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Erik Harbison posted thisSEO was going to replace copywriters. Social media was going to replace PR. Automation was going to replace email marketers...Here we are. AI won't replace your marketing job. But a marketer who knows how to best use AI might. 🧠 I've seen two camps of marketers navigating the AI landscape: ⏰ The ones who wait to see what happens. 🚂 The ones who figure out how to make it work for them. For either camp, there is good news. The HUMAN SKILLS that make you most valuable alongside AI are the ones you already have, and can continue building (on purpose). → Curiosity. AI is a tool. Tools reward the people who experiment with them. The marketers winning right now are the ones asking "what if I tried this?", and not waiting for a training, or manager, to tell them what to do. → Judgment. AI generates. You decide. Knowing what's good, what's off-brand, what's going to land with your audience (that's still a human call). And it's the call that matters most. → Storytelling. AI can assemble words. It can't tell your story, your customer's story, or the story that makes someone feel something. Narrative INSTINCT is still one of the most underrated skills in marketing. → Relationship intelligence. Stakeholder trust, client communication, reading a room, knowing when to push back and when to get out of the way. AI has no idea how to do any of that. → Strategic thinking. AI is remarkably good at tactics. It is not good at looking at a business, understanding its moment, and knowing what it actually needs. That's still yours. 🛑 Stop asking "will AI take my job?" ✅ Start asking "how do I become the marketer who makes AI more powerful and more human than it would be without me?" That's the version of you that AI can't touch. #MarketingCareers #AIinMarketing #CareerDevelopment
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Erik Harbison posted thisUsing Ai for content can be considered foundational for all marketers today. But what about using Ai for the stuff that quietly stifles marketing team productivity. 🤔 Situations and use cases where I've seen Ai make the biggest operational difference — and you may be aware already, but is it a positive habit yet? 👉 Meeting prep & recaps — Ai-summarized briefs before standups, auto-generated action items after. Less "wait, what did we decide?", and more "when can we start?". 👉 Campaign QA — Running copy, links, and audience logic through a rigorous Ai checklist before launch. Catches what tired marketers miss at 4pm on a Friday. 👉 Competitive monitoring — Automating weekly intel summaries instead of someone manually cobbling together various prompt outputs. 👉 Onboarding new team members — Ai-assisted training docs and prompt libraries that get new hires up to speed faster. Even better when linked to creating task lists/cards in your operating dashboard of choice. 👉 Reporting narratives — Turning raw dashboard data into a clear "here's what happened, why it happened, and what we are doing next" write-up for leadership. These may be considered the 'no duh' use cases, but when stitched together can produce an Ai-powered operational efficiency engine. What's the most 'no duh' Ai use case your team has found that should be a more common positive habit in your team? #MarketingOps #AIMarketing #MarketingProductivity
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Erik Harbison posted this🌟 Are You Embracing the Future of Marketing Work with AI? 🌟 As marketing professionals, it’s crucial to understand how AI is reshaping our industry. Did you know that by 2025, AI could replace 16% of jobs while also creating new opportunities? 📈 Here are actionable steps you can take to future-proof your marketing career: 1. Stay Curious: Set micro-goals to regularly read up/listen/watch on trends in AI and marketing. Creating an AI automation for sending you latest trends and updates could be your starting point. 2. Upskill: Invest in learning AI tools that can enhance your marketing strategies. Set specific learning goals, and record yourself teaching concepts that you learned. 3. Network: Join AI and marketing forums to exchange ideas and strategies. Connect with one new AI thought leader per month. Original article: https://lnkd.in/ecdsRn9s #futureofwork #AIinMarketing #careerdevelopment #marketingcareers
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Erik Harbison shared thisStuck in your marketing job search? What if you were able to make significant progress in 30 days... 😁 No more guessing on what career path is right for you. 😁 No more guessing on what resume template really works. 😁 No more guessing on what you need to do to make your Linkedin profile help your job search. 😁 No more 'spray and pray' approach for finding relevant marketing roles. Is it time to accelerate your marketing job search? Completing all of these tasks is just the start. Let me help you get your marketing job search on track - and give you a lifetime-lifeline for your marketing career. More 👇 #marketingcareers #marketingjobs #jobsearch
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Erik Harbison shared thisUnderstatement: The SEO tactics that worked 3 years ago are not as effective today. So here are some suggested questions you can ask to show your interviewer that you're aware... 🤔 How is your team adapting SEO strategies to accommodate voice search and AI-driven search experiences like Google's AI Overview, AEO and ASO? 🤔 What balance have you found between optimizing for search engines and creating genuinely valuable content for users, especially as AI content detection becomes more sophisticated? 🤔 How do you approach E-E-A-T factors in your content strategy, particularly as search engines place increasing emphasis on expertise and experience signals? Which SEO changes have impacted your work the most in recent months? Drop your insights 👇 #marketingjobs #seo #interviewing
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Erik Harbison shared thisStanding out in your next social media marketing interview isn't just about answering questions—it's about asking the ones that show you understand the current landscape. Like these... 🤔 How does your team balance AI-generated content with authentic human connection in your social media strategy, especially after the recent user fatigue with promotional content? 🤔 What metrics beyond engagement do you prioritize to measure social media ROI, particularly as algorithm changes have made organic reach increasingly challenging? 🤔 How has your social media crisis management approach evolved with the increasing speed of information spread and the rise of AI-generated misinformation? What's the most insightful question you've asked (or been asked) in a social media marketing interview? Share your experience 👇 🔔 Follow me - Erik Harbison - for more marketing career tips, insights and resources. #marketingjobs #socialmedia #interviewing
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Erik Harbison shared thisEver feel like the company is looking for a marketing 🦄 ? Diagnose every job description with the 3-3-3 question method... Analyze the marketing job description from these 3 perspectives.. ❓ What are the *3 most important responsibilities* for this role (make an educated guess)? and do I possess those skills? ❓ If I started in this role tomorrow, what are *3 ideas* I would have to help solve for the most obvious challenges? ❓ Who are *3 people* at this company that I can contact to ask some qualifying questions about this role? ( 🤖 these 3-3-3 questions can be part of a great AI prompt too - just include your resume & job description content) 🚨 💬 👇 Comment with one marketing job listing phrase that instantly raises red flags for you? #marketingjobs #jobsearch #gethired #marketingcareer Marketer seeking career support? 🔔 Follow Erik Harbison for more tips and resources.
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Erik Harbison posted thisCalling all marketing hiring managers or anyone looking to hire for a marketing role (entry level to director level)... 📧 Please DM me if you are interested in being a webinar GUEST - reaching a community of motivated, experienced digital marketers with speciality skills in SEO, paid media, AI automations, email marketing, copywriting, social media, content creation.. These candidates are based in US, Canada and Europe with experience working remote/hybrid/in-office. No fee or cost or anything to prepare. Just a one-to-many opportunity for you to directly share an overview of your amazing company, your open marketing roles, and answer questions from relevant marketing candidates. #hiring #gethired
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Erik Harbison shared thisMarketing job searching is just like a marketing campaign. There are several key conversion points to your job search 'campaign'... First - you need to determine... 🤔 Your Target Audience (e.g. recruiters? specific hiring mangers?) 🤔 Your Objective (e.g. remote role focused on organic social media) 🤔 Your Goals (e.g. 10 first-round interviews by June 2025) Then - Considering the 'conversion points' of your job search? 👉 Top-of-funnel awareness (networking). 👉 Middle-of-funnel engagement (updated portfolio, active personal brand) 👉 Bottom-of-funnel conversion (prepared for all stages of the interview process). What are you doing to improve conversion of every stage?. 🎯 📣 💬 👇 What’s the biggest challenge in your job search funnel right now? #jobsearch #marketingcareers Marketer seeking career support? 🔔 Follow Erik Harbison for more tips and resources.
Erik Harbison commented on a post
1mo
Angela Blackman -- per our conversation last week.
Erik Harbison commented on a post
5mo
Thank you so much for your contributions to the Acadium Plus community Kisha Velazquez, MBA! You have made an amazing impact to our community! I am here to support you in any way as you pursue your goals for 2026 and beyond - you will crush it!!
Erik Harbison replied to a comment
9mo
great question! Everyone has a different learning mode that is most effective for them.
Similar to learning any new skill, is building a positive habit - Watch. Do. Teach. Repeat.
Specific to AI -
Define what about AI you want to stay on top of - building agents? LLMs? impact to jobs?
Watch (or listen to ) - 3-5 trusted sources about that topic. Set up a regualar intake cycle that is realistic with your schedule (listen to a pod on morning walk, watch videos early am on weekends)
Do - create simple projects or tasks that let you execute speciffic tasks tied to your target AI topic (build your own agent, create your own project, etc)
Teach - Create an environment where you can share / walk through what you did - but more importantly - articulate WHY, HOW and WHAT NEXT. Record a video and publish on LinkedIn. Present at your next team meeting. It is about hearing yourself say what you learned that will cement the learning.
Repeat - set a goal for yourself. e.g. Learn 1 new AI topic every 3 months.
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Erik Harbison liked thisErik Harbison liked thisLast night in New York, Resmed received an Effie US Award in Silver for our “Love is in the Air” campaign, and we are incredibly proud. The Effies are not just about creativity. They recognize marketing that creates true mpact. The kind of work that shifts perception, changes behavior, and drives business results. That’s what makes this award so special to me. “Love is in the Air” is not just a campaign to promote CPAP. It challenges the stigma around sleep apnea and CPAP therapy; it changes the view of CPAP from something that people dont want to talk about to what it actually is: life-changing. One of the biggest insights behind the campaign was incredibly human: sleep apnea affects far more than the person diagnosed. It also affects the bed partner, the relationship and intimacy. That is why this campaign is about connection. About couples finally getting a good night’s sleep again - together. And it worked. People genuinely connected with the message, shared their own experiences, and saw themselves reflected in the campaign. To me, that’s the bigger shift: Health tech marketing does not have to feel cold or clinical to be effective. When you speak to people with honesty, humor, and empathy, they respond. A huge thank you to my our incredible team, Ernie Lageson and especially John Barger and Brad Wolf as well as our agency partner Arnold Worldwide. It takes courage to challenge conversions in healthcare marketing, and this team did exactly that. #marketing #creativity #sleep #EffieAwardsUS Claire Capeci Sucre Karin Atlas Locovare
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Erik Harbison reacted on thisErik Harbison reacted on thisWhat an exciting year it has been! I just wrapped up my first year in the Professional MBA program at Villanova School of Business, and it honestly went by so quickly. One thing I’ve truly appreciated about VSB is the flexibility of the program. I’ve been able to build a schedule that works for me and adjust the pace based on my goals, workload, and life outside of school. That flexibility gave me the opportunity to continue working full-time, pursue new career opportunities, expand my network, participate in the VSB Graduate Committee, and still challenge myself academically while staying on track with my goal of graduating in May 2027 :) This year helped me grow in ways I didn’t fully expect. I’ve had the chance to connect with talented classmates from different industries and backgrounds, explore deeper interests in healthcare, technology, AI, product, and transformation, and gain more clarity around the direction I want to take my career long term. Most importantly, I’m proud of myself for staying committed to the journey and continuing to bet on myself while navigating change and figuring things out along the way. Year one is officially complete, and I’m genuinely proud of myself for making it here. Excited to see what year two will bring. 🤍 Attached is some of my classmates and I celebrating milestones and the end of the semester ** #studentworker #mbajourney #villanovabusiness #growth
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Erik Harbison liked thisErik Harbison liked thisThis is our puppy Tuesday. This is her day ;) She is my new work mate and has lots of interests, let's just say. I post this because one of my commitments this year is more activities that regulate my nervous system. That sounds luxurious and ambitious, but when you think of it in the moment, it is totally doable (maybe everything is if we break it down like that...) My point being, Tuesday has contributed significantly to less stress and more joy in my life. I put her in my feed to do the same for you. 🤍 (If you want tips on the other tools I use to I regulate my nervous system, please reach out and I will share!)
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Erik Harbison reacted on thisErik Harbison reacted on thisExcited to share something that has been in the works for a few months. I'm co-hosting a podcast called Well Spaced with Olga Dorovskykh. We met at Squarespace HQ in New York last September at the Circle Day event. She and I reconnected soon after to create a piece of collaborative content. It quickly became obvious that the conversations we were having about running a Squarespace design business were not happening anywhere publicly. So we started recording them. Topics so far: selling templates and why it is not passive income, what a lead surge actually feels like operationally, getting local clients without traditional networking, and the identity theft scam hitting Squarespace Circle members. These are already live on YouTube and coming soon to Apple Podcasts and Spotify. If you run a business in the Squarespace ecosystem, I think you will find it interesting. Everything is at wellspaced.co. https://lnkd.in/e5u9qYfD
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Erik Harbison reacted on thisErik Harbison reacted on thisBeing human will never go out of style. That is what a I told a group of college students recently when I spoke to their class. That doesn't mean I am anti-technology. The technology is unavoidable. It will be the most dominant force in business for a long time into the future. Today's students, and recent graduates in particular, will have to sit at the intersection of people and technology and figure out the right ways to go. The trick, like with most things in life, is to find the right balance. Too much emphasis on the people side, and you'll get left in the dust by people integrating technology in smart ways. Over index on the tech, and the experience you deliver to customers will feel sterile and uncaring. For those recent grads with aspirations to work in sales and marketing, I offer simple advice in the video below. Doing it effectively is not simple, but having the right outlook is the first step. Congratulations to the #classof2026 and good luck!
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Erik Harbison reacted on thisThank you Dan Runkevicius! Meta Layoffs TL;DR -Josh’s Version The part I keep thinking about isn’t whether layoffs save enough money to offset GPU and token costs… because long term, they won’t. It’s reconciling the contradiction of what happens when businesses shift money from people to technology while still depending on those same people to participate in the economy. There’s a crazy irony that Meta’s entire business depends on advertisers selling products to the same people AI-driven efficiency impacts. You can automate workflows and cut labor. But eventually someone still has to buy sneakers, book vacations, order takeout, and click “add to cart” for the ads…and the economy…to work.Erik Harbison reacted on thisMeta laid off 8,000 employees this morning to become more “efficient” with AI. Translation: Someone has to pay for all those GPUs. Here’s the official statement from Meta: “We’re now at the stage where many orgs can operate with a flatter structure with smaller teams of pods/cohorts that can move faster and with more ownership,” said Meta’s Head of People Janelle Gale, Ph.D.. AI can absolutely make some roles more productive and reduce corporate slack. But the bigger problem for Meta isn’t efficiency. Meta has pledged to spend $600 billion on AI over the next few years, with $160 billion expected to be deployed this year alone. And that changes how investors think about companies like Meta. For most of this century, Big Tech was a low-capex, high-margin sector that could grow fast, carry little debt, and still look fairly resilient during economic downturns. AI broke that narrative. Now companies like Meta have little choice but to spend hundreds of billions just to keep up with the competition. In other words, tech companies have gone from printing money to burning it. And for the first time in recent memory, hyperscalers, including Amazon, Meta, and Microsoft, are expected to post negative free cash flow in at least one quarter this year. Investors are worried that for many of them these investments may never fully pay off. So now Big Tech is scrambling to offset at least some of that spending by cutting costs elsewhere. And what’s one of the biggest expense lines at a tech company? People. See the chart below. It’s not just Meta. There’s a clear trend of tech companies swapping out labor costs with higher AI spending. From 2017 to 2024, people cost roughly 2x capex. But by 2025, the lines crossed. This year, capex is expected to surpass labor costs by $50 billion. (h/t Santanu Bhattacharya) A lot of this is being framed to investors as “AI innovation” and “efficiency gains.” But at the core of it, these companies are desperate to cut costs and stay cash-flow positive. The problem is that it’s hard to cut jobs at the scale needed to offset hundreds of billions in AI spending. By Evercore’s estimates, this layoff round will save Meta around $3 billion, which is a sliver of Meta’s AI investment this year alone, never mind everything it plans to spend beyond that. So these layoffs look less like a true cost fix and more like AI signaling ahead of the next earnings report. #metalayoffs #layoffs
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Erik Harbison reacted on thisErik Harbison reacted on thisNew intern alert! Partners and clients might be seeing a new face shadowing on calls over the summer. We're happy to be welcoming our intern Mark Etgen (who also happens to be my cousin). Mark is studying Marketing and International Business at the Darla Moore School of Business at the University of South Carolina and will be spending the next few months with us learning the affiliate marketing business from the inside. He'll get hands-on experience across our client work, publisher relationships, and the day-to-day of running affiliate programs in fintech. Yes, it's a family affair over here. But that's what happens when you build something you're proud of. People you care about want to be part of it. Welcome to Affiliate Marketing Partners (AMP), Mark. Looking forward to a great summer on Google Meet (and in Wildwood)!
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Erik Harbison reacted on thisErik Harbison reacted on thisExciting news! We couldn’t be happier to announce that our Ballast Beach Pillows and Cooling Packs are now available in all REI stores nationwide. Growing up, REI is where we’ve always gone to get our outdoor gear, so it’s a bit surreal to see our pillows on their shelves alongside many of our favorite brands. We’re also ecstatic for what this means for beach pillows as a category. We created the Ballast Beach Pillow because we wanted something better than a rolled-up towel when relaxing at the beach, and it’s incredible to see that idea embraced by such a prominent player in the outdoor space. We hope this partnership helps more people enjoy a comfortable, relaxing day at the beach, pool, park, or anywhere else you want to rest your head. Massive thanks to the REI team for believing in what we’re building. And if you stop by your local store and see Ballast on the shelves, we hope you’ll show REI some love and let them know beach pillows belong.
Experience & Education
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Resmed
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Volunteer Experience
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Advisory Board Member
Philadelphia Interactive Marketing Association (PhIMA)
- 15 years 7 months
Education
PhIMA is a non-profit organization that encourages and enables open communication in an effort to increase the sense of community within the Greater Philadelphia market within the interactive marketing industry. Participation and volunteering is open to professionals of all levels.
* Support organization of panel and networking events
* Guide strategic direction of PhIMA site (www.phillyinteractive.org) and other collateral
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Guest Instructor - Digital Marketing
Drexel University's LeBow College of Business
- 11 years 10 months
Education
The Digital Marketing course (MKTG 365) covers key topics such as SEO, SEM, email marketing, social marketing, community and brand management, mobile marketing, and marketing analytics. Students are exposed to real world, timely examples from the digital ecosystem and gain a tangible digital marketing asset - via the capstone project - to springboard their careers.
👉 Provide consultation on Digital Marketing course curriculum
👉 Serve as guest instructor for two sessions (Intro to…The Digital Marketing course (MKTG 365) covers key topics such as SEO, SEM, email marketing, social marketing, community and brand management, mobile marketing, and marketing analytics. Students are exposed to real world, timely examples from the digital ecosystem and gain a tangible digital marketing asset - via the capstone project - to springboard their careers.
👉 Provide consultation on Digital Marketing course curriculum
👉 Serve as guest instructor for two sessions (Intro to New Media Marketing and Digital Marketing Careers) of the ten-session semester course. -
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