The ShopRite LPGA by Wakefern Food Corp. is underway, bringing together leaders from across retail, CPG, and technology for a few days of great conversations and world-class competition. Excited to have Shekar Raman and Mihika R. on-site representing Birdzi, Inc., connecting with industry peers and taking in the action. #ShopRiteLPGA #Wakefern #LPGA #WomenInSports #RetailLeadership #Birdzi
Birdzi, Inc.
IT Services and IT Consulting
Bridgewater, New Jersey 1,883 followers
Birdzi turns data into loyalty, growth, & competitive advantage with AI-built hyper-personalized 1:1 offers & content.
About us
Birdzi is a fast-growing technology company focused on building human relationships. We are constantly finding new ways to use AI-generated data to strengthen the relationship between retailers and customers. We help retailers increase customer loyalty and satisfaction while delivering unprecedented operational excellence. Our mission as the world’s leading AI relationship builders is to supply retailers with the data, support, and tools needed to inspire meaningful customer engagement. Our vision is to find new ways to put technology in service to people. Helping the retailer recreate at scale the personal shopping experience of the corner store. We are a Product-Centric company, focused on operational excellence and customer service, that builds tools to enable Retailers & Brands to engage with their customers in a Customer-Centric fashion.
- Website
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https://birdzi.com/
External link for Birdzi, Inc.
- Industry
- IT Services and IT Consulting
- Company size
- 11-50 employees
- Headquarters
- Bridgewater, New Jersey
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Personalization, Artificial Intelligence, Big Data, Digital Coupons, Mobile Apps, In-store engagement, Campaign Management, Predictive Behavior, Analytics, Digital Engagement, Automated Email Marketing, Dynamic Customer Segmentation, Machine Learning, Beacons, In-store navigation, Grocery AI, and AI for Supermarket Industry
Products
Birdzi Adaptive Customer Intelligence Suite of Tools
Retail Execution Software
Birdzi is an Adaptive Customer Intelligence platform built to help grocers better understand their shoppers, activate personalized experiences, and drive measurable growth. Birdzi unifies data across loyalty, POS, eCommerce, and digital touchpoints to create a complete view of every customer. Using AI-powered intelligence, the platform segments shoppers, predicts behavior, and identifies the most effective ways to influence spend, visits, and retention. From there, Birdzi turns insight into action. Retailers can build precise audiences, deliver highly personalized campaigns, and optimize promotions at the individual shopper level—leveraging the full product catalog rather than a limited set of offers. This shift enables more relevant engagement, stronger customer relationships, & increased lifetime value. What sets Birdzi apart is its ability to automate and orchestrate the entire process—from understanding customers to managing data to activating campaigns—so teams can move fast.
Locations
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Primary
Get directions
991 US-22
Bridgewater, New Jersey 08807, US
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Get directions
991 US-22
Bridgewater, New Jersey 08807, US
Employees at Birdzi, Inc.
Updates
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AI is changing grocery retail, but technology alone isn’t the answer. In next week’s episode of The Retail Perch, Birdzi’s Joseph Dahari and Kate McCormick discuss: The growing challenge of fragmented retail tech stacks: 🛒 Why retailers are overwhelmed by dashboards and disconnected tools 🛒 How grocers can move beyond AI buzzwords and focus on business outcomes 🛒 What regional retailers need to prioritize to stay competitive One key takeaway: “It’s really not about the technology. The technology is going to be there. What we need to get aligned on is: what are the workflows that change?” This conversation dives into operational efficiency, data readiness, customer experience, and the future of grocery retail. New episode drops next week. Stay tuned! #RetailTech #GroceryIndustry #RetailInnovation #AI #SaaS
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FMI- The Food Industry Association's GroceryLab isn’t about talking about what’s next. It’s about confronting what’s true. Retailers today are navigating tighter margins, shifting shopper behavior, and more data than ever before. What makes GroceryLab valuable is the willingness to have honest conversations about the realities of grocery retail today: 🛒 Personalization only matters if it drives action. 🛒 Data only matters if teams can actually use it. 🛒 Technology only matters if it makes retailers’ lives easier. At Birdzi, Inc., we’re excited to be part of those conversations and to demonstrate how activating customer intelligence helps retailers better understand shoppers, act on insights faster, and create meaningful engagement at scale. Looking forward to learning, collaborating, and building alongside the industry and NIQ Brandbank next week at GroceryLab in #Detroit! Shekar Raman Kate McCormick Joseph Dahari #GroceryLab #GroceryRetail #RetailTechnology #CustomerIntelligence #RetailInnovation #Personalization #Birdzi
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Yesterday marked the 200th episode of the Deconstructing Data podcast, an incredible milestone and a great conversation around the future of grocery retail, customer intelligence, and personalization. CEO and co-Founder of Birdzi, Inc., Shekar Raman, shared that when retailers truly understand and activate their customer data, the impact is measurable. 📈 Engagement rates can reach as high as 55% among targeted audiences 🛒 Personalized experiences are driving 17–30% larger basket sizes per trip 🔁 Customer retention can improve by 50–60%, helping retailers turn occasional shoppers into loyal customers What stood out most is that these results don’t come from “more data.” They come from making data actionable by creating meaningful experiences that shoppers actually respond to. Congratulations to David Finkelstein and Jessie Lizak of the Deconstructing Data team on 200 episodes and continued conversations that challenge how retail thinks about data, loyalty, and growth. #RetailMedia #GroceryRetail #CustomerEngagement #Personalization #RetailTechnology #CustomerIntelligence #DataAnalytics #Loyalty #Birdzi #AIinRetail
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Join us today at 4:15 PM ET when Birdzi, Inc.'s CEO & Co-Founder, Shekar Raman, joins the 200th episode of Deconstructing Data for a live discussion on how data and AI are reshaping grocery retail. As retailers navigate rising customer expectations and increasingly fragmented systems, the future belongs to those who can turn data into actionable, personalized engagement at scale. Don't miss this Livestream today on LinkedIn! https://lnkd.in/eqWrTzEg David Finkelstein Jessie Lizak #GroceryRetail #RetailAI #CustomerIntelligence #Personalization #RetailInnovation #DataAnalytics #Loyalty #Birdzi
Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data. On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak are joined by Shekar Raman, CEO and Co-founder of Birdzi, Inc., to explore how AI and data are transforming the grocery retail experience. Shekar brings a unique background spanning research, telecommunications, and enterprise technology, now leading Birdzi’s work in helping supermarkets deliver one-to-one personalization at scale. His focus is on using AI and data to improve customer engagement, simplify decision-making, and drive more effective marketing strategies. In this conversation, we’ll explore: 1. AI-Driven Personalization in Grocery Retail 2. Breaking Data Barriers for Retail Innovation 3. Data-Driven Retail Loyalty Programs 4. Tech Stack From connecting fragmented systems to enabling more personalized customer experiences, this episode looks at how grocery retailers can use data and AI to adapt to changing expectations and compete more effectively. Join us as we break down how data, personalization, and innovation are shaping the future of grocery retail.
How Data and AI Are Reshaping Grocery Retail
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We’re proud to share that Stephanie Doherty, Chief Relationship Officer at Birdzi, Inc., has been named one of the The Shelby Report’s 2026 Women of Influence. This recognition reflects what so many of us already know about Stephanie: she leads with equal parts strategy, partnership, and heart. At Birdzi, Stephanie has helped grocery retailers turn customer data into meaningful shopper engagement and measurable growth. From onboarding new partners to guiding personalization strategies, she brings a human-centered approach to an industry navigating rapid transformation. Her impact goes far beyond metrics alone, though the results speak for themselves: 🛒 Strong long-term partner retention 🛒 Millions in incremental retailer sales through personalized campaigns 🛒 Increased shopper value growth across retail partners 🛒 Industry leadership and workforce development support through organizations like WAFC What makes Stephanie truly special is how she shows up for people. She builds trust. She mentors teams. She helps retailers navigate change in a way that feels collaborative, approachable, and real. Please join us in congratulating Stephanie on this well-deserved recognition as a 2026 Woman of Influence. https://lnkd.in/ehdP8wqN
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Tomorrow, Birdzi, Inc.'s CEO & Co-Founder, Shekar Raman, joins the 200th episode of Deconstructing Data live on LinkedIn and YouTube to discuss how data and AI are reshaping grocery retail. As grocery retail shifts from product-centric marketing to customer-centric engagement, retailers need more than disconnected AI tools. They need actionable customer intelligence that drives measurable outcomes. Join the livestream tomorrow at 4:15 PM ET to hear insights on the future of grocery personalization, loyalty, and retail innovation. https://lnkd.in/eqWrTzEg Featuring: Shekar Raman, CEO & Co-Founder, Birdzi Hosted by David Finkelstein & Jessie Lizak of BDEX #GroceryRetail #RetailAI #Personalization #CustomerIntelligence #RetailMedia #Loyalty #RetailInnovation #AI #DataAnalytics #Birdzi
Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data. On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak are joined by Shekar Raman, CEO and Co-founder of Birdzi, Inc., to explore how AI and data are transforming the grocery retail experience. Shekar brings a unique background spanning research, telecommunications, and enterprise technology, now leading Birdzi’s work in helping supermarkets deliver one-to-one personalization at scale. His focus is on using AI and data to improve customer engagement, simplify decision-making, and drive more effective marketing strategies. In this conversation, we’ll explore: 1. AI-Driven Personalization in Grocery Retail 2. Breaking Data Barriers for Retail Innovation 3. Data-Driven Retail Loyalty Programs 4. Tech Stack From connecting fragmented systems to enabling more personalized customer experiences, this episode looks at how grocery retailers can use data and AI to adapt to changing expectations and compete more effectively. Join us as we break down how data, personalization, and innovation are shaping the future of grocery retail.
How Data and AI Are Reshaping Grocery Retail
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The weekly grocery circular has shaped retail merchandising for decades. But today’s shoppers don’t behave like mass audiences anymore. They expect relevance. They expect personalization. And increasingly, they expect retailers to understand intent — not just transactions. That’s why Ron Bonacci’s latest whitepaper explores a new framework for grocery advertising: Moving from mass circulars to intelligent personalization. The paper breaks down: • Why the traditional circular model is losing efficiency • The strategic role of “Power Drivers,” “Reach Builders,” and “Profit Magnets” • How retailers can transition from print-first promotions to personalized digital merchandising • Why the future of grocery advertising is about behavioral triggers, not blanket discounts • How AI-powered personalization can expand baskets instead of subsidizing purchases already likely to happen One of the most important takeaways: “The right offer, to the right customer, at the moment of intent.” This isn’t about abandoning the discipline of merchandising. It’s about modernizing it for how shoppers actually engage today. As grocery retail continues to evolve, the retailers who win won’t simply digitize the circular. They’ll transform it into a dynamic, personalized storefront experience. https://lnkd.in/ejfFHQZ6 #GroceryRetail #RetailMedia #Personalization #CustomerEngagement #RetailTechnology #DigitalTransformation #Merchandising #Loyalty #CPG #AI Birdzi, Inc.
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Retailers have spent years optimizing offers, campaigns and promotions. But shoppers aren’t static. Life stages change. Preferences evolve. Economic pressures shift behavior. Health priorities change. Loyalty patterns drift. The future of retail intelligence isn’t just delivering the next offer. It’s understanding why customer behavior is changing and adapting engagement accordingly.
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We're excited to be part of GroceryLab by FMI- The Food Industry Association this June. Birdzi is hosting a lab session focused on Customer Lifetime Value, alongside NIQ Brandbank. We'll be walking through how grocers and brands can turn shopper data into meaningful, personalized experiences that keep customers coming back. We built the session around doing, not just watching. If you're going to be there, come find us. Shekar Raman Joseph Dahari Kate McCormick
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