Idea Peddler

We are proud to announce that Catherine Dienert has been promoted to Associate Media Director! A rare blend of analytics and creative instinct, Catherine is invaluable to clients and teammates alike. Known for her leadership, problem-solving, and impeccable taste in office playlists, she continues to be an integral part of the Idea Peddler team We're lucky to have her, and even luckier to watch her grow.

How much does AI really understand you? Our team recently ran an experiment. Every team member asked ChatGPT to describe what they looked like based on their chat history and typical communication style. The result was identical across the board. Despite age, gender, department, or team seniority, the AI generated the same image: an ethnically ambiguous, dark-haired, Gen Z girl. When AI models are trained on narrow or uncurated datasets, they default to a "standard" that fails to account for actual human diversity. If your co-pilot thinks every user is the same person, your creative output will eventually reflect that lack of nuance. Efficiency is great, but at what cost? If it comes at the expense of authenticity, is it really worth it? We use these tools to manage workloads, but we keep the steering wheel in human hands to ensure our clients don't end up with a one-size-fits-all identity. Is your agency using AI as a co-pilot, or is the robot driving the brand into a wall of sameness?

Congratulations to our very own Jared Greer for being named to the AAF Ad 2 Austin 32 Under 32 list! This recognition highlights emerging leaders who are shaping the future of advertising in Austin, and if you’ve worked with Jared, you already know why he���s on it. He's thoughtful, driven, and always pushing the work forward. We’re proud to see his impact recognized across the industry. This one’s well deserved!

We are excited to share some of our work with our friends at Amplify Credit Union Craving more than just a transactional relationship, this generation of “solo-preneurs”, wants a financial partner to build with, not for. Drawing awareness to Amplify Credit Union’s personalized service approach we leaned into the humbly direct elements that make Amplify truly a bank that's #builttobackyou. Learn more at https://www.goamplify.com/

Ever wondered what it takes to keep our Peddlers going? Come take a peek at what’s on their desks. 🖥️ Full of tools, trinkets, toys, and keepsakes, there is no shortage of personality around here!

Took home the GOLD!🏆 Proud to announce that our work with City of Palm Desert won gold for Branded Content & Entertainment in Print at the Desert Addy’s. The 2026 Palm Desert Calendar captures the spirit of Palm Desert, from daybreak to dusk. While the world’s relentless, unsustainable pace continues to burn, Palm Desert offers something different. Something lighter. A place for respite. Here, you remember how to pause. To notice. To feel the sun on your skin and the gentle rise and fall in your chest. Stop and breathe. In Palm Desert, time is yours for the taking.

As we wrap up Women’s History Month, we would be remiss if we didn’t highlight some of the outstanding leaders paving the way at Idea Peddler. With women making up over 70% of our team and holding more than half of our leadership roles, we've built something genuinely special here. We asked a few of our leading ladies what it means to work at a women-owned, women-founded, and women-led agency. Here's what they had to say:

Catch a glimpse of some of our recent work for Sonoma County Tourism spotted in Dallas Love Field Airport. From spectacular seaside views to enchanting redwood forests, This Is Wine Country. Visit sonomacounty.com to learn more!

From the UK 🇬🇧 to Austin 🇺🇸 meet Phoebe Lofts, our newest Account Director! Phoebe brings over 10 years of industry expertise and has already hit the ground running with our clients. She's settled right in with the Peddlers and we have a feeling she's going to bring some seriously bright ideas to the table. Welcome to the Idea Peddler Phoebe! 🎉 (P.S. Yes we love her accent too)