Joseph Nolan

Facebook is an exceptional platform for branding and driving sales. But, it's challenging for marketers to balance managing consumer perceptions and acquisition as the network continuously evolves. Routinely updating strategies and campaigns is a daunting endeavor and where to allocate budget becomes puzzling. In this session, learn best practices for engagement and sales that have made StubHub a top performing brand on Facebook and one of the most engaged brands in all of social media.

Monetizing Social Media Case Study
Motivate your consumer at the right moment to ensure your messages and content are both beneficial and highly targeted, pulling rather than pushing your customer. Inspire your consumers to influence your community. Drive revenue and sales through harnessing the power of peer-to-peer reviews, social sharing and word-of-mouth marketing. Turn followers into customers by interacting with consumers in a way that humanizes as well as monetizes the relationship.

Defining the Value of Social Media
Develop your own Social Health Index and define your company’s goals. Utilize company-specific performance metrics to generate actionable performance insights. Generate a clear and transparent means of assessing your social efforts against your business goals and bottom line. Translate complex metrics and measurements into the language of C-suite executives, generating a company culture that understands and embraces social media.

Lecture to 25 current and former NFL players about personal branding and social media as part of the renowned George Washington University STAR EMBA program, course led by acclaimed hospitality and marketing industries expert Professor Stuart Levy, PhD.

Lecture to 25 Columbia University Business School EMBA students about reputation management and social media for major brands. Key areas of focus included financial / investment banking sectors, consumer insights, case studies and social big data.

Case studies and best practice methodologies for managing your company's reputation in social media. Discussion of key social signals and KPIs that streamline measurement and decision making for effective, efficient situation management.

Case studies and best practice methodologies for managing your company's reputation in social media. Discussion of key social signals and KPIs that streamline measurement and decision making for effective, efficient situation management.

Brand Innovators Megatrends Summit in San Francisco @ Twitter HQ
Big Data is driving virtually every aspect of the marketing decision making process, from how media is bought, to how results are measured. Using Big Data to target consumers and provide more personalization has fundamentally changed the media buying process forever. At the same time, the ability to attribute results to different areas of the marketing stack is revolutionary, and is enabling brand marketers to invest their… Show more

Brand Innovators Megatrends Summit in San Francisco @ Twitter HQ
Big Data is driving virtually every aspect of the marketing decision making process, from how media is bought, to how results are measured. Using Big Data to target consumers and provide more personalization has fundamentally changed the media buying process forever. At the same time, the ability to attribute results to different areas of the marketing stack is revolutionary, and is enabling brand marketers to invest their marketing dollars more efficiently than ever. The Big Data party, however, is just getting started. Make sure to arrive early. Show less

(2010, 2011 & 2012) Lecture in multiple graduate (and undergraduate) courses on a variety of social media topics: advanced research methods and performance analysis, influencer and online public relations management, social media technologies, writing best practices for social media, and more...

(2011 & 2012) Lectured to MBA marketing candidates about social media at major brands - analytics, reputation management, budgeting & staffing models, social media marketing, digital public relations

Presentation and slides: http://www.wbresearch.com/etailusaeast/eTail_WebinarsOnDemand.aspx

Social can inform decisions and impact outcomes well beyond digital marketing—from sales to R&D, HR to production, and everywhere in between. Learn how decision makers can benefit from social insights, even if they don’t wear a social hat within your organization.