Donna Serdula

Quoted and featured as a LinkedIn and personal branding expert in major publications including:

Time / Money Magazine, Business Insider, Fast Company, The Wall Street Journal (MarketWatch), Los Angeles Times, Philadelphia Business Journal, NBC, and SiriusXM.

Selected to deliver keynote presentations and workshops on personal branding, LinkedIn strategy, and career growth for audiences across the United States, including organizations such as Women in Bio, Club Managers, etc...

Featured across 150+ podcast interviews as a trusted voice on personal branding, LinkedIn strategy, and career positioning.

Led and supported local initiatives that influenced community outcomes, including efforts related to large-scale development and infrastructure decisions.

Recognized for contributions as a speaker and mentor at the KK&W Executive Leadership “Higher Level” Summit.

Chosen by Wiley to author LinkedIn Profile Optimization For Dummies and contribute as a technical editor, solidifying recognition as a leading authority in LinkedIn and personal branding.

Written by Colin St. John

Donna Serdula is the the author of LinkedIn Makeover and hosts a site bearing its name. I phoned her offices in New Jersey to — wait for it — connect. “My belief is that you shouldn’t be shy on LinkedIn. Connect, connect, and then connect some more,” Serdula tells me. “Really make your online network reflect your offline network. So many people do not connect with enough people: They have 100 connections, maybe. Then they scratch their head and wonder why… Show more

Written by Colin St. John

Donna Serdula is the the author of LinkedIn Makeover and hosts a site bearing its name. I phoned her offices in New Jersey to — wait for it — connect. “My belief is that you shouldn’t be shy on LinkedIn. Connect, connect, and then connect some more,” Serdula tells me. “Really make your online network reflect your offline network. So many people do not connect with enough people: They have 100 connections, maybe. Then they scratch their head and wonder why they’re seeing no benefit. LinkedIn is like an old-fashioned Rolodex and an empty Rolodex is useless.” Preach.

https://www.inverse.com/article/10683-how-to-navigate-the-professional-etiquette-of-linkedin-connections Show less

Produced by Sara Silverstein

Donna Serdula is the author of "LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile."

In this video, she shares a few tips that will help you show up in searches and get people to contact you.


WATCH: http://www.businessinsider.com/how-to-linkedin-profile-views-secrets-2015-1#ixzz3Pxl7yiIp

Watch out for these missteps that might undermine your presence on the professional networking site.

If you're a little too laissez-faire about LinkedIn, you might be doing your IT career as much harm as good. And if you're an active, regular visitor to LinkedIn? You still might be doing more harm than good.

But I followed all of the conventional advice, you say. I even uploaded a snazzy headshot. That's all fine and dandy, but there are some less visible ways in which you may be… Show more

Watch out for these missteps that might undermine your presence on the professional networking site.

If you're a little too laissez-faire about LinkedIn, you might be doing your IT career as much harm as good. And if you're an active, regular visitor to LinkedIn? You still might be doing more harm than good.

But I followed all of the conventional advice, you say. I even uploaded a snazzy headshot. That's all fine and dandy, but there are some less visible ways in which you may be missing the mark -- or worse. Let's get right to it: Stop doing these things on LinkedIn.

1. Stop thinking of LinkedIn as a job-search tool.
If you view LinkedIn as a job-search site, you're missing the point, according to Donna Serdula of Linked Makeover. Too many people only visit the site when they need something -- like a job.

"They don't bother doing anything with it until they've been handed the cardboard box," Serdula said in an interview. "[Don't] look at it as something you get involved in when you need a job -- you should always be there."

Read more ---> http://www.informationweek.com/software/social/stop-doing-this-on-linkedin-now/d/d-id/1316172 Show less

Written by: RITA FRIEDMAN, CERTIFIED CAREER COACH, PHILLYCAREERCOACH.COM

If you're sick of hearing that networking is the best way to find a new job, it might be because you aren't doing it right. Here, a couple of experts weigh in on some dos and don'ts for building an effective network of contacts.

Don't expect it to happen overnight. Philadelphia-based LinkedIn expert Donna Serdula says, "Dig your well before you're thirsty. You always need to be connecting." If you wait until… Show more

Written by: RITA FRIEDMAN, CERTIFIED CAREER COACH, PHILLYCAREERCOACH.COM

If you're sick of hearing that networking is the best way to find a new job, it might be because you aren't doing it right. Here, a couple of experts weigh in on some dos and don'ts for building an effective network of contacts.

Don't expect it to happen overnight. Philadelphia-based LinkedIn expert Donna Serdula says, "Dig your well before you're thirsty. You always need to be connecting." If you wait until you need a favor, it's probably going to be obvious - and a big turn off - to the people you're trying to get to know.

Do create two-way relationships. Networking is a long game, and the real key to building a meaningful network of contacts lies in having authentic interactions. Serdula says, "There's no real secret to networking - it's about helping people, inspiring people, and educating people. Then when you finally need help, people will be there for you because you've always been there for them."

Read more at http://www.philly.com/philly/jobs/Are_you_networking_the_right_way.html#BP9VopzgpBkUoOmA.99 Show less

Quoted in the article, "LinkedIn profiles for the out of work: A guide to keeping profiles honest without sounding desperate" written by Jonnelle Marte.

READ IT:
http://www.marketwatch.com/story/linkedin-profiles-for-the-out-of-work-2013-06-07

There are no good euphemisms for unemployment. Job seekers often suggest they are “in transition” or “looking for the next great opportunity,” but experts say such phrases don’t really sugarcoat things.

It might also help to list… Show more

Quoted in the article, "LinkedIn profiles for the out of work: A guide to keeping profiles honest without sounding desperate" written by Jonnelle Marte.

READ IT:
http://www.marketwatch.com/story/linkedin-profiles-for-the-out-of-work-2013-06-07

There are no good euphemisms for unemployment. Job seekers often suggest they are “in transition” or “looking for the next great opportunity,” but experts say such phrases don’t really sugarcoat things.

It might also help to list some previous clients or projects you’ve worked on to give recruiters an idea of the scale of the work you’ve accomplished, he says. “You need to stand out from the pack,” says Donna Serdula, author of “LinkedIn Makeover,” a book that offers tips on how people can optimize their profiles.

Those overwhelmed by the idea of crafting their profiles in a way that maximizes their chances of catching a recruiters’ attention can turn to professional help from people like Serdula, who will create a person’s profile for a fee ranging from $300 to $1,000. (The more expensive package includes LinkedIn group connections and mentoring support, among other services.) Show less

Featured in article written by Kevin Casey, entitled, "LinkedIn Profile Changes: What You Should Know."

READ IT:
http://www.informationweek.com/global-cio/careers/linkedin-profile-changes-what-you-should/240006005

LinkedIn has begun rolling out a refresh of its profile page, the online face of more than 175 million professionals. Among the most noticeable changes: Your actual face is more important than ever.

The updated profile includes a larger, more prominent… Show more

Featured in article written by Kevin Casey, entitled, "LinkedIn Profile Changes: What You Should Know."

READ IT:
http://www.informationweek.com/global-cio/careers/linkedin-profile-changes-what-you-should/240006005

LinkedIn has begun rolling out a refresh of its profile page, the online face of more than 175 million professionals. Among the most noticeable changes: Your actual face is more important than ever.

The updated profile includes a larger, more prominent picture, which LinkedIn-Makeover.com's Donna Serdula listed as the most obvious impact to the page. As a result, that crop-and-chop job you did on a recent family photo isn't going to hack it anymore.

"LinkedIn is really putting that out at the forefront. It's putting the emphasis on the way the person looks," Serdula said in an interview. "It's no longer going to be enough to scan a photograph that was taken at a wedding. If you want to stand out from the crowd, you're going to have to go to a professional photographer and get a headshot."

Photography's not the only skill needed to optimize the new LinkedIn profile; you'll want to hone your writing chops, too, because the Summary content now stands under a brighter spotlight. "At one time, a person could copy-and-paste their resume and feel like they did a good job," Serdula said. "That's not true anymore."


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Quoted in article, "LinkedIn confirms profile redesign, says more changes to come" by Salvador Rodriguez.

READ IT:
http://articles.latimes.com/2012/aug/20/business/la-fi-tn-linkedin-confirms-profile-change-20120820

The changes, first spotted by Donna Serdula of LinkedIn-MakeOver.com, give LinkedIn profile pages a notable shake-up for the first time in a long time.

The new design gives profiles a simpler design while emphasizing some key parts. Notably, the profile… Show more

Quoted in article, "LinkedIn confirms profile redesign, says more changes to come" by Salvador Rodriguez.

READ IT:
http://articles.latimes.com/2012/aug/20/business/la-fi-tn-linkedin-confirms-profile-change-20120820

The changes, first spotted by Donna Serdula of LinkedIn-MakeOver.com, give LinkedIn profile pages a notable shake-up for the first time in a long time.

The new design gives profiles a simpler design while emphasizing some key parts. Notably, the profile picture and user name has gotten larger, and users' summaries have been moved higher up.
Show less

Quoted in article, "LinkedIn revamps profile pages with design change" by Salvador Rodriguez.

The Los Angeles Times was tipped to the changes by Donna Serdula of LinkedIn-MakeOver.com, who professionally manages people's LinkedIn profiles.

READ IT:
http://articles.latimes.com/2012/aug/20/business/la-fi-tn-linkedin-revamped-profile-pages-20120820

"It is being rolled out slowly," she said in an email. "Only a couple of my clients have access to this new look."

The… Show more

Quoted in article, "LinkedIn revamps profile pages with design change" by Salvador Rodriguez.

The Los Angeles Times was tipped to the changes by Donna Serdula of LinkedIn-MakeOver.com, who professionally manages people's LinkedIn profiles.

READ IT:
http://articles.latimes.com/2012/aug/20/business/la-fi-tn-linkedin-revamped-profile-pages-20120820

"It is being rolled out slowly," she said in an email. "Only a couple of my clients have access to this new look."

The new look comes about a month after the professional social network updated its front page. Since then, other parts of the site have also been updated but the general build of user profiles had remained the same."

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Featured on NBC's Consumer Watch segment:

http://youtu.be/GNOVvObf7Vg

Tracy Davidson and the ConsumerWatch team are helping people find jobs by featuring several local job openings on their newscasts and providing 30-minute webinars on NBC10.com each evening to help viewers hone their job-hunting skills.

WATCH IT:
http://youtu.be/Z69sqcn4cQQ

Recurring guest, their LinkedIn Expert, on The Focus Group Radio Show on Sirius XM Satellite Radio.

http://youtu.be/X4Bjmcb7OOE

Quoted in The Delaware News Journal Article by Aaron Nathans, "'It's where people find jobs' Proponents say LinkedIn can be invaluable for your career"

READ IT:
http://www.delawareonline.com/article/20101115/BUSINESS/11150311?nclick_check=1

Local business people say LinkedIn is more than a way to find a job. It’s a database of professionals, which also helps businesses cultivate working relationships, said Donna Serdula, a social media consultant and Web designer near Newtown… Show more

Quoted in The Delaware News Journal Article by Aaron Nathans, "'It's where people find jobs' Proponents say LinkedIn can be invaluable for your career"

READ IT:
http://www.delawareonline.com/article/20101115/BUSINESS/11150311?nclick_check=1

Local business people say LinkedIn is more than a way to find a job. It’s a database of professionals, which also helps businesses cultivate working relationships, said Donna Serdula, a social media consultant and Web designer near Newtown, Pa.

LinkedIn makes visible relationships that were once invisible, Serdula said.

“It’s no longer who you know, but it’s who they know, and how you can access and leverage and use those types of relationships,” she said.

It’s okay, she said, to ask your connections to introduce you to their own connections, either over LinkedIn or by phone. Especially when it comes to helping someone who’s out of work.

“It’s good for business, and the karma comes back to you as well,” she said. Show less

The Philadelphia Business Journal is a weekly business-oriented newspaper published in Philadelphia, Pennsylvania. It is published by the American City Business Journals.

The Philadelphia Business Journal profiles a young entrepreneur who has experienced success in their industry. I was chosen for the work I was doing with area businesses, getting them up and running on Social Media.

Read the article -> http://www.bizjournals.com/philadelphia/stories/2010/07/12/smallb1.html