MARKETING-INTERACTIVE

Matcha-making gone wrong?😲 Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives. Join your favourite duo, A'bidah Zaid Shirbeeni and Dhanya Vimalan, as they serve up the hottest stories of the week, all through that iconic Gen Z lens. This week brewed up Eugene Lee’s fresh gig at CHAGEE, a plagiarism probe shaking up MITI, and adorable drops from Milo Singapore and Pizza Hut Singapore. Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

In a move to elevate Malaysia’s public transport experience and support the national mobility agenda, PRASARANA MALAYSIA BERHAD has launched a revamped version of its MyRapid PULSE app, a modern journey planner designed to serve both daily commuters and tourists. With a cleaner interface and intuitive journey planning tools, the app also boasts a new ‘Explore city’ feature that helps users discover nearby attractions and destinations around the Klang Valley, from iconic landmarks to lesser-known gems. Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

Independent radio station BFM 89.9 - The Business Station has released a documentary “Rumah Penantian”, regarding a community-led battle hoping to save their beloved local green space from a proposed construction plan involving eight blocks of luxury condominiums by Memang Perkasa, which was approved by the Kuala Lumpur City Hall (DBKL). Also known as the Taman Rimba Kiara story, the issue is well-known throughout the Klang Valley, having been well-covered by local media and news outlets since the controversy began almost a decade ago. Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

Setel, a fuel, mobility and digital payment app, has appointed Izra Izzuddin as its new chief marketing officer. Izra joins Setel from HELP University, where she served as CMO from August 2023, overseeing the university’s branding, marketing, communications, and public relations efforts both locally and internationally. Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

Advisory and tax services company PwC has unveiled a refreshed global brand identity, supported by a new advertising campaign titled "So you can", as it looks to position itself as a forward-thinking partner helping clients unlock and protect value. Further underscoring its evolution, PwC announced a partnership with Formula 1 as the sport's official consulting partner. Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

The HEINEKEN Company has unveiled its latest campaign created to inspire consumers to get off socials as a way to combat feelings of digital overload. Ideated by creative agency LePub and supported by global PR agency The Romans and creator-first social agency Billion Dollar Boy, the campaign aims to convey that stepping away from screens and taking breaks from virtual interactions is necessary for deeper and meaningful social experiences. Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

As #Singapore gears up for its next General Election, dating app Coffee Meets Bagel (CMB) has released a playful data study showing that your GRC might be shaping your love life more than expected. The platform analysed anonymised user behaviour across Singapore’s GRCs and SMCs, revealing patterns in how people swipe, chat and ghost. Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

Mongoose has merged Mongoose Sports & Entertainment, Populate Social, and Singapore-based experiential agency ALIVE into one global agency model, marking a major shift in how it delivers brand engagement across markets. The newly unified agency spans social media, influencer marketing, experiential events, PR, sponsorship activation and commercial strategy. Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

What truly makes a brand premium? 🤔 Join us for #Content360 #HongKong, taking place on 17 June at The Ritz-Carlton, Hong Kong as we unveil a fascinating journey that goes far beyond the product itself. Discover how to cultivate a premium mindset from within, reimagine your existing assets for a new era, and identify the critical elements that elevate your brand's perception. A must-attend for anyone looking to craft lasting value. Secure your spot now: https://hubs.ly/Q03kpv-D0 We've got group discounts so bring your team along! Contact Gloria Yam and Mandy Chan for more details!

In a recent rally for the Singapore Democratic Party (SDP), controversy erupted after party candidate Gigene Wong used a racial slur, addressing her teammate Ariffin Sha with a derogatory term. The remark, which drew immediate backlash on social media, prompted an apology from both Wong and SDP chief Chee Soon Juan. Players in communications shared their perspectives on Sha’s response, organisational accountability, and the long-term process of rebuilding trust with communities that have been hurt by such actions. Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Meilin Wong, Priyanka Bajpai