Lisa Gates

𝗜𝗳 𝗬𝗼𝘂 𝗗𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗲𝗱 𝗳𝗿𝗼𝗺 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝗪𝗼𝘂𝗹𝗱 𝗬𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗦𝘂𝗿𝘃𝗶𝘃𝗲? Likes vanish. Algorithms move on. Screens refresh. 𝗕𝘂𝘁 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗶𝗱𝗲𝗮𝘀 𝘀𝘁𝗮𝘆. That’s the uncomfortable truth many professionals avoid. In today’s episode of 𝗥𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗶𝗻𝗴 𝗬𝗼𝘂, I speak with Sarah Scott about why publishing still matters, especially for leaders who want authority that outlives platforms. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗯𝗼𝗼𝗸𝘀 𝗱��𝗻’𝘁 𝘀𝗰𝗿𝗼𝗹𝗹. 𝗘𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗲𝘅𝗽𝗶𝗿𝗲. 𝗔𝗻𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀 𝗹𝗶𝘃𝗲 𝗶𝗻 𝗽𝗿𝗶𝗻𝘁. 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 does three things social media can’t: 𝗜𝘁 𝘀𝗹𝗼𝘄𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗜𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝘀𝗲𝗿𝗶𝗼𝘂𝘀𝗻𝗲𝘀𝘀 𝗜𝘁 𝗽𝗹𝗮𝗰𝗲𝘀 𝘆𝗼𝘂𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗲𝗿𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸 If your visibility depends entirely on posting, you don’t own it. If your ideas are published, referenced, and cited, you do. This conversation is for anyone ready to move from being visible to being remembered. Be honest with yourself. If LinkedIn disappeared tomorrow… what would still speak for you? To watch the full episode , tune in on my youtube channel: https://lnkd.in/dxiidURM To listen to it: https://lnkd.in/dG_hqYmU

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The #1 mistake new authors make (and how to avoid it) Most new authors hand over everything to the publisher. Then they wait for magic. Guess what? It never comes. Publishers are not magicians. They are business partners. The #1 mistake? Thinking a publisher will “make” your book successful. Truth: publishers handle editing, design, distribution. They don’t build your audience. They don’t create your credibility. That’s YOUR job. The fix? 👉 Build your platform before publishing. 👉 Start marketing 90 days before launch. 👉 Treat your book like a startup, not a hobby. You wouldn’t open a shop without customers. Why launch a book without readers? Are you ready to take control of your publishing journey?

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Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice? This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to create a compelling, marketable book that remains true to your vision. From demystifying the ghostwriting process to responsibly leveraging AI, Danielle shares actionable insights for authors who want their message to stand out in a crowded marketplace. Key Takeaways: 1️⃣Explore the Angel Writing Approach Understand how angel writers differ from ghostwriters to create a book that feels truly yours. 2️⃣Capture Your Authentic Voice Use simple techniques to make sure your words, tone, and ideas sound like you. This builds trust with readers. 3️⃣Craft a Standout Business Book Design a book you’re proud of—because loving your cover can boost your energy and your sales. 4️⃣Use AI the Smart Way Blend AI tools with your unique voice to save time while keeping your message real and personal. 5️⃣Choose the Right Publishing Path Clear up common myths about traditional publishing and take control of your book’s marketing and success. Tune in to discover expert strategies to elevate your book and amplify your message with confidence. The link to listen is in the comments. #bookmarketingmentors #authormarketing #bookpromotion #sellabusinessbook #AuthorsonaMission 

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People overcomplicate writing a book. Listen, if you’re a founder, CEO or seasoned entrepreneur: Avoid: ❌ Thinking you need to “be a writer” first ❌ Waiting until you have “more time” ❌ Believing your story isn’t unique enough ❌ Obsessing over publishers and perfection Instead: ✅ Start by clarifying your message ✅ Package your credibility into a simple framework ✅ Talk it out before you write it out ✅ Focus on impact, not literary flair Build from there. Because here’s the truth most people miss: You already have what it takes. You’ve built companies, made tough calls, earned scars. The book is just the next level of leverage. Plus, more importantly, it's a powerful way to leave a legacy.

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If you’re already reading self-help or business books… What if you could get paid to help authors grow? ↓ Book summaries, launch support, and reviews are in huge demand — Especially from new authors looking for visibility. Here’s how to niche down and stand out: 1️⃣ Pick your genre — business, productivity, mindset, personal growth 2️⃣ Post 60–90 sec takeaways or “3 lessons” videos on Reels, Shorts, or LinkedIn 3️⃣ Reach out to authors offering: ✔ Foreword & launch content support ✔ Quotes, reels, and testimonial assets ✔ Podcast or newsletter features ✔ Amazon optimization tips You’re not just sharing what you read — You’re becoming part of the author’s growth team. 💰 How to monetize: → Done-for-you book launch kits → Paid author interviews → Review newsletters or podcasts → Affiliate links + tool referrals 👇 If you need help mapping your skills to a profitable side hustle, Comment ‘SKILL’ and I’ll DM you a free cheatsheet to get started. ♻ Repost if someone in your network lives in nonfiction — and should turn it into income. #SelfHelpBooks #BusinessBooks #PersonalGrowth #BookTok #LinkedInCreators #YouTubeShorts #BookSummaries #MindsetMatters #ProductivityTips #BookReels #BookMarketing #AuthorSupport #AmazonOptimization #ContentCreatorTips #BookLaunchTips #CreatorEconomy #FreelanceLife #DigitalFreelancer #NonfictionBooks #SideHustleIdeas

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“A𝗜 𝗖𝗮𝗻’𝘁 𝗥𝗲𝗽𝗹𝗮𝗰𝗲 𝗧𝗛𝗜𝗦…” AI can write copy. AI can generate content. AI can even mimic your voice. But here’s what AI can’t do: ❌ Build trust in a human-to-human conversation ❌ Share your story with real emotion ❌ Show up with presence, charisma, and authority That’s why the 𝗛𝘂𝗺𝗮𝗻 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 is the #1 edge in business right now. In my 𝗿𝗲𝗰𝗲𝗻𝘁 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀, I showed how to: ✔ 𝗦𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝗮 𝗰𝗿𝗼𝘄𝗱𝗲𝗱, 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝘄𝗼𝗿𝗹𝗱 ✔ 𝗕𝘂𝗶𝗹𝗱 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘀 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗴𝘂𝗲𝘀𝘁 ✔ 𝗧𝘂𝗿𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 (𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗱𝘀 𝗼𝗿 𝗰𝗼𝗹𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵) 👉 The replay is now available — but only for a short time. 🎯 Watch it here: https://lnkd.in/ggsCd6_F

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Positioning isn’t a one-time thing. It’s a muscle you build — with your bio, banner, posts, portfolio, and outreach all flexing in sync. Here's how to get started: > Social Media — your first impression Bio: ❌ Weak: “Freelance writer | Blogs | Email content.” ✅ Strong: “I help wellness D2C brands turn boring newsletters into stories that drive repeat purchases.” Banner: ❌ Weak: “Freelance writer / copywriter / content.” ✅ Strong: “Emails that feel like conversations, not ads — loved by wellness brands like Manah 💌” Posts: ❌ Weak: “Looking for clients this month.” ✅ Strong: “One slot open for November for a wellness brand looking to make newsletters that actually sell. DM me if this is you.” > Portfolio — show outcomes, not tasks ❌ Weak: “Wrote blogs and emails for Brand X.” ✅ Strong: “Brand X’s newsletters had 5% clicks. I rewrote the welcome flow + 3 weekly emails → clicks jumped to 12% in 2 weeks.” > Outreach — position yourself as a solution Subject Line: ❌ Weak: “Freelance writer looking to collaborate.” ✅ Strong: “Quick idea to increase your newsletter clicks” Email Opening: ❌ Weak: “I’m a freelance writer and work with D2C brands.” ✅ Strong: “Hi, I went through your Instagram and noticed your reels are getting an average of 2k views. Here are small tweaks you can make right now for better visibility.” --------------------------- I’ve written about this in detail with my take and my email screenshots in my newsletter. Link to the newsletter in comments and bio. P.S. I’m releasing Part 2 — all about positioning, exclusively for subscribers. It covers: > Why positioning matters > Micro-positioning > What kills positioning > Step 0 to get started today It will arrive in your inbox Friday, 31st Oct at 10 am (subscribers only).

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Most speakers think they need a brand-new talk for every event. That’s a fast track to burnout. Here’s what works instead: create one signature talk and framework and then repurpose it. That’s exactly what our Thought Leader Academy grad Eloisa Marquez-Gonzalez did. She developed her signature talk and framework with us and has since used it to speak on: 🔹 Sustainability 🔹 Operational excellence 🔹 Partnership optimization The magic? Same framework, new lens depending on the audience. Engineers get engineer lingo. Business leaders get business examples. Everyone gets Eloisa’s thought leadership. Key lesson: Consistency in your message builds credibility. Repurposing builds momentum. You don’t need to start from scratch every time you speak. You need a strong foundation you can reframe. Listen to our entire conversation on this week's episode 440 of the Speaking Your Brand podcast.

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