strategy: • Boost impressions → increase awareness • Solve pain points → get more customers • Show product utility → deepen engagement Think about how to drive impressions and engage your followers on social media. Get tactical about how this informs your content: • Boost impressions: Publish zero-click content on social media. Summarize blog posts directly on LinkedIn. Repurpose content into carousels for Instagram. Make sure every social post offers standalone value that doesn't need additional context. • Solve pain points: Zero-click content should solve your potential customers' multiple problems. Example: An email service provider should offer ideas for clickbaity subject lines. Educate your audience on the broader problems you solve, nudging them toward your solution. • Show product utility: Demonstrate how your existing customers can get even more value from your product. Host Office Hours that demo the latest features. Offer a VIP sale to only select customers. For ecommerce, promote complementary products your customers haven't seen yet. Rinse and repeat over and over again. Experiment accordingly. • Just getting started and need an engagement boost? Don't forget to comment on similar brands' or creators' accounts. • Not seeing likes & engagement? Try different hooks, create new designs, consider different publishing times. • Seeing good engagement with certain content types? Try expounding on sticky ideas and turn the content into a series.

Organic reach on LinkedIn is down by 60 to 80%. But the platform is “killing reach,” the system is getting better at filtering. I spent a couple of hours going through LinkedIn updates, blogs, and expert breakdowns to understand what actually changed. 🔵 These are the 5 changes: 1. Hard negatives affects your future reach. 2. The feed works as a synced sequence. 3. Depth matters more than likes. 4. Your profile-content are deeply connected. 5. Repetitive, templated content gets filtered. 🔵 What you should do now? 1. Design for 30–40 seconds of reading time. Structure your post so the reader naturally moves line by line. Remove friction. Every extra second someone stays increases how far your post travels. 2. Build content in sequences. Pick a narrow theme and stay on it for 5–7 posts. The system tracks behaviour over time, so consistency compounds visibility faster than random good posts. 3. Reduce over-editing before posting. Over-polished content tends to look similar across the platform. Slight imperfections, natural phrasing, and clear thinking perform better than “perfect” writing. 4. Audit your last 10 posts for alignment. Check if someone new can clearly tell what you talk about. If not, the system also struggles to categorise you, and your reach stays limited. 5. Add one non-obvious detail in every post. A real example, a number, a moment, or a line that feels lived. That’s what separates your content from templated noise the system filters out. You’re no longer competing on volume. You’re competing on clarity, depth, and consistency. Repost to help others. ♻️ P.S. Which of these changes surprised you the most? P.P.S. How is LinkedIn algorithm treating you?

How TikTok is winning eCommerce ad spend from Meta For years, Meta dominated social ad budgets. But TikTok has been quietly (and quickly) shifting that balance, especially for eCommerce brands. Why TikTok is winning Discovery over intent: TikTok thrives on impulse and product discovery, turning unknown brands into viral hits. Creative-first ads: Success is driven by authentic, short-form video, not polished carousels or static images. Lower costs (for now): CPMs and CPCs are often cheaper than Meta, giving brands more efficient reach. Commerce integrations: TikTok Shop is closing the gap between discovery and purchase inside the app. What this means for eCommerce marketers TikTok is not just for awareness. Done right, it can be a performance channel. Creative testing is non-negotiable. One winning video can outperform dozens of average ads. Brands that adapt to the platform’s culture - raw, entertaining, native content - will see results faster. Meta is still powerful, but TikTok is becoming the growth channel for brands who are willing to test, learn and scale. Question: Are you shifting part of your paid social budget into TikTok yet, or still relying mainly on Meta? #ecommerce #ppc #digitalmarketing

I warmed up a prospect for 3 months on LinkedIn before our first call. They signed a £75K deal in 3 days. Modern selling demands a new approach: cold outreach fails, warm relationships win. Think about it... That prospect had consumed 47 of my posts. Watched my videos. Read my articles. Engaged with my content. By the time we jumped on that first call? They already trusted me. They already knew my approach. They already understood the value. I didn't have to sell them. They'd already sold themselves. Here's my framework for turning content into closed deals: 👇 1. Build trust at scale BEFORE the pitch Stop spraying and praying with cold messages. Start building relationships through value. Each post builds trust. Your insights mark credibility. Stories create connection. Your content is doing the heavy lifting while you sleep. 2. Let buyers self-educate on THEIR timeline Modern buyers don't want to be sold to. They want to discover solutions themselves. ↳ 70% of the buying journey happens before they talk to sales ↳ They're researching you before you even know they exist ↳ Your content is either attracting or repelling them Give them what they need to make informed decisions. 3. Recognize the REAL buying signals Forget MQLs and SQLs. Think about PQLs (product qualified leads) Here's what actually matters: - Multiple engagements across different posts - Bringing colleagues into the conversation - Asking specific, detailed questions - Moving from public comments to private messages These aren't leads. These are pre-qualified buyers. 4. Keep momentum BETWEEN meetings Here's where most deals die: The 167 hours between your calls. While you're chasing other prospects, your buyer is: ↳ Getting cold feet ↳ Talking to competitors ↳ Forgetting why they were excited Smart sellers stay present even when they're not there. This is where tools like Consensus come in. They let buyers explore demos on their own time. Answer their questions at 10 PM. Share materials with their team. Stay engaged between touchpoints. It's how you keep social selling momentum right through the demo stage. https://lnkd.in/ePVWw-Bi 5. Close with confidence, not pressure When trust is already built? When value is already proven? When buyers are already educated? Closing feels natural, not like a battle. The best deals I've ever closed felt inevitable. Because the relationship started months before the opportunity. Here's what this approach delivers (in my experience): ✓ Significantly faster sales cycles ✓ Much higher close rates ✓ Bigger deal sizes (pre-sold = less negotiation) ✓ Happier customers (they chose you, not the other way around) Stop thinking of social selling as "nice to have." Start treating it as your primary sales strategy. Your next big deal isn't in your CRM. They're scrolling LinkedIn right now. What content are you creating to catch them? #ConsensusPartner