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Alicia O'Brien shared this"We just need help" I hear this a lot from colleagues in TA. Stretched resources, new hiring ramps, getting work done in a new way. There is likely a solution once we talk through what's holding you back. It may be called Modular RPO!Alicia O'Brien shared thisNeed extra recruiting support without changing your entire hiring model? Modular RPO helps you add targeted support where you need it most, from sourcing to screening and scheduling. 🎯 Learn more: https://whcg.co/433ml5N. #RPO #RecruitmentStrategy #HiringStrategy #Sourcing
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Alicia O'Brien posted thisEvery CEO says they want "AI-fluent" hires. 73% of TA leaders say critical thinking is what they actually need most. These two things are not the same. Anyone can learn to use a tool in a few weeks. Prompt engineering is a skill. It is not a superpower. Critical thinking is different. It's knowing when the AI is confidently wrong, or recognizing the context lacking in order for it to be right. Its identifying the flaw in a recommendation that sounds airtight. Asking the question the model didn't think to ask. That's not a technical skill. That's judgment. And judgment is exactly what makes someone genuinely good at using AI, albeit at a different sped. The organizations that win on talent in the next cycle aren't going to be the ones who hired the best prompt writers. They're going to be the ones who never stopped valuing the ability to think. That skill didn't become less important when AI arrived. It became the whole game.
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Alicia O'Brien shared thisOne of the things I've been super intentional about this year is building alongside people who are doing the same. Joining Wednesday Women as an executive member felt right for exactly that reason. It's a deliberate, thoughtfully designed network of women who hold VP+ experience and operate from an abundance mindset. I can't wait to be a connector and getting connected in return! And thank you to the warm welcome from Leslie Greenwood and Melissa Moody, not to mention the countless others that have reached since my joining.
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Alicia O'Brien shared thisLove a strong panel to start day 2! #millenniumlive
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Alicia O'Brien shared thisI'm onsite in Miami at the Millennium Alliance C-Suite Enterprise Marketing, Brand & Advertising Assembly! Excited to connect with peers about how our enterprises are driving meaningful change & shaping what’s next for the industry. #MillenniumLive More: https://lnkd.in/eeXtfXvd
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Alicia O'Brien shared thisI have the privilege of connecting with many senior leaders in the HR/talent space about AI and a broad range of considerations, impact, etc. If we've ever talked about AI in Talent, this is a must read for you and your strategic planning. Always love your perspective George LaRocque.The AI bill is coming due, and CHROs need to be readyThe AI bill is coming due, and CHROs need to be ready
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Alicia O'Brien posted thisThought leadership without a point of view is just content. And LinkedIn has an unlimited supply of content. Lists of things everyone already knows. Trend recaps that are six months stale by the time they post. Inspirational observations that gesture at insight without actually committing to one. Posting more isn't the answer. Saying something worth reading is. That means having an actual perspective. One someone might push back on. One that came from living something, not researching it. One that makes a specific claim instead of hedging everything into language so safe it says nothing. The posts that build real credibility aren't the ones with the most likes. They're the ones that make the right person stop scrolling and think... I've been sitting on that exact thought and never heard anyone say it out loud. That's the only bar worth chasing.
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Alicia O'Brien shared thisGreat start to the morning!Alicia O'Brien shared thisGood Morning, San Francisco.... I'm excited to be in San Francisco to host our TALiNT Partners Future of Talent Workshop today, in partnership with Harver, HummingBird - Total Talent Workforce Platform, and Wilson! The workshop topics are timely and front of mind for any TA/HR leader, and I can't wait to listen and learn from NorCal's finest! Daphney Etienne, Let's Go!!!!
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Alicia O'Brien posted thisNobody handed me a marketing playbook. What I have is years of sitting across from clients who were frustrated, hopeful, or completely underwater. Watching what happens when talent strategy breaks at scale. When a critical function gets the wrong leader. When a company's growth outpaces its ability to bring people in fast enough to sustain it. That's not a course you take. That's not a framework you download. That's pattern recognition you earn in rooms where the stakes were real and the margin for error was small. It's what shapes how I talk about this work now. Practitioners who cross into marketing carry something most marketers don't. They've lived the problem they're describing. They know what the client looks like at 6am on a Monday when the hire fell through and the board meeting is Thursday. That's not a credential you put on a slide. It's a different kind of credibility entirely.
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Alicia O'Brien reacted on thisAlicia O'Brien reacted on thisConnection is an unlock. You don't think about it. You feel it. The energy after the right conversation. The shift you didn't see coming. The small thing someone says that makes your whole day. And yet, like most of us, since 2020, I've let screens slowly take the place of real rooms. So this year I made a decision. Get back out. Find the rooms where people care past the small talk. I'm proud to be a new Executive Member of @Wednesday Women. Not another network. A place where remarkable women don't size each other up. They lift each other up. That's what Leslie Greenwood and Melissa Moody built. It started with one coffee. I noticed the small things first. The thoughtful touches, right down to the coasters. Then the conversation went deep fast. The kind of real, in-person advice you usually wait years for. Since then: dinners, lunches, a salon, co-working sessions. Books swapped. Real talk about kids, careers, and building a business, all in the same hour. And four women with deep expertise offered to look at my consulting offers. To find my blind spots. To make the work better. That's not networking. That's people investing in you becoming more of who you're meant to be. Connection matters. In person and on a screen. The format isn't the point. The realness is. So go find your people. The kind who challenge you, celebrate you, and help you see what you can't see alone. If you're a woman looking for that, I can't recommend Wednesday Women enough. 💜 A few of the women from that first coffee: Rachel Roundy 🤓, who made me laugh, think deeply, and grateful that women like her are heading up important aspects of AI GTM. Ashley Laabs, who has me rethinking my public brand entirely. Hailey McDonald, whose advice is part of my eoy plan (and who is the writer I secretly want to be when I grow up... if you haven't read her bio... head over to a masterpiece). And Leslie Greenwood and Melissa Moody, who made a table of near-strangers feel like old friends. Grateful for you. 💜 P.S. Wednesday Women is running a short research survey on how women think about their professional brand, how they use their voice at work, and what employers can do to support it. If you've lived any of this, your take shapes the findings, and the conversations on change. It only takes a few minutes. Take it and pass it on. 👇 https://lnkd.in/gVe2vEFM
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Alicia O'Brien liked thisAlicia O'Brien liked thisWW coffee in Carmel, IN, was awesome! 🤩 When 8 powerhouse women gather in a private room at the lovely Java House in Carmel, the result is thoughtful conversation, genuine connection, and plenty of laughter. Spending a relaxed morning with incredible women from different parts of our community is one of our favorite ways to start the day. We welcomed WW exec members, old friends, and made quite a few new friends, too. The conversation was rich… we talked about: - all things AI - big career moves (we touched on everything from transitioning from a marketer to a CEO to board seats) - getting more visibility and speaking opportunities We also celebrated a couple of personal and professional wins. 🎉 The energy was so great that there *might* already be a plan in motion for another get-together on Michelle Merritt's patio. 🍷 ✨ Thank you for spending your morning with us: Eileen Ybarra, Maureen West, Meganne Brezina, CCMP™, CREP, Michelle Merritt, Nicole MacLean, Rachel Johnson, and Rosemary Igwebuike. ✨ 💜 And an extra-sweet thank you to Leslie Greenwood and Rachel Johnson, for hosting another amazing WW coffee & conversation event. #wednesdaywomen #WWcoffee #makewaves
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Alicia O'Brien liked thisAlicia O'Brien liked this🌟 At OneZero, we believe it’s important to recognize the people who make a meaningful impact through their hard work, collaboration, and commitment to our customers and team. Celebrating employee contributions helps strengthen our culture and highlights the difference great people make every day. We’re excited to spotlight Eva Houston and the positive momentum she’s already building in such a short time with the company. Her dedication and team-first mindset are already making an impact, and we’re grateful to have her on board. We look forward to all that’s ahead!
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Alicia O'Brien reacted on thisAlicia O'Brien reacted on thisFor years, RPO was often evaluated on speed, cost, and execution. Today, the conversation is shifting. As AI reshapes talent acquisition, organizations are looking for partners who can provide intelligence, guidance, and strategic insights... not just fill requisitions. The ability to navigate AI adoption, mitigate candidate fraud, and translate recruiting data into business outcomes is becoming just as important as hiring results themselves. The future of talent acquisition won't belong to organizations with the most technology. It will belong to those that know how to combine technology, data, and human expertise to make better workforce decisions.
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Alicia O'Brien liked thisAlicia O'Brien liked thisBringing a completely new type of technology to a market is, 'doing it the hard way'. It's frought with challenge and the chances of failure are extremely high. Patience and tenacity are required in equal measure. Last time I did it, it took us 4 years to get a place on the Fosway #TalentAcquisition 9-Grid™. This time it took 2.5. To be honest, I wasn't expecting to be on the Grid but it feels like Fosway have understood our vision and the problems we, uniquely, are solving. I'm really delighted to be included. It's great validation for all the blood, sweat and tears which have gone in to Poetry. It's been a passion project. And now, we're winning customers, developing priceless partnerships and the product itself is extremely easy-to-use AND very impactful. Fosway Group is Europe’s #1 HR Industry Analyst focused on Next Gen HR, Talent and Learning. Poetry - the AI workspace for experienced hire talent acquisition teams.
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Alicia O'Brien reacted on thisAlicia O'Brien reacted on thisI couldn't stop laughing when Dave Gerhardt sent me this image as a heads-up for his newsletter. We are just missing the yoga mats and the nag champa. Exit Five Dave's newsletter today featured our conversation in podcast episode 355 about running a marketing team like a product team. He highlighted three areas. - The backlog. When the head of sales walks over and needs a one-pager by Friday, the answer is not yes and it is not no. It is "we'll put it on the backlog and prioritize it against everything else in flight." That phrase keeps the relationship intact and keeps the team focused. Nine times out of ten sales backs off once they see what they would be bumping. - Planning in two-week cycles instead of annual plans. You still need a real strategy on a page. But the annual plan is mostly fiction by February. A competitor launches, you lose a rep, the CEO comes back from a conference with a new idea, and half the plan is already gone. Plan the work in two weeks. Hold the strategy for the year. - Start finishing before you start starting. This is the one Dave said he couldn't stop thinking about. Most teams have ten things going and nothing close to done. Everyone is busy. Nothing ships. Shrink the work to the smallest version that delivers value, get it out, learn from it. But the part I'd point you to in the episode is the part underneath all three. None of it holds without a shift in how the team operates. It starts with trust built through transparency. A working agreement the team writes together: how we communicate, how we make decisions, what good looks like. Clear guardrails on what people can run with on their own versus what needs the director, the VP, or the CEO. And resisting the urge to add management layers before the team size actually calls for it. The backlog and the two-week cycles are the visible part. This is the part that makes them stick. DM me and I'll share the templates. Episode and newsletter linked below. #b2bsaas #agilemarketing #leanprojectmanagement
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Alicia O'Brien liked thisAlicia O'Brien liked thisTake a minute and give Joel Cheesman some birthday love today 🎈
Experience & Education
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Wilson
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Volunteer Experience
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Executive Board, VP Communications
Roosevelt Elementary PTA
- 1 year
Education
Responsible for all communication to Parent and Teacher community within the school
Created and managed assets on social media channels
Administered PTA private online communities
Responsible for marketing / communications strategy for Annual Fundraiser "Roosevelt Revelry" which resulted in record breaking fundraising in the 2022-2023 school year. -
Fundraising Co-Chair
Roosevelt Elementary PTA
- 1 year 10 months
Education
Responsible for communications relating to annual Roosevelt Revelry Fundraising Initiative for 2021-2022 school year and 2022-2023 school year.
Liaised with community and family donors
Marketed sponsorship opportunities via direct outreach and demand generation strategies on social media, at school events, and through weekly PTA communications
Responsible for goal attainment via target, and rebalancing outbound approach to attain
Roosevelt Revelry fundraising efforts were record…Responsible for communications relating to annual Roosevelt Revelry Fundraising Initiative for 2021-2022 school year and 2022-2023 school year.
Liaised with community and family donors
Marketed sponsorship opportunities via direct outreach and demand generation strategies on social media, at school events, and through weekly PTA communications
Responsible for goal attainment via target, and rebalancing outbound approach to attain
Roosevelt Revelry fundraising efforts were record breaking for 2 consecutive years while in role!
Honors & Awards
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40 Under 40
SIA
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Businesswoman of the Year Honoree
Tampa Bay Business Journal
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40 Under 40
SIA
Organizations
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Wednesday Women
Executive Member
- Present
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