BDEX

Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust. But what happens when the data itself is flawed? On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin Ahmadi Cohen, Founder & CEO of Idea Peddler, to unpack what she calls “The Attribution Illusion” the growing gap between what platforms report and what’s actually driving performance. Cimin has spent years challenging the assumption that more data automatically leads to better decisions. From signal loss and privacy changes to self-reported platform metrics and AI-powered media buying, this conversation digs into the structural problems quietly shaping modern advertising. We’ll cover: • The Attribution Illusion Explained • AI Scaling Bad Media Decisions • Directional vs Decision-Grade Data • Tech Stack If you work in advertising, paid media, identity, attribution, CTV, or analytics, this is a conversation you’ll want to hear. Join us live Thursday, May 28th at 4:15 PM EST. #DeconstructingData #AdvertisingData #IdentityResolution #CTV #AdTech

If you are not listening to our great podcast and you are in the ad tech space you are missing out.

Emotion is the next frontier in AI-powered sales. On this episode of Deconstructing Data, we explored how voice data and conversation intelligence are reshaping marketing and sales strategies. Ryan Johnson, Chief Product Officer at CallRail, joined Jessie Lizak and Adam Fitzgerald to unpack: ✔️ How AI is learning to identify tone, not just words ✔️ Why emotional context will change lead scoring forever ✔️ How voice agents are getting smarter by listening to your best reps It’s not just about automation anymore. It’s about insight, and using it to close more deals. 🎧 Catch the full episode: https://lnkd.in/dnUjWdGY

I don’t think we fully understood what this would become when we started BDEX's Deconstructing Data. The original idea was simple. The people doing the most important work in data deserved better conversations than the industry usually gives them. Not surface-level talking points. Not recycled headlines. No formal interview questions. Real conversations about identity, infrastructure, AI, advertising, analytics, and the challenges companies are actually dealing with behind the scenes. Over the last 200 episodes, we’ve had the chance to sit down with executives, operators, founders, and partners from companies like TiVo, Comcast, Lotame, and many others shaping the future of this space. One thing became obvious pretty quickly. Most organizations don’t have a more data problem. They have a connectivity problem. A quality problem. A usability problem. The companies that separate themselves are the ones that can actually make their data usable across teams, platforms, and customer experiences. Episode 200 goes live today at 4:15 PM EST. We’re joined by Shekar Raman, CEO and Co-founder of Birdzi, Inc., for a conversation about grocery retail, AI-driven personalization, loyalty data, and what it takes to connect fragmented systems in a way that actually improves customer experience. If you’ve ever been a guest on Deconstructing Data and you’re seeing this, thank you. The conversations and relationships built through this show are what made 200 episodes possible. You can find Deconstructing Data on Spotify, Apple Podcasts, and all major podcast platforms. https://lnkd.in/grPC6dBW

Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data. On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak are joined by Shekar Raman, CEO and Co-founder of Birdzi, Inc., to explore how AI and data are transforming the grocery retail experience. Shekar brings a unique background spanning research, telecommunications, and enterprise technology, now leading Birdzi’s work in helping supermarkets deliver one-to-one personalization at scale. His focus is on using AI and data to improve customer engagement, simplify decision-making, and drive more effective marketing strategies. In this conversation, we’ll explore: 1. AI-Driven Personalization in Grocery Retail 2. Breaking Data Barriers for Retail Innovation 3. Data-Driven Retail Loyalty Programs 4. Tech Stack From connecting fragmented systems to enabling more personalized customer experiences, this episode looks at how grocery retailers can use data and AI to adapt to changing expectations and compete more effectively. Join us as we break down how data, personalization, and innovation are shaping the future of grocery retail.

Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical. As regulations evolve and consumers become more aware of how their data is used, businesses face increasing pressure to collect, store, and activate data responsibly. What may seem like simple data collection often carries legal, operational, and reputational implications. On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak are joined by Donata Stroink-Skillrud, Co-founder and President of Termageddon and a data privacy attorney, to explore how organizations can approach data collection with privacy and compliance in mind. Donata brings deep expertise in data privacy law, including GDPR, CCPA, and cybersecurity standards, along with hands-on experience helping businesses implement policies that adapt to changing regulations. Her work focuses on helping companies understand the real impact of data practices and how to build systems that align with both legal requirements and customer expectations. In this conversation, we’ll explore: 1. Collecting Data with Privacy and Compliance 2. Marketing Tools and Data Privacy Risks 3. Understanding Data Privacy Laws and Regulations 4. Tech Stack Join us as we break down how privacy, compliance, and data strategy intersect, and what businesses need to consider as they continue to collect and use customer data.