Email Delivery Management

An ecommerce company recently approached my team to do an email audit as they were facing challenges with low open and click-through rates. After analyzing their email account, here are our main recommendations to revive their email marketing channel: 1. Strategic Email Segmentation: Currently, your emails lack personal relevance due to a one-size-fits-all approach. This is a crucial area to address. Action Plan: Implement segmentation based on purchase history, engagement levels, browsing behavior, and demographic information. 2. Personalized Content Creation: Generic content won't cut it. Your audience needs to feel that each email is crafted for them. Action Plan: Develop emails specifically tailored to the different segments. This includes curated product recommendations, personalized offers, and content that aligns with their interests. 3. Subject Line A/B Testing: Your current subject lines aren't doing their job. You need to be implementing ongoing A/B subject line tests, as this is low-hanging fruit to improve your open rates. Action Plan: Regularly test different subject line styles and formats to identify what resonates best with each segment. Keep track of the metrics to inform future campaigns. 4. Mobile Optimization: A significant portion of your audience reads emails on mobile devices. Neglecting this is causing a decrease in your email engagement rates. Action Plan: Ensure all emails are responsive and visually appealing on various screen sizes. Test your emails on multiple devices before sending them out. Additional Campaign Strategies We Recommend: - Launch a Monthly Newsletter: This should include new arrivals, style guides, and user-generated content. It’s an excellent way to keep your brand in the minds of your customers. - Seasonal Campaign Integration: Tailor your campaigns to align with holidays and seasons. This approach can significantly boost engagement and sales during key periods. - Re-Engagement Campaigns: Specifically target subscribers who haven't interacted with your brand recently. Offer them unique incentives to rekindle their interest. Next steps: 1. If you found this helpful, please leave a comment and let me know. 2. If you own/run/work at an Ecommerce company doing at least $1 million in annual revenue, message me so my team can audit your email channel to see if there's a good fit for working together.

I’ve talked to 4-5 SDR Leaders that have gotten their email domains TORCHED in the last 2 months. Here’s the thing all outbound teams need to understand about deliverability: Email deliverability is a “death by a thousands paper cuts” type of situation. Stop stacking paper cuts and do these 9 things: 1️⃣ Set up secondary domains If you are still cold emailing off your primary email domain you may be in big trouble. This is crucial. Using something like Maildoso makes getting these domains and the whole technical setup super fast... more on that below. The last thing you want, especially if you DONT have a reputable domain like Salesforce(.)com is to burn your orgs primary domain. This doesn’t just affect your sales team. You don’t need your CSMS and CEO landing in SPAM. 2️⃣ Set up your DNS (DMARC, SPF & DKIM) records for ALL of your domains To skip the manual DNS headache... Maildoso automates this setup. I just set up 2 new domains in literally 1 minute with them last week. Right now we can only set up 2 mailboxes per rep in Outreach. Going to be adding a Smartlead integration soon in Common Room to run higher volume experiments based on various intent signals and double down on the ones that work with human SDRs. 3️⃣ Secondary domains should link to your primary You want to make sure your prospects are being directed to your actual company domain if they are curious and click. 4️⃣ Email Warmup - Domains should be “warmed up” for ~14 days before cold emailing Send at least 20-30 warm up emails per day per email account, with a 40% reply rate. This builds your domain reputation. 5️⃣ Email Volume - Build this over time. Start with 5-10 emails a day per account and do NOT send more than 30 emails per day per email account 6️⃣ Keep your email signature plain text. No Links. No images. No calendar links…at all Add your address in your signature and make sure you put a picture in your Outlook or Gmail profile. 7️⃣ Vary your cold email copy (i.e. SPINTAX). Sending the same template to every prospect signals that you are a spammer. Customize your first step email. For emails further in your sequence, use Spintax. Use alternate phrases “Hi, Hey, Hello”. New age sequencers do this automatically. 8️⃣ Understand that your domain gets TORCHED when people mark your email as spam. Good and relevant copy matter. 9️⃣ Constantly monitor your email deliverability. Deliverability varies across Outlook and Google servers. Get a platform that helps you land in ALL inboxes. Again, Maildoso makes this super easy...  they have daily reputation monitoring built right in so you catch issues fast. They average 98%+ inbox placement - wild. Maintaining good deliverability over time is key in the success of outbound. What would the email deliverability experts add here? #outbound #coldemail #deliverability

Most people jump to "better copy" when what they need is a better system (so their good emails actually get seen, delivered, and replied to). You've optimized the subject lines.  Tweaked the CTA.  Even A/B tested till your eyes hurt. But replies? Still dead quiet.  It's not the COPY. It's the SYSTEM. Here's a simple 6-step framework I use to turn outbound from guesswork into predictable meetings. 1️⃣ Map your target before you write a word Before sending a single email, get crystal clear on: → Who you're reaching: ICP, triggers, and actual buying intent  → Why now: the urgency or pain that makes your message relevant today  → What reply you actually want: meeting, intro, or insight Most people skip this and start writing emails without knowing what success even looks like. 2️⃣ Fix deliverability, or nothing else matters Your emails can't convert if they never land. → Verify domains and set up SPF, DKIM, and DMARC properly  → Warm up gradually, not all at once  → Always run a 25-contact "canary" test to check deliverability and reply flow before scaling If your open rates are below 50%, stop everything and fix this first. 3️⃣ Build reusable copy blocks, not one-off emails Instead of rewriting the same email ten times, create a modular system: → Build blocks like trigger, value, proof, and CTA  → Mix and match depending on segment and persona  → Follow the 3x3 rule: three sentences max, three seconds to get the point It's faster to scale, easier to test, and keeps your tone consistent across campaigns. 4️⃣ Design reply paths, not just outreach steps Every reply deserves a clear next action: → Positive? Book the meeting  → Neutral? Nurture with value  → OOO? Resurface later with context Design your outreach as a flow, not a list. Seven to nine touchpoints over 18 to 24 days with varied angles beat one "clever" email every time. 5️⃣ Track smart metrics and iterate weekly Measure what actually moves the needle: → Reply quality: qualified, not now, wrong person, OOO  → Inbox rate, step level replies, and time to meeting Don't change your copy too soon. Test your targeting or sequence logic first. 6️⃣ Ship it in Saleshandy Once your system is ready, operationalize it with confidence: → Use Sequence Score to check performance before launch  → Monitor Inbox Radar for real-time deliverability health  → Scale safely with sender rotation, Unified Inbox, and Lead Finder with 700M+ verified contacts That's how you keep your engine humming without burning domains or sanity. No hacks. No magic first lines.  Just clarity, structure, and repetition powered by clean systems. Outbound doesn't need to be fancy. It just needs to be functional. Want to see how this framework performs in action? 👉 Try Saleshandy free for 7 days: https://lnkd.in/dtGtKYUR

POST-4/7👉 Email used to be a megaphone. In 2025, it’s a whisper in a very specific ear. Gone are the days when “blast to all” could pass as a strategy. In fact, that approach in 2025 is actively hurting your deliverability. Email Service Providers (ESPs) like Gmail, Yahoo, and Outlook are no longer just evaluating your IP health—they’re scoring your sender behavior at the recipient level. That means if 40% of your list is cold or disengaged, Gmail sees you as the problem—not just the user. ⚠️ Real Consequence: 1. We audited an ecommerce fashion brand with 220K contacts. Over 92K of them hadn’t clicked a single email in 90+ days. Gmail flagged them for bulk spam behavior, and inboxing fell from 78% to 46% overnight. 2. They were running promos weekly. Nothing was technically broken—but nothing was relevant. That’s what got them crushed. What Micro-Segmentation Solves in 2025: ✅ Reduces spam complaints ✅ Increases engagement velocity ✅ Signals positive intent to inbox providers ✅ Unlocks higher revenue per send with smaller cohorts Micro-Segmentation Tactics That Work Now: 1. Behavior-Based Journeys: Forget static tags. If someone viewed winter boots but didn’t buy, your next 3 emails better talk about warmth, snow, or style—not your general spring lookbook. ✅ Klaviyo + Shopify data lets you trigger flow branches based on: Last viewed product category Cart abandonment by SKU group Pages viewed in session (via UTMs or on-site behavior) Pro Tip: Use dynamic content blocks inside campaigns to adjust hero sections based on browse activity without cloning entire flows. 2. Lifecycle Automation by Spend Velocity This isn’t “new vs returning” logic anymore. In 2025, flows shift based on: Time since last order AOV trends SKU replenishment cycles Example: First-time customer who hasn’t returned in 30 days → “2nd purchase incentive” High-value buyer within 7 days → “VIP early access” Customer inactive 60+ days → Winback + dynamic offer block + channel sync suppression 3. AI-Supported Clustering Tools like RetentionX, Lexer, and even Klaviyo’s predictive analytics are now building multi-dimensional customer clusters using: Purchase frequency Channel source Time to second order Category loyalty It’s loyal mid-value buyers who shop monthly but only when free shipping is offered. ✅ What to do: Export these clusters to your ESP Build messaging that maps exactly to their past actions Suppress low responders from paid channels and warm email instead. Ready to Execute? Create 5 foundational micro-segments: 1. High spenders 2. First-time buyers 3. VIPs (CLV > 2.5x avg) 4. Dormant >90 days 5. Active clickers, no conversion Test 2 cadences per segment: VIPs: 4x/month + early access Dormant: 1x/month reactivation with content—not promos Use Recency, Frequency, and Monetary score buckets to tag customers and let your automations react to movement between them. #EmailMarketing #email

Some say email tree, but I prefer customer experience blueprints. 😊 No matter what you call them, data-driven email nurturing workflows that are based on lifecycle stage, buyer intent signals, and content engagement are a sales enablement engine—and more so, they act as a strategic lever for aligning marketing and sales to accelerate revenue outcomes. So why don't more teams prioritize them? While workflows are less visible and not as flashy, viewing workflows as living GTM assets offers a framework for operationalizing personalization at scale—something most marketers want but few actually execute well. Here are some hard truths about nurture workflows: - Most marketers know they should personalize—but execution is the tricky part. Start by auditing your user journey and mapping your segmentations, trigger logic, and dynamic content. I like the whiteboard feature in Canva or a tool like Miro for this.  - Integration is everything. Marketing can build the journey, but Sales still drives the close. Full CRM sync powers pipeline velocity, accountability, and better conversion. Sales can’t act on signals they can’t see. - Quarterly performance reviews and workflow audits are non-negotiable. Treat nurture like any other campaign: optimize regularly based on buyer behavior shifts, sales feedback, and funnel performance. What worked last quarter won’t always work next. - And let's face it, personalization at scale is HARD to do. Even the best intentions won't go far without clean data, sharp segmentation, integrated systems, and—the most overlooked—time. Are you feeling guilty because you haven't optimized your workflows yet in 2025? At least you have them. Over 65% of B2B marketers don't even have established lead-nurturing programs, which supports why 80% of marketing leads don't actually convert to sales. (gulp) But fret not, B2B marketers that implement marketing automation have reported increased sales pipelines by as much as 10%! (phew) Whether you're just getting started or ready to review, use this as your call to action to optimize opportunities you may be overlooking. Even the best-run teams can benefit from quarterly workflow audits, behavioral trigger improvements, or segmentation refreshes. If you want more, these topics were featured in Brianna Miller's article for MarTech, "How data-driven email nurturing transforms the B2B sales funnel". I really like this article because it bridges theory to execution and reminds us that nurturing your customers isn't a one-and-done, it's a mindset. Check it out here: https://lnkd.in/gGqn2j8v #B2BMarketing #LIPostingDayApril #EmailMarketing

Cold email outreach is often misunderstood as a numbers game - send more, get more. But the truth is, quality always beats quantity. Your success largely depends on the quality of your email list. A well-curated list means you’re reaching the right people with the right message, while a poorly managed list can lead to low engagement, high bounce rates, and damage to your sender reputation. Here’s a few key steps to refine your cold email lists for better results: 1️⃣ Segment your audience: start by dividing your list into segments based on criteria such as industry, job title, company size, or previous interactions with your brand. 2️⃣ Regularly clean your list: over time, email lists can become cluttered with inactive or invalid addresses. Regularly clean your list to remove bounced emails, unsubscribes, and unengaged contacts. This not only improves your deliverability rates but also ensures you’re focusing on prospects who are more likely to engage. 3️⃣ Use data enrichment tools: tools like Clearbit, ZoomInfo, or Hunter.io can help you enrich your email list by adding valuable data points such as the prospect’s role, company details, and social profiles. This extra information enables you to personalize your outreach even further. 4️⃣ Monitor engagement metrics: pay close attention to open rates, click-through rates, and responses. If certain segments of your list are underperforming, it may be time to re-evaluate those contacts. Use these insights to continuously refine your list and improve your targeting. 5️⃣ Leverage intent data: incorporate intent data into your list-building process. This data shows which companies are actively researching solutions like yours, allowing you to target prospects when they’re most interested. Tools like Bombora or 6sense can provide these insights. If you do something extra special to your email lists, share below 🤓 #Sales #ColdEmail #EmailMarketing #Outreach #SalesStrategy

Retention Isn’t Sexy - Until You’re Broke Brands chase growth. But when the faucet turns off and the market tightens, email becomes your backbone. So why do we treat it as a short-term fix rather than a long-term asset? I hear this conversation replayed to me all the time from CRM and Brand Managers: Their Manager: Targets are down. Budget’s gone. Just send more emails. CRM: We already sent one this week with a promo. Manager: Send another. Bigger discount. CRM: Unsubscribes were high last time… Manager: Send to everyone — even non-engagers. Add urgency. And so it begins. 📉 Deliverability drops. 📉 Clicks tank. 📉 Unsubscribes rise. 📉 The database - your only owned audience - starts eroding. But the revenue target stays the same. This is what happens when you treat email like a faucet you can turn on and off — instead of a system you build and respect. 💡 Want to break the cycle? Here’s how smart brands avoid the spiral: 1. Build an acquisition engine, even when times are good. Don’t just chase sales. Chase subscribers, on all channels, not just site pop-ups. If 2% of traffic buys, aim for 20% to subscribe. That’s your future revenue. 2. Agree on discounting guardrails. Not every campaign needs a percentage off, even if times are tough. Consider other conversion tools like: - loyalty perks - free gifts - tiered basket incentives - competitions - outlet-style categories 3. Treat non-converters as humans, not dead weight. Reduce frequency, but stay visible. Try to understand why they’re lapsing e.g gift buyers? Promo-only? Seasonal? 4. Use peak trading to re-acquire, not just sell. Black Friday can re-engage lapsed customers. But the follow-up can’t be more noise. Build a new journey. Reset the relationship. 5. Track long-term metrics. Not just revenue-per-send. Show your management week on week how these are growing: -LTV - Repeat purchase rate - AOV - Site visit frequency from consumers on your database 6. Invest in content, not just campaigns. Nurture a community. Give them reasons to stay subscribed. Boost engagement before you ask for a sale. Remember nobkdy going to buy daily and weekly, you need more to keep them engage. Think weekly style tips, news Roundup, podcast drops, games, polls etc Email can be your safety net — but only if you protect the list, grow it intentionally, and stop burning it out with knee-jerk sends. Want to find out our playbook for growing your subscriber base rapidly. (like how we grew out base to 17m). DM me. Build it right. Because when things get tough, it’s your email list that keeps the lights on.

Your emails might not be reaching the inbox - here’s how to fix it Most brands don’t realize they have a deliverability problem until it’s too late. You’re still sending emails. You’re still seeing opens. But behind the scenes? More emails are landing in spam or promotions. Here’s how to protect your inbox placement: 📡 Sending Reputation – ISPs (Gmail, Yahoo) score you based on engagement. ✔️ Warm up new domains, avoid sudden volume spikes. 🛠 Authentication (SPF, DKIM, DMARC) – Without these, providers don’t trust you. ✔️ Set up proper records & align them correctly. 📩 Inbox Placement ≠ Open Rate – A 25% open rate doesn’t mean you’re in primary. ✔️ Test with tools like MailGenius or GlockApps. 🚀 Volume & Frequency – Sending too many emails too fast kills reputation. ✔️ Scale volume gradually & stay consistent. 💀 Dead Weight on Your List – Low engagement signals providers to filter you. ✔️ Suppress inactive subscribers after 90-120 days. Email isn’t just about what you send - it’s about whether it even gets seen. When’s the last time you checked your inbox placement? If you’re not monitoring it, you’re flying blind... #emailmarketing #ecom #ecommerce

🚀 Exploring SMTP Penetration Testing: A Comprehensive Approach 🚀In today's digital-first landscape, securing communication protocols like SMTP is critical to protecting sensitive data. The SMTP Penetration Testing Research Report delves into the vulnerabilities of Simple Mail Transfer Protocol servers and offers actionable strategies to identify and mitigate risks. 🔑 Key Insights: SMTP Vulnerabilities: From open relays to user enumeration and lack of encryption, learn how attackers exploit these weak spots. Techniques Unveiled: Master banner grabbing, advanced user enumeration methods, brute force attacks, and SMTP relay exploitation. Best Practices: Practical guidelines to secure SMTP servers, including disabling unnecessary commands, implementing TLS encryption, and using SPF, DKIM, and DMARC protocols. Real-World Application: Case studies and exercises demonstrate how to test vulnerabilities using tools like Telnet, Netcat, Nmap, and Metasploit. 💡 Why This Matters: SMTP remains a backbone of email communications, yet poorly configured servers are prime targets for cyber threats. This guide is a must-read for penetration testers, system administrators, and cybersecurity professionals committed to building resilient communication systems. 🔗 Dive into the report and fortify your SMTP servers against evolving threats. Let’s make digital communications safer, one protocol at a time! #SMTP #PenetrationTesting #CyberSecurity #InfoSec #NetworkSecurity #EmailSecurity #RedTeam #VulnerabilityManagement #SPF #DKIM #DMARC #TLS #ThreatDetection #BruteForce #Enumeration #Metasploit #TechCommunity #DigitalResilience #ProtocolSecurity #SMTPTesting #SecureServers #SecurityTools

Outbound looks simple on the surface: Build a list. Send emails. Book meetings. But most outbound fails for one reason: 𝐛𝐚𝐝 𝐥𝐞𝐚𝐝 𝐝𝐚𝐭𝐚. Incomplete, outdated, or unverified contacts quietly kill reply rates and sender reputation. After testing multiple tools and workflows, I landed on a lead sourcing system that keeps outbound clean, fast, and scalable. No scraping hacks. No manual cleanup. No wasted sends. Here’s the exact workflow I run 👇 𝐒𝐭𝐞𝐩 𝟏: 𝐒𝐭𝐚𝐫𝐭 𝐰𝐡𝐞𝐫𝐞 𝐢𝐧𝐭𝐞𝐧𝐭 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐞𝐱𝐢𝐬𝐭𝐬, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 I build ICP searches in LinkedIn or Sales Navigator, focusing on titles, industries, company size, and geography. If targeting is off here, nothing downstream will fix it. 𝐒𝐭𝐞𝐩 𝟐: 𝐓𝐮𝐫𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐬 𝐢𝐧𝐭𝐨 𝐯𝐞𝐫𝐢𝐟𝐢𝐞𝐝 𝐥𝐞𝐚𝐝𝐬 Using Skrapp’s Chrome extension, LinkedIn profiles instantly become ready-to-use lead lists. Verified business emails. In real time. While I browse. No messy exports, no guesswork. 𝐒𝐭𝐞𝐩 𝟑: 𝐅𝐢𝐧𝐝 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐞𝐫𝐬 𝐟𝐚𝐬𝐭 If I have a name and company domain, Skrapp’s Email Finder locates the professional email so I can reach the real decision-maker, not generic inboxes. 𝐒𝐭𝐞𝐩 𝟒: 𝐕𝐞𝐫𝐢𝐟𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐬𝐞𝐧𝐝𝐢𝐧𝐠 Before any email goes out, Skrapp filters invalid or risky addresses automatically. Lower bounce rates. Protected sender reputation. Better deliverability. 𝐒𝐭𝐞𝐩 𝟓: 𝐀𝐝𝐝 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐬𝐨 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐟𝐞𝐞𝐥𝐬 𝐡𝐮𝐦𝐚𝐧 Role, seniority, and company insights help emails feel intentional, not templated. That’s where replies improve. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: ✔ Faster lead generation ✔ Cleaner data ✔ Higher reply rates ✔ Scalable outbound without manual work This is the workflow I use to keep outbound clean and scalable. I’ve been using Skrapp.io as part of this setup to avoid bad data upstream, and it’s made a noticeable difference. If outbound is part of your growth engine, this is the setup I’d run before sending a single cold email. 🔗 Skrapp.io