Ads Achieve Audio Supremacy

Breaking through during the holiday season is no easy feat - you can buy your way in front of customers (impossible for 98% of advertisers) or you can be unique via clever creative or the outrageous - sometimes both. 

Now most of us have seen these ads, but they truly standout amidst an abyss of new holiday TV spots and flooded inboxes. Thankfully Apple, Google and Houzz have made the most of their ability to buy their way to top of mind and delivered super cool creatives. 

Focus on audio… Take a look at how well the track captivates from the first second then maintains the heightened energy until the very end. Sound is perfectly edited to enhance the visuals and text overlays - they don’t compete or play alongside, they function as one. Audio is integral to the storytelling not an afterthought. And finally, whether you’re an ios addict or Google to the core, it’s easy to agree these ads stand out in the standard 6-minute commercial lineup where people only watch about 6 seconds per spot…what do you think?

Apple - "Meet iPhone X"

Google - "You Chromebook"

Houzz - "Inspiration Meets Shopping"