SEO Tips From Industry Experts

I consult businesses for $3K/hour on how to double or triple their organic traffic. Here’s 5 of my best, non-obvious advice for 2025: 1. Start optimising for AI chatbot visibility Over 71.5% of consumers now use LLMs for search to complement Google. • Structure content clearly. Use bullet points, concise intros, and proper H2s so AI can summarize your info easily. • Publish original stats, examples, and expert perspectives. AI prioritizes unique, first-hand insights. • Add schema markup. Use FAQ, How-To, and Product schema to boost AI readability. • Build domain authority with consistent mentions and authoritative backlinks. Chatbots prioritize trustworthy sources. • Monitor citations. Use tools like AlsoAsked, Bing Chat, or Perplexity to see where your brand shows up, and reverse-engineer what works. 2. Create topical clusters Google’s moving from keyword-based indexing to topic-based indexing. That means: • Build pillar pages and surround them with 10–20+ related articles. (depending on topic size) • Cover every question and angle around your niche. (Use ChatGPT or Ahrefs to come up with content ideas) • Link internally in a way that mimics expert knowledge architecture. • Update older pages with new stats, examples, and links to new content to keep your topical coverage fresh. 3. Focus on user-centric SEO Google prioritizes user experience signals now more than ever. • “Last-click satisfaction” tells Google your site ended the search. If users pogo-stick back to the SERP, your rankings are toast. • Format pages to be scannable and easy to read. Use short paragraphs, strong subheadings, and clean layouts that guide the reader's attention. • Prioritize user intent, not just search terms. Understand what the searcher really wants and deliver it fast. 4. Double down on video and visual content 60% of users say they prefer video over text when learning something online. Google knows it. And they’re adjusting the SERPs. To stay competitive: • Embed short-form videos that summarize your content to boost dwell time and increase value for skimmers. • Use VideoObject schema to help search engines index and feature your videos properly. • Add custom visuals, charts, or infographics. They make your content more engaging, reduce bounce, and boost backlinks. • Repurpose blog topics into YouTube videos targeting the same keywords. This doubles your chances of appearing in both search and AI-generated results. 5. Focus on bottom-of-funnel keywords and CRO Informational queries now trigger AIOs 59% of the time. To stay profitable: • Focus on commercial intent keywords like "[product] vs [product]" and "best [product] for [specific need]" (these trigger AIOs only 3-5% of the time) • Maximise revenue from your traffic by testing different headlines, CTAs, and page layouts to improve conversion rates. • Install heat map tools (like Hotjar/Mouseflow) to get invaluable data on user behavior and fix potential friction points.

Want to rank on Google in 2025? Stop drowning in SEO jargon. Here's what actually moves the needle: 1️⃣ 𝗘-𝗘-𝗔-𝗧 - The foundation of modern SEO. - Experience, Expertise, Authority, Trust. - Google wants real experts writing your content. - Not AI. Not content farms. Not random freelancers. - Show your credentials and back up your claims. 2️⃣ 𝗧𝗼𝗽𝗶𝗰𝗮𝗹 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 - The game-changer most brands miss. - Don't just create random content. - Build deep expertise in specific topics. - Google rewards sites that own their niche. - (One client 3X'd their traffic by focusing on just TWO topics instead of twenty) 3️⃣ 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 - But not like you think. - Forget chasing search volume. - Focus on search intent. - Understanding WHY people search matters more than WHAT they search. 4️⃣ 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗟𝗶𝗻𝗸𝘀 - Your site's secret weapon. - Think of them as highways connecting your content. - More connections = stronger topical authority. - Strategic internal linking helped one of my clients jump 15 positions in 30 days. 5️⃣ 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗖𝗮𝗻𝗻𝗶𝗯𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 - The silent traffic killer. - When multiple pages target the same keyword. - You're competing against yourself. - Fix this, and watch your rankings soar. 6️⃣ 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 - The backbone of domain authority. - But quality trumps quantity every time. - One relevant industry link > 100 spammy directory links. - My client tripled organic traffic after landing just 5 high-authority backlinks. 7️⃣ 𝗔𝗻𝗰𝗵𝗼𝗿 𝗧𝗲𝘅𝘁 - The words you use in links matter. - But over-optimization kills rankings. - Keep it natural, keep it relevant. 8️⃣ 𝗬𝗲𝘀, 𝗔𝗵𝗿𝗲𝗳𝘀 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁. - But tools don't rank websites. - Strategy does. Here's the truth: Understanding these terms won't automatically rank your site. But misunderstanding them will definitely sink it. Want to know the best part? Focus on the first 5. Master those, and you're ahead of 90% of your competition.

Dear Digital Marketers, The market doesn't wait for anyone. Either you evolve or you become irrelevant. After 18+ years in this industry, one pattern is clear. The marketers who keep learning are the ones who keep winning. Here's what works for me: 1. Be active where conversations happen - LinkedIn for professional brand building and industry conversations - Reddit, Inc. (r/SEO, r/bigseo) for unfiltered discussions from real practitioners - The SEO Community Slack group by Noah Learner for daily help, tools, and peer support 2. Blogs worth reading daily - Google Search Central Blog for updates straight from Google - Semrush Blog for step by step SEO and marketing guides - Ahrefs Blog for data backed experiments and case studies - Search Engine Land for breaking industry news - Backlinko for long form, no fluff strategies - Search Engine Journal for daily search news coverage 3. Newsletters worth subscribing to - #SEOFOMO by Aleyda Solís for the best weekly SEO news roundup - Noah Kagan's Newsletter for marketing growth tactics - Moz Top 10 for the 10 most valuable SEO reads every two weeks - Growth Memo by Kevin Indig for connecting SEO to real business results - seonotebook.com by Steve Toth for quick tactics you can use the same day - SEOForLunch by Nick LeRoy for no fluff weekly SEO updates - TLDR Marketing by Saijo George for a 5 minute daily marketing summary - Search Engine Journal Newsletter for algorithm updates and AI search news 4. People worth following - Noah Learner for local SEO, automation, and community building - Aleyda Solís for international SEO and technical audits - Lily Ray for Google algorithm updates and content quality analysis - John Mueller for clearing up SEO myths directly from Google - Barry Schwartz for real time search industry reporting - Rand Fishkin for audience research and search strategy - Chris Long for AI search research and technical deep dives - Marie Haynes for Google penalty recovery guidance - Tim Soulo for practical, data driven SEO thinking - Cyrus S. for short tested tips that actually work 5. Show up in person Attend meetups and conferences like brightonSEO, Ahrefs Evolve, and local meetups like Ahmedabad Digital Marketing Meetup (ADMM) in Ahmedabad. The relationships you build face to face open doors that no algorithm can. Consistency separates marketers who survive from marketers who lead. What's one resource that helped you grow? Drop it in the comments.

SEO Tip: when you see SEO is just 👉Clean website 👉Content 👉Links 👉Repeat or other basic garbage - it's not that at all. That's the equivalent of saying Brain Surgery 👉 Lay down 👉 Receive anasthetic 👉 Cut open head 👉 Fix 👉 Stitch back up It's bollocks there for engagement. Why? Because simplicity is more inclusive. Ah I can be an SEO just do content? SEO is not simple, it might have been 25 years ago, it isn't now. SEO is ✅ Fundamental research of a target market and audience ✅Building a profile of what they might search for ✅Assessing the needs of those users ➤ Intent behind their search and estimated outcome ➤ Prioritisation of information for users ➤ CTA's, UX, experience ➤ Building a content brief (text, visuals, media, actions) ✅Ensuring Google can crawl & render your website ✅Ensuring good structual compliance and consistency (URLS, http headers, trailing slash etc) ✅Reducing/eliminating the chance for Google to get it wrong (cannibalisation) ✅Controlling what search engines crawl & index, minimising the chance of them getting it wrong, indexing things that are of no value ✅Website security, hack prevention, security policies (i.e. HSTS) ✅Utilisation of structural enhancement (structured data) ✅Creating a navigation / internal link profile that supports majority user journey needs ✅Creating pages that offer a good experience (visual, loading, interaction) ✅Understanding target market device profile and ensuring optimal UX i.e. Desktop vs Mobile ✅Measuring that engagement (GA4 metrics - engagement, scroll, bounce - Microsoft clarity - heat map, click map, scroll, rage clicks) ✅Creating adaptive content strategies that stay up to date - creating new content where demand exists, planning ahead ✅Implementing content management policies - keeping pre-existing content in check, removing content of no value or that's trended out ✅Management of content teams - evaluating performance per writer ✅Reviewing content for perceived helpfulness (engagement & behavioural measurement) ✅Improving user journey and flow (relevant CTA / internal links) ✅Building trust into content by type/intent/niche i.e. (reviews, warranty, product, returns, source citation, examples, references) ✅Building brand trust (brand search volume, external links, brand citations, brand reviews, brand socials) ✅Strengthening link acquisition and tailoring targets (HARO, Featured, Digital PR, Link reclamation) ✅Monitoring and managing crawling, indexing & keeping things in check ✅Capitalisation on surrounding channels (UGC/Social) to drive brand awareness and referral traffic ✅SEO strategy - planning, adaptation, KPI reviewing, impact analysis (conversion, ROI) ✅SEO testing - evaluating content, site, UX, strategy adjustments, query counting and so much more....... SEO is NOT SIMPLE. Don't fall for the BS. Engagement bait is RIFE, don't fall for it. #seo #seo2024 #digitalmarketing

SEO is nothing but a waste of time… If it isn’t one that aligns with your specific resources and business objectives. Instead of blindly chasing rankings, smart businesses match their SEO strategy to their existing capabilities and true objectives. More traffic? More sales? Stronger brand authority? Each requires a DIFFERENT approach… 1. Increasing website traffic Ask yourself: Do you have a content team? • Yes → Content-Driven SEO (Organic Growth) Focus on creating high-quality blog content, doing keyword research, and building topic clusters. Tools: Semrush Ahrefs Google Search Console • No → Backlink-Focused SEO If you don’t have a content team, invest in link building through outreach, guest posts, and digital PR. Tools: Majestic Ahrefs HARO (Help a Reporter Out) 2. Generating more leads or sales Do you have an ad budget? • Yes → SEO + Paid Search Hybrid Approach Run Google Ads while optimizing your landing pages for conversions. Paid search drives immediate traffic, and SEO builds long-term leads. Tools: Google Ads SearchAtlas Hotjar • No → Local SEO / CRO Optimization Focus on optimizing your Google My Business profile and improving your website’s conversion rate. Perfect if you’re targeting local customers. Tools: Google My Business BrightLocal 3. Improving brand authority Do you have industry experts on your team? • Yes → Thought Leadership SEO Leverage your experts to publish whitepapers, long-form content, and industry insights that position your brand as a leader. Tools: LinkedIn Medium Substack • No → Influencer / Guest Blogging SEO Build authority by collaborating with partners, securing guest posts, and doing interviews to reach new audiences. Tools: BuzzSumo HARO (Help a Reporter Out) 4. Fixing technical issues & site health Have you done an SEO audit in the last 6 months? • Yes → Advanced Technical SEO Go deeper by optimizing Core Web Vitals, adding schema markup, and improving your site’s structure for better performance. Tools: Google PageSpeed Insights Screaming Frog SEO Spider Ahrefs Site Audit • No → Basic Technical SEO Audit Start by checking for broken links, mobile usability, and page speed issues. A healthy site is non-negotiable for SEO. Tools: Semrush Site Audit Google Search Console Screaming Frog SEO Spider (Free version) Without alignment between your strategy and resources, SEO becomes an $$$ expensive distraction rather than a business driver.

I had the privilege of chatting with Paxton Gray of 97th Floor about the future of SEO and hiring. Here are some of the things we discussed: ➡️Misguided AI implementation: Many companies are prematurely replacing skilled SEO professionals with AI tools, hoping for a quick and cheap solution. This often backfires as these tools are best used to enhance, not replace, human expertise. ➡️Importance of organic intelligence: Strategic thinking and nuanced understanding of SEO are crucial, and AI cannot replicate this "organic intelligence". Companies need a balance of human expertise and AI assistance. ➡️The role of the audience: Understanding the buyer's journey and creating content that resonates with the target audience is paramount. SEO is not just about keywords and technical aspects but about providing valuable content that caters to user needs and intent. ➡️Content is royalty: Content should be created for users, not just for search engines. High-quality content that appeals to the audience will naturally perform well in search rankings. ➡️Self-reflection and strategy: Companies should analyze their existing SEO strategy and content, especially after an algorithm update. They need to understand their audience's needs and create a comprehensive strategy that aligns with their buyer's journey. Recommendations for companies: ✅Don't blindly rely on AI: Utilize AI tools strategically to augment human capabilities, not replace them entirely. ✅Invest in skilled professionals: Retain and empower SEO experts who can develop and execute effective strategies. ✅Prioritize audience-centric content: Create valuable and engaging content that caters to the target audience's needs and interests. ✅Focus on the buyer's journey: Understand how your audience searches for information and tailor your content to each stage of their journey.

What 20 Years in SEO Has Taught Me About Building a Process That Actually Works There’s a reason most SEO strategies fall flat: They’re built for deliverables, not for growth. Keyword research, title tags, backlinks; all necessary. But if your process isn’t tied directly to lead generation and revenue, it won’t move the business forward. After two decades in SEO and running an agency, here’s what I’ve learned: 1️⃣ Start With the End in Mind The Mistake: Most SEO strategies start with what the agency wants to do: blogs, audits, etc. ✅ The Fix: ✔️ Start with what the business needs: leads, sales, market share. ✔️ Reverse-engineer the SEO strategy from those goals. ✔️ Every action should connect back to a measurable outcome. 2️⃣ Build a Process That’s Repeatable, Not Generic The Mistake: Agencies recycle the same template for every client. ✅ The Fix: ✔️ Create a framework, not a checklist. ✔️ Customize keyword targeting, content plans, and technical priorities based on business model and audience. ✔️ Document it so your team can scale it without losing strategy. 3️⃣ Don’t Separate SEO From the Rest of the Business The Mistake: SEO is treated like an isolated task list. ✅ The Fix: ✔️ Integrate SEO with CRO, UX, sales goals, and brand positioning. ✔️ Your website should attract, convert, and build trust all at once. ✔️ SEO should support the business; not just traffic reports. At HigherVisibility, we spent years refining our SEO process into what we now call the Targeted Growth System™. It’s built for one thing: helping clients drive qualified traffic that turns into revenue. Not fluff. Not filler. Just what works. If your SEO process isn’t delivering growth, it’s time to rethink the system behind it.

I’ve consulted with 500+ brands across 75+ different industries on SEO over the last 12 years - including SMB’s, public companies, nonprofits, and startups. Here are the top eight SEO mistakes I still see these organizations make, and what they should be doing instead: 1. THIN WEBSITE CONTENT, OR NO WEBSITE CONTENT, FOR IMPORTANT INFORMATION: Create actual webpages for important information - such as the services you provide, locations you serve, products you sell, answers to common questions, topics of ICP's interest, and more - so that Google can index these pages. 2. KEYWORD STUFFING: Stuffing keywords in title tags, meta descriptions, and page content is an outdated technique, and can harm your SEO. Instead, you want to create useful, quality, people-first content around non-brand keywords that you want to rank for. Be sure to place these target keywords in the appropriate places of the page content the correct way. 3. FORGETTING TO OPTIMIZE THEIR GOOGLE BUSINESS PROFILE: Continually capture reviews, publish photos and posts, and make sure your information on your company’s Google Business Profile is updated and accurate. 4. NEGLECTING SOCIAL MEDIA: SEO isn’t just about optimizing for Google; it’s about being visible online everywhere your target market is, including social media. When you're just getting started, focus on creating content, interacting with others in the comments, and starting conversations 1:1 on one platform first. Social media is also great for recruiting talent, in addition to generating leads and sales. 5. NEGLECTING USER EXPERIENCE (UX) SIGNALS: Is your website mobile-responsive and easy to navigate? Is the design engaging and enjoyable? Do visitors stay when they come to your company’s website? All of these user experience (UX) signals matter in SEO. 6. REDESIGNING A WEBSITE WITHOUT CONSIDERING SEO FACTORS: If your company is going through a website redesign or migrating to a new platform, make sure you consider your site’s current SEO rankings and analytics. You’ll want to properly plan the new site architecture, URL structures, content, redirect mappings, and technical elements accordingly so that the new website doesn’t tank your current SEO. 7. NOT INVESTING IN CONTENT CREATION: Many companies try to bite off more than they can chew, or they don’t do content creation at all. Both are mistakes. Pick one platform and one form of media, and start to create content that your target market finds useful. This will lead to more brand awareness, social sharing, leads, and sales. 8. GIVING UP TOO QUICKLY: Companies lose at SEO because they give up too soon. (Same thing happens with any marketing channel.) SEO is a long game. Many companies quit after a couple of months when they don’t see immediate results. Commit to the process—consistent effort over time is what delivers real, lasting results. Which of these mistakes have you seen companies make?

I started SEO 11 years ago knowing ZERO. Here's 11 lessons I learned the hard way: #1: SEO Takes Longer Than You Think • I expected 30-day wins. • Reality was 6–12 months. • Patience determines who wins. #2: Keyword Intent Matters More Than Volume • I chased big numbers early on. • High-intent keywords convert faster. • Start there and scale down the funnel. #3: Consistency Beats Perfection • I over-edited every article. • Posting weekly outranks polishing monthly. • Momentum drives authority. #4: Internal Linking Is a Superpower • I ignored it for years. Didn't care. • Once I mapped hubs, traffic jumped. • Your content must work as a system. #5: Backlinks Come From Relationships, Not Cold Emails • I wasted months sending templates. • Partnerships and creators won 10x more links. • Build people, not pipelines. #6: Content Without UX Doesn’t Rank • Walls of text killed my early efforts. • Clean spacing, subheaders, visuals matter. • Google and readers reward readability. #7: Your First Draft Is Never Your Best Draft • I used to publish immediately. • Editing doubled clarity and rankings. • Slow down to speed up. #8: You Can’t Outsmart E-E-A-T • I wrote about topics I didn’t know. • Google didn’t buy it. • Stick to your expertise or hire experts. #9: AI Helps, But Doesn’t Replace Thinking • I leaned too hard on tools early. • Humans + AI = elite SEO. • Don’t outsource your brain. #10: Your Website Structure Matters • I built messy categories and random pages. • Clear hierarchy boosted crawling and ranking. • Organize first, scale second. #11: SEO Works Better When You Love the Game • I treated it like a chore at first. • Once I made it a system, it became fun. • Play long-term and you’ll win long-term. --- These took me years to learn by failing. You can shortcut all of them today. I’ve run SEO for my companies and 50+ clients with these principles. Make SEO a habit. It will reward you in time. --- What you think? Repost ♻️ to make SEO & marketing simpler for millions P.S. I love SEO. Want someone passionate running SEO for you? Read my eBook: https://lnkd.in/gJ8pJ7dz

🛠️ The Ultimate Technical SEO Checklist for 2025 👉 Great content without strong technical SEO is like a Ferrari without an engine. 👉 Here’s my go-to checklist I’ve used to help 50+ brands boost organic traffic from the ground up 🚀 🔍 1. Crawlability & Site Structure ✅ Submit & monitor your XML sitemap ✅ SEO-friendly URLs (no gibberish, no clutter) ✅ Use breadcrumbs for better UX & indexing ⚡ 2. Speed = Survival ✅ Load under 3 seconds ✅ Compress with WebP ✅ Minify CSS/JS/HTML ✅ Use caching & lazy-loading 📱 3. Mobile SEO Matters ✅ 100% responsive design ✅ Fix issues via Google Search Console ✅ Optimize for finger taps & scrolls 🔐 4. HTTPS & Site Security ✅ SSL certificate is a must ✅ Implement secure headers ✅ Block mixed (http/https) content 🧬 5. Canonicals & Duplicate Cleanup ✅ Add canonical tags to avoid confusion ✅ Disallow thin/duplicate pages ✅ Manage paginated content properly 🧠 6. Schema Markup = Rich Results ✅ Add structured data (FAQs, reviews, products) ✅ Validate via Google Rich Results Tool ⚙️ 7. Error Handling & Redirects ✅ Set up custom 404 pages ✅ Use 301s wisely ✅ Monitor 5xx issues with server logs 🔗 8. Internal Linking Strategy ✅ Keep top pages within 3 clicks ✅ Use keyword-rich anchor text ✅ Maintain a clear content hierarchy 📦 9. JavaScript SEO (Yes, it’s real) ✅ Ensure JS-rendered content is crawlable ✅ Server-side render key content ✅ Lazy-load non-critical elements 🌍 10. International SEO Setup ✅ Use hreflang tags for each language ✅ Localized URLs (not just translated content) ✅ Country-specific keyword research 🧰 Tools I Use & Teach: 1.Google Search Console 2.Screaming Frog 3.Ahrefs 4.GTMetrix 5.Google Analytics (GA4) 🎯 Pro Tips from the Training Floor: 1.Audit regularly (quarterly minimum) 2.Optimize for both bots & real people 3.Stay in sync with Google’s core updates 4.Don’t chase rankings, build experience 💬 Training 9,000+ marketers has shown me: Technical SEO is non-negotiable if you're serious about scaling. Want more real-world SEO frameworks like this? 👉 Follow Kautilya Roshan for practical marketing insights that actually work. . . #TechnicalSEO #SEO2025 #DigitalMarketing #WebsiteAudit #StructuredData #SEOTools #GoogleSEO #Crawlability #MarketingMentor #LearnByDoing #KautilyaRoshan