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In most markets it will become available about half a year before the announcement of the new generation. For a €2,000+, I think this is unacceptable, as you will be getting an already outdated device…
“Outdated” doesn’t even factor into it. 🙂 If it’s “a thing people want”, they don’t care how outdated it is. Heck, an Apple I just sold for over a million dollars!
 
"Warned" is a very strong word, find it hard to believe Apple would use that word in this context, plus, who are the customers being "warned", folks walking in today or tomorrow and are then "warned" to come in on launch day? Really? Apple got to want foot traffic as some folks might get some other devices ...

Seems rather odd
 
The point is that these devices are scarce. Apple doesn’t want people “camping out” and not getting product. They are managing expectations. The best strategy now is to place a preorder, potentially with a carrier, and then check the online store again starting on the 24th. You can always cancel the preorder if you are able to get one earlier.
 
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I walked in the store on launch day this year and got an Ultra 4, without pre-ordering one so yes, they do let you walk into the store...
might be a shock to you but it may not be the same in each city, let alone country that's why I put an emphasis on "here".

When I went to pick up my iPhone 16 Pro on launch day, they had a queue for pick ups and they scanned the QR code to be let in. There was a guy with a tablet on each door to ask for your purpose of visit and they were like "sorry not today SMILE" and send them off
 
So now Apple is actually doing what they used to be accused of and simply making toys for the affluent. Great. 😐 And I honestly think people are now using agents to preemptively buy all of the best computers so 'the rest of us' simply never have a chance at one. This is all out of hand, and surely Steve Jobs turns in his grave daily. The current Apple culture doesn't care at all about any of this.
 
Should’ve started manufacturing them back in April or May. This was done on purpose to create a scarcity.
No it wasn't. Its a first generation device for apple. Im sure they had all sorts of manufacturing issues. People want to believe this conspiracy nonsense where "Oh we purposely made them in short supplies so when they sell out we look amazing" which is total conspiracy theory level thinking nonsense. That actually hurts them in the long run in terms of sales. Think about it, "Sorry we're out of stock" is a HUGE opportunity for another company like say..oh idk SAMSUNG to sweep in and go "You know, we have a simular foldable for 100 dollars cheeper, how badly do you want a foldable phone?"

This also hurts them come the holiday season. What do you realistically think the suits at apple really want? a bunch of annoyed costumers who cant get their hands on their brand new 2000 dollar Foldable iPhone and go spend their money somewhere else? Or plenty of people coming in, walking out satsifed with their new product, AND KEEPING IT?

Makes more sense to me business wise if i can meet all the demands of my costumers and they are satsified with my product. Means, they had a good experence with buying stuff from me, they are going to remember that, and come see me next time they need to purchase another phone or something else.

I just hate this simple minded thinking that everything is a conspiracy and ohh...we purposly want to limit the amount of money we can make by making less then we need, just to look good for a moment, but then shoot ourselves in the foot profit wise when another company swoops in a goes "you know, our product is simular" or "You could spend your money elsewhere on other things!

Seems like a really lousy way to make money logic wise. Make an item intentionally scarce so its more desirable, but gives time for people to reconsiter the purchase in the first place. That to me is a dumb stupid plan.
 
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