Leo Pedraza

re:Invent isn't called that for nothing! 🚀 What happens here sets the pace of innovation for the entire tech industry. That's why having so many customers and partners from Latin America here matters so much: beyond following the latest launches, we're collaborating to ensure these innovations are built to understand and address the real needs of our region. Yesterday's major announcements from our CEO Matt Garman were just the beginning. Throughout this week, we'll see more launches that will equip LATAM to fully embrace this new era of Agentic AI, where systems move beyond simply responding to actually reasoning, planning, and taking action. And what's encouraging is seeing this play out in real time. My conversations here in Las Vegas are already centered on AWS's latest innovations, showing how Latin American leaders are eager to adopt, scale and turn them into real economic and social impact across our region. Follow all the re:Invent updates here: https://lnkd.in/dbtF4EYP #AWSLATAM #AWS #Cloud #GenAI #IA #AgenticAI #AIAgents

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Turning PR data into impact is still a challenge. Many comms leaders struggle to align metrics with revenue, extract actionable insights, and prove the value of their work. According to our 2025 Comms Report, the challenge isn’t getting easier. With analytics and reporting now a top priority, how can PR teams bridge the gap between data and measurable success? Click the link to find out how 👉 https://brnw.ch/21wRJYb #Comms #PR #CisionOne #MediaMonitoring #DataDrivienPR

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Trust is the foundation of B2B marketing success and according to LinkedIn’s latest B2B Marketing Benchmark report, 94% of marketers agree it’s critical to earning buyer confidence. So how are today’s B2B leaders building that trust? The report, based on insights from 1,500 B2B marketing professionals, highlights video content as the top-performing format for establishing trust and creating stronger connections with target audiences. Explore what’s working in B2B marketing right now and how you can apply it to your strategy ➡️ https://bit.ly/44PEbel #B2BMarketing #ContentStrategy #MarketingLeadership #VideoMarketing #MarketingInsights

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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New episode of The Coursera Podcast is live! We sat down with Valerie Singer, General Manager of AWS Global Education, to talk about how organizations are navigating technology transformation and workforce development in the age of AI. 👉🏼 Tune in to the episode: https://lnkd.in/dXx5Z8UX Drawing on insights from From Cloud to AI: How Tech Leaders Are Investing in Skills Development to Drive Transformation, a new global survey from Coursera and Amazon Web Services (AWS), Valerie shares why cloud and cybersecurity remain foundational to AI transformation, how hands-on learning is shaping the next generation of tech talent, and why AI literacy matters for everyone—not just technical roles. She also highlights how AWS is partnering globally to close skills gaps and expand opportunity, from professional certificates with Coursera to programs serving underserved communities. Whether you’re a business leader, educator, or lifelong learner, this episode offers practical lessons on how to build resilient teams and unlock opportunity through skills. We also cover: ⚡ Why cloud infrastructure is the bedrock for AI at scale 🔧 How hands-on learning and customization are reshaping training 🌱 AWS initiatives to bridge skills gaps in underserved communities 🧩 Why AI literacy matters across both technical and non-technical roles ✨ Lessons from workforce development models driving equity and access 👉🏼 Tune in to the episode: https://lnkd.in/dXx5Z8UX +++ Explore AWS Professional Certificates and Specializations on Coursera, from Generative AI Applications to Cloud Solutions Architecture, and start building the skills to power innovation and productivity at scale.

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High standards aren’t about pressure. They’re about showing people how to do better, together. For Gap’s Global Chief Marketing Officer Fabiola Torres, leadership is rooted in creativity, collaboration, and care. She believes marketers should talk less about buzzwords and more about creativity, the spark that makes people say, “I’m crazy about what this brand is doing.” That same belief shapes how she leads, building a culture of transparency and trust so people can lean on one another and grow together. Her story is part of The Female Quotient’s Marketing Edit, Powered by Rokt, where six CMOs share the bold moves, pivots, and risks that shaped their careers.

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Marketing has evolved from automating tasks to enhancing every decision with intelligence. In a recent article on MarketingDirecto.com, I explored the impact of AI on reshaping the strategies and actions of marketing teams. At Adsmurai, we witness firsthand the empowerment of talent through AI, emphasizing augmentation over substitution. Discover more insights here: https://lnkd.in/dEiMtAFB #Marketing #AI #DigitalTransformation

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A final wrap-up on Mobile World Congress (MWC). 📣 100,000 delegates, including leaders across industries, policymakers, founders and tech innovators this was an #MWC25 to remember! During the show, I had the pleasure to chat with Javier Piedrahita from MarketingDirecto.com about some of the top methods brands can use to revolutionize the ways they interact with their customers. Here are some of the main takeaways from our discussion: 🤳 Rich Communications Services (RCS) not only provides consumers with a richer multimedia experience than SMS but it also makes the perceived risk of scams a thing of the past with features like branded messaging and verified sender IDs. Traditional text messages feel so last century while RCS offers a richer and more trusted experience without losing the ubiquity of SMS. 🗣️ Voice AI remains essential in customer engagement. If you miss a flight or your car breaks down, you need to communicate quickly. In these cases, voice still continues to play a key role. With solutions like Conversation Relay, we can optimize the handoff between virtual assistants and human agents, ensuring a seamless information flow and enhanced customer experiences. This year’s MWC showed that the future of communication lies in smarter assistants, more secure messaging and more effective conversations between humans and machines. It was great to speak with 'Marketing Directo' about the ways in which Twilio helps to lead this exciting evolution. Check out the full interview here: https://lnkd.in/eUSMkjkK #Twilio #MWC25 #DigitalTransformation #ArtificialIntelligence #RCS #VoiceAI

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📊 Measuring what matters in B2B marketing has never been more critical. Learn how Zapier’s Director of Performance Marketing simplifies complex attribution models, triangulates data, and focuses on metrics that drive true impact. Discover the key strategies redefining modern marketing measurement and see how Zapier’s LinkedIn integrations can help streamline your efforts. 👉 Read the full blog: https://lnkd.in/dQ3FUsQ2

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#UnitiWholesale is expanding its West Coast footprint with a new presence at MDC San Diego, strengthening the digital link between the U.S. and Mexico. By extending our ICON Network through MDC’s Actively Neutral Platform™, we’re delivering faster, more resilient cross-border connectivity and greater customer choice across critical international routes. Read our full press release to learn more about this expansion: https://okt.to/a7Y6t4 #YourTrustedInfrastructurePartner #ICON MDC Data Centers

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