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Derek McCoy Sr reposted thisDerek McCoy Sr reposted thisI know we’re supposed to be pRoFesSioNaL on LinkedIn, but hear me out. I think this story can teach us something about what really matters in life. This is my husband Carlos. The one in the middle. I need to brag on him a bit. (He’s going to hate it) If I ever met a man who embodied the phrase “never stop growing” it’s him. He has a lot of titles. Dr., M.D., all the acronyms for his various board certifications, Papi to our girls, and most recently, Lt. Commander. By all accounts, he’s had a fabulous career in medicine. I met him while living in Venezuela a few months after he graduated med school. He’s had twists and turns and setbacks across 3 countries, but 20 years on, and he’s one of the most well liked and respected Infectious Diseases specialists you’ll find anywhere. Everyone loves Dr. Hartmann But he’s always had a mind for politics and history. He loves learning about how nations are formed and changed over time. The cycle of the world order. And years ago, he wondered what it would be like to be part of the U.S. military. I shot him down. Over and over. I told him about all of the beurocracy he would undoubtedly despise, the red tape, the general chaos that sometimes comes with it. I saw it with my brother, a Major who flew F-15s. He is a very practical and pragmatic man. I have rarely seen him do something that is anything but (besides marrying me.) But one day he came to me and said “I thought about it. When I’m 80 and looking back, will I regret trying or regret not trying?” I think you know the answer. Here’s a photo of him representing the Navy at Sail 250 which kicked off yesterday in New Orleans. He’s the one in the middle. It brings tears to my eyes. Yes, there is all the red tape and beaurocracy and confusion I warned him about. And who knows if it will be what he expected. But at least we know that when, God willing, we are old and grayer than we are now, we can regret the things we tried and not the things left undone. That would indeed be a life well lived. ~~~ Photos via Nola.com (full article: https://lnkd.in/dGrCJnTW)
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Derek McCoy Sr reposted thisDerek McCoy Sr reposted thisThe idea that "success is made up of small steps efforts repeated day in day out" emphasises the importance of consistent, incremental progress. It suggests that achieving long-term success involves focusing on daily actions and habits rather than waiting for one big effort to create an overnight transformation. Small Efforts: Success doesn't usually require monumental actions. Instead, it's built through a series of small, focused actions and habits. Repetition: These small efforts need to be repeated consistently over time. This is where perseverance and dedication come into play. Incremental Progress: Each small effort contributes to incremental progress, which, when repeated regularly, can lead to significant results over the long term. Building Momentum: Consistently working towards a goal, even in small increments, can build momentum and create a positive feedback loop. Consistency: Maintaining a consistent effort is crucial. It allows for the accumulation of progress and the development of habits that support success. #success #smallsteps #consistency #repetition #focus
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Derek McCoy Sr reposted thisDerek McCoy Sr reposted thisOn May 3rd, we were proud to host the first ECAC Women's Flag Football Championship at the Atlantic Health Jets Training Center. The two-day event brought together the league's top programs and put the growth and competitive standard of women's collegiate flag football on full display. The weekend culminated with Marymount being crowned the inaugural champion and lifting "The Betty," a trophy that honors legacy, leadership, and community impact. With support from Johnson & Johnson and the Betty Wold Johnson Foundation, and fans following along both on site and via livestream, the championship marked a meaningful close to the league's inaugural season and an important step toward the future of the sport.
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Derek McCoy Sr shared thisAwesomeDerek McCoy Sr shared thisHistory used to be a reliable guide for the future… but not anymore. At Google Marketing Live today, it was clear that in this moment of rapid technological advancement, businesses have to look closely at the rate of change to see what’s coming. The current velocity is simply mind-blowing. Google has made a decade’s worth of innovation in the last year alone and it’s coming to businesses right away. Yesterday at #I/O, we announced Gemini Omni. Today, we showed how Gemini Omni fundamentally changes the game for advertising, with Gemini Omni Flash coming to Google Ads this summer. We are now firmly in our agentic Gemini era, moving from "chat to act" with active partners that plan, execute, and optimize complex workflows. The transformation across our core platforms is delivering unprecedented opportunities to market more, optimize more, and drive real growth. * Google Search is truly AI Search. * YouTube is turning into a true conversational engine for discovery and purchase decisions. * We’re reinventing ads across all platforms and delivering more conversions. * And, with innovations like the Universal Commerce Protocol, we’re redefining the consumer journey from discovery to checkout We are able to move faster than anyone else because we own the full AI stack—from the chips and world-class research to the models and the ad platforms. To ensure we stay at the frontier, we are making the most ambitious capital investment in our history. We are quite literally investing in our customers’ success. A huge thank you to our incredible customers and partners for your continued trust. Thank you, Maroon 5, for closing the day with us! And thank you to our phenomenal teams who put so much passion into making GML possible! Vidhya Srinivasan Selin Song Sean Downey Josh Woodward Nick Fox Marie Gulin-Merle Nicky (Crane) Rettke and many more. #GML2026
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Derek McCoy Sr reposted thisDerek McCoy Sr reposted thisAnother order of our PA594 air driven, air actuated high pressure hydraulic pumps off to Texas. Our customer is excited to get this next group out into the field. The positive feedback we have received about performance has been amazing. Give us a call today to experience the PowerX difference. 414-988-6202. #highpressurehydraulics #powerxinternational
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Derek McCoy Sr reposted thisDerek McCoy Sr reposted thisGoogle just announced the biggest Search update in more than 25 years. And honestly? I think most marketers still don’t fully realize what this changes. Search is no longer just: keywords → rankings → clicks Google is rebuilding Search around AI. At Google I/O, they announced: 1. A new AI-powered Search box that dynamically expands so users can describe what they actually need. 2. Multimodal search support across text, images, files, videos, and even Chrome tabs. 3. Persistent context where users can continue conversations from AI Overviews into AI Mode. 4. Gemini 3.5 Flash is now the default model powering AI Mode globally. 5. Search Agents that can monitor the web, synthesize updates, and take actions for users. 6. Agentic coding capabilities that can generate custom UI, dashboards, simulations, and mini apps directly inside Search. The important shift here is bigger than “AI search.” Google is moving from: search engine to: AI operating layer. And that changes how content gets discovered too. The old playbook was: - rank pages - optimize keywords - drive clicks The new playbook becomes: - structure information clearly - optimize for AI retrieval - build multimodal content - create conversational discovery paths - become easy for AI systems to understand SEO isn’t disappearing. But search behavior is being rebuilt around: context, conversations, and AI-generated experiences. Curious how this changes traffic patterns, user journeys, and discovery over the next 12 months. What part of the Google I/O Search update stood out most to you?
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Derek McCoy Sr reposted thisDerek McCoy Sr reposted thisFor business owners aiming for scalability and saleability, two key areas require focus: profit and income diversification. Profitability is paramount. Many entrepreneurs, particularly women, tend to prioritize reinvesting in the business and paying themselves last. However, potential buyers look for profitable ventures, as revenue alone doesn't guarantee a return. Demonstrating consistent profit is not selfish; it's a strategic business move. Secondly, consider the nature of your income. Aim for 'RED' income: Recurring, Expected, and Diversified. A business reliant on a single large client is riskier and harder to sell than one with multiple, smaller clients. Diversified, predictable revenue streams offer security and reduce buyer concerns, making your business a more attractive acquisition. Strategic planning should always incorporate these principles to build a business that is not only successful but also valuable. #BusinessStrategy #Entrepreneurship #Profitability #Scalability #FinancialLiteracy #BusinessGrowth
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Derek McCoy Sr reposted thisDerek McCoy Sr reposted thisWe’re hiring! The New York Jets are searching for enthusiastic, motivated sales candidates to join our annual Flight Academy program! This program is for anyone who wants to launch their career in sports and will help sell Season Tickets, Groups and Suites at MetLife Stadium for New York Jets home games. Come join a highly effective and energetic team and begin selling one of the most exciting properties in the sports and entertainment world. To apply, please click on the link below. https://lnkd.in/gHn65MwU
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Derek McCoy Sr reposted thisDerek McCoy Sr reposted thisVulnerability, often mistaken as a sign of weakness, is actually a powerful source of strength, fostering self-awareness, deeper relationships, and personal growth. It allows individuals to connect authentically, embrace authenticity, and cultivate resilience by facing their fears and learning from their experiences. Here's how vulnerability can be a strength: 1. Enhanced Self-Awareness: Vulnerability encourages introspection, allowing individuals to recognise their emotions, strengths, and weaknesses. By acknowledging vulnerabilities, individuals can better understand their triggers and develop healthier coping mechanisms. This increased self-awareness helps in personal growth and decision-making. 2. Stronger Relationships: Authentic vulnerability fosters deeper connections with others by inviting trust and empathy. Sharing vulnerabilities creates a safe space for others to reciprocate, strengthening bonds and fostering mutual understanding. This can lead to more meaningful and fulfilling relationships. 3. Increased Resilience: Vulnerability helps individuals confront their fears and challenges, building resilience in the face of adversity. By practicing vulnerability, individuals learn to navigate difficult situations, overcome obstacles, and emerge stronger. This process can lead to increased self-esteem and a greater sense of self-worth. 4. Authentic Living: Embracing vulnerability allows individuals to live more authentically by being true to themselves. This can lead to a greater sense of purpose and meaning in life. By embracing their true selves, individuals can connect more deeply with their values and passions. 5. Enhanced Emotional Intelligence: Vulnerability helps individuals understand and manage their emotions. By recognising and expressing their feelings, individuals can develop greater empathy and understanding for themselves and others. This can lead to more harmonious and fulfilling interactions. In essence, vulnerability is not about weakness; it's about the courage to be real, to embrace imperfection, and to use our strengths to navigate life's challenges. By embracing vulnerability, individuals can build stronger relationships, enhance their self-awareness, and cultivate a more resilient and fulfilling life. #vulnerability #selfawareness #challenges #empathy #trust
Derek McCoy Sr replied to a comment
1w
Tansu OZCELEBI That's a perfect way of explaining "How John Deere " continues to stay at the top.
Setting the standard through innovation and analysis is a tremendous advantage Summit Hydraulics PowerX International John Deere
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Derek McCoy Sr liked thisDerek McCoy Sr liked thisI know we’re supposed to be pRoFesSioNaL on LinkedIn, but hear me out. I think this story can teach us something about what really matters in life. This is my husband Carlos. The one in the middle. I need to brag on him a bit. (He’s going to hate it) If I ever met a man who embodied the phrase “never stop growing” it’s him. He has a lot of titles. Dr., M.D., all the acronyms for his various board certifications, Papi to our girls, and most recently, Lt. Commander. By all accounts, he’s had a fabulous career in medicine. I met him while living in Venezuela a few months after he graduated med school. He’s had twists and turns and setbacks across 3 countries, but 20 years on, and he’s one of the most well liked and respected Infectious Diseases specialists you’ll find anywhere. Everyone loves Dr. Hartmann But he’s always had a mind for politics and history. He loves learning about how nations are formed and changed over time. The cycle of the world order. And years ago, he wondered what it would be like to be part of the U.S. military. I shot him down. Over and over. I told him about all of the beurocracy he would undoubtedly despise, the red tape, the general chaos that sometimes comes with it. I saw it with my brother, a Major who flew F-15s. He is a very practical and pragmatic man. I have rarely seen him do something that is anything but (besides marrying me.) But one day he came to me and said “I thought about it. When I’m 80 and looking back, will I regret trying or regret not trying?” I think you know the answer. Here’s a photo of him representing the Navy at Sail 250 which kicked off yesterday in New Orleans. He’s the one in the middle. It brings tears to my eyes. Yes, there is all the red tape and beaurocracy and confusion I warned him about. And who knows if it will be what he expected. But at least we know that when, God willing, we are old and grayer than we are now, we can regret the things we tried and not the things left undone. That would indeed be a life well lived. ~~~ Photos via Nola.com (full article: https://lnkd.in/dGrCJnTW)
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Derek McCoy Sr liked thisDerek McCoy Sr liked thisToday, we pause to remember those who served and sacrificed. In observance of Memorial Day, our offices will be closed Monday, May 25, and will reopen Tuesday, May 26. Wishing everyone a safe and meaningful holiday.
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Derek McCoy Sr liked thisGoogle Marketing Live 2026 reinforced something most of us in paid media already know, this space is changing fast. A few of the bigger takeaways for me: AI is getting put into everything. Campaign creation, optimization, creative support, reporting, none of that is surprising at this point. The bigger question is how we use it strategically instead of just handing over the keys and hoping for the best. Keyword strategy alone isn’t enough anymore. Search behavior is shifting, and if you’re still thinking about paid search in a very traditional way, you’re probably already behind. Intent, audience signals, creative, landing page experience, it all matters. Creative speed is getting faster. Platforms are making it easier than ever to spin up assets quickly. That’s great, but speed without solid messaging and testing strategy doesn’t move the needle. Measurement keeps getting messier. Between automation, modeled attribution, privacy changes, and platform reporting differences, strong tracking foundations matter more than ever. Search, YouTube, Demand Gen, Shopping, the lines keep blurring, which means strategy has to get more connected too. Biggest takeaway? The agencies that will stand out aren’t the ones blindly following every platform recommendation. They’ll be the ones that understand the tools, adapt quickly, and still keep strategy at the center of what they do, like we do here at Mosaic Media Agency. Some exciting things ahead! #GoogleMarketingLive #PaidMedia #GoogleAds #PPC #DigitalMarketing #PerformanceMarketingDerek McCoy Sr liked thisMissed Google Marketing Live 2026? We’ve packed all the major announcements into a quick 15-minute recap! 🚀 The biggest takeaway from this year's keynote is simple: 𝗧𝗵𝗲 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲. Here’s a look at how we’re helping you win in this new landscape: ✨ 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗶𝗻𝗴 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀: In the AI era, the best ads must be answers. We’re introducing 𝗻𝗲𝘄 𝗮𝗱 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 in AI Mode and 𝗔𝗜 𝗕𝗿𝗶𝗲𝗳, giving you the control to share insights and create campaign guidelines in conversational language. (Did you know advertisers who adopt AI or PMax see 15% more conversions at a similar ROAS?) 🛒 𝗔𝗱𝘃𝗮𝗻𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗲𝗿𝗮: We co-developed the Universal Commerce Protocol (UCP) to power the new 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗖𝗮𝗿𝘁. This intelligent new hub allows customers to seamlessly add products to their cart while browsing Search, chatting with the Gemini app, watching YouTube, or reading Gmail. ▶️ 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘄𝗶𝘁𝗵 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻: Advertisers who add Demand Gen to their mix see a 10% higher ROAS. We’re expanding Demand Gen campaigns to Google Maps. Plus, it’s now easier than ever to boost creator affiliate videos. 🎨 𝗛𝗮𝗿𝗱-𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲: Asset Studio is now integrated with our most advanced models, including Gemini, Veo, Nano, and soon, Omni. You can easily generate video storyboards, tweak scenes, and launch 1-click A/B tests to see what performs best. 📊 𝗠𝗼𝗱𝗲𝗿𝗻 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: We’re also introducing 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗙𝘂𝘁𝘂𝗿𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (𝗤𝗙𝗖) to help you track long-term impact of your ads up to six months in advance. 🌟And finally say hello to 𝗔𝘀𝗸 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, your new unified AI expert built directly into your Google Ads, Google Analytics, Merchant Center, and the Google Marketing Platform. Thank you to everyone who spoke on stage for their incredible insights: Philipp Schindler, Vidhya Srinivasan, Sylvanus Bent III, John Nicoletti, Nicky (Crane) Rettke, Josh Moser, Michelle Pham, Gaurav Bhaya, Selin Song, and Sean Downey. Ready to drive your business advantage in the AI era? Watch the full video below to see these tools in action and discover your "ROI Essentials". 👇
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Derek McCoy Sr liked thisDerek McCoy Sr liked thisGratitude has no limits and allows us to go so far
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Derek McCoy Sr liked thisDerek McCoy Sr liked thisPersuasion is a funny thing. Most people think it's about saying the right thing. It’s not. It’s about understanding. Understanding who you’re speaking to. What they care about. What they feel (not just what they think). Because people don’t say yes to logic first. They say yes to connection. That’s what persuasive people get right. They listen more than they speak. They make others feel heard. They communicate clearly, without overcomplicating things. They build trust before they try to influence. And most importantly...They don’t try to win the moment. Instead, they focus on building relationships that last. That’s the difference. Persuasion isn’t about pushing harder. It's about connection. And when you do that… Influence stops feeling forced. -- ♻️ Like, follow, and repost if this resonates. Do you want more like this? 👇 📖 Follow Travis Bradberry and read my #1 bestseller, THE NEW EMOTIONAL INTELLIGENCE (23% off on Amazon).
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Derek McCoy Sr liked thisDerek McCoy Sr liked thisEveryone talks about what is changing in sales but I think it's important to remember what will NEVER change in sales...👇 Yes, AI is important. Yes, technology advances. Yes, buyers change. BUT there are a lot of things in sales that will never change: 1 - Sales will ALWAYS be about solving problems and helping people. ↳ People can tell when someone is only interested in selling something. ↳ The focus should always be on the problem you solve, not the product. 2 - Listen always has been, and always will be, more important than talking. ↳ The best salespeople listen 2-3X more than they talk. ↳ They ask the right questions and give their customers time to answer. ↳ The encourage their customers to elaborate and go deeper. 3 - People buy from people they TRUST. ↳ In an AI dominated world, trust has never been more valuable. ↳ If they don't trust you, they'll find a salesperson they do trust. 4 - Never sell something to someone who doesn't NEED it. ↳ You might win a sale, but chances are it will get cancelled. ↳ There's also the risk they tell others about their bad experience. 5 - Lying is NEVER acceptable in sales. ↳ If you lie to win a sale, chances are it won't last. ↳ No good salesperson will ever need to lie to win a sale. 6 - Sales success will always be based on hard and smart work. ↳ Hard work is important, but hard smart work will always win. ↳ Quality and quantity come hand in hand in sales. 7 - Salespeople need to be RESILIENT to win at sales. ↳ You'll face a lot of rejection, objection and challenge. ↳ The best in sales walk through it and know how to deal with it. 8 - The most important sales skill is the ability to ADAPT. ↳ Adapting to new tech, new platforms, new tools and new processes. ↳ Adapting to each individual prospect and customer. I'll be the first to embrace new things in sales. But I'll always follow the basics. And after 20+ years in sales I can tell you one thing... The basics will always win. Always.
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Derek McCoy Sr liked thisDerek McCoy Sr liked this𝗚𝗼𝗼𝗴𝗹𝗲 𝘀𝗮𝘆𝘀 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗮𝗻 𝗹𝗹𝗺𝘀.𝘁𝘅𝘁 𝗳𝗶𝗹𝗲 𝗳𝗼𝗿 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆... 𝗯𝘂𝘁 𝗻𝗼𝘄 𝗖𝗵𝗿𝗼𝗺𝗲 𝗟𝗶𝗴𝗵𝘁𝗵𝗼𝘂𝘀𝗲 𝗳𝗹𝗮𝗴𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝗵𝗮𝘀 𝗼𝗻𝗲 𝗮𝗻𝘆𝘄𝗮𝘆. Google quietly added llms.txt detection to its new “Agentic Browsing” audits inside Lighthouse, a set of checks designed to evaluate whether your site is structured for AI agents and machine interaction. The bigger signal for SEOs: • Google is increasingly thinking beyond traditional crawling/indexing • Accessibility, semantic structure, layout stability, and machine readability are becoming more important • Agentic AI systems may favor sites that are easier to parse, summarize, and navigate efficiently • Google still says llms.txt is not a ranking factor, but its own tooling is now checking for it This feels less like “SEO is dead” and more like technical SEO expanding into agentic readiness. Will AI agents eventually reward sites optimized for machine usability the same way search rewarded sites optimized for crawlability? #SEO #TechnicalSEO #AISEO #GenerativeAI #Google
Experience & Education
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Summit Hydraulics
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Licenses & Certifications
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Introduction to Image Generation
Google Cloud Skills Boost
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Introduction to Large Language Models
Google Cloud Skills Boost
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Introduction to Responsible AI
Google Cloud Skills Boost
Volunteer Experience
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Marketing Committee
AYF
- Present 10 years 11 months
Children
To have AYF programs, that benefit young men who play sports, are state wide and well known about by big business and their local community
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Youth Football Coach
AYF
- Present 11 years 11 months
Children
I started with AYF in Aug. 2014 and I'm still currently Coaching. This is my 3rd Season with them.
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Languages
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English
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