Want your content to show up in AI search answers? You'll need to focus on fresh and original material. Meltwater's latest report found clear patterns for AI citations: 🔹 72% of cited content is completely original, not reshared posts. 🔹 48% of the successful citations were published within the last three months. 🔹 Only 12% of the cited material is older than one year. You can't rely on old content if you want to stay visible. You have to keep your strategy updated. Read the full report to learn more: https://lnkd.in/eQ-J2unG
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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https://business.linkedin.com/advertise?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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Did you know 94% of B2B buyers now use AI tools during their purchasing journey? AI is rapidly changing how buyers research products. Instead of visiting ten different websites, they ask an AI assistant to curate a shortlist. Join LinkedIn experts Cassie Dell, Brooke Weller, and Inna Meklin for a livestream on how AI search is rewriting the rules of brand discovery. Here are three things you'll learn: 🔹 Actionable strategies to optimize your content for AI search 🔹 Ways to structure your LinkedIn posts and articles to increase citations 🔹 Tactical tips to build credibility with generative systems Register now and bring your questions!
Q&A with LinkedIn’s AI Search Experts
www.linkedin.com
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For the second year, LinkedIn is proud to be the official LIONS B2B Partner at the Cannes Lions International Festival of Creativity on June 22–26. We’ll be at the iconic Carlton Hotel exploring the future of B2B marketing, including: • Moving from creative that gets seen, to creative that drives outcomes. • Amplifying creativity through trusted voices and creator partnerships. • Navigating AI's role in reshaping brand discovery and trust. Don't miss the global connections, events, and live coverage from LinkedIn for Marketing. See you there! https://lnkd.in/gGUnpf_z
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Ranking in AI search is much harder without comprehensive content that demonstrates expertise. That's why we're livestreaming a conversation between LinkedIn AI search experts Cassie Dell, Brooke Weller, and Inna Meklin. They’ll share tactical advice for optimizing your content and building authority in a zero-click world. Our team will discuss how to create cite-worthy content, including how to: 🔹 Share authentic knowledge and answer customer questions 🔹 Provide detailed, actionable advice 🔹 Keep your content fresh and frequent This is your opportunity to ask our experts your most pressing questions about AI search and brand visibility on LinkedIn. Register to save your spot: https://lnkd.in/e6BVJbzS
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Want to maximize the impact of your next LinkedIn event? Our free LinkedIn Events learning path will teach you how to perfect the strategies to design and promote events, from event creation and campaign development to post-event measurement. Get started ➡️ https://lnkd.in/dPqNvSZf
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Events can be a powerful growth driver. Are you maximizing your impact? When you treat your events as a continuous journey rather than an isolated moment, you turn your webinars, conferences, and flagship events into repeatable growth drivers that build trust and grow revenue. This best practices guide will teach you how best-in-class brands... 🔹 Build anticipation early 🔹 Maximize real-time engagement 🔹 Convert interest into pipeline 🔹 Measure value over vanity Dive into the full Events on LinkedIn guide to start maximizing your event ROI ⬇️
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Hot take: You don't need more leads, you need a pipeline that works at every stage of the funnel. With search engine changes, declines in paid search conversion rates, and fatigue with traditional lead generation assets, many marketers are seriously reconsidering their channel mix and budget allocations. How's your pipeline shifting? Learn more here 👉 https://lnkd.in/d-M_r-YZ
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AI is changing how we find information. Visibility is about being cited in the answer itself, not just ranking on a list. This week's newsletter breaks down the shift: new research reveals why LinkedIn is the #2 most-cited source for LLMs, and we share 5 tactical tips to structure your B2B content to start winning in AI search. Read the full article 👇
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Live events are one of the few formats that can cut through the noise. 🤝 That's why 89% of marketers say they're crucial for growth in 2026, according to Cvent. In other words, how you use events matters more than ever. We're hosting a session on how to connect your event experiences to real business outcomes: pre-event buzz, live engagement, and post-event momentum that doesn't fizzle. Register now. ↘️
Turning Live Events Into Measurable Business Impact
www.linkedin.com
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75% of B2B marketers agree: Reaching a smaller group of high-intent buyers is more valuable than reaching a massive but irrelevant audience. And yet, broad targeting is still the default for too many campaigns. More reach isn't the goal. More revenue is. Cut the Bullspend. https://lnkd.in/gGS_ZQs8
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