Dino Vedo

Mantis Analysis Reveals 56% of Oscars Content Blocked Due to Blunt Keyword Blocklists! At Mantis, we assessed more than 460,000 page views between Dec 28, 2024, and Jan 27, 2025, and found that a master keyword blocklist used by multiple ad agencies flagged 56% of the views as potentially problematic. That's a significant portion of the audience missed out on! With nearly half of consumers trusting the #Oscars as a key indicator of top films, celebrities and performances, brands are missing out on vital opportunities to engage with an audience that's actively tuned in during one of entertainment’s peak moments. It’s crucial for brands to think carefully about the technology they’re using to protect their advertising efforts. Mantis offers a far smarter, AI-powered solution that helps brands avoid these missed opportunities.   Read the full article by Kendra Barnett including my insights here ADWEEK https://lnkd.in/eVZRsbtF You can also catch this article in AdExchanger https://lnkd.in/et6eGzGn roundup/tuesday-2025-04-03/ and eMarketer https://lnkd.in/ew6C6XRz #KeywordBlocklist #BrandSafety #ContextualAdvertising #MantisResearch #Oscars2025

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Struggling to rank despite creating content consistently? You might not need more content—you need a better SEO framework. 🚀 These 5 powerful frameworks (S-E-O, R-O-I, T-A-G, R-A-N-K, G-A-I-N) simplify complex SEO tasks: ✅ Refine targeting ✅ Optimize structure ✅ Match user intent ✅ Track performance ✅ Grow domain authority Frameworks make SEO strategic—not guesswork. Which one will you start with? Follow Amit Tiwari for more valuable and interesting content. #SEOstrategy #ContentMarketing #DigitalMarketing #MarketingFrameworks #GrowthMarketing #OnPageSEO #SEOTips #KeywordStrategy #BacklinkBuilding #MarketingTools #SearchEngineOptimization

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🚀 Key Insights from 16,000+ Paid Search Campaigns from WordStream by LocaliQ (Apr ’24 – Mar ’25): CTR: 6.66% on average - but over half of industries saw a drop CPC: $5.26 on average - 87% of industries faced higher costs CVR: 7.52% on average - 65% of industries saw improvements CPL: $70.11- up 5% year-over-year 📊 By industry: Legal continues to be the priciest for leads ($131) Auto Repair remains the most efficient ($28) Takeaway: Costs are climbing, so you need to have smarter, more relevant campaigns paired with stronger landing pages to drive better results. Reach out to the Digital Strike - Targeted Marketing team if you are not getting the results you need! 🔗 Full report: https://lnkd.in/ejvjkGxy #PPC #PaidSearch #DigitalStrike #GoogleAds #CampaignOptimizations

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SEO Pro Tip: Make your content cite-ready. Add dates, numbers, definitions, and primary sources. Create a section that answers “what changed” and “what to do next.” That is the part that earns references.

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The easiest way to rank in 2025? Don’t launch a site. Launch a system. 1️⃣ Aged domain w/ backlink profile 2️⃣ Parasite pages for high comp KWs 3️⃣ Programmatic AI site for ultra longtails 4️⃣ CTR & user signal manipulation 5️⃣ High ticket lead monetization where possible You don’t need a blog. You need a f*cking pipeline!

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AIO Lawsuit from a big publisher -> Penske Media sues Google, says ~20% of Google search results linking to its sites now include AI Overviews, and affiliate link revenue fell 33%+ since late 2024 “Siphoning and discouraging user traffic to PMC’s and other publishers’ websites in this manner will have profoundly harmful effects on the overall quality and quantity of the information accessible on the internet,” the complaint alleges, using the acronym for Penske Media Corp." https://lnkd.in/emDqVEFs

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New SEO Tool: Measure Your Site’s Topical Focus To See What Content Is Helping & What Content May Be Hurting Your Ability To Rank. We’ve built a new tool that uses the same technology as Google to understand content on your site on and how it is helping or hurting your ability to rank for the topics most important to your business. If you want us to run this on your site, let’s talk: https://lnkd.in/e_7Wb8ww Why It Matters for SEOs - Spot Topical Gaps: Identify content areas where your site lacks depth or coverage. - Eliminate Redundancy: Detect semantically duplicative content and flag opportunities to consolidate. - Strengthen Topical Authority: Understand how focused your content is and which areas need support. - Prioritize With Confidence: Visualizations and scores help prioritize content updates with data, not guesswork. Experience It Firsthand The best part? You can preview the tool in action using data from SEOByTheSea.com—the legendary blog by the late Bill Slawski, a longtime Go Fish Digital team member and one of the most thoughtful minds in SEO. We couldn’t think of a better site to showcase this audit. Bill would have loved digging into these metrics. https://lnkd.in/emigN6YA What the Tool Measures Inspired by elements from Google’s Content Warehouse API leak and search patents, we’ve replicated what we believe a similar process to calculating the core site-level metrics: - pageEmbedding: A vector representing each page’s meaning. - siteEmbedding: A single vector that represents your site’s topical “center.” - siteFocusScore: How closely your site sticks to one topic. - siteRadius: How far your content strays from your core focus. It also clusters similar pages, highlights internal linking opportunities, and flags legacy or off-topic content that may be holding your site back. We’re excited to make this tool available to more teams looking to take a smarter, semantically-driven approach to SEO. If you’d like a demo or want to explore what it looks like for your site, reach out.

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The hidden challenges of AI Max search term reporting Many conversions from AI Max are not actually incremental. AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue. In our latest column, we go through the challenges and logic of working with AI Max search terms. I hope you enjoy the insights :) Link in the first comment.

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Most agencies lose tens of thousands hiring the wrong SEO talent. Time. Trust. Momentum. Burnt. I’m breaking down the 6 biggest hiring traps that cause it and how to avoid them. Everyone claims they know SEO. Few can prove it. Ask any agency owner or marketing lead what their biggest hiring headache is, and most will say the same thing: “Finding real SEO talent is near impossible.” I hear this every week. Here’s why hiring for SEO roles burns so many businesses. 1. You’re competing with independence The best SEOs often don’t want jobs. They run their own sites, consult or build their own thing. If they are open to working with you, they want something special. they expect six figures, a strong growth trajectory and autonomy.  Otherwise, they’ll keep doing what works, for themselves. 2. The snake oil is real Flashy resumes. Big talk. But when it’s time to audit site structure or build a scalable content plan, crickets. We hear horror stories all the time.  SEOs killing the interviews then when it’s time to cook they forget their apron. 3. Titles mean nothing Everyone’s a “Head of SEO” after a course and a blog. True SEOs who understand tech, content, links, commercial awareness and business are RARE. If someone claims to be an expert in everything, be suspicious. Most are experts can talk the talk but can’t own the outcomes. 4. The salary gap is real $60K won’t get you what it did in 2019. Most experienced SEOs know their value and won’t move for less than $100K. Expecting “A player” performance on “B player” salaries is a fast track to hiring regret. 5. Hiring channels don’t work like they used to Job boards and generalist recruiters send you what’s easy to find. Not what actually performs. You get 50 resumes. None can explain what they ranked, how or why. You’re back to square one. 6. You’re not just hiring skills. You’re hiring retention It takes months for SEO results to materialise. So if your new hire bails in month four, you’ve wasted time, budget and trust. The best hires have the mindset to build with you, not bounce after a few client wins. What does the ideal SEO hire look like? • Deep execution ability. Not just audits and slides • Takes ownership of outcomes, not just tasks • Communicates clearly with clients, not just internally • Has proven results and can show you exactly how they did it • Fits the culture and sticks around If that sounds like a unicorn, you’re not wrong. But they exist. You just won’t find them through lazy hiring tactics. That’s why specialist SEO recruiters like us exist. To vet, pressure test, and bring you the real deal, fast (25 days on average) What’s been your biggest challenge hiring SEO talent? Drop it in the comments. I’ll share what’s worked (and what to avoid).

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GEO (AI SEO) Is the New Content Stack Forget keyword clusters. The new game is evidence clusters. Backlinko’s Generative Engine Optimization research shows that LLMs favor content ecosystems combining: Community trust (Reddit, Quora) Third-party validation (press, data, docs) Consistent entity markup This isn’t SEO or PR or content — it’s all of them fused. Winning AI visibility requires brand accuracy on branded prompts, topic coverage on category prompts, and verifiable data everywhere else. If you’re still running these functions in silos, you’ve already lost the plot.

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The future of search is here, and it’s powered by AI. VML’s Search Report dives into the latest trends shaping SEO and content marketing in 2025 and beyond. From AI-generated search to chatbots and LLMs, our search experts share actionable insights to help brands future-proof their strategies and stay ahead in this rapidly evolving landscape. Download the report today.

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