High-Converting Landing Pages

𝟭𝟬 𝗥𝘂𝗹𝗲𝘀 𝗳𝗼𝗿 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀 🔥 Most product sites don’t convert. Here’s how to fix it: 𝟭/ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿 Before designing, talk to real users. Figure out what they want, what stops them, and what triggers action. → Talk to 5 signups: “What made you try it?” → Exit survey: “What’s stopping you?” → Watch session recordings → Skim support chats → Bonus: Buy someone coffee for quick feedback ✅ Example: Users say: “I just want to send invoices and get paid.” → Don’t write: “Smart billing software” → Say: “Send your next invoice in under 60 seconds.” 𝟮/ 𝗡𝗮𝗶𝗹 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 Your layout needs: → Headline: pain point → Subheadline: curiosity → CTA: single action → Visual: product in action → Body: benefits > features ✅ Example: → “Hiring is broken.” → “Our AI recruiter finds top 3 candidates in 24h.” → “Try it free” → Demo video → “Save 10+ hours/week on screening” 𝟯/ 𝗠𝗮𝗸𝗲 𝘃𝗮𝗹𝘂𝗲 𝗰𝗹𝗲𝗮𝗿 𝗮𝗯𝗼𝘃𝗲 𝘁𝗵𝗲 𝗳𝗼𝗹𝗱 Most people won’t scroll. → What is this? → Who’s it for? → Why does it matter? → What should I do next? ✅ Example: → Don’t say: “AI-powered web builder” → Say: “Launch your landing page in 60 seconds” 𝟰/ 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀, 𝗻𝗼𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 People don’t want “real-time sync.” They want fewer meetings, faster work. ✅ Example: → Don't say: “Real-time collaboration” → Say: “No more back-and-forth emails. Edit together live.” 𝟱/ 𝗔𝗱𝗱 𝗽𝗿𝗼𝗼𝗳, 𝗲𝗮𝗿𝗹𝘆 Trust builds conversion. → Logos → Quotes → Counters → Screenshots → Case studies ✅ Example: → “Trusted by 4,000+ teams at Meta, Notion, and Vercel” 𝟲/ 𝗥𝗲𝗺𝗼𝘃𝗲 𝗱𝗶��𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 Stick to one goal and cut everything else. → No blog links → No footer clutter → No secondary CTAs ✅ Example: If your goal is “Try for free,” everything should lead there. 𝟳/ 𝗨𝘀𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗖𝗧𝗔 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 Avoid vague buttons. Make CTAs feel easy + specific. ✅ Example: → Don't say: “Start now” → Say: “Try for free” 𝟴/ 𝗗𝗲𝘀𝗶𝗴𝗻 𝗺𝗼𝗯𝗶𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 60%+ of traffic is mobile. If it’s clunky, it’s broken. → Large tap targets → Sticky CTAs → Short scroll → Preview breakpoints ✅ Example: → Desktop: CTA beside video → Mobile: CTA pinned bottom → Preview with Lovable 𝟵/ 𝗧𝗲𝘀𝘁 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 One version is only one guess. ✅ Example: → “The fastest invoicing tool for freelancers” vs. → “Send your next invoice in under 60 seconds” → Ship both with Lovable 𝟭𝟬/ 𝗗𝗼𝗻’𝘁 𝘀𝘁𝗼𝗽 𝗮𝘁 𝘁𝗵𝗲 𝗖𝗧𝗔 Conversion isn’t the goal. The activation flow right after is. → Pre-fill content → Show a 60s walkthrough → Highlight one key action ✅ Example: User signs up → edits sample invoice → sends in 1 click LFG

Heads of sales, service providers who run ads with the aim of more sales.. I've ran ads and helped audited more than 350+ ads in the past 2.5 years for service providers and high ticket sales.. here's what most businesses who run ads do not know 👇 Your Ad ROI Lives or Dies at the CTA Why does this matter? Paid media is expensive real estate. The single line (or button) that tells a prospect what to do next is often the difference between pipeline and polite interest (data backs it up). I've managed to help clients doubled their sales in 1 month just by switching up their CTA even datas backed this : # 1, 90 % of visitors who read your ad’s headline will also read the CTA. Skip the generic “Learn More,” and you squander almost all the attention you just paid for. (Source: constant-content.com) # 2, One unmistakable CTA can lift clicks by 371 %. Too many options create friction; one clear ask channels intent. (Source: saleslion.io) # 3, Context- or persona-based CTAs convert up to 202 % better than one-size-fits-all buttons. (Source: hotjar.com) 1️⃣ Match the CTA to the Buying Moment Push “Buy Now” to a cold audience and you’ll pay premium CPCs for zero sales qualified leads. Fit the ask to their current intent, not your quarter-end quota. 2️⃣ Personalise Around Your ICP Inject buyer-specific language (“See logistics pricing for Klang Valley SMEs”) or dynamic fields (industry, use-case) into the CTA. Platform tests show tailored CTAs are three times likelier to get the click. 3️⃣ A/B Test Like It’s a Creative Element Optimise for revenue, not CTR. A flashy verb can spike clicks and tank lead quality. Follow each variant all the way to closed-won. Feed winners into your marketing automation. Sync the high-converting CTA/offer pair with tailored nurture emails or WhatsApp flows. 𝐃𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐬𝐭𝐨𝐩 𝐚𝐭 𝐨𝐩𝐭-𝐢𝐧. Also, be as specific as possible - ICP, benefits.. 4️⃣ Track the Metrics That Pay Salaries - not just what looks good (I had have clients who have what looks good but we had to switch to help them get real actual sales - not just likes and "good consistent branding" Click-through rate (CTR) 👉 Early warning signal of relevance/creative fit Lead-to-SQL rate 👉 Shows whether the CTA is attracting qualified prospects Pipeline $ / Lead👉 Tells Finance (or the boss who's paying) the ad is worth funding Closed-won revenue 👉 The only metric that ultimately justifies spend Remember: CTAs Aren’t Always “Buy Now” 𝐐𝐮𝐢𝐜𝐤 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 Before launching your next campaign, ask: Does the CTA speak my ICP’s language? Does it align with their stage of awareness? Will the landing experience fulfil the exact promise? What's my nurturing sequence? If the answer isn’t a confident “yes,” tweak it because that tiny line of copy is where your ad budget either compounds or disappears. if you need help, reach out to me (although my services aren't for every type of business, I'm more than happy to recommend).

I've created 100s of SaaS landing pages that (1) generate demos and (2) convert 30% higher than the industry average. Here's the exact landing page layout I'm following: 1. Hero section Goal: Capture prospect's attention and help them understand what you do. Headline: Benefit-driven headline that captures attention and clearly states the value proposition. Subheadline: Supporting statement that explains what your product does. CTA: A way for a prospect to take action. Social proof: Add logos of your customers to establish credibility. Visual: Show the product in action to provide more clarity on what your product does. 2. Problem section Goal: Build a relevancy factor — the more you can relate to the prospect, the better. Key problems: Clearly outline the key problems your audience faces. Supporting visuals: Use images to show the problem you’re solving. 3. Solutions section Goal: Show how you’re solving the problem. Key benefits: Show the main benefits of the product and give a brief description of the features that achieve this. Supporting visuals: Include images to reinforce the benefits and showcase the product in action. Testimonials: Include testimonials to showcase the value of your product. 4. Use Cases section Goal: Fight any objection that a prospect might have: integrations, features, pricing, FAQs, etc. Key features: Highlight the key features of your product and how they can be used. Supporting visuals: Include images to reinforce the benefits and showcase the product in action. Social proof: Add logos of your customers to establish credibility. 5. CTA section Goal: Restate the offer and give one or more next steps. CTA: A way for a prospect to take action. Social proof: Include testimonials or case studies to give more reasons to take action. — I have followed this exact framework and always have seen an increase in conversion. It’s not a magic formula. But for sure, it feels like.

How we generated $1.1M in direct pipeline with Paid Search in 6 months Here’s the exact Google Ads strategy we used with a $15K/month budget. Context: Company: Series A B2B SaaS Segment: Midmarket ACV: $20K+ Goal: Demo Requests Budget: $10-15K/month Channel: Paid Search Strategy: 1/ High-Intent Keywords Our primary focus was on bottom-of-funnel keywords. Campaign set-up: - Keywords: Category + "software" or "tool" - Match Types: Started with Exact Match, Phrase Match - Bidding: Manual CPC, Switched to tCPA with conversions - Landing Pages: Simple, direct “Book a Demo” CTAs, no distractions - Device Targeting: Desktop only Results: Low volume, High conversion to pipeline 2/ Generic Keywords We tested generic variants of high-intent keywords. It generated some demo requests but was not as efficient and cut most due to poor conversion rates. What worked: - Some keywords converted - We paused all broad terms that didn’t convert - Excluding irrelevant search terms consistently - Smart Bidding strategy improves performance What didn’t work: It drove more traffic, not SQLs. Intent matters more than volume in B2B. 3/ Competitor Campaigns We targeted competitor brand names and "alternative" modifiers. Campaign Setup: - Match Types: Exact Match, Phrase Match - Bidding: Manual CPC with higher CPCs to remain competitive. - Ad Copy: Highlighted differentiators, pricing advantages, and social proof. - Landing Pages: Comparison pages with clear CTA. Results: Higher CPL, highest return. 4/ Dynamic Search Ads (DSA) We ran DSA campaigns to expand targeting. Campaign Setup: - Landing pages: Homepage & key product pages. - Exclusions: Brand terms + irrelevant pages. - Bidding: Maximize conversions. Results: Found new high-intent keywords that we added to campaigns. 5/ Retargeting Since B2B deals don’t convert on the first visit, we retargeted high-intent visitors to bring them back. Campaign Setup: - Targeted visitors who visited the website. - Demand Gen and YouTube Ads - Feature / Benefit, Capabilities, Product explainers Primary goal: Brand presence and nurturing. Reporting: - HubSpot CRM integration → Imported lead & deal data. - UTM tracking → Traced pipeline back to specific campaigns. - Google Data Studio Dashboard → Full-funnel tracking (Lead -> CW) Results: - $1.1M in direct pipeline in 6 months - Scaled from 0 to over 20 demos per month - Generated 3.55 ROAS Summary: We focused on high-intent search and competitor campaigns, testing MOFU terms but cutting those that didn’t convert. DSA campaigns helped uncover additional high-performing keywords while retargeting nurtured, engaged visitors. As conversion data increased, a shift in bidding strategies improved performance. --- If you’re a marketer in B2B SaaS, spending around $15k+/month, and need help with a Google Ads strategy Book a time, and let's chat about how we can grow your pipeline. https://lnkd.in/edUWuUfN #b2bsaas #paidads #googleads

We inherited a Google Ads account burning £4K/month with zero attribution. Here's what we found. A B2B technology company came to us, spending £4,000 per month on Google Ads. They had been running the same campaigns for 14 months. When we asked what pipeline those campaigns had generated, the answer was: we don't know. Here is what the audit uncovered: 1. 62% of spend was going to broad match keywords that attracted unqualified traffic 2. Landing pages had no clear call to action for enterprise buyers 3. The same ad copy was shown to every visitor regardless of company size, industry, or buying stage 4. No remarketing sequences for accounts that showed initial interest 5. Zero integration between Google Ads data and their sales pipeline The total spend over 14 months: £56,000. The attributable pipeline from that spend: £0 confirmed. Not because Google Ads does not work for B2B. It does. But only when it is built into a system that targets the right accounts and tracks the right outcomes. The ABM Paid Media Restructure (what we built in 30 days): 1. Replaced broad keywords with intent-based search terms mapped to their target account list 2. Built account-specific landing pages with messaging aligned to each stakeholder's priorities 3. Created remarketing sequences triggered by account engagement signals, not just page visits 4. Integrated Google Ads conversion data directly into CRM pipeline stages 5. Set up weekly pipeline attribution reports so every pound of spend was accountable The lesson is consistent across every account I audit. Paid media in B2B is not a lead generation tool. It is a pipeline acceleration tool. And it only works when it is connected to named accounts, personalised messaging, and closed-loop attribution. If your Google Ads or LinkedIn Ads spend cannot be traced to specific pipeline, you have an attribution problem before you have a performance problem. DM me "PAID" and I will run a 15-minute review of your paid media setup and tell you exactly where the leaks are. --------------------------------------------------------------------------- Who am I I'm Lukas, founder of LDS Digital. What I do I help businesses build steady lead and revenue systems. What LDS Digital does We turn interest into real enquiries and booked calls using account-based marketing and AI automation. Who we help B2B operators who want growth without guesswork. The outcome A clearer pipeline, better lead quality, and more predictable revenue. Why this works This approach works because it focuses on fundamentals, clean execution, and systems that keep performing over time. If this resonates, feel free to DM me.

I've spent $200M+ on Google Ads How I max out Search campaigns: 1. Split your ad structure out: → Brand: under 20% of spend → Competitor: ~10% → Non-Brand: ~70% 2. Layer match types in order → Exact first for each theme → Phrase once Exact hits 15+ conversions/month → Broad only with Smart Bidding and a strong negative list 3. Max out your RSAs → 2-3 RSAs per ad group → 15 headlines (6 keyword-focused, 7 features/benefits, 2 CTAs) → 4 descriptions 4. Train the algorithm with downfunnel signals → Upload offline conversions via GCLID(MQL, SQL, Closed Deal) → Retract bad leads so the algorithm stops finding lookalikes of junk → Move your primary conversion as far downfunnel as you can hold 30-50 conversions/month 5. Review & scale weekly → Conduct search term reports 2-3x per week / use an AI workflow (we do and flag keywords automatically) → Promote high-scoring terms with volume to their own ad groups. → Minimize Search Lost IS (Budget) as long as it's profitable / incremental. → Then expand into new themes and service lines. 6. Know your max efficient ceiling → Search Volume = Impressions ÷ Search Impression Share → Max Revenue = Search Volume × CTR × CVR × Revenue per Conversion → Max Efficient Spend = Max Revenue ÷ Target ROAS → Example: 100k monthly searches × 3% CTR × 10% CVR × $12k per conversion = $3.6M potential revenue. At 4x target ROAS, your ceiling is $900k/month. Once you're around 80% of that number, the next dollar is better spent in PMax / Demand Gen. Cheatsheet: → Split brand / competitor / non-brand first → Exact → Phrase → Broad in order → Max out RSAs → Feed downfunnel signals → Minimize Lost IS (Budget) before expanding → Know your ceiling before you scale past it

Spending $5M on clicks that lead to low conversion rates and a long payback period is not sustainable. Last week I audited $5M in paid search spend for a client. On the surface, things looked solid: 350K clicks, steady traffic, and positive feedback from the C-suite. But when I took a deeper dive, the reality was a bit diff. 𝗦𝘁𝗲𝗽 𝟭: 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 High traffic numbers can be misleading. It’s critical to evaluate how that traffic translates into actual business results. Discovery: Despite the $5M spend, we only drove 800 platform conversions, resulting in $3.5M in pipeline and $1.2M in closed-won ARR. → $6.25K per MQL → $15K per qualified opportunity → $50K cost to acquire a single customer, with a 36-month CAC payback period. This wasn’t hitting their growth targets. 𝗦𝘁𝗲𝗽 𝟮: 𝗥𝗲𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝗶𝗻𝗲𝗳𝗳𝗶𝗲𝗻𝗰𝗶𝗲𝗻𝘁 𝗯𝘂𝗱𝗴𝗲𝘁 Over $200K was spent without driving a single conversion, revealing inefficiencies that needed immediate attention. Discovery: 50% of the search budget ($2.5M) was allocated to non-branded campaigns, but these only accounted for 25% of total opportunities, with a cost-per-opportunity nearing $40K. → Non-brand CAC: $120K → Brand CAC: $35K Non-branded campaigns were clearly underperforming, costing far more to bring in leads. 𝗦𝘁𝗲𝗽 𝟯: 𝗔𝗱𝗷𝘂𝘀𝘁 𝗯𝘂𝗱𝗴𝗲𝘁 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗯𝗶𝗱𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 To resolve this, I recommended reallocating spend and resetting the bid strategy to focus on high-intent keywords. Discovery: A one-size-fits-all budget approach hides inefficiencies. We needed to direct more spend toward keywords and campaigns that consistently generated qualified leads. → Pause keywords that haven’t generated high-intent conversions in the past 90 days. → Optimize the bid strategy for high-intent conversions instead of TOFU metrics. 𝗦𝘁𝗲𝗽 𝟰: 𝗥𝗲𝘁𝗵𝗶𝗻𝗸 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 The search ads were largely attracting low-intent prospects due to education-based keywords. It’s important to shift messaging to target higher-value audiences. Discovery: “What is” and “how to” queries attract traffic, but they often don’t convert into paying customers. → Focus on intent-driven queries that are aligned with decision-making stages in the buyer’s journey. 𝗦𝘁𝗲𝗽 𝟱: 𝗦𝗲𝘁 𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 Whenever you make major adjustments to budget allocation and bidding strategies, there’s a stabilization period before performance can be accurately assessed. → Allow a few weeks for algorithms and bid strategies to stabilize before reevaluating results. TL;DR Budget cuts shouldn’t be reactive—they should be strategic.

Unify went from 0 ➝ 58 meetings/mo from Google ads in 8 weeks. Here were our 4 key learnings to finding success: 1/ Spend more to learn. We spent ~$2,000 on ads per month at first. We didn't find much success. Once we started spending 5-figures per month, we had critical volume to start learning about what worked and what didn't. If you want to get paid to work, be ready to invest 5-figures per month. At least for a few months to learn. 2/ Start broad, then narrow focus When we started testing, we tried to get specific from the beginning—only targeting a certain set of key words on exact match that related closely to our brand. We found that being broader worked better - broader key words, broader set of match types. Then use levers like negative search keywords—or just checking constantly to make sure you're not spending on the wrong key words and pausing keywords that aren’t working. This helped us narrow in on prospects who might not know what they need. This has been a sweet spot for us. 3/ Make sure you're optimizing on the right goal metric. Initially we optimized for clicks because we didn't have sufficient volume to use demos booked. Shortly after starting, we started maximizing for conversions—but for just submitting a form, not submitting a form and booking a demo. Once we had enough demos booked to use that as the goal metric, we saw massive impact. Making the change we saw meetings 2.5x and CAC go down by 70%. Night and day difference. 4/ Always be iterating. Paid spend isn’t something you just set and forget. You should constantly be iterating on budget and target CPA—both levers to pull for how much you spend and where Google bids. Even with Google working for us, Rhea is in our ads account 2-3x per day checking to see if we're spending our full budget. Iteration doesn't stop once you've found success, keep doubling down. Like many growth channels, there's no silver bullet with Google ads. Hope these learnings help you avoid a few road blocks that we ran into 🤝

After running paid media and outbound for dozens of B2B accounts, the single biggest unlock we've found is connecting three motions most teams run in isolation: organic LinkedIn content, paid thought leader ads, and personalized outbound. Here's how the full loop works. Step 1: Organic content from your founder or executives. Your CEO or subject matter expert posts consistently on LinkedIn. Thought leadership, hot takes, customer stories. Not corporate fluff from the company page. Real, opinionated content from a real person. Everything downstream depends on it. The content is what gets promoted. The person behind it is who the retargeting and outbound comes from. Step 2: Sponsor that content as Thought Leader Ads. Take posts performing well organically and put paid behind them. TLAs promote a post from someone's personal profile. It looks native, feels organic, and outperforms traditional sponsored content in every account we've managed. Run on an Engagement objective with manual CPC bidding. We consistently see 2x to 3x cheaper costs compared to automated bidding or Reach objectives. Target at your ICP and upload your target account list as a matched audience for ABM. You're building an engaged audience that becomes the fuel for everything else. Step 3: Retarget engagers with conversational ads from the same person. People who engaged with your TLAs are warm. They recognize the person. Hit them with a Conversation Ad from that same exec's profile offering something concrete. Conversation Ads are more like text adventures than actual conversations. Effective for qualifying intent, but not where real relationship building happens. Step 4: Capture the engagement and push to outbound. This is where it becomes a true allbound system. Push TLA engagers through Clay. Push contacts into HeyReach for LinkedIn sequences or Instantly for email. A personalized connection request from the same exec whose content they've been engaging with converts at a completely different rate than cold outbound. It doesn't feel cold because it isn't. Step 5: Fill the gaps with mid-funnel content. Turn blog posts into document ads the prospect reads in-feed. Cut podcast episodes into clips and run as video view campaigns. These audiences stack into retargeting layers that make conversion campaigns cheaper and higher quality. Why this works: Most B2B companies run organic with no paid amplification, ads with no connection to outbound, or cold outbound with no warming layer. Organic feeds paid. Paid builds retargeting audiences. Retargeting warms prospects. Warm prospects convert at higher rates on outbound. Closed deals become new content. The loop restarts. We've seen accounts cut cost per lead by 30%+ within 60 days by connecting the TLA retargeting funnel to conversation ads. Adding outbound on top accelerates pipeline because you're reaching the same people through multiple channels with a unified message.

My Perfect Shopify Product Page Cheat Sheet: (The exact elements that turn browsers into buyers) Most Shopify stores lose sales on the product page. Not because the product is bad. Because the page is. Here's what every high-converting product page needs: 1/ Hero Image - High quality. Multiple angles. - Lifestyle shots showing the product in use. - Zoom-in capability on desktop & mobile. 2/ Product Title - Clear. Descriptive. Keyword-rich. - Don't get cute. Tell them exactly what it is. 3/ Price & Offer - Show original price vs sale price. - Add urgency: limited stock, time-based discounts. - If you offer free shipping, make it LOUD. 4/ Product Description - Lead with benefits, not features. - Write for your ICP, not everyone. - Use short paragraphs. Make it scannable. 5/ Social Proof - Reviews with photos > reviews without. - Star ratings visible above the fold. - UGC from real customers builds trust fast. 6/ Trust Badges - Secure checkout. Money-back guarantee. Free returns. - Place them near the "Add to Cart" button. - Remove friction before it starts. 7/ CTA Button - "Add to Cart" or "Buy Now" in bold. - Sticky on mobile. Always visible. - One color. One action. No confusion. 8/ Cross-Sells & Upsells - "Frequently bought together" section. - Bundle offers to increase AOV. - Keep it relevant. Don't spam random products. 9/ FAQ Section - Answer the top 5 objections right on the page. - Shipping times. Return policy. Sizing. Materials. - Every unanswered question is a lost sale. 10/ Mobile Optimization - 70%+ of Shopify traffic is mobile. - If it doesn't look clean on a phone, it doesn't work. - Test it yourself. Every time. --- Your product page is your "closer". It either seals the deal or loses the customer forever. Stop treating it like an afterthought. Invest the time to get it right. It'll pay you back 10x. --- What would you add to this list? ♻️ REPOST if you're building on Shopify too. P.S. I break down marketing strategies like this every Sunday in The Savvy SEO. Join 7,000+ marketers: https://lnkd.in/gs3iPKMA