Communicating Under Pressure

"I'll just wing it. I'm good on my feet." A Managing Director said this before walking into a $50M budget approval meeting. He walked out empty-handed. After 25+ years watching high potential executives crash and burn in "the room where it happens," I've learned something most people miss: 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘄𝗮𝗹𝗸 𝗶𝗻 𝘁𝗵𝗮𝘁 𝗿𝗼𝗼𝗺. Influence isn't about charm. It's about preparation. Here's an approach you can put into practice today to immediately up your influencing impact. 𝗧𝗵𝗲 𝗔𝗱𝘃𝗮𝗻𝗰𝗲 𝗪𝗼𝗿𝗸 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 𝟭. 𝗠𝗮𝗽 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 (𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗢𝗿𝗴 𝗖𝗵𝗮𝗿𝘁) • Who really makes the decision? (Hint: Not always who you think) • What keeps them up at night? • Who do they trust for input? One client discovered the "junior" person in the room was the CEO's former chief of staff. Guess whose opinion mattered most? 𝟮. 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗖𝗼𝗮𝗹𝗶𝘁𝗶𝗼𝗻 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗜𝘁 The worst time to make allies? When you need them. Smart executives plant seeds months before the harvest: • Coffee with the skeptics • Informal temperature checks • Strategic information sharing By the time you're pitching, you already know who's with you. 𝟯. 𝗞𝗻𝗼𝘄 𝗧𝗵𝗲𝗶𝗿 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 Match your message to their metrics: • Revenue-focused? Show growth • Cost-conscious? Show savings • Risk-averse? Show mitigation Same idea. Different frame. Completely different outcome. 𝟰. 𝗣𝗿𝗲-𝗦𝗲𝗹𝗹 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 The meeting isn't where you sell. It's where you confirm. If you're introducing new information in the room, you've already lost. The best executives I know follow this rule: 𝗡𝗼 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝘀 𝗶𝗻 𝗯𝗶𝗴 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀. 𝗘𝘃𝗲𝗿. That person who always seems to "get lucky" with approvals? They're not lucky. They're doing 10x the advance work you are. While you're perfecting your slides, they're having strategic hallway conversations. While you're rehearsing your pitch, they're addressing objections before they're raised. 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: Your ability to influence has very little to do with your charisma in the moment. It has everything to do with the relationships you've built, the intelligence you've gathered, and the groundwork you've laid. Stop counting on spontaneous charm. Start investing in strategic preparation. Because in the C-suite, there are no successful surprise attacks. 🎯 When was the last time you walked into a crucial conversation truly prepared—not just with data, but with deep insight into every person in that room? Be honest. Your next promotion might depend on it. ------------ ♻️ Share with someone who needs to stop winging it and start winning it ➕ Follow Courtney Intersimone for more truth about what really drives executive success

After decades of working with leaders at companies like Apple, Salesforce, and Cisco, we've identified 4 storytelling techniques that consistently work to deliver important messages in high-stakes settings: 1. Start with the unexpected Don’t begin your presentation with context. Instead, begin with the moment that makes people think, “Wait…what?” Instead of something like: “Here’s an update on our September campaign…” Try starting with the most interesting detail: “I broke our biggest marketing rule last month, and it worked.” Lead with the surprise. You can add context later. 2. Let people feel the tension After the surprise, don’t rewind to the beginning. Take your audience to the moment where things weren’t working. Flat numbers. Missed goals. Stalled progress. Instead of: “The campaign was underperforming, and our team went back to the drawing board.” Try:  "We were two weeks out from the end of the quarter. The campaign wasn’t producing results, and the team was out of ideas. That’s when I decided to take a risk...” You don’t need to explain the problem. You need to make people feel it. 3. Use real dialogue When your audience hears what was actually said, they stop listening to you and start visualizing the moment. This helps them connect emotionally with what you’re saying. Instead of: “The campaign manager said team morale was low and they were struggling to find a solution.” Try: “My campaign manager pulled me aside in the hallway and said, ‘We’ve tried everything. The team has been working overtime, and we don’t know what else to do.’” Dialogue brings listeners into the moment with you. It makes the story real. 4. Share the lesson Never assume people will infer the meaning you intended. End your story by answering: - What does this mean? - How should someone act differently now? Example: “Breaking our biggest marketing rule helped us turn this campaign around and hit our numbers. I strongly suggest we revisit our marketing guidelines. We could be leaving a ton of revenue on the table.” Without the lesson being clear, even a good story feels unfinished. These are the same techniques we teach to our clients at Duarte. Try them out during your next presentation and watch how people lean forward and tune in to your message. #ExecutivePresence #BusinessStorytelling #PresentationSkills

Your stomach drops. Slack is on fire. This isn’t just a crisis—it’s the moment that makes you. Handling high-stakes moments isn’t a bonus skill. It’s 𝘵𝘩𝘦 leadership skill. Here’s what separates those who bounce back stronger from those who don’t: 1. Own the outcome → Use active language: “We deployed a change that caused the outage,” not “The system failed.” → Show up. Be visible. → Skip the explanations initially — lead with acknowledgment → Own the full impact, not just your part → Roll up your sleeves alongside the team → Ask “How can I help?” — not just “When will it be fixed?” 2. You’re communicating even when you’re not → Send regular updates, even if there’s little new info → Set clear expectations for the next update (and meet them) → Differentiate clearly between what you know and don’t → Be transparent about severity and impact 3. Don't let a good crisis go to waste → Document lessons while the experience is fresh → Share learnings beyond your immediate team → Turn insights into system improvements → Use the crisis to upgrade your playbooks These actions build something more valuable than a crisis-free record: Unshakable trust. Teams trust the leaders who show up. Stakeholders remember the ones who stay steady under pressure. Your toughest moments are your biggest opportunities for leadership growth. What’s one crisis that changed how you lead?

You've hired the voice coach. Practiced the power pose. Bought the executive wardrobe. You look the part. You sound the part. But in executive rooms, you still feel like you are proving you belong. Here’s the real issue: You can look polished and sound prepared. But if you do not trust yourself, the room will feel it. • • • Most executive presence advice focuses on the cosmetics of leadership. → Stand taller → Lower your pitch → Use more pauses → Wear the right outfit All useful. But still incomplete. Because you cannot technique your way to true presence. • • • The real test of executive presence is what happens to you when the room pushes back. Do you go silent? Over-explain? Rush to defend yourself? Or can you stay clear, grounded, and confident? The leaders who turn heads when they speak have built that capacity. When pressure mounts, they do not perform calm. They are calm. • • • Let's see this in practice. A Sr. Director at a tech giant came to me after two promotions in five years. She was on the fast track. But now the stakes were higher than ever before. She was being challenged on strategy. Questioned on tradeoffs. Expected to influence people who were several levels above her. She would walk into the room prepared. But leave a little shaken, wondering if she'd said too much or landed it right. She had tried everything: Executive presence workshops. Voice training. Meditation apps. Even a stylist. All of that had value. But it was still operating at the surface. The deeper work was missing: building inner and strategic capacity to stay steady, clear, and influential under pressure. 𝗦𝗼 𝘄𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝗼𝗻 𝘁𝘄𝗼 𝗹𝗲𝘃𝗲𝗹𝘀. 𝗙𝗶𝗿𝘀𝘁, 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻: How to stay grounded in rooms where the stakes felt high. How to stop interpreting pushback as personal rejection. How to regulate the instinct to over-explain, defend, or soften her message. 𝗧𝗵𝗲𝗻, 𝘄𝗲 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝘀𝗸𝗶𝗹𝗹𝘀 𝗼𝗻 𝘁𝗼𝗽: How to speak with executive-level brevity. How to respond to senior leaders with clarity, not performance energy. How to influence the room without diluting her message to stay liked. • • • Within a few weeks, she started noticing the shift. She was no longer preparing just to survive senior meetings. She was preparing to influence them. And the C-suite started responding differently. They invited her into strategy conversations. They asked her to lead high-stakes client meetings. They brought her into decisions she used to be briefed on after the fact. Four months later, she was promoted to VP. • • • Because at senior levels, promotions do not come from looking polished. They come from being trusted with bigger decisions and bigger consequences. If you are ready to be respected as a strategic voice in senior rooms and positioned for your next VP or CXO role, DM me to work together.

Most people fight objections. I turn them into leverage. Here’s what I’ve learned: Objections 𝘧𝘦𝘦𝘭 like attacks. You feel the heat rise. You want to push back. But when you fight them, you lose control. I learned this the hard way on the streets of Glasgow. Where words were weapons, and reading people was survival. Now, I train professionals how to keep their cool, even when the boardroom feels like a pressure cooker. I’ve trained thousands of people in high-pressure roles. Here’s what works: 𝟭. 𝗦𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. → Don’t take it personally → See the human behind the heat. Most people aren’t trying to provoke, they’re trying to protect something. 𝟮. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀, 𝗻𝗼𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀. → Ask: “𝘞𝘩𝘢𝘵’𝘴 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘪𝘴 𝘱𝘶𝘴𝘩𝘣𝘢𝘤𝘬?” → Look for the 𝘸𝘩𝘺, not just the 𝘸𝘩𝘢𝘵 → Get curious, not defensive 𝟯. 𝗥𝗲𝗱𝗶𝗿𝗲𝗰𝘁 𝘁𝗼 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗺𝘂𝘁𝘂𝗮𝗹 𝗴𝗮𝗶𝗻. → Ask: “𝘞𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘢 𝘨𝘰𝘰𝘥 𝘰𝘶𝘵𝘤𝘰𝘮𝘦 𝘭𝘰𝘰𝘬 𝘭𝘪𝘬𝘦 𝘧𝘰𝘳 𝘣𝘰𝘵𝘩 𝘰𝘧 𝘶𝘴?” → Explore. Don’t defend. Create space for joint problem-solving. 𝟰. 𝗥𝗲-𝗴𝗿𝗼𝘂𝗻𝗱 𝗶𝗻 𝘀𝗵𝗮𝗿𝗲𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀. → When emotions spike, reach for facts. → Use criteria both sides recognise. Timing, risk, fairness, precedent. → Neutral ground restores calm. 𝗔𝗻𝗱 𝗶𝗳 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝘀𝘁𝗲𝗿 — 𝗶𝘁’𝘀 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝘂𝗻𝗱𝗲𝗿 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲. Use lines like: → “𝘏𝘦𝘭𝘱 𝘮𝘦 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘮𝘰𝘴𝘵 𝘵𝘰 𝘺𝘰𝘶 𝘩𝘦𝘳𝘦.” → “𝘓𝘦𝘵’𝘴 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘣𝘰𝘵𝘩 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘮𝘰𝘷𝘦 𝘧𝘰𝘳𝘸𝘢𝘳𝘥.” Because every time you do this, objections lose their sting. They stop being threats and start becoming tools. This works in contract disputes, boardroom deals, cross-functional stand-offs, anywhere pressure runs high. Objections become clarity. Clarity becomes leverage. And you stay in control. Objections aren’t the enemy. They’re a map if you know how to read them.

Given my role as an Organisational Psychologist, I've spent a LOT of time over the past decade thinking about #PsychologicalSafety – perhaps not surprising given the "psychological" part of being a psychologist! 🤣 In my view, one of the simplest ways for leaders to encourage open dialogue – both a signal of and a contributor to psychological safety – is to… ASK BETTER QUESTIONS. Let's take the example of a leader sharing a plan, strategy, idea, or proposed approach with the team / organisation. Instead of asking... 👉 “Any questions?” (cue awkward silence) Try something like... 💡"What could I be missing or not seeing?" 💡"What’s something you’d do differently if you were in my shoes?" 💡"Right now, what feels most unclear or uncertain?" 💡"Where could we be oversimplifying or overcomplicating things?" 💡"What other angles need to be considered?" Why does this work? Because these questions make it easier – and more comfortable – for people to speak up. They actively invite contributions, and show that, as a leader, you know you might be missing something. They show that you value others' input. In psychological safety terms: they "invite participation" and "demonstrate situational humility". Of course, how you respond to those contributions also matters – but that's a post for another day. 📑 Save or share this post if you think these questions might come in handy! 👇 And please share – what's one question you'd add to this list?

Whether you’re promoting yourself in an interview, pitching a product, or asking for a raise, here’s how to persuade the person without being manipulative: At our Science of People lab, I’ve found that the most persuasive communicators master what I call the Two C’s: 1. Clarity Confusion kills persuasion. People can’t say yes to what they don’t understand. So before anything else, get crystal clear about what you do, who you help, and why it matters. 2. Curiosity Humans are drawn to questions, not monologues. If you can make someone genuinely curious, you’ve already earned their attention. Now let’s put those into practice. Step 1: Forget the elevator pitch Instead, think in terms of value propositions, statements that clearly show what you do and spark curiosity about how you do it. For example: “Meeting planners and association executives hire me to make them look like superstars.” That’s from Don Levine Jr. Every time he says it, people respond with: “Really? How do you do that?” And that “how” is the golden question, the one that opens real conversations instead of shutting them down. Step 2: Invite dialogue Your goal isn’t to “pitch.” It’s to start a discussion. When you state your value clearly, people naturally ask follow-up questions, and that’s when your expertise shines. Compare these two: • “I’m an engineer for a software company. We specialize in cybersecurity” • “I’m an engineer trying to solve the three biggest challenges in cybersecurity today” The second version invites curiosity and sets you up as an authority. Step 3: Be ready for “how” and “why” A great value proposition always leads to deeper questions: “How do you do that?” or “Why do you do that?” That’s your chance to explain your mission. Those “how” and “why” conversations create trust and credibility faster than any sales script ever could. Step 4: Add the third C (Courage) Yes, I’m sneaking in one more C. Because clarity and curiosity alone aren’t enough. You also need courage. • Courage to sound different • Courage to be memorable It takes confidence to say something like: • “I’m a human behavior hacker” • Or Jim McConnell’s favorite: “I keep my clients off the front page, keep executives alive and out of jail, and make suppliers accountable” • Or even a wedding planner who says: “Brides hire me so they can sleep better at night.” Each of those lines makes people lean in. Step 5: Create your own Here’s a simple fill-in-the-blank template to build your value proposition: I help [target audience] in [category] by [benefit/outcome] so they can [result]. Examples: • “For store owners in retail, our micro camera system provides fail-safe, worry-free security 24/7” • “I help startup entrepreneurs in tech hire the right people so they can focus on growth.” Now, I’m curious: what’s your value proposition? Fill in the blanks and share it below. I’d love to see what you come up with.

I’ve found myself navigating meetings when a colleague or team member is emotionally overwhelmed. One person came to me like a fireball, angry and frustrated. A peer had triggered them deeply. After recognizing that I needed to shift modes, I took a breath and said, “Okay, tell me what's happening.” I realized they didn’t want a solution. I thought to myself: They must still be figuring out how to respond and needed time to process. They are trusting me to help. I need to listen. In these moments, people often don’t need solutions; they need presence. There are times when people are too flooded with feelings to answer their own questions. This can feel counterintuitive in the workplace, where our instincts are tuned to solve, fix, and move forward. But leadership isn’t just about execution; it’s also about emotional regulation and providing psychological safety. When someone approaches you visibly upset, your job isn’t to immediately analyze or correct. Instead, your role is to listen, ground the space, and ensure they feel heard. This doesn't mean abandoning accountability or ownership; quite the opposite. When people feel safe, they’re more likely to engage openly in dialogue. The challenging part is balancing reassurance without minimizing the issue, lowering standards, or compromising team expectations. There’s also a potential trap: eventually, you'll need to shift from emotional containment to clear, kind feedback. But that transition should come only after the person feels genuinely heard, not before. Timing matters. Trust matters. If someone is spinning emotionally, be the steady presence. Be the one who notices. Allow them to guide the pace. Then, after the storm passes, and only then, you can invite reflection and growth. This is how you build a high-trust, high-performance culture: one conversation, one moment of grounded leadership at a time.

Most professionals over-rely on logos (logic). Here's what's missing. You have the data. The deck is clean. The argument is airtight. And yet… the room doesn't move. Aristotle identified three pillars of persuasion. Most of us only use one. Logos – Your logic, data, and evidence. ✅ You've got this. Ethos – Your credibility and character. Are you known for follow-through? Do people trust your judgment before you open your mouth? Pathos – Emotional resonance. Does your audience feel why this matters — not just understand it? Three shifts to make this week: Before your next presentation, ask: "What does my audience fear losing?" Lead with that. Replace one slide of data with a one-sentence story from a real person affected by the outcome. Let your track record speak early. Reference a past win briefly to anchor trust before making your ask. The most persuasive leaders in the room aren't the loudest. They play with Logos, Pathos, and Ethos. And you can too. Brick by brick. 🧱

If the decision meeting is "exciting," I failed. I used to treat project reviews like courtroom dramas. Surprise evidence. Heated debates. Last-minute persuasion. It was exciting. It was also a disaster. I’ve learned that if you are hearing a key stakeholder’s major objection for the first time when everyone is already seated... You have lost control of the room. I’ve realized that "Drama" is usually just a synonym for "Lack of Preparation." So now, I aim for "Boring." Before any high-stakes review or Go/No-Go decision, I run a shadow campaign to ensure the meeting is a tool for Resolution, not Discovery. 1. I don't wait for the deck to be perfect. I take the "ugly," half-finished skeleton to key stakeholders individually. "Here is where the data points. What part of this makes you uncomfortable?" Result: We identify the landmines while they are still easy to move. 2. I make a deal with anyone who disagrees: "You don't have to agree with the recommendation right now, but you will not be surprised by it in the room." We define the gap before the meeting starts. Result: We don't waste time arguing about the facts; we focus on the trade-offs. So, why have the meeting at all? We aren't meeting to find out what people think. We know that. We're meeting to bridge the gap between known positions. We're meeting to leverage the collective brainpower to solve the final 10% of the problem. By the time we start: The shocks are gone. The emotions are managed. We focus on the solution. The meeting becomes a boring, highly efficient engine for consensus. Boring is efficient. Boring is scalable. Boring is professional. Save the drama for Netflix. Keep it out of your project reviews. – I share actionable frameworks and real-world stories for tech leaders. 👉 Follow me, Rony Rozen, to get them in your feed.