Danay Escanaverino

⚡ Is SSDI the New ACA? Markets evolve, but patterns repeat. A decade ago, ACA reshaped the lead world — new compliance rules, explosive demand, and a gold rush of publishers who learned to adapt or vanish. Now the same energy is pulsing through SSDI. Intent-based data. Compliance frameworks. Real-time tracking. Suddenly, the quiet niche is becoming the next frontier. The question isn’t if SSDI will mirror ACA — it’s who will recognize the shift early enough to lead it. Because in every transition, there are only two kinds of players: those who wait for the market to settle… and those who build it. SSDI isn’t just another campaign. It’s a test of precision, compliance, and persistence — the same values that once defined the rise of ACA. History doesn’t repeat itself — but in our industry, it sure loves to rhyme. #SSDI #ACA #LeadGeneration #HealthInsurance #PerformanceMarketing #Compliance #CallCenters #MarketingStrategy #DigitalTransformation #publishers

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Great article by Mark Stenberg around the impact of AI Overviews on Publisher's Affiliate businesses and how creators are positioning themselves to leverage this shift. “Creators are the modern publishers,” said David A. Yovanno, CEO of Impact.com. “They’ve become performance marketers, just with different distribution channels.” https://lnkd.in/eWGxi6xv

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Excellent article by Sara Guaglione for Digiday on how publishers have adapted to Google’s AI Overviews in the past year. The piece highlights three major shifts: 1. Pulling back from long-tail bets. 2. Publishers have decreased their investments in long-tail queries, because many informational searches are now fully answered in the AI box. Even when rankings hold, click-through rates drop. 3. Doubling down on exclusives. 4. Outlets are prioritizing content that AI can’t easily summarize—original reporting, proprietary data, and unique analysis. 5. Rewriting for clarity and structure. 6. Editorial teams are adapting formatting so their content surfaces more cleanly in AI Overviews. As one director put it: “We’re optimizing our content to be cited in AI Overviews now.” What stands out is the decoupling. SEO metrics like rankings, impressions, and visibility remain relatively steady. But traffic doesn’t follow. As one exec told Digiday: “What we’ve seen is a drop in the click-through rate.” That’s led publishers to rethink how they measure success. Instead of traffic alone, many now track whether their content is cited inside AI results at all. “We are trying to track that, but it’s still difficult to do well,” one publisher explained. The first year of AI Overviews didn’t kill SEO. But it did change what a win looks like. Being the source that AI pulls from now matters as much as ranking on page one once did. --- Want growth hacks like this that can catapult your business forward? Sign up to my weekly growth hacks newsletter for easy to implement hacks every Sunday: https://lnkd.in/eGMgpwUA

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Big brands vs. emerging operators, who has the edge in affiliate partnerships? In my latest chat with Gali Hartuv, CEO of WarriorLab, we dug into the mindset and structural differences that shape how each approaches partnerships. 🔹Larger brands often bring defined processes, clear segmentation, and dedicated teams. But agility? That’s where they can stumble. 🔹Smaller and emerging operators, meanwhile, tend to be faster, more flexible, and often more personal in their approach, but may lack the scale and resources of their bigger counterparts. So which model sets you up for long-term success? We unpacked this (and a whole lot more) on the latest 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 episode. Tune in here for the full conversation in the comments ⬇️

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Just published a new thought leadership piece examining the evolving programmatic landscape: "The Open Internet Battleground: 3 Ways Publishers Compete in 2025" The latest Jounce Media report reveals some powerful insights about where our industry is heading: -Direct buyer relationships have become the most valuable asset in ad tech, delivering up to 12x higher CPMs than traditional programmatic -Transparency is becoming a competitive advantage as sophisticated buyers seek trusted inventory sources -Publishers focused solely on maximizing bid requests are increasingly competing in a commoditized marketplace The data is clear: "The future success or failure of every ad tech company and publisher rests on its ability to control demand." This isn't just another industry report, it's a strategic roadmap for publishers navigating the complexities of programmatic in 2025. Quality, transparency and performance are the foundations of sustainable monetization. Read the full breakdown here: https://lnkd.in/eHns_YgR #AdTech #Programmatic #PublisherStrategy #MediaMonetization

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We’re excited to announce our adoption of the IAB Diligence Platform, powered by SafeGuard Privacy, in the U.S. 🔐 This partnership reinforces Seedtag's commitment to privacy-first operations, setting a standard for responsible data protection within the ad tech industry. Our clients will benefit from streamlined compliance onboarding and faster turnaround times. 💬"By integrating the IAB Diligence Platform into our operations, we are proactively safeguarding consumer data while maintaining the highest standards of privacy diligence," says Brian Danzis, CRO at Seedtag. Full details: https://lnkd.in/dXJnUSPf #SafeGuardPrivacy #PrivacyFirst #IABDiligencePlatform #AdTech

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Focus on Local? Joy Hawkins published a checklist for optimizing your Google Business Profile Covers categories, predefined vs custom services, gbp landing page, social profiles, identity attributes, opening date, reviews, business hours, and more. https://lnkd.in/e3ghXnmm #google #local #seo

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Excited to announce our direct integration and partnership with Stack Adapt DSP to make Infolinks Curated Propriety Placement inventory accessible to StackAdapt advertisers. “Partnering with Infolinks gives our advertisers a unique edge,” said Gregory Joseph, VP of Inventory Development at StackAdapt. “We’re able to offer not only their premium proprietary placements but most importantly true curation at its core without any added fees being absorbed by our advertisers.” Read our press release: https://lnkd.in/euKEWUSC

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Highlights of 6 Core Concepts in Business Cases for AI Agents via Auxis and connect with Raul Vega CEO - view the 100-second Video News Story below  plus both Video+Audio News Article Insights Story and available on ChannelPartner.TV the largest video AI news network with more than 2,855+ videos. + Channel AI News Get Channel Manager AI Agent Assistant is an agentic-AI chatbot assistant developed from decades of channel partner development and implementation coupled with years of AI-development. Explore this and more at  https://lnkd.in/gs2AU7Dv Pain Point - Before you hire a new or replace a channel manager, expand or change territories or adjust, change processes and procedures, compensation plan, or re-arrange channel manager - partner assignments, consider this option to accelerate partner sales efforts, manage channel managers more effectively and considerably lower channel management costs. "ChannelManagerAI is absolutely critical solution for CEO/CRO/CCO's to rethink and redo their channel manager strategy with AI." David Converse��VP Coro “ChannelManagerAI helps us grow and cope with the constant territory expansions, contractions, re-arrangements and grow without stair-step staff hiring, slow ramping and deal with all the turnovers as this is a viable virtual channel manager available 7x24 especially weekends when partners do their real work." J.B. CCO As one channel manager said, “this is a great co-pilot, a super power tool that helps me manage partners faster, easier with less hassle 7×24, uplifting low performers and leveling the call load as well as helps keep me up-to-date with all the internal changes as well.” F.B. + DM your news/PR to get produced into a video news story in the largest Linkedin Group for CxO CCO’s MSP/MSSP/MSPAI channel partners with 22.7K https://lnkd.in/dCmsYdH  members and for those with videos you can sponsor them for posting in this group, details can be found here: https://lnkd.in/gcfWkANC #AI #CCO #CRO #CEO

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