SEO Testing Process for Marketing Strategy

Here’s how I run an LLM SEO audit: 𝗦𝘁𝗲𝗽 𝟭: 𝗖𝗵𝗲𝗰𝗸 𝘁𝗵𝗲 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗚𝗿𝗮𝗽𝗵 Before we look at tools, we ask Google: → Does the brand trigger a knowledge panel? → Does it show up in Google's Knowledge Graph API? → Is the entity clearly defined or ambiguous? If Google doesn’t understand you, LLMs won’t either. 𝗦𝘁𝗲𝗽 𝟮: 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗘𝗻𝘁𝗶𝘁𝘆 𝗛𝗼𝗺𝗲 We create a single, consistent hub that describes the brand with: → Schema markup → “SameAs” links to social and press → Clear founding info, product, customer, and differentiator No entity home = no foundation for AI to trust. 𝗦𝘁𝗲𝗽 𝟯: 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝗬𝗼𝘂𝗿 𝗦𝗶𝘁𝗲 𝗟𝗶𝗸𝗲 𝗮𝗻 𝗟𝗟𝗠 𝗪𝗼𝘂𝗹𝗱 We crawl and label every page: → Product detail pages → Best-of lists → “X vs Y” competitor pages → Feature breakdowns → Founding stories, reviews, FAQs → Non-Branded content (guides, news, tools, etc...) Look for the 𝘴𝘦𝘮𝘢𝘯𝘵𝘪𝘤 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 that LLMs parse best: Short paragraphs. Ordered lists. Natural language. (Think “clear enough to be quoted.”) 𝗦𝘁𝗲𝗽 𝟰: 𝗠𝗼𝗻𝗶𝘁𝗼𝗿, 𝗧𝗲𝘀𝘁, 𝗧𝗿𝗮𝗰𝗸 We scrutinize visibility: → Does the brand show up in ChatGPT? → Does it show up In AI Overviews? → Is it cited? Recommended? Watch for: → Prompt-level visibility → Funnel-stage gaps → Pages that get LLM traffic but not clicks (yet) LLM SEO isn’t theory anymore. It’s measurable. Actionable. Profitable. And it starts with audits like these. — Hey – I'm Jason. I write about: 🔍 LLM marketing strategies that actually drive revenue 💼 Transitioning from SEO to organic growth leadership 🚀 Building visibility in the AI-first future #LLMMarketing #OrganicGrowth #SEO

One of my first clients spent 12 months building an SEO strategy. Got zero customers. Traffic was up 300%, but revenue stayed flat. Turns out, people searching for their keywords weren't ready to buy. They were students doing research, not decision makers with budgets. That's when I learned about search market fit. Most companies skip this step entirely. They pick high-volume keywords, optimize content, build links, and pray for conversions. But they never ask the fundamental question: "Are the people searching actually our customers?" SEO without search market fit is just expensive content creation. Here's how to assess it before you waste months: 1. Map search intent to buyer stage Look at your target keywords. Are searchers in research mode or buying mode? If you sell enterprise software but rank for "what is project management," you're attracting the wrong crowd. 2. Analyze competitor customer profiles Who's already ranking? Check their pricing, target market, and customer testimonials. If they serve a different segment, those rankings won't convert for you. 3. Test with a small content cluster Build 5-10 pieces around one keyword theme. Track not just traffic, but email signups, demo requests, and sales conversations. Real engagement signals matter more than pageviews. 4. Calculate customer acquisition cost If you're spending more to rank than the lifetime value of searchers who convert, the math doesn't work. Search market fit means profitable acquisition, not just visibility. The best SEO strategy in the world won't save you if you're attracting the wrong audience. Before you build your next content calendar, ask yourself: Are these searchers actually my people?

Your 2025 SEO strategy checklist: Phase 1: Audit Crawl your website with a tool like Screaming Frog (connect GA/GSC/other data) and export as a CSV. Enter each URL into Search Console or Ahrefs and find its best-ranking keywords. Add them to your spreadsheet. Audit each blog post and assign actions (Leave, Merge, Delete, Update, Rewrite). Phase 2: Quick Wins Identify technical fixes in your audit like internal linking, canonical tags, 301 redirects, sitemap, etc. Find ways to optimise your existing pages for the keywords found in your audit (new sections, updates, headings, snippets/AI Overviews). Phase 3: Customer Research Talk to, survey and/or interview your customers to learn: - Problems before finding your product - Features they bought it for (and use) - Why your product vs other solutions - Other solutions they considered - How it solves their problems Phase 4: Topic Research Enter your competitors' websites in a tool like Ahrefs and export their keywords to reverse-engineer their SEO. Identify ‘seed’ keywords from your customer research and use general brainstorming to start your research. Enter your ‘seeds’ into a tool like Ahrefs and use the ‘Matching terms’ report to find topics to target. Identify topics to build landing pages around the different features or solutions your product offers. Identify bottom funnel topics like competitor comparisons, competitor alternatives, and best-of guides. Identify middle funnel topics like how-to guides, templates, tips, and anything relating to customer problems. Identify top funnel topics like glossaries (e.g. ‘what is X'), topic vs topic, ‘ideas’ lists, and anything to capture awareness. Phase 5: Content Plan Collate all identified topics into a simple spreadsheet to execute over the following months. Prioritise your content ideas by ease of ranking, commercial intent and potential traffic. Strategy done. - Fix your technical issues - Optimise your existing content - Create new content from your plan - Scale content production with AI (like Byword) And don’t stop.

🔎 How We Do a Complete Website SEO Audit — Step-by-Step A successful SEO strategy starts with a solid audit foundation. Here's how our team approaches every website SEO audit to uncover hidden issues and unlock growth potential: ✅ 1. Technical Audit We check site indexing, crawlability, HTTPS, sitemap, and robots.txt setup using tools like Google Search Console and Screaming Frog. ✅ 2. On-Page SEO Audit We review title tags, meta descriptions, headings, internal links, and keyword usage for every important page. ✅ 3. Site Speed & Mobile-Friendliness Using PageSpeed Insights and Lighthouse, we optimize performance and ensure a seamless mobile experience. ✅ 4. Content Analysis We audit existing content to identify thin content, keyword gaps, and new topic opportunities. ✅ 5. Backlink & Off-Page Audit Using tools like Ahrefs/Semrush, we evaluate backlink health, anchor text diversity, and missed link-building opportunities. ✅ 6. Competitor Benchmarking We analyze top competitors to spot areas where they outperform — and build a plan to close the gap. ✅ 7. Actionable SEO Roadmap Based on our findings, we create a custom strategy with clear tasks, priorities, and KPIs. 🔁 SEO is not just about rankings — it’s about visibility, user experience, and sustainable growth. 📩 Need help with your SEO? Let’s talk. #SEOAudit #WebsiteAudit #TechnicalSEO #OnPageSEO #Backlinks #SEOStrategy #DigitalMarketing #SearchEngineOptimization #SEOTools #GoogleSearchConsole #Semrush #Ahrefs #ContentStrategy #WebsitePerformance #SEO2025 #SEOChecklist #LinkedInMarketing

Your website might be silently losing $1000s in revenue every month Here's the 6-step audit that reveals exactly where the leaks are happening Your step-by-step guide: Step #1: Review Your Site Architecture & Navigation ✔️ Check your navigation menu ✔️ Verify internal linking & heading hierarchy ✔️ Ensure your site search works flawlessly Step #2: Check Your Technical Foundation ✔️ Make sure search engines can index and crawl your pages ✔️ Verify XML sitemaps and page speed ✔️ Test Core Web Vitals Step #3: Analyze Your Backlink Profile ✔️ Review total backlinks & identify toxic ones ✔️ Check for sudden spikes or drops ✔️ Monitor monthly and document patterns Step #4: Evaluate Your Content ✔️ Identify zero-traffic pages dragging your rankings down ✔️ Ensure content is high-quality and engaging ✔️ Optimize CTAs & meta elements Step #5: Assess the User Experience ✔️ Test mobile responsiveness & cross-device functionality ✔️ Check visual hierarchy & readability ✔️ Use heatmaps to track user behavior Step #6: Review Your Analytics & Conversion Data ✔️ Track traffic trends and identify drop-offs ✔️ Analyze conversion rates & CTA performance ✔️ Compare user behavior before and after optimizations Final Step: Take Action on Your Audit Findings A website audit is useless if you don’t act on the insights! Fix technical issues, refresh content, improve UX, and refine your SEO strategy. When was the last time you ran a full website audit? If it’s been a while, this checklist is your best friend.

🔴 Your 1-Month SEO Plan to Drive Real Growth If you're aiming for better visibility, consistent traffic, and measurable results—this 4-week SEO plan is built for you. It's designed to help teams and solo marketers alike move from scattered efforts to structured, ROI-driven execution. 📍 Week 1: Strategic SEO Audit & Competitor Research Start strong with a full technical audit. Identify performance gaps, crawl issues, and indexation barriers. Analyze top competitors—learn what keywords they're ranking for and where their backlink strength lies. 📍 Week 2: Technical Fixes Resolve all backend blockers: site speed, mobile usability, broken links, redirects, and schema markup. The goal is to make your website fast, accessible, and Google-friendly. 📍 Week 3: Content Optimization & Refresh Update old blogs, optimize metadata, and improve internal linking. Map content to user intent and make sure every page delivers value. Integrate SEO-friendly structure without sacrificing readability. 📍 Week 4: Off-Page SEO & Performance Tracking Secure high-authority backlinks, promote pillar content, and amplify reach through social mentions or niche forums. Monitor keyword movements, traffic sources, and performance metrics using GA4 and GSC dashboards. ✅ Whether you’re launching a new site or scaling an existing one, this simple but powerful 30-day roadmap keeps your SEO process sharp, consistent, and measurable. #SEOPlan #DigitalMarketing #SearchEngineOptimization #ContentStrategy #WebsiteOptimization #OnPageSEO #TechnicalSEO #OffPageSEO #GoogleRanking #MarketingExecution #LinkedInGrowth #SEO2025

140 SEO tests later... Here's what actually moved the needle for us. I ran 140 SEO tests on the SEOTesting website and used ChatGPT's Deep Research to analyze the results. Some patterns were hard to ignore. 👇 ✅ Wins ➩ Content refreshes often delivered double-digit % gains in clicks per day. ➩ Internal linking improvements led to consistent test wins. ➩ Embedding YouTube videos ended up with some of our largest click gains! ➩ Fixing keyword cannibalization (by merging pages) produced strong results. ❌ Failures and Lessons ➩ Small title tweaks didn't move the needle on their own. ➩ Broad titles increased impressions... but CTR dropped. ➩ Adding generic schema markup in isolation usually led to flat results. The main takeaway? Tests that added meaningful value (fresh content, stronger links, video embeds) drove real traffic growth. Tests that chased impressions without improving relevance or intent often hurt performance slightly. ⚠️ Quick note: These were all run on a SaaS site (SEOTesting), so your results if you were to run the same tests might be different. But the insights might spark ideas worth testing! :) Raw numbers: 87 test wins. 49 test losses/learnings. 4 tests leading to flat click graphs with no meaningful change.