Profound
Let AI connect your sources for you
Skip the manual setup — run this in your project and the wizard auto-detects your databases and APIs and connects them to PostHog.
Connect Profound to PostHog to sync your data into the PostHog data warehouse for analysis and modeling.
Sync your Profound answer engine data into the PostHog Data warehouse, so you can join brand visibility and citations to your product and web analytics.
Create an API key under Settings then API keys in Profound. The API is available on Enterprise plans, and Profound has to enable it for your organization first.
Configuration
| Option | Type | Required |
|---|---|---|
API key | password | Yes |
Linking Profound to PostHog
- Go to the Data pipeline page in PostHog
- Click New source and select Profound
- Fill in the required configuration fields
- Click Next, select the tables you want to sync, and then press Import
Supported tables
| Table | Description | Sync method | Incremental field | Primary key |
|---|---|---|---|---|
Categories | The categories your organization tracks. Every report is scoped to one category. | Full refresh | — | — |
Models | The answer engines Profound queries on your behalf, such as ChatGPT or Perplexity. | Full refresh | — | — |
Regions | The regions prompts are run from. | Full refresh | — | — |
Domains | The domains your organization tracks citations for. | Full refresh | — | — |
Assets | The brands tracked in each category, both the ones you own and the competitors you rank against. | Full refresh | — | — |
Personas | The audience profiles prompts are run as, one row per persona and category. | Full refresh | — | — |
Visibility | Daily brand visibility per category: how often each brand appears in AI answers, with share of voice and average position. | Incremental, Full refresh | date | — |
Citations | Daily citation counts per category: which domains AI answers cited, and how large a share each took. | Incremental, Full refresh | date | — |